Cowboy Restaurant

What Cowboy Restaurant does

The Hitch Burger Grill is a privately held, elevated fast-casual restaurant brand operating under CASKS Restaurant Group, with two physical locations in Southern California: a Rancho Cucamonga restaurant at 10789 Arrow Route and a Upland restaurant at 2420 West Arrow Route Ste D. The menu is intentionally broad for the segment, spanning breakfast, burgers, barbecue, salads, wraps, and soft-serve desserts, and is positioned as "fast, affordable, and quality" with generous portions and no compromise on ingredients.

The business generates revenue through one-time, per-item transactions across dine-in, takeout, catering, and DoorDash-enabled delivery. The company also operates a loyalty/email-club program (The Hitch Rewards) and a community fundraising program (FUN(raising)). The underlying technology footprint is minimal: a WordPress marketing site with downloadable PDF menus, an email newsletter signup, and a DoorDash marketplace integration; there is no native mobile app, no proprietary ordering or POS technology disclosed, and no AI/ML components.

Go-to-market is direct-to-consumer via the storefronts and the DoorDash channel, supported by website content marketing and email capture. The company is planning geographic expansion in Southern California through a new sub-brand, Hitch Jr., a focused lunch-and-dinner burger-and-fries concept, while the parent CASKS Restaurant Group retains overarching brand and operational control. Headcount is reported as 5, which likely understates front- and back-of-house staffing, and no revenue figures are disclosed.

Name

Cowboy Restaurant

Legal name

The Hitch Burger Grill

Website

https://burgerandbbq.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Fast Casual Burger Restaurant

NAICS

Full-Service Restaurants (722511)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

Keywords

• Fast casual dining
• Burger restaurant
• Catering services
• Restaurant rewards program
• Fundraising events

Headquarters

HQ city

Rancho Cucamonga

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Food and Beverage Sales: One-time transaction revenue from dine-in, takeout, and catering orders. Customers pay per menu item for burgers, barbecue, salads, wraps, breakfast, and desserts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Cowboy Restaurant operates The Hitch Burger Grill, a fast casual burger concept with two Southern California locations (Rancho Cucamonga and Upland). It sells chargrilled signature burgers such as the BIG Hitch Burger and the BIG HITCH Angus Burger, alongside sweet potato fries, specialty drinks including hibiscus lemonade, and complementary sides. Beyond counter-service dining, the brand offers take-out, curbside pickup, DoorDash delivery, on-site and off-site catering, a Hitch Rewards loyalty program, and a community fundraising program, with a planned Hitch Jr. smaller-format expansion.

Product overview

The Hitch Burger Grill is an elevated fast-casual dining restaurant operated by CASKS Restaurant Group. The core offering consists of two physical restaurant locations (Rancho Cucamonga and Upland, CA) serving a deep menu including burgers, barbecue, salads, wraps, breakfast, and soft-serve desserts. The company is expanding with Hitch Jr., a planned sub-brand for Southern California. Additional offerings include a loyalty program (The Hitch Rewards), catering services, and a fundraising program (FUN(raising)).

Differentiator

Problem solved

Functional benefit

Brands

• Hitch Jr. A coming soon restaurant concept taking the Hitch burger concept throughout Southern California. It serves lunch and dinner, offering fresh burgers and fries for dine-in or takeout.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• DoorDashcoreChannel Partner/ Reseller/ DistributorDoorDash is the third-party delivery platform for Hitch Burger Grill, enabling customers to order online for delivery from both Rancho Cucamonga and Upland locations. The partnership allows the restaurant to reach customers who prefer delivery over dine-in or takeout.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Del Taco: California-headquartered fast food chain offering Mexican and American fare including burgers. Competes in the Southern California quick-service value segment with overlapping menu dayparts.
• Carl's Jr. / Hardee's: Large QSR chain headquartered in California with broad burger menu, breakfast, and value positioning. Competes in the same Southern California market, though at a more mass-market price point.

Others

• DoorDash: Third-party delivery platform partner of Hitch Burger Grill. Not a direct competitor but a key channel dependency for delivery revenue.

Emerging players

• Wayback Burgers: Fast casual burger chain with multiple locations in the US, offering burgers, hot dogs, and shakes. Comparable in menu scope and small-format franchise-style operations.
• Umami Burger: Los Angeles-based gourmet burger chain focused on premium, chef-driven burger concepts. Comparable as a Southern California burger-focused brand with a slightly more premium positioning than Hitch.

Direct peers

• Five Guys: National fast casual burger chain with customizable burgers, fries, and hot dogs. Direct competitor targeting the same customer segment with similar fast casual, quality-focused positioning.
• In-N-Out Burger: Iconic Southern California fast casual burger chain with dine-in, takeout, and a cult following. Direct competitor in the same regional market with overlapping customer base and quality-focused positioning.
• Fatburger: Fast casual burger chain founded in Southern California with dine-in, takeout, and delivery. Direct competitor in the same category and regional footprint, with historically similar menu/format to Hitch Burger Grill.
• Shake Shack: Premium fast casual burger chain with burgers, fries, custards, and shakes. Competes for the same elevated fast casual dining occasions, including catering and digital ordering.
• The Habit Burger Grill: California-based fast casual burger chain serving burgers, sandwiches, and salads. Closest direct peer given shared Southern California origin, similar menu positioning (burgers + BBQ-style items), and comparable fast casual dining model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cowboy-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cowboy Restaurant