What Business for Nature does

Business for Nature is a global, non-profit coalition founded in 2019 and headquartered in Geneva that mobilizes leading businesses to advocate for bold policy reform and the transition to a nature-positive economy. The coalition serves three primary audiences: large corporations and transnational companies seeking policy clarity for nature-related decisions; national governments and policymakers requiring credible business signals to implement the Kunming-Montreal Global Biodiversity Framework; and financial institutions needing frameworks to assess nature-related financial risk. Its core deliverables are not software products but advocacy campaigns (Make it Mandatory, Nature Is Everyone's Business, Environmentally Harmful Subsidies, Policy Recommendations), intellectual frameworks (notably the ACT-D model: Assess, Commit, Transform, Disclose; and Sectoral Nature-positive Transition Pathways), and National Business-Government Initiatives currently operating in at least eight countries across Latin America, Africa, and Asia through embedded local partners such as ANDI, Acción Empresas, CEMDES, IBCSD, and the National Business Initiative of South Africa.

The coalition's platform architecture is built around events-driven advocacy tied to the triennial UN Biodiversity COP cycle (COP15 in Montreal, COP16 in Colombia, COP17 scheduled in Armenia), combined with web-published guidance documents, monthly Nature Policy Bulletins, and a partner network of 100+ organizations including WRI, WWF, WBCSD, CDP, Capitals Coalition, SBTN, TNC, Conservation International, IUCN, and CISL. Coalition scale is substantial relative to operational size: 1,500+ corporate and financial-institution signatories representing $7.5 trillion in revenue, including named logos such as Danone, Nestlé, IKEA, Kering, Unilever, AXA, Roche, Rio Tinto, Volvo Cars, and Safaricom.

Business for Nature's revenue model is grant- and partnership-funded rather than commercial. Income is sourced from environmental foundations, partner organizations, and government grants; the coalition does not sell products or services, charges no fees for access to frameworks or guidance documents, and has no paywall on its resources. The coalition operates with a lean staff of 19 employees supporting a global agenda, relying on 100+ partner organizations to amplify reach through their own communications channels and national initiatives.

Name

Business for Nature

Legal name

Business for Nature

Website

https://businessfornature.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Business for Nature is a global non-profit coalition founded in 2019 that mobilizes 1,500+ businesses and 100+ partner organizations to advocate for bold policy reform and accelerate the transition to a nature-positive economy through UN Biodiversity COPs and national business-government initiatives.

Ownership category

akta.pro rank

Product category

Environmental Advocacy Coalition

NAICS

Environment, Conservation and Wildlife Organizations (813312), Administration of Environmental Quality Programs (9241)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Nature, Biodiversity & Ecosystem Conservation (BPADALAE)

akta.pro secondary industries

Nature & Biodiversity Reporting (TNFD, natural capital) (EUAHAJAM), Biodiversity & Habitat Conservation (BPAGAGAA), Environmental Education & Outreach (BPAGAGAH), Environmental Education, Capacity Building & Community Engagement (BPADALAO)

Keywords

• Biodiversity policy advocacy
• Nature-positive economy
• Environmental policy coalition
• Business sustainability coalition
• Global biodiversity framework

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Coalition Membership and Partnerships: Business for Nature operates as a coalition funded through partnerships with environmental organizations, foundations, and government grants. The organization does not generate commercial revenue from product sales but relies on collaborative funding from partners including WRI, WWF, WBCSD, TNC, Conservation International, and other international environmental organizations.
2. Grant Funding: The coalition receives grant funding from governments and foundations committed to biodiversity and sustainable development goals. Funding supports national initiatives, policy advocacy campaigns, and capacity-building programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Business for Nature is a global coalition that mobilizes leading businesses and financial institutions to advocate for bold policy reform and accelerate the transition to a nature-positive economy. It convenes 1,500+ company signatories and 100+ partner organizations (WRI, WWF, WBCSD, CDP, TNC, IUCN, etc.) to drive ambitious outcomes at UN Biodiversity COPs (COP15, COP16, COP17), and translates global Global Biodiversity Framework commitments into national implementation through Business Advisory Groups in 9 countries across Africa, Asia, and Latin America. The coalition delivers its work through advocacy campaigns, the ACT-D framework, policy guidance documents, and free public resources.

