Homelife/DLK Real Estate Ltd.

What Homelife/DLK Real Estate Ltd. does

HomeLife/DLK Real Estate Ltd., Brokerage is a privately held, independently operated real estate brokerage headquartered in Brockville, Ontario, serving the Brockville and broader Leeds and Grenville region of Eastern Ontario. The firm operates under the HomeLife franchise banner and holds membership in the Canadian Real Estate Association (CREA), granting access to MLS listings and the use of REALTOR® certification marks. Its customer base consists primarily of individual residential buyers, sellers, and renters, with secondary exposure to commercial, foreclosure, and luxury property transactions. The firm employs 16 people and reaches clients through a single local office (phone 613-342-8855) and its consumer-facing website, brockvillehomes.com.

The brokerage's digital infrastructure is built on the InCom Real Estate Web platform, which provides property search, a home valuation ("What's my home worth") tool, featured listings, visitor accounts with daily email alerts and property bookmarking, and a multi-category consultation-booking form covering buyer, seller, renter, and recruiter segments. Marketing channels include Google AdWords paid search with conversion tracking, YouTube API-driven automated listing videos, and social-login (Google, Facebook) registration. The technology stack is commodity real estate brokerage tooling with no proprietary AI/ML components disclosed.

The firm monetizes exclusively through transaction-based real estate commissions on property sales, purchases, and rentals, with rates negotiated per transaction and not publicly disclosed. Go-to-market is direct-to-consumer via the website and phone, supplemented by MLS-driven listing distribution. Pricing is pay-as-you-go with no subscription or recurring revenue component, and no investor, parent, or franchise-fee revenue streams are documented in the available data.

Name

Homelife/DLK Real Estate Ltd.

Legal name

HomeLife/DLK Real Estate Ltd., Brokerage*

Website

https://brockvillehomes.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HomeLife/DLK Real Estate Ltd., Brokerage is a privately held Canadian real estate brokerage under the HomeLife franchise, serving buyers, sellers, and renters in Brockville and the Leeds/Grenville region of Eastern Ontario with a 16-person team.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Property listing services
• Home valuation tools
• MLS and CREA member
• Commercial property sales

Headquarters

HQ city

Brockville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: The company earns revenue through real estate transaction commissions on property sales and purchases. As a brokerage, agents represent buyers and sellers in residential and commercial property transactions, earning commission based on property sale prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

HomeLife/DLK Real Estate Ltd. is a real estate brokerage that represents buyers and sellers in residential and commercial property transactions in Brockville, Ontario and the surrounding Eastern Ontario region. It lists properties on the MLS system via its CREA membership, advertises them on REALTOR.ca, and offers supporting services such as home valuation, a Dream Home search tool, visitor account access, and confidential consultation with licensed agents.

Product overview

HomeLife/DLK Real Estate Ltd., Brokerage is an independently owned and operated real estate brokerage serving the Brockville, Ontario area. The company operates a consumer-facing website offering a portfolio of interconnected services: a Featured Listings platform showcasing available residential and commercial properties with photos, a Property Valuation Tool enabling homeowners to assess their home's worth, a Dream Home Search function for location-based property discovery, and a Visitor Account system providing registered users with email alerts and property bookmarking. The company also books confidential consultations connecting clients with agents across various buyer/seller categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential and Commercial Real Estate Brokerage

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• InCom Web & e-Marketing SolutionscoreTechnology or IntegrationInCom Web & e-Marketing Solutions provides the website platform and design for HomeLife/DLK Real Estate Ltd. The website at brockvillehomes.com is built and maintained by InCom, which specializes in real estate website solutions. This is a technology infrastructure partnership providing the core digital platform for the brokerage's online presence.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Century 21 Canada: Century 21 is a global real estate franchise with substantial Canadian brokerage coverage. Its Ontario offices serve the same residential buyer and seller segments as HomeLife/DLK, using the same MLS-driven commission model.
• RE/MAX Ontario-Atlantic Canada: RE/MAX operates a large franchise brokerage network across Ontario, including the Brockville/Eastern Ontario region. Like HomeLife/DLK, RE/MAX brokerages are independently owned and operate on CREA/MLS, competing for the same residential transaction flow.
• Chestnut Park Real Estate Limited: Chestnut Park is a Canadian brokerage operating across Ontario including Eastern Ontario corridors. It competes in the same residential luxury and standard segments that HomeLife/DLK targets (luxury home buyer, commercial buyer/seller categories are listed in the HomeLife/DLK offering).
• eXp Realty (Canada): eXp Realty is a cloud-based brokerage operating in Canada with a low-commission-cap model that competes for the same Ontario residential transactions as HomeLife/DLK. Its technology-led, low-overhead structure represents a structural competitive threat to small traditional Ontario brokerages.
• Royal LePage: Royal LePage is one of Canada's largest real estate franchise networks with brokerage offices across Ontario. It competes directly with HomeLife/DLK for the same residential buyer/seller customers using the same CREA/MLS infrastructure and similar transaction-based commission economics.
• iPro Realty Ltd. iPro Realty is a Canadian cloud-based brokerage serving Ontario agents and clients. It targets the same residential transaction pool as HomeLife/DLK, using a technology-forward platform and a low-overhead commission model that pressures traditional local brokers like HomeLife/DLK on fees.
• Keller Williams Realty (Ontario): Keller Williams has expanded into Ontario with agent-centric brokerage offices. Like HomeLife/DLK, KW brokerages earn revenue primarily through agent-generated residential commissions and operate with local owner-operators under a national brand.
• Right at Home Realty (Ontario): Right at Home Realty is a Canadian independent brokerage operating in Ontario residential markets. It serves the same buyer/seller personas as HomeLife/DLK with a similar commission-based revenue model and CREA/MLS access.
• Sutton Group - Quantum Realty Inc. (Brockville-area offices): Sutton is a Canadian brokerage franchise with offices in the Eastern Ontario corridor. It competes head-to-head with HomeLife/DLK in the Brockville/Leeds-Grenville region for residential listings and buyer representation, using the same MLS data and a similar agent-driven commission model.
• Coldwell Banker Essential Realty (Ontario): Coldwell Banker's Canadian franchise network operates Ontario brokerages serving residential buyers and sellers. It overlaps directly with HomeLife/DLK on customer segment, MLS-driven service model, and franchise-based local ownership structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/homelife-dlk-real-estate-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homelife/DLK Real Estate Ltd.