BERLIN RECYCLING Volleys

What BERLIN RECYCLING Volleys does

BERLIN RECYCLING Volleys is a professional German volleyball club headquartered in Berlin, operating through the legal entity SCC Volleyball Marketing GmbH as a private limited company under German law. The club competes at the highest levels of the sport, participating in the Volleyball Bundesliga, the German Pokal, and the CEV Champions League, and has accumulated multiple Deutscher Meister (German Champion), Deutscher Pokalsieger (German Cup Winner), and Europacup-Sieger (European Cup Winner) titles. Home matches are played at Max-Schmeling-Halle, and the organization is associated with the parent SCC BERLIN club structure, including the SCC Juniors youth development pathway.

The club's revenue model spans four principal streams: ticketing for Bundesliga, Pokal, and Champions League matches sold through the proprietary BR Volleys Ticketshop and Ticketmaster; a multi-tier sponsorship and advertising portfolio anchored by title sponsor Berlin Recycling and including corporate partners across banking, healthcare, automotive, insurance, and sports equipment; merchandise sales through the online Fanshop; and broadcasting rights distributed via the Dyn streaming platform. The organization maintains approximately 20 staff and serves two primary customer segments — volleyball fans and sports enthusiasts (consumer) and corporate sponsors (B2B) — with hybrid segmentation combining matchday hospitality, fan engagement programs such as YoungBLOCKerz, and youth outreach via the Talente-Camp.

Beyond the professional team, the club operates a portfolio of digital products including iOS and Android mobile applications, the BR Volleys Podcast, the VOLLEY MAX digital magazine, and direct-to-consumer e-commerce for tickets and merchandise. Distribution combines proprietary online channels with third-party partnerships through Ticketmaster for ticketing and Dyn for streaming. Youth development runs through SCC Juniors, encompassing talent identification camps, school projects, FSJ (voluntary service) placements, and competitive junior teams, generating long-horizon talent pipelines and grassroots community engagement.

Name

BERLIN RECYCLING Volleys

Legal name

SCC Volleyball Marketing GmbH

Website

https://br-volleys.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BERLIN RECYCLING Volleys is a Berlin-based professional volleyball club competing in the Bundesliga, Pokal, and CEV Champions League, holding multiple national and European titles. It monetizes tickets, sponsorships, merchandise, and broadcasting, serving fans, corporate sponsors, and youth players.

Ownership category

akta.pro rank

Product category

Professional Volleyball Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Volleyball Leagues (MPAKAAAL)

akta.pro secondary industries

Professional Live Sports Leagues & Tours (MPAGAMAA), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Professional volleyball club
• Sports entertainment services
• Team merchandise sales
• Matchday ticketing services
• Youth volleyball development

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from individual match tickets and season ticket packages for Bundesliga, Pokal, and Champions League home games at Max-Schmeling-Halle
2. Sponsorship and Advertising: Naming rights (Berlin Recycling as title sponsor) plus multiple corporate sponsors across various industries including banking, healthcare, automotive, and sports equipment
3. Merchandise and Fanshop: Online fanshop selling club merchandise, apparel, and accessories through br-volleys-shop.de
4. Broadcasting Rights: Live streaming through Dyn platform and potential television broadcasting arrangements for league and European competition matches

Distribution channels6 records

Marketing channels8 records

Core offering

BERLIN RECYCLING Volleys is a professional men's volleyball club that competes in the German Bundesliga, the German Pokal (cup), and the CEV Champions League, playing home matches at Max-Schmeling-Halle in Berlin. The club commercializes its sporting operations through matchday ticket sales, season tickets, club merchandise, sponsorship and naming rights (with Berlin Recycling as title sponsor), and broadcasting/licensing via the Dyn livestreaming platform, while also operating the SCC Juniors youth development program and community engagement initiatives. Supporting digital products include the BR Volleys mobile app, podcast, VOLLEY MAX digital magazine, and the online fanshop and ticketshop.

Product overview

BERLIN RECYCLING Volleys operates as a professional volleyball club offering a portfolio of digital products and services for fans and the volleyball community. The core offering is the professional volleyball team competing in Bundesliga, Pokal, and Champions League. Supporting digital products include the BR Volleys Mobile App (iOS/Android), BR Volleys Podcast, VOLLEY MAX digital publication, and Dyn Livestreaming for live match coverage. The club also operates e-commerce services including an online Ticket Shop and Fanshop for merchandise. The SCC Juniors program provides youth development through talent camps, training sessions, school projects, and junior team competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• BR Volleys Mobile App Official iOS and Android mobile application for BERLIN RECYCLING Volleys fans, providing news, schedule updates, and match information for Bundesliga, Pokal, and Champions League fixtures.
• BR Volleys Podcast Audio podcast covering team news, match analysis, interviews with players and staff, and volleyball-related discussions for fans.
• VOLLEY MAX Magazine Digital volleyball magazine publication featuring volleyball content, team updates, and sports journalism for fans.
• Dyn Livestreaming Live streaming service for volleyball matches and related content delivered through the Dyn platform, enabling international and remote fan access beyond venue capacity.
• BR Volleys Ticket Shop Online ticketing platform for purchasing match tickets and season passes for Bundesliga, Pokal, and Champions League fixtures, complemented by Ticketmaster distribution.
• BR Volleys Fanshop Official merchandise e-commerce store (br-volleys-shop.de) selling club apparel, accessories, and fan merchandise.
• SCC Juniors Youth Development Program Youth volleyball development program within the SCC BERLIN club structure, including talent camps, training sessions, school projects (Schulprojekte), junior teams (Mannschaften), and FSJ (voluntary service) opportunities for young players.
• BR Volleys Talente-Camp Annual talent identification and development camp for young volleyball enthusiasts, operated as part of the SCC Juniors youth pathway.
• Saisonkarte 2026/27 (Season Ticket) Annual season ticket subscription offering exclusive benefits for dedicated fans, providing access to home matches across the Bundesliga, Pokal, and Champions League seasons.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core and minor.

