BT TRAVELS

What BT TRAVELS does

BT Travels, operating under the legal name Balaji Tour And Travels, is a B2B travel portal and technology platform headquartered in Sojat Road, Pali, Rajasthan, India. The company provides travel booking infrastructure for travel agents, distributors, and white-label partners across India, enabling them to sell air tickets, hotel reservations, holiday packages, visa services, and travel insurance through a single web-based platform. With a reported network of 5,000+ travel agents built over approximately five years of operation, BT Travels positions itself as a distribution intermediary between travel suppliers and the fragmented long tail of small and mid-sized Indian travel businesses that lack direct GDS access.

The platform is built around a web-based B2B portal (bttravels.in) with API/XML integration capabilities for third-party connectivity, a dedicated Supplier Portal for inventory providers, and a White Label solution framework that lets partners rebrand and resell travel services under their own identity. The platform supports a multi-tiered partner model — Retailers (individual agents), Distributors (managing 10–100+ sub-agents), White Label partners, and Pure White Label partners — with self-service signup, mobile OTP verification, and KYC workflows. Revenue is generated through commission-based margins on travel bookings, licensing/royalty arrangements for White Label deployments, and recurring API integration fees; no public pricing or revenue figures are disclosed.

The business runs on a channel-partner go-to-market motion with no evidence of consumer-facing brand investment, digital marketing, or social media presence. The firm is privately held, founder-led, and bootstrapped — there are no disclosed funding rounds, institutional investors, M&A activity, patents, certifications, or AI/ML capability claims. Operating geographies are formally listed as India with a "Worldwide" claim on inventory availability, though there is no independent evidence of meaningful international revenue. With approximately seven total employees supporting the operation, BT Travels is a small, bootstrapped distribution platform whose scale claims (agent count) materially exceed its apparent organizational footprint.

Name

BT TRAVELS

Legal name

Balaji Tour And Travels

Website

https://bttravels.in

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BT Travels (Balaji Tour And Travels) is a bootstrapped B2B travel portal in India that provides flight, hotel, bus, visa, and insurance booking infrastructure to a reported network of 5,000+ travel agents, distributors, and white-label partners via its web portal and API/XML integrations.

Ownership category

akta.pro rank

Product category

Travel Booking Platform

NAICS

Travel Agencies (561510), Travel Agencies (56151)

SIC

Transportation Services (4700), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)

akta.pro secondary industries

B2B Travel Distribution Marketplaces & Wholesalers (Beds/Inventory Exchanges) (THALAFAJ), Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

Keywords

• B2B travel portal
• Travel agent platform
• Flight booking API
• Hotel booking API
• White label travel

Headquarters

HQ city

Pali

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Travel Booking Commissions: BT Travels earns commissions on air tickets, hotel bookings, and holiday packages booked through its B2B portal by travel agents and distributors
2. White Label Licensing: Revenue generated from providing White Label solutions to partners who rebrand and resell travel services
3. API Integration Fees: Fees charged for providing API/XML integration services to travel agents and partners

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

BT TRAVELS operates a B2B travel portal through which travel agents, retailers, and distributors book international and domestic air tickets, hotels, holiday packages, bus tickets, travel insurance, and visa services. The platform is offered with commission-based pricing, white-label branding options, and API/XML integration for partners who wish to resell travel services under their own identity.

Product overview

BT Travels operates as a B2B travel portal and technology platform for the Indian travel industry. The core offering is the B2B Travel Portal, which provides financial freedom and sales maximization tools for travel agents and distributors. The product portfolio includes Flight Booking API and Hotel Booking API for technical integration partners, a White Label Solution for partners wanting branded offerings, and a Supplier Portal for service providers. Additional services encompass Bus Booking, Travel Insurance, and Visa Services. The platform architecture supports multiple user types including Retailers, Distributors, Agents, and Whitelabel partners, with over 5,000 agents in their network. The company positions itself as a one-stop solution combining updated services with latest technology for the B2B travel ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• White Label Solutions: White label travel solutions provided to travel agents and distributors
• API Integration
• B2B Portal

Products and services

• B2B Travel Portal Web-based B2B portal that enables travel agents, retailers, and distributors to book international and domestic air tickets, hotels, holiday packages, bus tickets, travel insurance, and visa services, with commission-based pricing and financial flexibility.
• Flight Booking API API integration that allows technical partners and travel agents to access and book international and domestic air tickets with pre-purchase flight fare capabilities within their own systems.
• Hotel Booking API API integration that allows partners to access hotel inventory and reservations for their own customers via BT Travels' hotel booking backend.
• White Label Solution Customizable white-label travel platform that enables Full White Label and Pure White Label partners to brand and resell BT Travels' booking services under their own identity without building their own technology.
• Supplier Portal Dedicated portal at supplier.bttravels.in that allows travel service providers to manage their listings, inventory, and operations within the BT Travels distribution network.
• Bus Booking Bus ticket booking service available to travel agents and distributors through the BT Travels B2B portal.
• Travel Insurance Travel insurance products offered as part of the comprehensive B2B travel solution portfolio for travel agents and their end customers.
• Visa Services Visa processing and assistance services for travelers, available to travel agents and distributors through the BT Travels portal.

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cleartrip: Cleartrip is a major Indian OTA with corporate travel and agent-facing products. While broader in scope than BT Travels, it competes for the same travel-agent and corporate booking demand.
• MakeMyTrip: MakeMyTrip is India's largest online travel company across flights, hotels, and holidays. As a broad incumbent, it sets the competitive benchmark for pricing, brand, and supplier access that small B2B portals like BT Travels must operate against.
• Hotelbeds: Hotelbeds is a global B2B bed bank and travel distribution marketplace that supplies hotel inventory to travel agents and platforms. While not India-specific, it competes at the wholesale inventory layer that BT Travels' distributors tap into.
• EaseMyTrip: EaseMyTrip is an Indian OTA with corporate and franchise/agent distribution arms. As a publicly listed, well-funded player, it competes for the same pool of small travel retailers that BT Travels recruits.
• Yatra Online: Yatra operates B2C and B2B/corporate travel platforms in India, including agent distribution — a broader incumbent that competes indirectly for travel-agent relationships in India.

Direct peers

• Akbar Travels: Akbar Travels is a long-standing Indian travel consolidator with B2B agent distribution, retail offices, and corporate travel services — competing for the same retail travel-agent segment that BT Travels targets.
• TBO Tek: TBO Tek is one of India's largest B2B travel distribution platforms, offering a global hotel and air marketplace plus APIs and White Label solutions to travel agents — a near-direct competitor to BT Travels' core B2B portal, API, and White Label offering.
• Riya Travel & Tours: Riya operates a B2B and B2C travel distribution network in India with agent onboarding, consolidated air/hotel inventory, and White Label capabilities — directly comparable to BT Travels' multi-tier Retailer/Distributor model.
• Travel Boutique Online (TBO): Travel Boutique Online is an Indian B2B travel platform providing agent booking tools, consolidated inventory, and sub-agent management — closely mirroring BT Travels' portal-plus-distributor structure.

Emerging players

• TripJack: TripJack is an India-focused B2B travel API and booking platform providing flight, hotel, and holiday inventory to agents and resellers — overlapping directly with BT Travels' API and White Label product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/bt-travels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BT TRAVELS