Brive Tourisme

What Brive Tourisme does

Brive Tourisme is the official public tourism office (Office de Tourisme) for Brive-la-Gaillarde and the surrounding Corrèze territory in Nouvelle-Aquitaine, France. Operating as a local government-affiliated entity under the '100% Gaillard' brand, it serves as the central destination marketing and visitor services organization for the region, providing tourism information, event ticketing, activity bookings, and trip planning support to visitors while curating a quality-assured network of hundreds of local partner businesses including accommodations, restaurants, and activity providers.

The organization's product surface consists of a comprehensive digital portal (brive-tourisme.com) with event calendar, editorial blog, curated deals section, and online booking functionality, complemented by a physical headquarters at Place du 14 juillet in Brive-la-Gaillarde and a distributed network of 18 Points d'Information satellite offices across the territory. Sub-brands include 'Brive 100% Événement' for professional event organization (congresses, seminars) and the 'Boutique 100% Gaillard' for regional artisanal products. The technology stack is a standard CMS-based web platform with content management, partner directory, and integrated ticketing — no proprietary technology or AI capabilities are disclosed.

The business model combines three revenue streams: (1) municipal and regional government funding as the primary underwriting source, (2) partner membership and quality-label fees from local businesses participating in the '100% Gaillard' ecosystem (Tables Gaillardes, Moustaches Engagées), and (3) ticket sales and booking commissions on events and activities including the Foire du Livre book fair, Lovely Brive Festival, theater performances at L'Empreinte scene nationale, and water sports/boat tour operations. The organization serves both end-consumer visitors (families, couples, sports enthusiasts, cultural tourists, gastronomy lovers) and B2B partner establishments, with a dedicated group services channel for sports teams, corporate groups, and organized travel.

Name

Brive Tourisme

Legal name

Brive Tourisme

Website

https://brive-tourisme.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Brive Tourisme is the official public tourism office for Brive-la-Gaillarde and the Corrèze territory in France. Under the '100% Gaillard' brand, it provides destination marketing, visitor information, event ticketing, and a curated network of hundreds of local tourism partners to leisure visitors, groups, and regional businesses.

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

Keywords

• Destination tourism office
• Tourist information services
• Event ticketing services
• Tourism marketing organization
• Group travel planning

Headquarters

HQ city

Brive-la-Gaillarde

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Municipal/Regional Government Funding: As a public tourist office (Office de Tourisme), Brive Tourisme operates under municipal administration with public funding from Brive-la-Gaillarde city and potentially Corrèze department for regional tourism promotion activities.
2. Partner Membership and Fees: Local businesses including accommodations, restaurants, activity providers, and attractions pay to be featured on the platform and receive promotion through the Brive Tourisme network and quality labels such as '100% Gaillard' and 'Tables Gaillardes'.
3. Ticket Sales and Booking Commissions: The office sells tickets for local events, festivals, and performances including the Lovely Brive Festival, shows at L'Empreinte theater, and various cultural events. They also facilitate booking for partner activities and attractions.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Brive Tourisme operates as a public destination tourism office for Brive-la-Gaillarde and the Corrèze territory. It delivers free in-person and online visitor information, sells tickets for local events and festivals, plans group trips, organizes professional events, and promotes a curated network of local tourism providers under the '100% Gaillard' brand quality labels.

Product overview

Brive Tourisme operates a comprehensive tourism information and booking platform for the Brive-la-Gaillarde region in Corrèze, France. The offering consists of a unified web portal (Site officiel Brive Tourisme) that aggregates all visitor services including the Agenda des événements (event calendar), Blog Gaillard (editorial content), Bons plans (special offers), the Office de Tourisme (in-person visitor services), and the Service Groupe (group travel planning). The ecosystem also includes Brive 100% Événement for professional event organization and the Boutique 100% Gaillard for regional products. Key visitor pathways cover Sites et visites (cultural sites), Pleine nature (outdoor activities including water sports, hiking, cycling), Événements (festivals, concerts, sports), Gastronomie (restaurants, markets, local products), and Idées séjours (accommodation and trip planning).

Differentiator

Problem solved

Functional benefit

Brands

• 100% Gaillard: The destination brand identity for Brive and its territory, featuring the moustache as a symbol of local identity and hospitality.

Products and services

• Office de Tourisme (Visitor Information Services)

Quantifiable outcome

• Verified network of hundreds of tourism providers across accommodations, restaurants, activities, and attractions
• +3 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered minor and core.