• Berlin RecyclingcoreGTM or Marketing PartnerTitle sponsor giving the club its official name. Berlin Recycling provides primary naming rights sponsorship enabling club operations and marketing activities.
• DKBminorGTM or Marketing PartnerBanking partner visible on sponsor sections
• Meine KrankenkasseminorGTM or Marketing PartnerHealth insurance provider sponsorship
• GIG24minorGTM or Marketing PartnerFinancial services partner
• Autohaus WegenerminorGTM or Marketing PartnerAutomotive dealer partner
• DocOrthominorGTM or Marketing PartnerOrthopedic healthcare provider sponsorship
• Stadt und LandminorGTM or Marketing PartnerHousing and real estate company sponsorship
• BestVDminorGTM or Marketing PartnerSports/performance partner
• Cosy WaschminorGTM or Marketing PartnerLaundry service partner
• Funk GruppeminorGTM or Marketing PartnerInsurance and financial services group
• ErreacoreOEM/ Whitelabel/ Licensing PartnerOfficial equipment supplier providing team apparel and sportswear
• MizunocoreOEM/ Whitelabel/ Licensing PartnerEquipment sponsor providing sports footwear and gear
• Lotto BerlinminorGTM or Marketing PartnerState lottery partner
• Max-Schmeling-HallecoreStrategic or Co-development PartnerHome arena venue partnership essential for match operations and fan experience
• OrthoPhysiominorStrategic or Co-development PartnerPhysiotherapy and sports medicine partner supporting athlete health
• SecuritasminorStrategic or Co-development PartnerSecurity services provider for events
• VivantesminorStrategic or Co-development PartnerHealthcare network partner
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform distributing match tickets
• Voigt IngenieureminorGTM or Marketing PartnerEngineering firm partner
• SCC BERLINcoreStrategic or Co-development PartnerParent club organization managing the broader club structure including SCC Juniors youth program
• DyncoreStrategic or Co-development PartnerLivestreaming platform partner providing live match broadcasts
• VBL (Volleyball Bundesliga)coreStrategic or Co-development PartnerLeague organization governing German professional volleyball
• DVV (Deutscher Volleyball-Verband)coreStrategic or Co-development PartnerGerman national volleyball federation for national team and competition oversight
• CEV (Confédération Européenne de Volleyball)coreStrategic or Co-development PartnerEuropean volleyball confederation governing continental competitions including Champions League

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dresdner SC: Multi-sport German club with a competitive volleyball section in Bundesliga. Comparable governance structure as a traditional club (vs. GmbH) and similar reliance on league scheduling, sponsorship, and ticketing.
• Allianz MTV Stuttgart: Top women's Bundesliga volleyball club in Stuttgart, sponsored by Allianz. Directly comparable model to BR Volleys: name-rights sponsor, Champions League participation, professional ticketing and merchandise operations.
• Modena Volley: Historic Italian volleyball club (Modena Volley / Modena Volley Punto Zero) competing in Serie A and CEV Champions League. Comparable as a European Champions League volleyball opponent with established title sponsor (BPER / Bper Banca) and similar matchday/sponsorship revenue architecture.
• WWK Volleys Herrsching: Bundesliga men's volleyball club also based in southern Germany, similarly built around a regional insurance/financial title sponsor (WWK). Demonstrates the comparable naming-rights-driven sponsorship model BR Volleys uses.
• VfB Friedrichshafen: Most decorated men's volleyball club in Bundesliga history and historical BR Volleys rival. Competes in the same German Bundesliga, Pokal, and historically CEV competitions with parallel sponsorship, ticketing, and merchandising models.
• SVG Lüneburg: Top-tier German men's volleyball club competing in the 1. Bundesliga. Comparable on-court positioning, sponsor ecosystem structure (regional corporate partners), and Champions League participation profile.
• SSC Palmberg Schwerin: One of Germany's most successful women's volleyball clubs, comparable to BR Volleys in operating a club-based Bundesliga franchise with naming-rights sponsor (Palmberg) and Pokal/European participation.

Broad incumbents

• Füchse Berlin: Berlin-based handball club competing in HBL and EHF European competitions. Comparable Berlin professional sports franchise model with sponsorship-led economics, ticketing at major Berlin venues, and Champions League participation.
• ALBA BERLIN: Berlin-based professional basketball club competing in the Bundesliga and EuroLeague. Comparable as a Berlin-headquartered professional sports franchise with similar multi-stream revenue (tickets, sponsorship, merchandise, broadcasting) and digital fan engagement.
• Eisbären Berlin: Berlin-based professional ice hockey club (DEL/PENNY DEL). Comparable Berlin sports franchise with established corporate sponsor base, season ticket model, and merchandise operations at a similar venue-tier scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brvolleys

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BERLIN RECYCLING Volleys