Brookside Funeral Home

What Brookside Funeral Home does

Brookside Funeral Home & Memorial Park is a single-site funeral, cremation, and cemetery provider operating at 13747 Eastex Freeway in Houston, Texas, since 1931. The business combines a funeral home with a 290-acre memorial park featuring a 200+ capacity chapel, historic Chapel of Chimes (built 1944, formerly the first crematorium in Houston), Resurrection Garden with a 60-foot steel cross, multiple intimate staterooms, and a hospitality room for catered receptions. Its core services are traditional funerals, cremation (direct, with ceremony, or with memorial), and burial with cemetery property sales including burial plots, mausoleum entombment, columbarium niches, private estates, and customized memorials. Operational technology centers on a documented custody-of-care program with multi-step identification verification and the exclusive use of Dignity Memorial-owned or trusted-partner crematories staffed by CANA-certified operators, complemented by free interactive online obituaries, tribute videos, and memory books.

The business is a licensed location (Lic. No. 553) within the Dignity Memorial network, which is the consumer brand of Service Corporation International (NYSE: SCI), providing access to 1,900+ North American locations and shared referral traffic. Revenue is generated primarily through one-time fees for funeral services, cremation services, cemetery property, and burial, with a recurring/retained component from trust-funded prepaid funeral and cemetery contracts (up to 10% pre-planning discount, low-interest financing). The customer base consists of Houston-area families across English- and Spanish-speaking communities, with named focus on cremation-focused families, pre-planning individuals, and veterans. The go-to-market is sales-led, combining a physical storefront with 24/7 phone inside sales, in-person and virtual pre-planning consultations, community events across nine Houston suburbs, and digital channels operated by the Dignity Memorial network.

Go-to-market activity is supplemented by partnership integrations including Teleflora for sympathy flowers, CareCredit for consumer financing, and alternative memorialization options (Neptune Memorial Reef, Celestis space memorial). Pricing is published at the service level but excludes product components (caskets, urns, cemetery property) and varies by selections; specific dollar amounts are not disclosed publicly.

Name

Brookside Funeral Home

Legal name

Brookside Funeral Home

Website

https://brooksidefuneralhomelauder.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

Brookside Funeral Home & Memorial Park is a Houston-based funeral, cremation, and cemetery provider established in 1931, operating a 290-acre memorial park and serving Houston-area families as part of the Dignity Memorial network (Service Corporation International).

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Funeral Services: Traditional funeral services including visitation, ceremonies, and funeral arrangements with various venue options (chapel with 200+ capacity, intimate staterooms).
2. Cremation Services: Cremation services including direct cremation, funeral with cremation, and cremation with memorial. Transparent pricing with custody-of-care guarantees.
3. Cemetery Property Sales: Burial plots, mausoleum spaces, columbarium niches, private estates, memorial benches, and customized memorials. Pre-planning options with up to 10% discount available.
4. Burial Services: Traditional burial with flat markers, entombment in garden mausoleums, and related cemetery services.
5. Memorial Products: Caskets, urns, cremation containers, memorial keepsakes, funeral favors, and keepsake programs including memory books.
6. Pre-planning/Prepaid Plans: Trust-funded prepaid funeral and cremation contracts with low interest options and lifetime flexibility for changes.
7. Reception/Hospitality Services: Hospitality Room with cafe-style tables and modern kitchen for catered receptions before, during, or after services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Brookside Funeral Home & Memorial Park provides funeral, cremation, and burial services at a combined funeral home and 290-acre memorial park location in Houston, Texas. The company offers traditional funeral services with multiple venues, cremation with a proprietary custody-of-care guarantee, burial arrangements, cemetery property sales (plots, mausoleums, niches, benches), and pre-planning options with prepaid contracts, operating as part of the Dignity Memorial network affiliated with Service Corporation International.

Product overview

Brookside Funeral Home & Memorial Park operates as a unified funeral and cemetery service offering with multiple venues and memorial products. The core offerings include funeral services, cremation services, and burial services, all available at the combined funeral home and 290-acre memorial park location. Key venues include a large chapel (200+ capacity), smaller staterooms, and the historic Chapel of Chimes. Additional memorial products include online memorials, tribute movies, and memory books. Pre-planning services offer advance arrangement options with financial incentives. The company also provides grief support through its Compassion Helpline.

