What Neoness does

Neoness is a French fitness club chain operated by Low and Co SAS, headquartered in Montreuil (greater Paris), France. The company runs a network of more than 270 company-owned and franchise gyms primarily concentrated in the Paris metropolitan area (20+ locations across the arrondissements and inner suburbs) with additional sites in Lyon, Aix-en-Provence, Marguerittes, and the Île-de-France suburbs. Through a network partnership with sister brands Keepcool and Metabolik, Neoness memberships extend access to over 300 combined clubs across France and overseas territories. The company serves 100,000+ members served by 300 state-certified, salaried coaches, with clubs ranging from 1,100 m² to 2,300 m² and offering connected cardio/strength equipment, themed studios (Bik'in cycling, Box'in boxing, Train'in functional), and an immersive Red Room.

Neoness monetizes through three tiered subscriptions: ACCESS (€29.99 per 4 weeks, 52-week commitment), PRIME (€0 first 8 weeks then €34.99 per 4 weeks, 52-week commitment), and PLATINIUM (€159.20 per month, 6-month commitment). A €49 admission fee and €9.90 annual maintenance fee apply. Beyond subscriptions, revenue comes from individual coaching session packs (1/5/10/20 sessions with volume discounts), Pack Boost bundles, student discounts, and a B2B corporate wellness offering through neoness-keepcool-pro.com. Distribution is primarily direct-to-consumer via company-owned gyms, an online subscription portal (subscribe.neoness.fr), the Neoness mobile app (iOS/Android with 500+ video-on-demand classes), and a franchise program.

Operationally, Neoness runs a direct-to-consumer model with heavy promotional acquisition (8 weeks free summer offers, referral program, free trial sessions) supported by a multi-channel marketing presence including website, app, paid seasonal campaigns, and dedicated B2B outreach. The company is privately held by Low and Co, a SAS incorporated in Bobigny (RCS 500 731 898), with Nicolas Martinez serving as Directeur Général. No public listing or recent venture funding rounds are disclosed; the only historical capital event on record is a 2015 private equity round led by Tikehau Capital.

Name

Neoness

Legal name

Low and Co

Website

https://neoness.fr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Neoness is a French fitness club chain operating 270+ gyms primarily in Paris and other French cities, serving 100,000+ individual members via tiered subscriptions, group classes, personal coaching, and a companion mobile app, under parent company Low and Co.

Ownership category

akta.pro rank

Product category

Fitness Centers

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Fitness club memberships
• Group fitness classes
• Personal training services
• Corporate wellness programs
• Gym franchise network

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Membership Subscriptions: Neoness generates primary revenue through recurring subscription fees. Three main tiers: ACCESS (29.99€/4 weeks), PRIME (0€ initial then 34.99€/4 weeks), and PLATINIUM (159.20€/month). All plans require 52-week commitments except PLATINIUM (6 months). Membership includes access to 270+ network clubs, group classes, and varying levels of coaching.
2. Individual Coaching Sessions: Additional revenue from individual and small-group coaching sessions available as add-on packs (1, 5, 10, or 20 sessions). Pack Boost offers 2 coaching sessions at discounted rates for new subscribers.
3. Corporate Wellness Plans: Enterprise offerings through neoness-keepcool-pro.com providing fitness solutions for businesses and their employees.
4. Franchise Fees: Revenue from franchise partnerships, with opportunities listed on the neoness.fr website for becoming a franchisee.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Neoness operates a network of 270+ fitness clubs across France and overseas territories, selling recurring subscription memberships (ACCESS, PRIME, PLATINIUM tiers) that grant access to gym equipment, unlimited group fitness classes, and personal coaching. The offering is supported by connected cardio/strength equipment, 500+ on-demand video classes via mobile app, proprietary group concepts (Bik'in, Box'in, Train'in), and themed immersive training studios.

Product overview

Neoness is a French fitness chain operating 300+ gym locations across France under the Neoness-Keepcool network. The product portfolio consists of three subscription tiers (ACCESS, PRIME, PLATINIUM) providing gym access, supplemented by group fitness classes (Cours Collectifs), on-demand video courses (Cours Vidéo), and individual personal training (Coaching). Core offerings are delivered through specialized training studios (Bik'in, Box'in, Cross Training, Red Room) and supported by a companion mobile application. The company also offers enterprise wellness programs through Neoness Keepcool Pro.

