Burpees

What Burpees does

Burpees (legal entity Société SARL MLK) is a French fitness operator founded in 2015 and headquartered in Tours, operating a network of four coached group-fitness clubs — three CrossFit boxes (Tours Nord, Tours Sud, Biarritz) and one fitness studio (Burpees Studio fitness at Heure Tranquille, Tours). Its core product is in-person, coach-led group classes built around bodyweight and functional fitness movements, with no machine-based equipment; the value proposition centers on continuous coaching, group motivation, and a community-driven training environment for individuals who prefer not to exercise alone.

The business runs on a subscription-recurring membership model, with members paying for access to coached classes at a specific location; pricing is not publicly disclosed and prospects are directed to contact each club directly. The company has no mobile app, no digital distribution channel, and no online sign-up flow in the public material — acquisition is community-led via location-specific Facebook pages (one per club) and local word-of-mouth. There is no disclosed pricing, no publicly stated revenue figure, no funding rounds, no partnerships, and no M&A activity in the input data. Operationally, Burpees employs approximately 40 staff across the four sites and operates exclusively in France, with registered capital of €20,000 under the SARL structure.

Name

Burpees

Legal name

Société SARL MLK

Website

https://burpees.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Burpees is a French fitness operator running four coached group-fitness clubs — three CrossFit boxes in Tours and Biarritz and one fitness studio in Tours — serving individual members through subscription memberships with no digital or app channels.

Ownership category

akta.pro rank

Product category

Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

Keywords

• CrossFit box operations
• Group fitness classes
• Coached functional training
• Fitness studio membership
• Community fitness programs

Headquarters

HQ city

Tours

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Gym Membership Subscriptions: Burpees operates as a traditional fitness studio chain, generating revenue through recurring membership subscriptions for access to coached group fitness classes at their CrossFit boxes and fitness studios.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Burpees operates a network of four fitness facilities in France comprising CrossFit boxes and a dedicated fitness studio. All activities are conducted exclusively in coached group sessions, with no machine-based equipment; workouts rely on bodyweight and functional fitness movements guided by professional coaches. Members subscribe to access in-person coached group classes at each location.

Product overview

Burpees operates a network of four gym locations across Tours and Biarritz, France, comprising two CrossFit boxes (Tours Nord, Tours Sud, and Biarritz) and one dedicated fitness studio (Tours - 2 Lions). All activities are conducted exclusively in coached group classes — members are never left to exercise alone, benefiting from continuous coaching, group motivation, and structured progression.

Differentiator

Problem solved

Functional benefit

Products and services

• Burpees Tours Nord CrossFit box at 47 avenue du Danemark, 37100 Tours, France, offering coached group CrossFit classes for local fitness enthusiasts.
• Burpees Tours Sud CrossFit box at 34 avenue Marcel Dassault, 37200 Tours, France, offering coached group CrossFit classes for local fitness enthusiasts.
• Burpees Studio Fitness (Tours - 2 Lions) Fitness studio at 36 Av. Marcel Dassault, Tours, France, offering coached group fitness classes in a studio setting at the Heure Tranquille location.
• Burpees CrossFit Biarritz CrossFit box at 1 Allée Marie Politzer, 64200 Biarritz, France, offering coached group CrossFit classes for local fitness enthusiasts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Keep Cool: Established French fitness chain with clubs across France, including regional cities. Overlaps with Burpees in French regional fitness market with a club membership model.
• Fitness Park: Major French fitness chain offering low-cost memberships with machine-based equipment. Competes with Burpees for the same Tours/Biarritz-area consumer wallet but with a different format and price point.
• Elancia: French fitness chain with locations in mid-sized French cities. Comparable to Burpees in serving regional French markets with a club membership model, though with a more traditional gym format.
• Basic-Fit: Europe's largest low-cost fitness chain with hundreds of locations across France. Competes with Burpees for French fitness consumers but offers a machine-based, low-price model rather than coached group fitness.
• Neoness: French mid-market fitness chain with urban locations. Competes with Burpees for fitness-conscious consumers in French cities, offering a mix of machines and group classes.

Emerging players

• F45 Training: Global functional training franchise offering 45-minute group HIIT/circuit classes in a coached, community-driven format. Closely comparable to Burpees' CrossFit-style class model and franchise structure.

Regional players

• L'Usine: Premium boutique fitness club in Paris with group classes and coaching. Comparable to Burpees in offering coached group fitness but at a higher price point and Paris-only footprint.

Others

• CrossFit France (Affiliates Network): The global CrossFit brand and its network of affiliated boxes in France. Burpees is part of this affiliate ecosystem, making every CrossFit box in Tours and Biarritz a direct adjacent peer in the same content and methodology framework.

Direct peers

• CrossFit République: Paris-based affiliated CrossFit box offering coached group classes. Comparable to Burpees in CrossFit affiliation, class format, and target customer, though in a larger urban market.
• CrossFit Louvre: Affiliated CrossFit box in Paris offering coached group CrossFit classes in a community-driven format. Highly comparable to Burpees in terms of programming, target customer, and value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/burpees37
• LinkedInlinkedin.com/company/burpeesfitness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burpees