News 12 the Bronx

Name

News 12 the Bronx

Legal name

N12N, LLC

Website

https://bronx.news12.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Local News Broadcasting

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industries

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA), News Magazine & Investigative Journalism Channels (MPABAIAG)

Keywords

• Local news broadcasting
• Regional journalism
• Digital news platform
• Cable television news
• Weather forecasting services

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels4 records

Core offering

News 12 the Bronx is a regional digital and cable news platform operated by N12N, LLC, a subsidiary of Optimum (Altice USA), providing hyperlocal coverage of the Bronx borough of New York City. It delivers breaking news, crime reporting, weather forecasts, NYC politics coverage, community stories, sports, investigative journalism, and original content through its website, mobile apps, cable broadcast, and OTT streaming platforms.

Product overview

News 12 The Bronx operates as a regional digital news platform providing hyperlocal coverage of the Bronx borough. The offering consists of a core news website delivering breaking news, crime reporting, weather updates, NYC politics coverage, and community stories, supplemented by the N12 Originals branded content portfolio. N12 Originals encompasses investigative series including Turn to Tara (human trafficking investigations), Kane in Your Corner (consumer investigations), and Crime Files (true crime documentaries), along with lifestyle programming such as beWell (health), The Cost Of (consumer costs), and Made In The Tri-State (local business features). Additional offerings include mobile applications for iOS and Android, live streaming capabilities, and weather forecasting services. Content is distributed across multiple streaming platforms including Roku, Pluto TV, Samsung TV Plus, Tubi, and others, though these represent content distribution channels rather than product integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Turn to Tara: Investigative reporting unit focused on human trafficking investigations across the tri-state area
• Kane In Your Corner
• Team 12 Investigates
• beWell
• The Cost Of
• Made In The Tri-State
• Crime Files
• N12 Originals

Products and services

• News 12 The Bronx Website Digital news website providing breaking news, crime reporting, weather forecasts, NYC politics coverage, community stories, sports, and investigative journalism for Bronx, NY residents.
• News 12 Mobile App Mobile application providing Bronx news content, weather alerts, and live streaming access on smartphones and tablets for local residents.
• Live Streaming Service Live OTT streaming feed of News 12 the Bronx television programming available across multiple platforms for Bronx residents and the broader NYC audience.
• N12 Originals Original content series and documentaries produced exclusively by the News 12 network, covering human-interest stories and in-depth Bronx community features.
• Turn to Tara Investigative journalism segment hosted by Tara Rosenblum focusing on consumer protection, government accountability, and uncover investigative reports for Bronx and tri-state area residents.
• Kane in Your Corner Consumer advocacy segment that investigates consumer complaints, scams, and works to recover money and resolve issues for Bronx and NYC-area viewers.
• Crime Files Long-form true crime and criminal investigation series covering Bronx-area crime stories and cold cases for general news consumers.
• Weather Forecasting Service Local weather forecasting service staffed by dedicated News 12 meteorologists providing Bronx and NYC-area weather updates, storm alerts, and 7-day forecasts.

Quantifiable outcome

• Turn to Tara investigation led to NY trafficking bill passing Legislature with stiff financial penalties for hotels failing to post human trafficking hotline information
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves3 records

Expansion highlights5 records

Regional players

• Bronx Times: Bronx Times is a local newspaper serving the Bronx with hyperlocal news, politics, and community stories. It competes for the same Bronx advertiser and audience attention as News 12 The Bronx but through digital and print rather than broadcast.
• Noticias Univision 41: WXTU/Univision 41 is the Spanish-language Univision affiliate serving the NYC market with dedicated Bronx coverage. Notably, News 12 The Bronx already has a content partnership with Noticias Univision 41, indicating close editorial collaboration between the two on Bronx Spanish-language coverage.

Direct peers

• NY1 / Spectrum News NY1: NY1 (owned by Charter/Spectrum) operates the most direct peer model to News 12 the Bronx: a 24/7 cable/streaming local news channel dedicated to New York City hyperlocal coverage. It competes for the same NYC-local-news audience, uses a similar regional channel structure, and distributes across similar cable and OTT platforms.
• BronxNet: BronxNet is the borough's public-access cable television network producing community-focused local programming exclusively about the Bronx. It competes with News 12 The Bronx for Bronx-specific audience attention, community event coverage, and local civic storytelling.
• Pix11 (WPIX-TV): WPIX-TV is a New York CW affiliate and Tribune Broadcasting station that produces significant hyperlocal news content covering the Bronx, Brooklyn, and the broader NYC metro. It competes directly with News 12 for local Bronx viewership, advertising dollars, and exclusive investigative stories.
• Fox 5 New York (WNYW): WNYW is the Fox owned-and-operated flagship station in NYC providing borough-level news including the Bronx. It is a direct competitor for both viewers and advertisers, particularly through Good Day New York morning programming.
• CBS New York (WCBS-TV): WCBS-TV is the CBS owned-and-operated station in NYC producing extensive local news including dedicated Bronx coverage. It is a primary head-to-head competitor in both audience reach and the NYC local ad market that News 12 The Bronx monetizes.
• Telemundo 47 (WNJU): Telemundo 47 is the Spanish-language local news station serving the tri-state area with significant Bronx coverage given the borough's large Hispanic population. It competes directly for Spanish-speaking Bronx viewers and multicultural advertising spend that News 12 also targets through its Univision 41 partnership.
• ABC7NY (WABC-TV): WABC-TV is the dominant ABC owned-and-operated station in NYC, producing extensive Bronx coverage and Eyewitness News investigative units. It is a primary direct competitor for both Bronx audience share and the local news advertising market News 12 The Bronx targets.
• NBC New York (WNBC): WNBC is the NBC owned-and-operated flagship in NYC, providing borough-level coverage including the Bronx through News 4. It competes directly with News 12 The Bronx for hyperlocal reporting, on-air talent, and regional advertiser budgets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/news12
• YouTubeyoutube.com/news12
• Facebookfacebook.com/News12NewYork
• Instagraminstagram.com/news12
• LinkedInlinkedin.com/company/news-12-the-bronx

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about News 12 the Bronx