BURLINGTON GARDEN CENTER

What BURLINGTON GARDEN CENTER does

Burlington Garden Center is a privately-held, locally-owned retail garden center founded in 1968 by Walter Uebele as an offshoot of his father's feed mill, and has operated continuously for over 50 years from a single location at 5205 Mormon Road in Burlington, Wisconsin. The company sells plants, organic seeds, soil and amendments, garden tools, plant care products, and birding supplies, complemented by professional services including garden consultations ($75/hour starting), custom container design for residential and commercial clients, and a recurring calendar of paid workshops and educational events. Distribution is almost entirely brick-and-mortar, with a thin e-commerce layer for gift cards, workshops, and loyalty enrollment.

Name

BURLINGTON GARDEN CENTER

Legal name

Burlington Garden Center

Website

https://burlingtongardencenter.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Burlington Garden Center is a 50+ year-old, locally-owned garden center in Burlington, Wisconsin, selling plants, seeds, soil, and birding supplies while offering consultations, custom container design, workshops, and a loyalty program to home gardeners, bird enthusiasts, and local businesses.

Ownership category

akta.pro rank

Product category

Retail Garden Center

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Container Gardening Design, Planting & Maintenance (HSAIAFAN), Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)

Keywords

• Retail garden center
• Garden supplies
• Landscape design services
• Birding products
• Gardening workshops

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Retail Product Sales: In-store sales of plants, seeds, soil, amendments, garden supplies, birding products, and plant pharmacy items.
2. Loyalty Program Membership: Annual membership program costing $24.99, providing 20% back on regular-priced purchases to be used on future visits.
3. Garden Consultation Services: On-site garden consultation services including Quick Pic ($75), Consultation starting at $75/hour, and Consult + Design starting at $150.
4. Custom Container Design: Custom container design services including bring-your-own-container program, grab-and-go planters, potting bar, and commercial container design within 10-mile radius. Rates based on time, materials, and labor.
5. Workshops and Events: Educational workshops including Kids' May Baskets ($12.99), Holiday Tabletop Arrangement ($34.99), Desk Zen workshop ($34.99), Succulent Upcycle Challenge, and Native Plant Walk & Talk ($9.99).
6. Gift Cards: Gift certificates available in denominations of $10, $25, $30, $40, $50, $75, $100, $150, and $200.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Burlington Garden Center is a retail garden center selling plants, seeds, soil, amendments, garden tools, plant care products, and birding supplies. It complements retail with custom container design, on-site garden consultations, educational workshops and classes, an annual loyalty program, and a community Bird Club, serving home gardeners and small commercial customers within roughly a 10-mile service radius of Burlington, Wisconsin.

Product overview

Burlington Garden Center is a retail garden center offering a comprehensive range of gardening products and services. Their product portfolio includes Gift Cards (various denominations), Seed Starting Supplies (organic seeds, trays, germination mix), Soil + Amendments (potting mix, compost, fertilizers from brands like Espoma, Fox Farm, Milorganite), Garden Tools + Supplies, Plant Pharmacy products, and Birding Supplies (seed, houses, suet). Services include Custom Container Design (custom planters, grab-and-go containers, potting bar, commercial design), Garden Consultations (Quick Pic, Onsite Consultation, Consult + Design), Classes & Workshops (seasonal workshops and educational events), the BGC Loyalty Program (20% back on purchases), BGC Bird Club (monthly newsletter), and a Speakers' Bureau for community education.

