Heilsarmee brocki.ch

What Heilsarmee brocki.ch does

Heilsarmee brocki.ch is the thrift-retail division of Stiftung Heilsarmee Schweiz (Foundation Salvation Army Switzerland), operating a national chain of 20 stationary secondhand stores across all major Swiss regions including Zurich, Bern, Geneva, Lausanne, Basel, Lucerne, St. Gallen and Schaffhausen. The chain sources inventory through public donations of used goods, sorts and prices items at its logistics and integration center in Huttwil, and resells them in branches typically carrying ~50,000 different articles each, with flagship locations as large as 3,500 m² (Wetzikon). The assortment spans clothing, furniture, electronics, books, household items, and collectibles; complementary services include apartment and estate clearances (Räumungen), a public disposal facility (Entsorgungshof) in Huttwil, and goods pickup.

The business model is a non-profit circular-retail operation: goods enter via donation at zero or near-zero cost, are sold at branch-level prices to consumers, and all proceeds are directed to the Salvation Army Foundation's social projects — 30+ social institutions and 50+ parishes across Switzerland. Primary revenue streams are point-of-sale goods sales, supplemented by clearance-service fees, gift voucher (Geschenkgutschein) sales, disposal fees (CHF 1.80–5.00 per drop at Huttwil), and the BrockiCard subscription-style loyalty program (points-earning with annual cadence, 12% welcome discount, redemption across all branches). Go-to-market is direct-to-consumer via the physical store network, plus online channels limited to BrockiCard ordering and gift voucher purchases; marketing is content-led through the Brocki-Welt blog, Brocki Community influencer network, and active Facebook, Instagram, TikTok, YouTube, Pinterest, LinkedIn, and Kununu channels.

There is no proprietary technology platform described — operations rely on physical retail and an internal logistics backbone rather than digital infrastructure. The organization employs nearly 260 staff across branches and headquarters, with a Swiss-French leadership team (Director Andreas Stettler; Head of Marketing Morena Napoletano; regional sales managers for Centre, East and West). Notable institutional assets include the Brocki Academy (internal training launched 2022, first seminars July 2025), the BrockiCard loyalty program (launched 2016), and a documented sustainability narrative — 7.19 million items resold in 2025 saving ~55,000 t CO2e, bringing cumulative savings to 168,476 t since tracking began.

Name

Heilsarmee brocki.ch

Legal name

Stiftung Heilsarmee Schweiz

Website

https://brocki.ch

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Heilsarmee brocki.ch is the Salvation Army Switzerland Foundation's secondhand retail chain, operating 20 thrift stores across Switzerland that resell donated goods and channel proceeds to the Foundation's social programs.

Ownership category

akta.pro rank

Product category

Charity Retail / Secondhand Thrift Stores

NAICS

Used Merchandise Retailers (459510), Used Merchandise Retailers (4595)

akta.pro primary industry

Donation, Resale & Disposal Coordination (HSAFAAAK)

akta.pro secondary industries

Donation, Consignment & Resale Coordination (HSAFAFAG), Donation Pickup & Reuse Hauling (HSAKALAI)

Keywords

• Secondhand retail
• Thrift store
• Charity retail
• Donated goods resale
• Apartment clearance services

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Secondhand goods retail: Sale of donated secondhand goods including clothing, furniture, electronics, books, household items, and collectibles. Customers pay per item at retail prices set in-store.
2. Goods donations: The public donates used goods to brocki.ch free of charge (or for a small disposal fee if goods cannot be sold). Donated items are sorted, priced, and resold in stores.
3. BrockiCard loyalty program: Customers purchase the BrockiCard, earning BrockiPoints on purchases and donations, and receiving loyalty vouchers for future use. A 12% welcome discount is offered for new card holders.
4. Gift vouchers: brocki.ch sells gift vouchers (Geschenkgutschein) for use across all branches.
5. Apartment clearances (Räumungen): brocki.ch offers professional apartment and estate clearance services for a fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Heilsarmee brocki.ch operates 20 stationary secondhand thrift stores across Switzerland that collect, sort, price, and resell donated used goods — clothing, furniture, electronics, books, household items, and collectibles — to the general public. Supporting paid services include the BrockiCard loyalty program, gift vouchers (Geschenkgutschein), BrockiBox goods collection, apartment and estate clearance services (Räumungen), goods donation pickup, and a public disposal facility in Huttwil.

Product overview

Heilsarmee brocki.ch operates a network of 20 stationary secondhand retail stores across Switzerland, offering approximately 50,000 used items per store. The core offering includes secondhand clothing, household goods, furniture, electronics, books, and collectibles. The company provides complementary services including the BrockiCard loyalty program, BrockiBox goods collection service, gift vouchers, apartment clearance services (Räumungen), goods donation pickup, and operates a disposal facility in Huttwil. All profits fund social projects of the Salvation Army Switzerland. The Brocki Academy provides internal employee training for Secondhand Specialist certification.

