BRUMUNDDAL FOTBALL

What BRUMUNDDAL FOTBALL does

Brumunddal Fotball is a Norwegian amateur football club established in 1905, based at Sveum Idrettspark in Brumunddal, Ringsaker municipality, and operating as a section of the parent umbrella organization Brumunddal Allianse idrettslag (reorganized into the alliance structure in 2003). The club serves approximately 1,000 members and nearly 700 registered active athletes ranging from age 6 to senior level, with boys' and girls' youth teams from J/G13 through G19 and senior men's and women's teams, including the men's team competing in Norsk Tipping-ligaen (3. divisjon). Core activities span organized league participation, the annual Dalacup youth tournament for ages 6–12, a summer football school co-developed with ASKO for children born 2014–2019, a recently launched cross-age goalkeeper development program, and an e-sport room for competitive gaming.

The club operates from a facility base comprising three artificial turf pitches, one grass pitch, and a clubhouse, using the iSonen platform for event registration and management and FIKS for player registration. Technology is administrative and community-facing rather than proprietary; the club maintains an official website, an active Facebook presence, and a Spotify-distributed podcast (RB Podden). Sponsorship and member-benefit partnerships are handled through approximately 30 local and regional partners including SpareBank1 Østlandet, adidas, Sport1, ASKO, Eidsiva Energi, ParkettPartner, and others, alongside OBOS Gir Tilbake and Handelens Miljøfond for community initiatives such as Plastdugnaden.

Revenue is generated from five principal streams: annual membership fees (billed to members from J15/G15 and older), winter training fees (priced per weekly training session per team), Dalacup tournament registration fees (500–1,250 NOK per team by size), summer football school fees, and a broad sponsorship and partnership portfolio. The club operates with a community-led go-to-market model, acquiring members via word-of-mouth, parent meetings, community events, and local presence at Sveum Idrettspark, under the inclusion-oriented "Sveum for alle" (Sveum for everyone) philosophy. Day-to-day operations are run by a daily manager (Daglig Leder) and a marketing manager, with a board chaired by the Styreleder and a large complement of volunteer coaches, referees, and team administrators.

Name

BRUMUNDDAL FOTBALL

Legal name

Brumunddal Fotball

Website

https://brumunddal-fotball.no

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

1–10 employees

Short description

Brumunddal Fotball is a Norwegian amateur football club founded in 1905, based at Sveum Idrettspark in Brumunddal, Ringsaker, serving roughly 1,000 members and 700 active athletes aged 6 to senior across youth and senior teams, tournaments, and summer football school programs.

Ownership category

akta.pro rank

Product category

Amateur Football / Community Sports Club

NAICS

Fitness and Recreational Sports Centers (71394), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Amateur football club
• Youth football training
• Football tournament organization
• Community sports club
• Football membership services

Headquarters

HQ city

Brumunddal

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership fees: Annual membership fees billed to members from J15/G15 and upwards, providing voting rights at annual meetings and access to club benefits and facilities.
2. Training fees: Winter training fees based on the number of training sessions per week for each team.
3. Dalacup tournament fees: Registration fees for youth football tournament: 3-player teams 500 NOK, 5-player teams 750 NOK, 7-player teams 1000 NOK, 9-player teams 1250 NOK.
4. Football school fees: Revenue from summer football school organized in collaboration with ASKO for children born 2014-2019.
5. Sponsorship and partnerships: Multiple local and regional sponsors including SpareBank1 Østlandet, Sport1, adidas, Eidsiva Energi, and approximately 30 other partners provide financial support and equipment in exchange for branding exposure.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Brumunddal Fotball is a community amateur football club that organizes and delivers football activities for children, youth, and senior players at Sveum Idrettspark in Brumunddal, Norway. It provides team participation across age groups, training, competitive league matches (including Norsk Tipping-ligaen for seniors), the annual Dalacup youth tournament, summer football school programs in collaboration with ASKO, and goalkeeper development sessions, with all operations funded through membership fees, training fees, tournament fees, and sponsorships.