• La Base CoworkingminorStrategic or Co-development PartnerLocal coworking space partnership promoting business tourism and remote working in the Brive area. La Base provides professional workspaces while Brive Tourisme directs visiting professionals to the facility.
• Corrèze Tourism CommitteecoreStrategic or Co-development PartnerRegional tourism authority governing tourism strategy for the Corrèze department. Brive Tourisme operates within this framework and receives coordination support for regional tourism promotion and events.
• Nouvelle-Aquitaine Regional TourismcoreStrategic or Co-development PartnerRegional tourism body for the Nouvelle-Aquitaine region. Coordinates larger-scale tourism promotion, events like Tour de France, and cross-territory marketing initiatives.
• Souillac Country ClubminorGTM or Marketing PartnerGolf resort partner in the Dordogne Valley offering 10% discount to visitors booking through Brive Tourisme promotional channels. Joint marketing for leisure tourism in the broader region.
• Tables Gaillardes NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of quality restaurants meeting criteria for the '100% Gaillard' brand including local product sourcing, authentic cuisine, and welcoming atmosphere. Promoted through Brive Tourisme channels as recommended dining.
• Moustaches Engagées PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of eco-responsible tourism providers including accommodations, activities, and restaurants committed to sustainable practices. Labeled under the 'Moustaches Engagées' brand within the 100% Gaillard ecosystem.
• L'Empreinte Scene NationalecoreGTM or Marketing PartnerNational theater and cultural venue in Brive-la-Gaillarde. Brive Tourisme sells tickets and promotes performances as part of cultural tourism offerings.
• Lovely Brive FestivalcoreGTM or Marketing PartnerMajor annual music festival in Brive. Brive Tourisme serves as official ticket seller and promotional partner, driving visitor accommodation and tourism during the event.
• Foire du Livre de BrivecoreGTM or Marketing PartnerPrestigious annual book fair with literary prize ceremonies including Goncourt prize presentation. Brive Tourisme provides visitor services, promotes the event, and facilitates tourism around this major cultural gathering.
• Water Sports Providers (BASE Sports Loisirs Vézère, Vézère Passion, Compagnie Sports Nature)coreChannel Partner/ Reseller/ DistributorNetwork of canoe-kayak, paddle, and water sport operators offering activities on Vézère and Dordogne rivers. Listed on Brive Tourisme platform with booking integration and promotional support.
• Accords de G核les et Vignobles PartnershipminorChannel Partner/ Reseller/ DistributorLocal wine partnership promoting wines from the region including Branceilles and Vézère valleys. Joint promotion of wine tourism experiences including tastings and vineyard visits.
• Pays d'Art et d'Histoire Vézère ArdoisecoreStrategic or Co-development PartnerCultural heritage program for the Vézère region providing guided tours, heritage interpretation, and educational programs. Partnership for cultural tourism promotion and thematic itineraries.
• Tour de France / Amaury Sport OrganizationcoreGTM or Marketing PartnerMajor cycling event passing through Corrèze. Brive Tourisme coordinates fan zones, promotional events, and visitor experiences around stage finishes and passes in the region.
• CABCL Rugby ClubcoreGTM or Marketing PartnerProfessional rugby union club (CA Brive Corrèze Limousin) playing in Top 14. Partnership for promoting sports tourism and match-day visitor experiences.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Office de Tourisme de Bergerac: Tourist office serving Bergerac and the Dordogne/Périgord wine region, with overlapping wine tourism, gastronomy, river (Dordogne) cruises, and Plus Beaux Villages positioning — close functional and geographic peer.
• Office de Tourisme de Rocamadour: Tourist office serving Rocamadour and the Dordogne Valley, with similar Plus Beaux Villages heritage positioning, religious tourism, and river-based activity catalog closely matching Brive's offering mix.
• Office de Tourisme de Sarlat: Municipal tourist office for Sarlat in the Dordogne, operating a comparable mix of visitor information, event ticketing, partner labels, and quality-certified tourism services within a neighbouring French heritage territory — the closest functional comparator to Brive Tourisme.
• Office de Tourisme de Bordeaux: Larger municipal tourist office for the Bordeaux metropolis operating the same visitor-services, partner-label, event ticketing, and destination-marketing functions across urban heritage, gastronomy, and wine tourism — a direct scaled-up comparator.
• Corrèze Tourisme: Department-level tourism committee for Corrèze, the same administrative geography as Brive Tourisme. Operates broader regional marketing and event coordination; highly comparable scope with overlapping partner networks.

Others

• Viator: Global experience-booking marketplace that competes for activity bookings (canoeing, paddle, scenic cruises, museum tickets) that Brive Tourisme curates and partially monetises through ticketing commissions — an indirect but material competitor for transactional revenue.
• Tripadvisor: Global travel information and review platform that performs the discovery and trip-planning function for travellers at scale; not a direct competitor on bookings but increasingly disintermediates the visitor-information role municipal DMO offices have historically held.

Broad incumbents

• Comité Régional du Tourisme Nouvelle-Aquitaine: Regional tourism board for Nouvelle-Aquitaine, the parent-level administrative body for Brive. Coordinates larger-scale campaigns (Tour de France, regional events), cross-territory marketing, and budget allocation that shape Brive's own GTM — a broad incumbent that operates one tier above the municipal DMO.
• Atout France: France's national tourism development agency operating the country's destination-marketing and Qualité Tourisme certification programme under which Brive is certified — comparable at the national DMO level.

Regional players

• Office de Tourisme de Périgueux: Tourist office for the Périgord capital with comparable Périgord-Dordogne heritage positioning, gastronomy, and prehistory/Lascaux tourism messaging — strong regional peer just outside Brive's immediate territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100Gaillard
• Instagraminstagram.com/brive_tourisme
• LinkedInlinkedin.com/company/brive-tourisme

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brive Tourisme