Harald Bruhns GmbH

What Harald Bruhns GmbH does

Harald Bruhns GmbH is a privately held, family-owned German limited liability company (GmbH) operating in the agricultural machinery and municipal/utility vehicle sector. The company sells and services new and used agricultural machinery, Unimog and municipal technology, and builds specialized vehicles (Spezialfahrzeugbau) and agricultural trucks (Agrartruckfertigung). It operates five physical branches across Germany — Karstädt (headquarters), Oberkrämer, Holthusen, Perleberg, and Trinwillershagen — and extends its spare parts distribution through an eBay storefront. Its stated core competencies are the sales and service of agricultural machinery, the sales and service of Unimog and municipal technology, and the conversion and assembly of special vehicles.

The firm operates a diversified revenue model spanning one-time equipment sales (new and used), recurring rentals (Mietmaschinen), workshop and mobile service, tire service, machine delivery and recovery, spare parts, and custom vehicle manufacturing. Pricing on machinery and parts is unit-based and individually negotiated (a Horsch machine is shown at €67,830 gross), while rental pricing is quote-based. Distribution is primarily direct-to-customer through the five branches, supplemented by e-commerce for parts. Marketing is largely dependent on the company website with limited explicit digital channels. The customer base consists primarily of professional farmers and agricultural businesses, together with municipal and government entities requiring Unimog and municipal equipment, and a smaller specialized segment for custom vehicle conversions.

Strategically, the company maintains a multi-branch regional dealer footprint with custom manufacturing as a value-added differentiator, supported by a brand identity ("Bruhns hinterlässt Spuren"). There is no disclosed revenue, no external funding, no parent or subsidiary entities, and no recent M&A, leadership changes, or public reporting — consistent with a stable, closely-held family business.

Name

Harald Bruhns GmbH

Legal name

Harald Bruhns GmbH

Website

https://bruhns-karstaedt.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Harald Bruhns GmbH is a family-owned German dealer and service provider for agricultural machinery, Unimog and municipal technology, and custom-built special vehicles, operating five branches across Germany and serving professional farmers, municipalities, and specialized vehicle customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Karstädt

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sale of new agricultural machinery, Unimog vehicles, and municipal technology equipment.
2. Used Equipment Sales: Sale of pre-owned agricultural machinery through the company's used equipment inventory.
3. Equipment Rental: Rental machines (Mietmaschinen) offered to customers for temporary use.
4. Spare Parts Sales: Sale of replacement parts for agricultural and municipal equipment through both direct supply and eBay shop.
5. Service and Workshop: Workshop services, mobile service, tire service, and repair services for agricultural and municipal equipment.
6. Custom Vehicle Manufacturing: Conversion and assembly of special vehicles (Spezialfahrzeugbau) and Agrartruck manufacturing to customer specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Harald Bruhns GmbH is a family-owned German dealer and service provider for professional-grade machinery. Its core offerings span the sale of new and used agricultural machinery, Unimog and municipal technology equipment, rental machines, spare parts (including an eBay online shop), workshop and mobile service, tire service, machine delivery/recovery, and custom agricultural truck and special vehicle manufacturing (Spezialfahrzeugbau) to customer specifications.

Product overview

Harald Bruhns GmbH is a family-owned company offering a comprehensive portfolio of products and services centered on machines for professional use. The company operates as a dealer and service provider for agricultural machinery and Unimog/municipal technology, while also providing custom special vehicle construction. The product lineup includes new and used agricultural machines, rental equipment, and a full range of after-sales services including workshop service, mobile service, tire service, machine delivery, and rescue services. The company also operates an eBay-based spare parts shop for convenient online ordering. The three core business pillars are: sales and service of agricultural machinery, sales and service of Unimog and municipal technology, and custom conversion and assembly of special vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• New Agricultural Machinery
• Used Agricultural Machinery
• Unimog and Municipal Technology
• Rental Machines
• Workshop Service
• Mobile Service
• Tire Service
• Machine Delivery and Recovery Service
• Agricultural Truck Manufacturing
• Special Vehicle Construction
• Spare Parts Supply
• Spare Parts Online Shop

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HorschminorOthersManufacturer brand featured in the company's used and new equipment inventory. Horsch equipment is displayed as a top offer on the company's website, indicating a supply relationship where Bruhns purchases and resells Horsch agricultural machinery.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• AGRAVIS Raiffeisen AG: Leading German agricultural cooperative and trading group offering farm inputs, machinery sales, and service across multiple regions. Comparable to Bruhns as a regional agricultural machinery and service provider, but operating as a cooperative at much larger scale.
• ATR Landhandel GmbH & Co. KG: German agricultural trading company with machinery and equipment distribution alongside grain and inputs. Comparable as a regional farm machinery distributor serving professional German agricultural customers with similar multi-channel sales and service capabilities.
• RWZ Rhein-Main eG: German agricultural cooperative with a substantial agricultural technology (Agro-Technik) division handling machinery sales, service, and spare parts across multiple locations. Directly comparable in business model (machinery dealer + service network) and customer base (German farmers).
• BayWa AG: Major German agricultural inputs, machinery, and energy distributor with a nationwide branch network for farm equipment sales and service. Directly comparable to Bruhns as a multi-branch agricultural machinery dealer serving German farmers and contractors, but at vastly larger scale.
• ZG Raiffeisen eG: Agricultural cooperative in southern and central Germany active in farm inputs, machinery, energy, and retail markets. Comparable to Bruhns in core farm machinery distribution and service offering, with multi-location presence and similar customer segments.

Others

• Horsch Maschinen GmbH: German manufacturer of agricultural machinery (seed drills, cultivators, sprayers) that supplies equipment to dealers including Bruhns. Comparable as a strategic partner operating in the same agricultural equipment value chain, though from the OEM side rather than the dealer side.

Broad incumbents

• CLAAS KGaA mbH: One of the world's largest manufacturers of agricultural machinery (combines, tractors, forage harvesters) headquartered in Germany. Comparable as a broad incumbent whose products Bruhns customers purchase and whose dealer networks compete with independent dealers like Bruhns.
• Maschinenfabrik Bernard Krone GmbH & Co. KG: German manufacturer of agricultural machinery (mowers, tedders, loader wagons, balers) and commercial vehicles. Comparable as a German-headquartered agricultural equipment OEM whose products flow through dealers like Bruhns and whose commercial vehicle division overlaps with Bruhns' municipal/special vehicle business.
• John Deere GmbH & Co. KG: German subsidiary of Deere & Company, the world's largest agricultural equipment manufacturer, with an authorized dealer network across Germany. Comparable as a major OEM whose dealer model parallels Bruhns' business and whose direct-customer initiatives pressure independent dealers.
• AGCO GmbH / Fendt: Global agricultural equipment manufacturer whose Fendt brand is a leading premium tractor maker in Germany, distributed through an authorized dealer network. Comparable as a manufacturer whose dealer network model competes with and parallels Bruhns' distribution role.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/harald-bruhns-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harald Bruhns GmbH