Differentiator

Problem solved

Functional benefit

Products and services

• Gift Cards Burlington Garden Center gift certificates sold in denominations of $10, $25, $30, $40, $50, $75, $100, $150, and $200, available online and by phone with USPS mail delivery to recipients.
• Seed Starting Supplies Retail category of seed-starting products including organic seeds, seed-starting trays, germination mix, grow lights, greenhouses, and related accessories for home gardeners who grow their own food and flowers.
• Soil + Amendments Retail category of high-quality soil products including potting mix, garden soil, compost, and amendments from brands such as Black Bear, Espoma, Fertilome, Fox Farm, and Milorganite.
• Garden Tools + Supplies Retail category of gardening tools and supplies for home gardening needs.
• Plant Pharmacy Retail category of plant health and care products including fertilizers and treatments to support plant vitality.
• Birding Supplies Retail category of birding products including bird seed, bird houses, nesting boxes, suet, and related accessories for backyard bird enthusiasts.
• Custom Container Design Professional container garden design service offering custom designed planters, grab-and-go planted containers, potting bar access, and commercial container design within a 10-mile radius of Burlington, WI. Rates are based on time, materials, and labor.
• Garden Consultations On-site landscape and gardening consultation services delivered at customer properties, including the Quick Pic service ($75), Consultation (starting at $75/hour), and Consult + Design (starting at $150, including a home visit plus a virtual plan).
• Classes & Workshops Educational gardening classes and workshops including Kids' May Baskets ($12.99), Holiday Tabletop Arrangement ($34.99), Desk Zen Succulent Workshop ($34.99), Succulent Upcycle Challenge (free), and Native Plant Walk & Talk ($9.99).
• BGC Loyalty Program Annual loyalty membership program priced at $24.99/year (March 1 through February 28 of the following year) that includes a t-shirt and loyalty card and offers 20% back on regular-priced items to be used on future visits. Rewards exclude sale items, gift certificates, and workshops.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Direct peers

• English Gardens: Family-owned Michigan garden center chain offering plants, home décor, and seasonal gifts with in-house landscape services. Comparable as a regional independent with combined retail/services and a focus on expert-led customer experience.
• Gardener's Supply Company: Vermont-based, employee-owned retailer specializing in gardening products, tools, and supplies sold primarily direct-to-consumer online and via catalog. Comparable as a plant/soil/supply specialist serving the same residential gardener customer with deeper e-commerce capabilities than BGC.
• Bachman's: Minnesota-based, multi-generational garden center and florist offering plants, landscaping services, workshops, and giftware. Comparable as a long-tenured Upper Midwest independent with retail + services + education, mirroring BGC's diversification strategy.
• Alsip Home & Nursery: Indiana/Illinois independent garden center and nursery offering plants, landscaping, and design services. Comparable as a Midwestern independent with comparable plant assortment plus design/build service offerings.
• Pasquesi Home & Garden: Illinois-based independent garden center offering plants, home goods, and seasonal items. Comparable as a community-rooted Midwestern independent with similar retail mix and seasonal programming.
• Stein Gardens & Gifts: Wisconsin-based independent garden center chain offering plants, garden gifts, and seasonal décor across multiple Midwest locations. Directly comparable as a regional multi-store independent competing in the same category with similar product breadth and community-focused positioning.

Broad incumbents

• Lowe's: National home improvement big-box with garden centers and online plant/soil/tool sales. Comparable as a broad incumbent competing on assortment, omnichannel convenience, and promotional pricing in BGC's regional market.
• The Home Depot: National home improvement big-box retailer with extensive garden centers selling plants, soil, tools, and outdoor supplies. Comparable as a broad incumbent pressuring BGC on commodity assortment, pricing, and convenience, though lacking BGC's local service and education depth.

Regional players

• Fleet Farm: Upper Midwest farm-and-retail chain with seasonal garden centers and outdoor living departments. Comparable as a regional competitor overlapping on plants, soil, and seasonal garden items in Wisconsin-adjacent markets.
• Blain's Farm & Fleet: Midwest regional farm-and-home retail chain with garden, lawn, and outdoor living assortments. Comparable as a regional competitor carrying overlapping garden products across BGC's trade area, though with a broader farm/hardware focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgjauaztrXhT2a05CZC5-tQ
• Facebookfacebook.com/burlingtongardencenter
• Instagraminstagram.com/btowngardens
• Pinterestpinterest.com/btowngardens/_saved
• LinkedInlinkedin.com/company/burlington-garden-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BURLINGTON GARDEN CENTER