Hermann Scherer

What Hermann Scherer does

Hermann Scherer is a privately held German consultancy, publishing and education business operating under the personal brand of founder Hermann Scherer, a bestselling author and keynote speaker. The company is headquartered in Mastershausen with content production in Dresden and is registered as Scherer GmbH & Co. KG (with the founder as sole managing director via Scherer Verwaltungs GmbH). It serves primarily coaches, speakers, trainers, entrepreneurs and self-employed professionals in the D-A-CH market, helping them build personal brands and convert expertise into market visibility and premium bookings.

The core product architecture is a funnel that begins with a free live online workshop lead magnet and routes prospects through a portfolio of more than 13 online courses (priced €17–€999) up to the flagship GOLD-PROGRAMM, a hybrid offering combining a 4-day live seminar with 24/7 online access (GOLD Online) for undisclosed high-ticket pricing booked via consultation. Adjacent businesses include the GOLD Verlag publishing imprint, which provides end-to-end book production (ghostwriting, editing, ISBN, Amazon distribution), the Inner Circle paid community, and a partner/affiliate program. The technology stack is largely composed of third-party SaaS: KlickTipp for email marketing, Kajabi and Digistore24 for course delivery and payments, Coachannel for engagement, and external AI services for text generation, research and CRM-based prospect scoring.

Revenue is generated through one-time course purchases, subscription/perpetual access fees, high-ticket live seminar tickets, publishing services, individual coaching, and affiliate commissions. Marketing is primarily organic and content-driven (blog, newsletter, social media across Facebook, Instagram, LinkedIn, YouTube, and a Spotify podcast) complemented by earned media in major German outlets and a partner referral network. The company explicitly claims career-level figures of roughly €50 million in cumulative turnover and 3,000+ speaking engagements to approximately 2 million attendees across 30+ countries, though these metrics are lifetime/career rather than a defined annual period.

Name

Hermann Scherer

Legal name

Scherer GmbH & Co. KG

Website

https://hermannscherer.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hermann Scherer is a German personal-branding consultancy and education business operated by best-selling author Hermann Scherer, serving coaches, speakers, trainers and self-employed professionals across D-A-CH through a flagship GOLD-PROGRAMM (live seminar plus online access), 13+ online courses, a publishing imprint (GOLD Verlag) and a paid Inner Circle community.

Ownership category

akta.pro rank

Product category

Professional Coaching and Personal Branding Training

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171), Book Publishers (513130)

SIC

Services-Educational Services (8200), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

C-Suite & Senior Executive Coaching (EDABANAA)

akta.pro secondary industries

Certification & Credentialed Creator Programs (MPACALAI), Writing & Assignment Support (Essays, Reports, Research Skills) (EDANADAD)

Keywords

• Personal branding coaching
• Executive visibility training
• Professional speaking services
• Book publishing imprint
• Online business courses

Headquarters

HQ city

Mastershausen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Online Courses: One-time purchase model for self-paced online courses ranging from 17€ to 999€. Topics include visibility, personal branding, book writing, social media, PR, business, and crisis creativity.
2. GOLD Program (Live Seminars): High-ticket 4-day live event combined with 24/7 online access. Premium coaching and transformation program for personal branding and visibility.
3. GOLD Verlag Publishing: Book publishing services including ghostwriting, editing, cover design, ISBN registration, and marketing support for authors.
4. Affiliate/Partner Program: Commission-based referral program where partners earn commissions for recommending Hermann Scherer products and services.
5. Individual Coaching/Consulting: Ongoing consulting and advisory services leveraging Hermann Scherer's 30+ years of experience in business consulting.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Hermann Scherer provides personal branding, visibility, and positioning coaching through a tiered product ecosystem aimed at coaches, speakers, trainers, and self-employed professionals in the D-A-CH market. The flagship GOLD-PROGRAMM combines a 4-day live seminar with 24/7 online access, supplemented by 13+ standalone online courses priced €17–€999, the GOLD Verlag book publishing imprint for authors, and an Inner Circle membership community for ongoing networking.

Product overview

Hermann Scherer offers a comprehensive brand-building ecosystem centered on visibility and personal positioning. The core offering is the GOLD-PROGRAMM, a hybrid product combining 4-day live events with 24/7 online access (GOLD Online). This flagship is supplemented by a portfolio of 13 online courses covering brand building, book publishing, video production, social media, PR, and crisis income generation. The Gold Verlag publishing imprint provides ISBN publishing with full author services. Entry-level lead magnets include free webinars, while the Inner Circle community offers ongoing networking. The product architecture moves prospects from free workshops through premium programs to published author status, with courses priced from €17 to €999 plus VAT.

