BTY CLB

What BTY CLB does

The CLB (legal entity: The CLB B.V., also referenced as Booty Club B.V.) is a Dutch boutique fitness brand operating five in-person studio locations across the Netherlands (Amsterdam Oost, Amsterdam Singel, Rotterdam Coolsingel, Den Haag, and Utrecht Janskerkhof), all situated inside TrainMore venues. Each studio delivers a signature "follow-the-trainer" group workout powered by a proprietary stage with catwalk, immersive light show, and synchronized music, organized around three distinct class concepts: TONE (full-body sculpting with Pilates-inspired movements), CORE (lower-body strength using resistance bands, kettlebells, and ankle weights), and LIFT (advanced barbell training for progressive overload). The technical platform combines a physical theatrical experience with a third-party Eversports booking and account management system accessed via theclb.com and a Squarespace-hosted website.

The company monetizes through a tiered credit package system (EXPLORE 3 credits / 1 month, VIP 5 / 2 months, ELITE 10 / 5 months, ULTIMATE 20 / 10 months) with volume discounts, supplemented by single class purchases, a recurring online membership for "The CLB at Home" video content delivered via Instagram, a merchandise webshop, and "The Academy," a 6-day paid trainer certification program. Customers are individual fitness-focused consumers (primarily female-skewing given the lower-body focus and original "Booty Club" positioning) willing to pay a premium for a curated, immersive boutique experience over a standard gym membership. The CLB is a wholly-owned subsidiary brand within Urban Gym Group B.V., a diversified Dutch fitness conglomerate whose portfolio also includes TrainMore, Clubsportive, GYM BOX, RUSH, TRIB3, Renessence, and PILAT3S, sharing back-office, GDPR/DPO, and administrative infrastructure with sister brands.

Name

BTY CLB

Legal name

Booty Club B.V.

Website

https://btyclb.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The CLB is a Dutch boutique fitness brand operating five studios inside TrainMore venues across Amsterdam, Rotterdam, Den Haag, and Utrecht, delivering follow-the-trainer group classes in three proprietary formats (TONE, CORE, LIFT) with a signature stage, light show, and music experience. It serves individual fitness consumers via credit packages, single classes, online membership, merchandise, and a trainer certification academy, and operates as a subsidiary of Urban Gym Group B.V.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Credit Package Sales: Customers purchase credit packages (EXPLORE 3 credits, VIP 5 credits, ELITE 10 credits, ULTIMATE 20 credits) which expire within 1-10 months of purchase. One credit equals one class. Volume discounts apply as package size increases.
2. Single Class Sales: Individual class purchases available for walk-in or one-off customers. Purchases are final and non-refundable.
3. Memberships: The CLB offers memberships to access online The CLB at Home videos via Instagram, in addition to physical studio memberships.
4. Merchandise Sales: Merchandise products sold via the CLB webshop, shipped or available for pickup at all locations. Returns accepted within 14 days.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BTY CLB (The CLB) is a Dutch boutique fitness studio chain that sells and delivers follow-the-trainer group fitness classes across three proprietary formats (TONE, CORE, LIFT) at five locations inside TrainMore venues in the Netherlands. Customers buy credit packages or single classes and book sessions through the Eversports booking platform. The business is operated by The CLB B.V. as a subsidiary of Urban Gym Group B.V.

Product overview

The CLB is a fitness studio chain offering signature follow-the-trainer workout classes across three distinct concepts: TONE (full-body Pilates-inspired sculpting), CORE (lower-body strength with resistance bands and weights), and LIFT (advanced barbell training). Classes are booked through Eversports using a credit package system (EXPLORE, VIP, ELITE, ULTIMATE tiers) or single class purchases. The company also offers The CLB at Home membership for online video content via Instagram, operates The Academy trainer training programme, and sells merchandise through its webshop.