Differentiator

Problem solved

Functional benefit

Products and services

• Funeral Services Traditional funeral services including visitation, ceremonies, and funeral arrangements with multiple venue options such as a chapel with 200+ guest capacity and intimate staterooms. Includes filing for death certificates, securing burial permits, insurance claims assistance, and Social Security survivors benefits guidance. Targeted at families in the Houston area honoring a loved one.
• Cremation Services Cremation services including direct cremation, funeral with cremation, and cremation with memorial. Includes the Exclusive Cremation Custody guarantee with single-person cremation using only Dignity Memorial-owned crematories and CANA-certified operators. Includes filing for death certificates, securing cremation permits, insurance claims assistance, and Social Security survivors benefits guidance. Targeted at cremation-focused families.
• Burial Services & Cemetery Property Traditional burial services and cemetery property sales across the 290-acre Brookside Memorial Park, including burial plots, flat markers, entombment in garden mausoleums and private mausoleums, private estates, cremation memorial niches, columbarium niches, memorial benches, and customized memorials. Includes filing for death certificates, securing burial permits, insurance claims assistance, and Social Security survivors benefits guidance.
• Pre-Planning Services Advance funeral, cremation, and cemetery planning service including planning advisor consultations (in-person at the location, in-home, or virtual), low-interest options on trust-funded contracts, and up to 10% off cemetery property and funeral plans. Prepaid plans offer lifetime flexibility with the ability to relocate to any qualifying Dignity Memorial provider in North America.
• Memorial Products Memorialization products including caskets, urns, cremation containers, memorial keepsakes, funeral favors, free interactive online memorials, tribute movie video compilations of cherished photos, and memory books capturing images and messages from family and friends.

Quantifiable outcome

• 24/7 availability with real person answering phone
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• TelefloraminorGTM or Marketing PartnerTeleflora provides flower arrangements and sympathy gift delivery through a partnership accessible from the Brookside Funeral Home website. Customers can send flowers directly to families from the funeral home page. Also includes cemetery flower placement services through cemeteryflowers.com.
• Neptune Memorial ReefminorStrategic or Co-development PartnerUnderwater cremation garden off the coast of Florida offered as an alternative memorialization option for families choosing cremation. Presented as an option for those seeking a more momentous memorial.
• Celestis Memorial SpaceflightminorStrategic or Co-development PartnerSpace memorial service option that takes cremated ashes into space either temporarily or permanently, offered as an alternative memorialization choice for families.
• Dignity Memorial NetworkcoreChannel Partner/ Reseller/ DistributorBrookside Funeral Home is part of the Dignity Memorial network of funeral, cremation and cemetery providers - affiliates of Service Corporation International with over 1,900 locations serving 375,000+ families annually. Provides referral traffic, shared technology platform, custody-of-care standards, and prepaid plan transferability across North America.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• Foundation Partners Group: Privately held funeral home and cemetery operator with locations across the U.S. Comparable to Brookside as a multi-site operator combining traditional funeral services with cremation and cemetery property.

Broad incumbents

• StoneMor Partners: Public cemetery and funeral home operator with a multi-state portfolio of cemetery property and funeral services. Comparable to Brookside in combining cemetery property sales with funeral services, though at a national rather than single-site scale.
• Park Lawn Corporation: Canadian-headquartered death care provider with growing U.S. cemetery and funeral home portfolio. Overlaps with Brookside on integrated funeral, cremation, and cemetery services targeting similar consumer segments.
• Carriage Services: Public death care company operating funeral homes and cemeteries across the U.S. Similar combined funeral + cemetery model to Brookside, with emphasis on personalized service and pre-need contracting.
• Service Corporation International: Parent company of the Dignity Memorial network and Brookside Funeral Home's ultimate corporate parent. SCI is the largest funeral, cremation, and cemetery operator in North America with over 1,900 locations, providing the brand, technology, and operating standards Brookside operates under.

Regional players

• Geo. H. Lewis & Sons Funeral Directors: Long-standing Houston-area funeral home competing directly with Brookside for local families. Comparable in offering high-service traditional funerals, cremation, and personalized memorials within the same Houston metro market.
• Bradshaw-Carter Memorial & Funeral Services: Houston-based funeral home and cemetery competitor offering funeral, cremation, and memorial services to the same regional families Brookside serves, with overlapping service menu and customer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brookside-funeral-home

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brookside Funeral Home