Differentiator

Problem solved

Functional benefit

Products and services

• GOLD-PROGRAMM Flagship brand positioning and visibility program combining 4-day live events with 24/7 online access. Includes stage presentations, podcast appearances, interviews, and community networking. Designed as a transformation experience for personal branding, targeted at speakers, trainers, and entrepreneurs.
• GOLD Online Premium online visibility and branding program priced at €999, providing unlimited access to over 100 videos covering brand building, marketing, PR strategies, and personal brand development, distilling Hermann Scherer's 30+ years of consulting and speaking experience.
• Gold Verlag Book publishing imprint offering end-to-end book publication services with ISBN registration and Amazon listing. Services include concept coaching, cover design, ghostwriting or text coaching, editing, and marketing support. Targets coaches, speakers, entrepreneurs, and experts seeking to build brands through published books.
• Glückskinder Online-Kurs Online course based on the bestseller book 'Glückskinder' priced at €25, teaching why some people continuously seize opportunities while others search for them lifelong.
• Dein Buch (Your Book) Accelerated book writing course that takes participants from concept to published book in days, providing know-how for first-time authors.
• Social Media für Anfänger (Social Media for Beginners) Beginner course priced at €99 on mastering Instagram and Facebook presence for personal or business branding.
• PR - So Werden Sie Sichtbar (PR - Become Visible) Public relations course focused on gaining visibility through media coverage and press opportunities.
• Qualität Sichtbar Machen (Making Quality Visible) Course teaching how to become perceived as an industry lighthouse through strategic visibility positioning.
• Dein Eigenes Video-Studio für Zuhause (Your Own Home Video Studio)

Quantifiable outcome

• Over 40 individuals reached TOP 100 Erfolgstrainer list, over 125 reached TOP 500 list
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• KlickTippcoreTechnology or IntegrationEmail marketing platform used for newsletter distribution, marketing automation, and CRM functions. Critical infrastructure for customer communication and marketing operations.
• Digistore24coreTechnology or IntegrationCourse delivery and payment processing platform. One of the platforms used for online course distribution and sales processing.
• KajabicoreTechnology or IntegrationPrimary platform for hosting and delivering online courses. Powers the GOLD Online program and other digital education products.
• CoachannelsupportingTechnology or IntegrationPlatform referenced in data processing agreements for course delivery and marketing operations.
• Amazon (Publishing)coreGTM or Marketing PartnerBook distribution through Amazon with ISBN registration. Critical sales channel for GOLD Verlag publications and author books.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Robin Sharma: Globally recognized leadership/performance coach and bestselling author offering online programs (e.g., The Genius League), live events, and books. Operates an analogous personal-brand-driven education/coaching platform targeting the same executive/professional audience.
• T. Harv Eker: Bestselling personal-development author and trainer running live seminars (e.g., Millionaire Mind Intensive) and training programs. Same founder-brand-led, high-ticket-event business model with broad course catalogs.
• Christian Bischoff: German motivational speaker, bestselling author, and live-event host delivering seminars and online training on mindset, success and leadership. Competes for the same D-A-CH speaker/coach customer base as Hermann Scherer.
• Bodo Schäfer: German bestselling author and personal-development/sales coach selling courses, seminars, and books to entrepreneurs. Same D-A-CH market, same individual-brand-led business model, similar course and speaking structure as Hermann Scherer.
• Tobias Beck: German motivational speaker, bestselling author, and entrepreneur coach running live events, online courses and a community for self-employed professionals. Overlaps directly with Hermann Scherer's speaker/coach audience and DACH funnel.
• Dirk Kreuter: German sales expert, bestselling author and speaker offering keynotes, online courses, and live seminars to B2B sales professionals and entrepreneurs. Same language market, same speaker-to-product ecosystem model.
• Jürgen Höller: German motivational speaker and personal-development event organizer running large-scale live seminars and online programs. Direct competitor on DACH stages and similar end-customer overlap.
• Stefanie Stahl: German bestselling self-help author and speaker covering personal-development themes, with keynote appearances and online courses. Mirrors Hermann Scherer's brand-and-visibility positioning within the German-speaking market.

Broad incumbents

• Tony Robbins: Global, large-scale personal development and business-coaching empire spanning live events (Date with Destiny, Unleash the Power Within), books, and digital products. Operates a much broader portfolio but in the same category Hermann Scherer competes in.

Regional players

• 5 Sterne Redner: German-speaking speaker agency representing professional speakers and certifying them as '5-star speakers' (a credential Hermann Scherer holds). Functions as a marketplace and competitor network for the same D-A-CH speaker ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/HermannScherer
• Facebookfacebook.com/hermannscherer
• LinkedInlinkedin.com/company/hermannscherer
• Instagraminstagram.com/hermannscherer_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hermann Scherer