What Campfire Collective does

Campfire Collective is a boutique, award-winning marketing agency founded in Memphis, Tennessee in November 2015 and operating from 111 S. Highland St. #532. The firm delivers an integrated suite of professional services — social media management, public relations, marketing strategy, email marketing, and copywriting — alongside adjacent offerings such as media training and content calendar management. Its primary customers are community-focused organizations, nonprofits, local Memphis small and mid-sized businesses, and select hospitality and enterprise clients in the Mid-South region; named engagements include Muddy's Bake Shop, Commute Options Memphis, Welcome to Memphis, DeNeuville Learning Center for Women, and Chuck Hutton Toyota.

The agency's go-to-market motion is community-led and event-driven, anchored by deep Memphis-rooted relationships rather than digital acquisition funnels. Proprietary community assets include the 'Just Bluffin' podcast (a Memphis-centric interview series distributed via WYXR 91.7 FM Podcast Network and Spotify, Apple, Podbean, and Google Podcasts) and the 'Carrying The Torch' community service initiative, both launched in 2023. The firm also runs a weekly blog, an email newsletter via Mailchimp, and active organic social channels. Operational partnerships with the Greater Memphis Chamber's Ambassadors Program, Choose901, the University of Memphis (Meeman Department of Journalism, Fogelman College of Business, Meeman901 student agency), and Whitehaven High School media team create a content and talent ecosystem. Tech stack is commodity SaaS: Canva, CapCut, Loomly, Lightroom, Grammarly, Mailchimp, and Squarespace.

Revenue is generated through professional services engagements on a project-based, customized basis (no publicly disclosed pricing or tiers). The firm is privately held and founder-owned — Shannon Briggs serves as Founder and Head Trailblazer; Mackenzie Grannan serves as Team Wayfinder and co-host of the podcast. Headcount grew from 8 (end of 2022) to 13 (end of 2023), with the first four full-time team members onboarded during that period. The firm has no disclosed funding rounds, parent company, subsidiaries, or M&A activity, and it is not a technology company — it is a services business that competes on community access, brand reputation, and execution quality rather than proprietary technology or AI capability.

Name

Campfire Collective

Legal name

Campfire Collective

Website

https://buildacampfire.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Campfire Collective is a Memphis-based boutique marketing agency, founded in 2015, delivering social media, PR, marketing strategy, email marketing, and copywriting services to community-focused nonprofits, local SMBs, and select enterprise clients across the Mid-South region.

Ownership category

akta.pro rank

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing and PR Services: Full-service marketing agency providing PR, advertising, social media, copywriting, and strategic communications services to community-focused organizations in Memphis.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Campfire Collective is a boutique marketing agency that provides community-driven marketing services to Memphis-based organizations. Its core offerings include public relations, social media management, marketing strategy, email marketing, and copywriting. The agency also produces the 'Just Bluffin' podcast and runs the 'Carrying The Torch' community initiative.

Product overview

Campfire Collective is a boutique, award-winning marketing agency specializing in community-driven marketing for Memphis-based organizations. The company operates as a single unified agency offering integrated services rather than a modular platform. Core services include Social Media, Public Relations, Marketing Strategy, Email Marketing, and Copywriting. These services are delivered through dedicated account teams and supported by proprietary initiatives including the Just Bluffin' podcast (a community storytelling platform partnered with WYXR FM), the Carrying The Torch community service initiative, and a comprehensive blog offering marketing insights. The agency also provides specialized offerings such as media training and content calendar management, all designed to fuel growth through strategic, community-driven marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Services Strategic social media management including content creation, scheduling, engagement, and analytics for clients across various platforms.
• Public Relations Media relations, press releases, story placement, and reputation management services to build brand visibility and credibility for organizations.
• Marketing Strategy Strategic marketing consulting including brand positioning, market analysis, campaign planning, and growth strategies for community-focused organizations.
• Email Marketing Email campaign creation, list management, and automation services to engage audiences and drive conversions for clients.
• Copywriting Professional copywriting services for websites, marketing materials, social media, and brand communications.
• Just Bluffin' Podcast Memphis-centric podcast featuring conversations with community leaders, hosted by Shannon Briggs and Mackenzie Grannan, distributed via multiple streaming platforms.
• Media Training Comprehensive media training program including press conference management, interview format preparation, nonverbal communication coaching, and executive visibility positioning.

Quantifiable outcome

• 793% increase in social media impressions for Commute Options Memphis Commute Challenge
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• WYXR 91.7 FM MemphiscoreStrategic or Co-development Partner · 14 February 2024Campfire Collective partners with nonprofit community radio station WYXR 91.7 FM to bring the Just Bluffin' podcast to a wider audience. The podcast is part of the WYXR Podcast Network and recorded in-studio at the University of Memphis in partnership with the Meeman Department of Journalism and Strategic Media.
• Choose901secondaryGTM or Marketing Partner · 1 January 2024Partnership with Choose901 to offer recaps of Just Bluffin' podcast conversations in blog format each month, extending content reach.
• Whitehaven High School Media TeamsecondaryStrategic or Co-development PartnerCollaboration with high school media students to produce content and help execute campaigns for client Chuck Hutton Toyota.
• Meeman901 (University of Memphis Student-run Media Agency)secondaryStrategic or Co-development PartnerPartnership to gather content for Benjamin L. Hooks Institute for Social Change.
• Fogelman College of Business (University of Memphis)secondaryStrategic or Co-development PartnerCollaboration bringing together students to write IT and MIS-themed blog pieces for client ProTech Services Group.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Red Deluxe Brand Development: Memphis-based brand development and PR agency. Comparable as a Mid-South boutique competitor targeting similar nonprofit, civic, and SMB clients in the same Memphis market.
• Mosaix Group: Memphis-based creative agency offering PR, social media, and brand storytelling. Closest direct competitor in terms of boutique scale and Memphis community focus.
• Sullivan Branding: Mid-South brand and marketing agency with PR, advertising, and digital services. Comparable regional boutique competitor offering an overlapping service mix to community and SMB clients.
• Big Communications: Birmingham, AL-based PR, social, and integrated marketing agency. Comparable mid-sized regional competitor with similar boutique-service model targeting mission-driven and regional brands.
• Archer Malmo: Long-standing Memphis-based advertising/marketing agency offering brand strategy, creative, media, and PR. Comparable as a Memphis-rooted full-service marketing firm serving regional brands, though larger and more generalist than Campfire's community-focused boutique.

Broad incumbents

• The Tombras Group: Knoxville-based full-service advertising agency. Comparable as a Tennessee/Southeast-rooted agency offering PR, social, and brand work, though considerably larger and broader in client base.
• Lewis Communications: Larger Southeast-rooted integrated marketing agency with PR, digital, and advertising services. Comparable industry vertical and regional positioning but at significantly greater scale.
• Doe-Anderson Advertising: Louisville, KY-rooted full-service advertising and PR agency. Comparable as a long-established Mid-South/Southeast marketing firm with overlapping capabilities, though much larger in scale.

Emerging players

• Fletch Agency: Boutique PR and earned-media agency. Comparable as a similarly-sized boutique competitor offering PR, social, and influencer services to similar client segments.
• Hall Agency: Boutique PR and social media agency. Comparable as a small-scale boutique competitor in the same professional-services marketing category, though operating in different geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/buildacampfire

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campfire Collective