Product overview

Brumunddal Fotball is a Norwegian football club offering amateur football activities including youth and senior teams, football training, tournaments (Dalacup), football school programs, and membership services. The club operates from Sveum Idrettspark with approximately 1000 members and 700 active players aged 6 to senior. Key offerings include team participation in various leagues (Norsk Tipping-ligaen, 3. divisjon), youth development programs, goalkeeper training sessions, and community events such as live podcasts and 125th anniversary celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Membership Annual membership product billed to members from J15/G15 and upwards, granting voting rights at the annual meeting and access to club facilities, programs, and member benefits. Available to individuals wishing to participate in and support the football club.
• Youth and Senior Team Football Participation Organized football team participation for players from age 6 through senior level, including boys' and girls' teams across multiple age groups (J/G6 through G19) and senior men's and women's teams. Includes league play, cup competitions, training sessions, and goalkeeper development across age groups.
• Dalacup Youth Football Tournament

Quantifiable outcome

• Women's team: 5 wins in 5 matches with +29 goal difference early 2026 season
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and minor.

• ASKOcoreStrategic or Co-development PartnerASKO is the main sponsor and partner for Brumunddal Fotball's summer football school program. The collaboration enables the club to offer football school activities for children born 2014-2019 at Sveum Idrettspark.
• SpareBank1 ØstlandetmajorGTM or Marketing PartnerMajor financial sponsor displayed prominently on the club's sponsor carousel. Provides financial support and member benefits through SpareBankstiftelsen Hedmark.
• Sport1majorChannel Partner/ Reseller/ DistributorOfficial equipment supplier and outfitter for Brumunddal Fotball. Located at Mølla Storsenter. Provides member discounts through customer club, including 20% off indoor shoes, 15% off running shoes, 20% off SELECT and adidas club products.
• adidasmajorChannel Partner/ Reseller/ DistributorEquipment and apparel sponsor providing football equipment and technical clothing for players, including football school participants who receive Adidas technical t-shirts and footballs.
• ParkettPartnerminorGTM or Marketing PartnerLocal sponsor supporting the club with branding exposure on the website sponsor carousel.
• Multi-bygg ASminorGTM or Marketing PartnerLocal sponsor supporting the club with branding exposure.
• DugnadpartnerminorGTM or Marketing PartnerSponsor supporting the club's volunteer (dugnad) activities and fundraising efforts.
• Eidsiva EnergiminorGTM or Marketing PartnerEnergy company sponsor providing financial support and visibility on the sponsor carousel.
• Mølla StorsenterminorGTM or Marketing PartnerShopping center in Brumunddal providing sponsorship support and housing Sport1 store.
• MAX Premium BurgerminorGTM or Marketing PartnerRestaurant chain sponsor providing member benefits and discounts.
• OBOS Gir TilbakeminorGTM or Marketing PartnerOBOS community initiative that provided funding for football goals for use in children's football.
• Handelens MiljøfondminorGTM or Marketing PartnerEnvironmental fund that contributes to the Plastdugnaden (plastic cleanup) initiative, enabling youth teams to clean up local environment while earning money for the club.
• Sparebankstiftelsen HedmarkminorGTM or Marketing PartnerFoundation supporting children's football through Plastdugnaden initiative and other youth development programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sandefjord Fotball: Norwegian football club based in Sandefjord. Direct comparable in lower-tier Norwegian men's football (Brumunddal played Sandefjord 2 in NT-ligaen), with similar community-based operations.
• Hamarkameratene (HamKam): Local/regional football club in the broader Hedmark/Innlandet area; historically plays at higher tiers of Norwegian football. Directly comparable as a community-based football club in the same geographic catchment with overlapping youth and senior team structures.
• Lillehammer FK: Football club in Lillehammer, Innlandet county. Direct comparable — same regional geography, amateur/community football structure, and competitive overlap (Brumunddal recently played Lillehammer in NT-ligaen).
• Toten FK: Football club from the Toten area in Innlandet county. Comparable as a Norwegian community football club in the same region with similar grassroots youth development structure.
• Ringsaker IF: Multi-sport club based in Ringsaker municipality — the same municipality as Brumunddal Fotball. Highly comparable as a local community sports organization competing for the same member pool and volunteer base.
• Gjøvik-Lyn: Football club from Gjøvik in Innlandet county. Direct comparable community football club in the same region; referenced in Brumunddal's match coverage as a competitor in local cup and league fixtures.
• Kongsvinger IL: Multi-sport club from Kongsvinger with a football section. Comparable as a Norwegian community sports organization with similar member-based model and regional competitive footprint (Brumunddal women's team played Kongsvinger 2).
• Elverum Fotball: Football club from Elverum in Innlandet county. Comparable as a community football club in the same regional division, with overlapping competitive participation in Norwegian lower-tier leagues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brumunddal-fotball

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRUMUNDDAL FOTBALL