Differentiator

Problem solved

Functional benefit

Brands

• BrockiCard: Loyalty program where customers collect BrockiPoints with purchases and donations, redeemable for discounts at any brocki.ch location.
• BrockiBox
• Brocki Academy

Products and services

• brocki.ch Thrift Stores A chain of 20 stationary secondhand retail stores across Switzerland offering approximately 50,000 donated used items per store, including clothing, furniture, electronics, books, household items, and collectibles, sold at affordable prices. Open to the general public.
• BrockiCard Loyalty Program Free loyalty card program where customers earn BrockiPoints on every purchase and donation and redeem loyalty vouchers at any brocki.ch branch; new cardholders receive a 12% welcome discount and 19 starting points.
• Geschenkgutschein (Gift Voucher) Gift vouchers available for purchase online or at any branch, redeemable for secondhand goods at any of the 20 brocki.ch locations across Switzerland.
• Räumungen (Apartment and Estate Clearance) Professional clearance service where brocki.ch teams collect and process larger quantities of household goods from apartments and estates; usable items are resold, while items that cannot be sold are disposed of for a small fee.
• BrockiBox Pre-packed box offering of secondhand goods available to customers.
• Entsorgungshof Huttwil (Disposal Facility) Public recycling and disposal facility at the Huttwil location accepting goods for responsible disposal (for a fee) and donations; Huttwil residents pay CHF 1.80 per drop and non-residents pay CHF 5.00 per drop.
• Warenspende (Goods Donation Service) Service accepting donated used goods from the public free of charge (or for a small disposal fee if items cannot be resold), including pickup for larger quantities; accepted items are sorted, priced, and resold in stores.

Quantifiable outcome

• 168,476 t CO₂ saved cumulatively through secondhand resales (2022–2026)
• +6 more outcomes

Named customers8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Swiss RecycleminorGTM or Marketing PartnerSwiss Recycle is a partner in sustainability communication. brocki.ch is listed as a Swiss Recycle partner on its website, supporting circular economy messaging and environmental awareness campaigns.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Emerging players

• Vinted: Vinted is a major European peer-to-peer secondhand fashion marketplace with strong penetration in Switzerland. Competes for brocki.ch's fashion-conscious, sustainability-driven customer segment via a digital-first resale model that brocki.ch currently lacks.
• Vestiaire Collective: Global resale platform for pre-owned luxury and premium fashion. Competes with brocki.ch for the higher-end portion of the Swiss secondhand fashion segment, particularly via influencers and sustainability-positioned consumers.

Others

• Ricardo.ch: Ricardo is Switzerland's leading online C2C/B2C marketplace with a significant secondhand category. It does not operate donation-based thrift but is a competing channel for Swiss consumers buying and selling used goods.
• Galaxus / Digitec (secondhand category): Switzerland's largest online retailer, with growing secondhand and refurbished categories. Adjacent competitor for secondhand electronics and household goods in the Swiss market.

Direct peers

• Humana Secondhand: Humana operates secondhand clothing retail chains in Switzerland and across Europe, sourcing from donations. Highly comparable as a charity-driven secondhand retailer with physical storefronts and a circular-economy mission.
• Schweizerisches Rotes Kreuz Brocki: The Swiss Red Cross operates its own Brocki/thrift stores in Switzerland. Closely comparable as a Swiss nonprofit thrift chain selling donated goods and channeling proceeds into social programs.
• The Salvation Army Trading Company (UK): The Salvation Army's UK trading arm operates charity retail, donation collection, and reuse operations. Sister operation to brocki.ch within the same global Salvation Army network, providing a useful operational and mission benchmark.
• Caritas Markt: Caritas Schweiz operates charity secondhand retail shops (Caritas Märkte) across Switzerland. Direct Swiss peer to brocki.ch with a similar donation-driven thrift model and social-mission positioning, competing for the same conscious-consumer and donor base.

Broad incumbents

• Emmaus: Emmaus International is a large movement operating secondhand and reuse retail outlets across Europe with a community-and-work-integration mission. Comparable to brocki.ch in charitable thrift and work-integration positioning, though operating in different geographies.
• Oxfam Shops Switzerland: Oxfam operates charity resale shops in Switzerland that sell donated goods to fund development and humanitarian programs. Direct mission-comparable peer (donation-driven secondhand retail for social funding) and competes for the same conscious-consumer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/brocki_ch
• YouTubeyoutube.com/@Heilsarmeebrockich
• Facebookfacebook.com/brocki.ch
• LinkedInlinkedin.com/company/brocki.ch
• Instagraminstagram.com/brocki.ch
• Pinterestch.pinterest.com/HeilsarmeeBrocki
• TikToktiktok.com/@brocki.ch?lang=de-DE

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heilsarmee brocki.ch