MOUSTACHES

What MOUSTACHES does

Moustaches (legal entity MOUSTACHES SAS, RCS 523 424 687) is a privately held French specialty pet supplies retailer founded in 2010 and headquartered at 32 rue des Archives in the Marais district of Paris. The company serves dog and cat owners through an omnichannel model that combines physical boutiques in central Paris with the e-commerce site moustaches.fr, offering home delivery (Colissimo), pickup-point delivery, and 2-hour in-store pickup, supported by a loyalty card program (1 point per €1 spent).

The product assortment spans grooming and coat care (the private-label MOUSTACHES natural line plus DOUXO SPA, BEAPHAR, ANJU Professional, FERRIBIELLA, DERMACARE), treats and functional supplements (TREATSY, CARNILOVE, BEAPHAR, WELTCROC antler chews, MONSIEUR TOUTOU biscuits), toys (KONG), dental care (PROZYM), wellness and behavioral products (FELIWAY pheromones, BEAPHAR calming treats), accessories (waste bag dispensers, grooming tools), and a pet insurance brokerage. The platform is a standard e-commerce storefront with no proprietary technology, API, or AI components; merchandising is supported by editorial blog content on pet care and partnerships with local specialists (an animal osteopath, a feline behaviorist, a pet pension, and welfare NGOs).

Commercially, Moustaches runs a direct-to-consumer B2C motion with per-item unit pricing (€4.95–€32.95 typical), free-shipping thresholds (€79 home, €60 pickup point), and periodic 15-20% promotional discounts. Revenue is not disclosed; the company is independently owned with €80,000 of registered capital, ~35 employees, no external funding rounds, and no parent company. The disclosed revenue model is one-time retail product sales, with no subscription or recurring contract layer beyond the loyalty program.

Name

MOUSTACHES

Legal name

MOUSTACHES SAS

Website

https://moustaches.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Moustaches is a privately held French omnichannel pet supplies retailer (dogs and cats) founded in 2010, operating physical boutiques in central Paris and the e-commerce site moustaches.fr to serve French pet owners with curated grooming, treats, toys, and accessories.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Direct retail sales of pet supplies (dogs and cats) through physical stores in Paris and e-commerce website. Products include food, grooming, toys, accessories, bedding, clothing, and health products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Moustaches is a French omnichannel pet supplies retailer specializing in products for dogs and cats. The company operates physical boutiques in central Paris and an e-commerce website (moustaches.fr) offering a curated selection of pet food, grooming products, toys, treats, supplements, dental care, accessories, bedding, clothing, and pet insurance. Customers can shop in-store with personalized expert advice, online with home delivery or pickup point, or collect online orders in-store within two hours.

Product overview

MOUSTACHES is a French omnichannel pet supplies retailer (dogs and cats) founded in 2010, operating both physical boutiques in central Paris and an e-commerce website. The product portfolio is organized into distinct categories: grooming and coat care (including the DOUXO SPA line, MOUSTACHES branded natural shampoos, ANJU Professional range, and BEAPHAR products), treats and health supplements (TREATSY, CARNILOVE, BEAPHAR, MONSIEUR TOUTOU), toys (KONG Classic), dental care (PROZYM lamelles), wellness/behavioral care (FELIWAY, BEAPHAR calming treats), accessories (deer antler chews, waste bag dispensers), and grooming tools (combs, towels, grooming mitts). The DOUXO SPA line and MOUSTACHES own-brand natural shampooing products form the core coat-care offerings, while treats and snacks span functional health supplements, natural chews, and novelty biscuits. The company also offers pet insurance, a loyalty program, and in-store services.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet food (Alimentation)
• Pet grooming and coat care products
• Pet toys
• Pet treats and health supplements
• Pet dental care products
• Pet wellness and behavioral care products
• Pet accessories and walking gear
• Pet bedding
• Pet clothing
• Pet insurance
• Loyalty program

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• AVA (Refuge)minorOthersDog and cat shelter based in Normandy offering an alternative to euthanasia by hosting elderly animals and dogs with behavioral challenges. Led by Dr. Thierry Bedossa and team of passionate professionals caring for animal well-being.
• Chiens Guides ParisminorOthersOrganization assisting visually impaired individuals by providing guide dogs free of charge. Training, education, and delivery of guide dogs are all provided free by a team of approximately 30 people in Paris's 12th arrondissement near Bois de Vincennes.
• K6minorOthersPet pension in Normandy with vast spaces and team of veterinarians, handlers, ethologists, educators using positive methods, and animal lovers. Prioritizes animal well-being during stays with comprehensive care approach.
• Lola Nicault (Animal Osteopath)minorOthersAnimal osteopath offering home sessions in Paris and Île-de-France region, or at the Saint-Germain store, for dogs, cats, and horses. Active on Instagram @lola_osteoanimalier.
• Leonyx (Feline Behaviorist)minorOthersTamara, feline behaviorist, helps cat owners better understand their cats' needs and behaviors to build balanced relationships focused on well-being. Offers concrete solutions and personalized support for problematic behaviors.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tom & Co: Benelux-origin pet retail chain expanding in France, operating physical stores and e-commerce. Comparable to Moustaches as a multi-brand pet specialty retailer targeting urban pet owners with both physical and online channels.
• Zooplus: Europe's largest pure-play online pet retailer, now part of the Hellmann & Petco group, selling dog and cat supplies across France. Directly competes with Moustaches' e-commerce business on assortment breadth, pricing, and delivery convenience.
• Maxi Zoo: French omnichannel pet retail chain owned by Fressnapf/Maxi Zoo Group, operating physical stores and e-commerce across France. Directly competes with Moustaches in the urban dog and cat supplies segment with a broader SKU range and larger scale.
• Botanic: French specialty retailer combining garden and pet products through physical stores and e-commerce. Overlaps with Moustaches in dog and cat supplies and shares the omnichannel retail format aimed at French consumers.
• Croquettes.com: French online-focused pet retailer specializing in dog and cat food and supplies, with home delivery across France. Comparable to Moustaches' e-commerce arm in customer segment, product mix, and direct-to-consumer delivery model.
• Animalis: French pet retail chain with physical stores and online platform serving dog and cat owners. Directly comparable to Moustaches in terms of omnichannel model, customer segment, and product category focus.

Broad incumbents

• Carrefour: France's largest grocery retailer with significant pet food and supplies offerings across hypermarkets and online. Competes broadly with Moustaches on convenience and price for everyday pet essentials but lacks the curated specialty focus.
• Amazon France: General French e-commerce marketplace with a substantial pet supplies category. Competes with Moustaches on selection, pricing, and Prime delivery speed rather than on specialty expertise or curated assortment.
• Cdiscount: French general e-commerce retailer with a meaningful pet supplies category and marketplace model. Competes with Moustaches' e-commerce on price-driven pet product assortment rather than on specialty curation.

Emerging players

• Wouf: Spanish-origin premium pet accessories brand with growing presence in France and other European markets, focusing on design-led dog and cat products. Comparable to Moustaches' curated, premium positioning and overlap in the urban pet owner segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Customer concentration

• Instagraminstagram.com/moustachesparis
• LinkedInlinkedin.com/company/moustaches

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOUSTACHES