What Bryant Research does

Bryant Research is a UK-based, mission-driven research consultancy focused on the protein transition — the shift away from conventional animal protein toward alternative proteins and reduced meat consumption. Founded by Lenny Bryant and registered as a private limited company in Bristol in 2022, the firm operates as a fully remote team of roughly six core members supplemented by a wider network of specialist associates. Its core deliverables are bespoke research reports for alternative protein companies and animal protection non-profits, drawing on annual sector surveys, systematic literature reviews, and quantitative modeling of policy and market questions.

The firm has built a portfolio of high-visibility research outputs, including peer-reviewed publications, a systematic review of 837 sources with Faunalytics, the "Who Owns British Farming?" report with the Conservative Animal Welfare Foundation, and an EU public procurement demand model with ProVeg International. Underlying this work is a data science capability led by Research Director Thomas Manandhar-Richardson, with expertise in causal inference, A/B testing, and machine learning, which the firm reports using to deliver outputs roughly 25% faster and cheaper than traditional consulting approaches. In 2025 the firm launched a formal AI consulting line offering workshops, automations, and data science support to mission-aligned organizations, and reports having up-skilled more than 800 animal advocates in AI use to date.

Bryant Research generates revenue through professional services fees for research projects, training and speaking engagements, and the newer AI consulting stream, priced below market on a mission-aligned basis. It also convenes the RECAP community of more than 200 protein-transition researchers, which functions as both a marketing channel and an ecosystem asset. The customer base is concentrated in non-profits and alternative protein companies, and there is no disclosed external funding — the firm is bootstrapped and privately held.

Name

Bryant Research

Legal name

Bryant Research Ltd

Website

https://bryantresearch.co.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Bryant Research is a UK-based, mission-driven research consultancy that produces bespoke research, quantitative modeling, and AI advisory services for alternative protein companies and animal protection non-profits, with a core team of roughly six specialists working remotely from Bristol.

Ownership category

akta.pro rank

Product category

Food Systems Research Consulting

NAICS

Research and Development in the Social Sciences and Humanities (541720), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industries

Sector-Specific Industry Research (FSACAGAL), B2B / Industrial Market Research (MPAAALAA), Education Policy, Research & Advocacy Organizations (Nonprofit) (BPAGADAN)

Keywords

• Alternative protein research
• Social science consulting
• Food policy analysis
• Protein transition consulting
• Market research services

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Research Consulting Services: Bryant Research generates revenue by providing fee-for-service research consulting to alternative protein companies and animal protection non-profits. Services include research design, project management, data analysis, policy analysis, and economic modeling. Pricing is described as 'mission aligned' and lower than industry standard.
2. AI Consulting Services (2025-2026 expansion): New service offering in 2025-2026 including AI workshops, automations, data science and analytics, individual coaching, and AI strategy/culture advising for research teams and organizations. Led by Research Director Thomas Manandhar-Richardson.
3. Training Courses: Full- or half-day courses on 'Research for Social Impact' and 'Independent Research Consulting' aimed at PhD/Masters candidates and early career researchers.
4. Speaking Engagements: Evidence-based presentations to conferences or investor groups on meat reduction, alternative protein markets, policy levers for food system change, and just transition for farmers.
5. Published Research Reports: Private internal reports for strategic planning and published reports to share findings with the broader research community and public.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels8 records

Core offering

Bryant Research is a UK-based research consulting firm that provides social science research, market research, and policy analysis services focused on accelerating the protein transition from conventional meat to alternative proteins. The firm delivers research design, quantitative and qualitative data analysis, peer-reviewed publishing, policy recommendations, and economic modeling (including True Cost Accounting) to alternative protein companies, animal protection non-profits, and policy institutions. In 2026 the company expanded its offerings to include AI consulting services for research teams and organizations.

Product overview

Bryant Research is a research consultancy providing social science, market research, and policy analysis services focused on accelerating the protein transition from conventional meat to alternative proteins. The company offers a portfolio of research services including research design and project management, quantitative/qualitative data analysis, peer-reviewed publishing, policy analysis, and economic modeling. The company also runs RECAP (Research to End Consumption of Animal Products), a community of over 200 researchers. In 2026, the company expanded to offer AI consulting services including workshops, automations, data science, and strategy advising.

Differentiator

Problem solved

Functional benefit

Products and services

• Research Consulting Services Full-service research consulting covering research design, project management, quantitative and qualitative data analysis (online surveys, experimental studies, field studies, interviews, focus groups), peer-reviewed journal publishing, policy analysis and recommendations, economic modeling, and True Cost Accounting. Offered to alternative protein companies, animal protection non-profits, government, and policy institutions seeking evidence-based insights on the protein transition.
• AI Consulting Services Workshops, automations, data science and analytics, individual coaching, and AI strategy and culture advising for research teams and organizations. Led by Research Fellow Richie Manandhar-Richardson, leveraging the firm's AI-powered research workflows to help clients adopt AI tooling in their own research practice.
• Training Courses Full- or half-day courses on 'Research for Social Impact' and 'Independent Research Consulting' aimed at PhD and Masters candidates and early career researchers interested in social science research for social impact.
• Speaking Engagements and Talks Evidence-based presentations delivered to conferences, webinars, or investor groups on meat reduction, psychology of dietary change, alternative protein markets and marketing, policy levers for food system change, and just transition for farmers.

Quantifiable outcome

• Delivered multiple projects over 25% faster and/or cheaper through innovative AI use in 2025
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ProVeg InternationalcoreStrategic or Co-development Partner · 1 June 2026Bryant Research collaborated with ProVeg International to produce the report on EU public procurement and plant-forward catering, modeling economic impacts across 27 EU countries showing €11.61 billion annual savings opportunity.
• Conservative Animal Welfare FoundationcoreStrategic or Co-development Partner · 1 May 2026Bryant Research produced the 'Who Owns British Farming?' report for the Conservative Animal Welfare Foundation, investigating foreign ownership of UK animal agriculture and UK dependence on overseas land for livestock feed.
• FaunalyticscoreStrategic or Co-development Partner · 1 April 2026Bryant Research partnered with Faunalytics to produce 'The Aspirational Plate: Mapping The Gap Between Vegan & Vegetarian Identity And Global Behavior' - a systematic review of 837 sources across 58 countries examining the identity-behavior gap in veganism and vegetarianism globally.
• Greener By DefaultminorStrategic or Co-development Partner · 1 January 2025Research Director Richie Manandhar-Richardson serves as lead data consultant at Greener By Default in addition to his role at Bryant Research.
• Amplify for AnimalsminorStrategic or Co-development Partner · 1 January 2025Richie (Thomas Manandhar-Richardson) led the Amplify for Animals Course which up-skilled over 800 animal advocates in AI - Bryant Research is connected through Richie's involvement.
• Bezos Centre for Sustainable ProteinminorStrategic or Co-development Partner · 1 January 2025Bryant Research team members attended and participated in the Bezos Centre for Sustainable Protein Annual Conference 2026 in London.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Greener By Default: Works on plant-forward food procurement across institutions; Bryant Research's Research Director serves as lead data consultant. Comparable focus on behavior change and food service economics.

Direct peers

• Sentience Institute: A research-focused think tank studying the social and policy levers for reducing animal product consumption and advancing alternative proteins. Directly comparable mission, methodology, and target audience to Bryant Research.
• Rethink Priorities: A research organization producing cross-cause analyses including animal welfare and alternative proteins, staffed by researchers with academic backgrounds. Closely comparable operating model, team composition, and client base.
• Faunalytics: A research organization for animal protection that has partnered with Bryant Research on systematic reviews. Comparable research delivery model and direct overlap in deliverables and methodology.
• The Humane League Labs: The research arm of The Humane League conducting studies on animal welfare advocacy effectiveness, consumer behavior, and corporate campaigns. Comparable research methodology and target audience.
• Wild Animal Initiative: A research and policy nonprofit focused on wild animal welfare and food system reform. Comparable in mission, academic methodology, and small research team structure.
• Animal Charity Evaluators: Evaluates animal welfare organizations and has interviewed Bryant Research's Research Director. Publishes research and reviews aimed at the same effective-altruism-aligned animal protection audience.

Broad incumbents

• Good Food Institute (GFI): A larger, established nonprofit producing extensive research on alternative proteins and plant-based markets. Overlaps with Bryant Research's mission but with much broader scope, larger team, and in-house research capabilities.
• ProVeg International: A larger international food awareness and policy organization that has commissioned Bryant Research for EU-scale research. Overlaps on alt-protein research and policy advocacy but operates at much greater scale.
• EAT Foundation: A global food systems nonprofit producing science-based research and policy frameworks on sustainable food systems. Overlaps with Bryant Research's True Cost Accounting and policy analysis work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/post
• LinkedInlinkedin.com/company/bryant-research-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bryant Research