Differentiator

Problem solved

Functional benefit

Products and services

• TONE TONE is a full-body sculpting workout that combines The CLB's signature intensity with controlled, Pilates-inspired movements. It targets every major muscle group, building lean strength, improving stability, and creating balance throughout the body, and is sold to individual fitness consumers at The CLB's studio locations.
• CORE CORE is a lower-body focused strength class designed to build powerful glutes, legs, and a strong core. It uses resistance bands, kettlebells, and ankle weights to maximize muscle activation and precision, and is sold to individual fitness consumers at The CLB's studio locations.
• LIFT LIFT is an advanced lower-body focused strength class that uses barbell training to build power, muscle, and definition. The focus is on legs and glutes, while supporting the barbell engages the upper body and core for full-body activation, sold to individual fitness consumers at The CLB's studio locations.
• Credit Package (EXPLORE, VIP, ELITE, ULTIMATE) Credit packages that allow customers to pre-purchase multiple classes at a discounted per-class rate, redeemable for any of TONE, CORE, or LIFT classes at The CLB's studio locations. Available tiers are EXPLORE 3 credits (valid 1 month), VIP 5 credits (valid 2 months), ELITE 10 credits (valid 5 months), and ULTIMATE 20 credits (valid 10 months), with volume discounts applying as package size grows.
• Single Class An individual fitness class purchase allowing walk-in or one-off customers to book and attend a single TONE, CORE, or LIFT session. All single-class purchases are final and non-refundable.
• The CLB at Home Recurring online membership that gives members access to The CLB's workout videos published via Instagram, enabling at-home follow-the-trainer sessions for consumers who do not attend the physical studios.
• The Academy The Academy is a 6-day trainer training programme followed by practice classes led by Master Trainers, teaching The CLB's CORE, LIFT, and TONE concepts while developing coaching and cueing skills for aspiring instructors.
• Merchandise Branded The CLB merchandise sold via the CLB webshop, shipped to customers or available for pickup at all studio locations. Returns are accepted within 14 days of purchase for unused items in original packaging.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TrainMorecoreStrategic or Co-development PartnerThe CLB locations are situated inside TrainMore venues across the Netherlands. TrainMore provides the physical infrastructure including dressing rooms, lockers, water, and WiFi. The CLB operates as a distinct brand and concept within TrainMore facilities. A TrainMore host welcomes customers at CLB locations and handles check-in.
• Urban Gym Group B.V.coreStrategic or Co-development PartnerUrban Gym Group is the parent company of The CLB. The organization also includes brands TrainMore, Clubsportive, GYM BOX, RUSH, TRIB3, Renessence, and PILAT3S. The CLB B.V. is the legal operating entity. Urban Gym Group handles shared services including data protection officer, camera surveillance, and administrative infrastructure.
• EversportscoreTechnology or IntegrationEversports is the booking system used by The CLB for class reservations and account management. Customers create accounts through Eversports and book classes via this platform. Credit packages are managed through Eversports accounts.
• De Vos & Partners AdvocatenminorImplementation/ SI/ Consulting PartnerExternal Data Protection Officer (DPO) appointed by Urban Gym Group: mr. Bente van den Beuken of De Vos & Partners Advocaten, Van Miereveldstraat 13, 1071 DW Amsterdam, providing GDPR compliance oversight.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• TrainMore: Parent-brand low-cost gym chain of Urban Gym Group and direct physical host for all five CLB locations. While not a direct peer, TrainMore is the infrastructure and customer-acquisition partner, and a strategic reference point for capacity and cross-selling.

Emerging players

• Solidcore: US boutique Pilates-inspired strength concept with premium, results-oriented positioning. Comparable lower-body / sculpting focus to The CLB's TONE concept and similar premium pricing model.
• 1Rebel: UK-based boutique fitness brand combining boutique studio experience with strength and conditioning programming. Comparable theatrical boutique positioning but serves a different geography (UK rather than Netherlands).

Broad incumbents

• Orangetheory Fitness: Large global boutique fitness chain with structured group training and premium pricing. Comparable consumer positioning (premium, results-oriented boutique) and tiered membership / package structure.
• Barry's (Barry's Bootcamp): Global boutique fitness pioneer using red-light, music-driven follow-the-trainer format. The CLB's signature stage/light/music experience is conceptually closest to Barry's, but Barry's operates a much larger international footprint with deeper brand recognition.
• F45 Training: Globally franchised boutique functional and strength group-training concept. Comparable follow-the-trainer, music-led class format and tiered package pricing model, though much larger scale and franchise-led.

Direct peers

• PILAT3S: Sister brand under Urban Gym Group B.V. focused on Pilates-style boutique fitness in the Netherlands. Closely comparable target market and operating footprint.
• Clubsportive: Sister brand under Urban Gym Group B.V. operating boutique group fitness studios in the Netherlands. Competes for the same Dutch consumer and shares the same TrainMore venue footprint.
• GYM BOX: Sister brand under Urban Gym Group B.V. offering boutique group training. Same parent, same Dutch market, overlapping customer base with The CLB.
• TRIB3: Sister brand under Urban Gym Group B.V. offering boutique HIIT group fitness in the Netherlands. Most directly comparable in format, customer demographic, and parent-company strategy to The CLB.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/btyclb

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BTY CLB