Differentiator

Problem solved

Functional benefit

Products and services

• Neoness ACCESS Membership Entry-level gym membership subscription for individual consumers providing access to 270+ Neoness-Keepcool network clubs across France and overseas territories, unlimited group fitness classes, 500+ on-demand video classes via mobile app, and a Duo card for weekend guest visits; 52-week commitment at €29.99 per 4 weeks plus €49 admission fee.
• Neoness PRIME Membership Best-selling mid-tier subscription for individual consumers including all ACCESS benefits plus one weekly individual coaching session, expanded Duo card access, 30-day vacation pause, and broader network access (300+ clubs); €0 for the first 8 weeks then €34.99 per 4 weeks with 52-week commitment.
• Neoness PLATINIUM Membership Premium-tier subscription for individual consumers offering 1, 2, or 3 weekly personal coaching sessions, priority access, personalized training programs, and full PRIME benefits; €159.20/month in standard zones (€199.20/month in Paris zones) with a 6-month commitment.
• Group Fitness Classes (Cours Collectifs) Instructor-led group fitness classes for Neoness members covering Yoga, Step, Bik'in cycling, Cardio Boxe, Cross Training, HIIT, Full Body, Run (outdoor coached running), stretching/mobility, and targeted muscle-group sessions; included with all membership tiers and bookable through the mobile app.
• Video-on-Demand Classes (Cours Vidéo) Library of 500+ on-demand video workout classes delivered through the Neoness mobile application for members to train at home or while traveling; included with ACCESS, PRIME, and PLATINIUM memberships.
• Personal Training (Coaching Individuel) One-on-one and small-group (up to 3 people) personal training sessions with Neoness's salaried certified coaches; sold as individual sessions or in discounted packs of 1, 5, 10, or 20 sessions (Province vs. Paris pricing), and also bundled into PRIME and PLATINIUM memberships.
• Corporate Wellness Program (Neoness Keepcool Pro) B2B corporate fitness and employee wellness offering sold to French businesses through neoness-keepcool-pro.com, providing employees access to the Neoness-Keepcool club network as part of corporate benefits and wellness programs.
• Neoness Franchise Program Franchise offering enabling entrepreneurs and investors to open and operate Neoness-branded fitness clubs under the established brand, business model, and operating system; promoted via the "Devenir franchisé" page on neoness.fr.

Quantifiable outcome

• 4.71/5 average member satisfaction rating across the network
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• KeepcoolcoreChannel Partner/ Reseller/ DistributorKeepcool operates as a sister brand within the same fitness network. Neoness PRIME and higher memberships provide access to all 300+ clubs in the combined Neoness-Keepcool-Metabolik network across France and overseas territories. This partnership significantly expands the geographic footprint available to members.
• MetaboliksupportingChannel Partner/ Reseller/ DistributorMetabolik is part of the combined Neoness-Keepcool-Metabolik network offering members access to additional club locations as part of their subscription.
• Planet-WorksupportingTechnology or IntegrationPlanet-Work SAS (RCS Paris 334 580 800, 231 rue Saint-Honoré 75001 Paris) provides web hosting services for neoness.fr and subscribe.neoness.fr websites.
• Low and CocoreOthersLow and Co (SAS au capital de 130,170€, RCS Bobigny 500 731 898, BP 75 93103 Montreuil Cedex) is the parent company that owns and operates the Neoness fitness chain. Nicolas Martinez serves as Directeur Général (CEO).

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Basic-Fit: Europe's largest low-cost fitness chain operating across multiple European countries including France. Directly competes with Neoness on subscription gym memberships at a similar low-to-mid price point with a large multi-country club network.
• Fitness Park: Major French low-cost fitness chain with extensive national presence. Competes directly with Neoness on accessible subscription pricing and broad geographic coverage across France.
• Movida: French fitness club chain competing in the same mid-market segment as Neoness, offering memberships, group classes, and coaching at comparable price points with a focus on urban locations.
• Elancia: French fitness chain with personal coaching-led positioning and multi-club presence. Targets similar urban consumer segments as Neoness with comparable subscription and coaching pricing.
• L'Orange Bleue: Established French fitness franchise network offering both gym access and personal coaching services. Competes with Neoness in the same mid-market segment with similar coaching-led value proposition.
• Magic Form: French fitness chain with comparable mid-market subscription model and multi-club presence. Competes with Neoness for similar consumer segments in overlapping French regions.
• Keepcool: Sister brand of Neoness within the Low and Co parent company, operating fitness clubs across France. Shares the same network access structure and competitive positioning in the mid-market fitness segment.

Regional players

• Wellness Sport Club: French fitness chain with regional concentration in southern France. Comparable offering to Neoness in the premium-mid fitness segment but with limited geographic overlap.

Broad incumbents

• Basic-Fit (France operations): While Basic-Fit is already listed as a direct peer, its parent scale and European dominance position it as a broader incumbent that could exert pricing pressure on Neoness across the entire French market.

Emerging players

• Gymlib: French fitness pass aggregator providing flexible multi-club access. Represents a different distribution model but competes for the same price-sensitive urban consumers by offering alternatives to traditional annual subscriptions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/neoness

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neoness