Product overview

Business for Nature is a global coalition organization, not a product company. The coalition operates through campaigns, frameworks, guidance documents, and national initiatives rather than a unified software product. Key offerings include the It's Now for Nature campaign platform, the ACT-D framework for business action on nature, advocacy campaigns (Make it Mandatory, Policy Recommendations, Environmentally Harmful Subsidies, Nature Is Everyone's Business), the Nature Policy Bulletin newsletter, and National Business-Government Initiatives across 8 countries. The coalition also provides guidance documents on subsidy reform and Target 15 implementation. There is no software product or API; the organization is focused on policy advocacy and business engagement rather than technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• It's Now for Nature A joint global campaign platform that brings businesses together to take action and help drive a nature-positive world by 2030. It supports and encourages organizations to share their nature strategies, setting out how they are addressing the nature crisis in a transparent and accessible way to drive accountability. Over 40 companies have published nature strategies through the platform.
• ACT-D Framework A high-level framework developed by Business for Nature and partners offering a clear structure for integrating nature considerations across business operations: Assess impacts and dependencies, Commit to science-based targets, Transform business practices, and Disclose progress. Used by businesses to operationalize nature-positive action.
• National Business-Government Initiatives Cross-country initiatives in Colombia, Chile, Ecuador, Indonesia, Malaysia, Mexico, Nigeria, and South Africa that strengthen national business-government collaboration to implement the Global Biodiversity Framework through Business Advisory Groups and National Biodiversity and Business Action Plans.
• Make it Mandatory Campaign Advocacy campaign that mobilized 400+ businesses and financial institutions with $2 trillion in revenue to call for mandatory nature-related disclosure requirements, contributing to the adoption of Target 15 in the Kunming-Montreal Global Biodiversity Framework.
• Environmentally Harmful Subsidies Campaign Campaign advocating for reform of international subsidies harming nature, revealing that USD 1.8 trillion is spent annually on subsidies driving nature's destruction, and mobilizing action for reform. Recognized with the Marketing Campaign of the Year award at the UK Green Business Awards 2023.
• Policy Recommendations Campaign Campaign with 20 detailed policy recommendations for governments to implement the Global Biodiversity Framework, mobilizing 230+ companies with combined revenues of $1.7 trillion to demand urgent nature policy action.
• Nature Is Everyone's Business Campaign Call to action campaign signed by 1,500+ companies and financial institutions with $7.5 trillion in revenue, urging governments to adopt policies to reverse nature loss by 2030.
• Nature Policy Bulletin Monthly newsletter providing jargon-free insights into the global regulatory landscape for nature and biodiversity policy, covering CBD developments, EU regulations, and international negotiations.
• Reforming Environmentally Harmful Subsidies Guidance Government guidance and resources on reforming $2.6 trillion in annual environmentally harmful subsidies, including financing resources, policy briefs, and implementation guidance for Target 18 of the Global Biodiversity Framework.
• Target 15 Recommendations to Governments Technical recommendations to help governments implement Target 15 of the Kunming-Montreal Global Biodiversity Framework, requiring businesses to assess and disclose nature-related risks, impacts and dependencies.
• The Cali Fund The Cali Fund is an initiative under Business for Nature's work portfolio supporting the Global Biodiversity Framework implementation, including the equitable sharing of benefits from the use of digital sequence information on genetic resources.
• Nature Horizons 2040 Nature Horizons 2040 is a forward-looking initiative under Business for Nature's work portfolio that addresses longer-term nature and biodiversity considerations beyond the 2030 milestone.

Quantifiable outcome

• Secured adoption of Target 15 in the Kunming-Montreal Global Biodiversity Framework requiring large businesses to assess and disclose nature-related risks by 2030
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

30 partnerships are on record, tiered core and minor.

• World Economic Forum (WEF)coreStrategic or Co-development PartnerWEF is a core coalition partner supporting Business for Nature's advocacy efforts. At Davos 2026, Business for Nature and The B Team co-hosted 'The Trillion-Dollar Pivot' event confronting misaligned financial incentives.
• World Resources Institute (WRI)coreStrategic or Co-development PartnerWRI is a key coalition partner contributing research and expertise on subsidy reform, incentive alignment, and business engagement on biodiversity. WRI representatives participate in coalition events and working groups.
• World Wildlife Fund (WWF)coreStrategic or Co-development PartnerWWF is a coalition partner providing conservation expertise, country-level implementation support, and co-developing sectoral pathways and business guidance.
• World Business Council for Sustainable Development (WBCSD)coreStrategic or Co-development PartnerWBCSD serves as a key coalition partner mobilizing business members for nature advocacy and contributing to policy recommendations and sector-specific guidance.
• The Nature Conservancy (TNC)coreStrategic or Co-development PartnerTNC collaborates on incentive reform initiatives and brings scientific expertise on ecosystem services and conservation finance to coalition activities.
• CDPcoreStrategic or Co-development PartnerCDP is a key partner in the Make it Mandatory campaign and provides the disclosure platform that enables companies to report nature-related information under Target 15.
• Capitals CoalitioncoreStrategic or Co-development PartnerCapitals Coalition co-developed the Make it Mandatory campaign and provides the Natural Capital Protocol and capitals assessment frameworks that underpin business nature action.
• Science Based Targets Network (SBTN)coreStrategic or Co-development PartnerSBTN provides technical guidance for companies on assessing and prioritizing nature impacts. Business for Nature supports SBTN public consultations and amplifies guidance to coalition members.
• Conservation InternationalcoreStrategic or Co-development PartnerConservation International collaborates on incentive reform advocacy, including participation in Davos 2026 Trillion-Dollar Pivot event and policy engagement activities.
• The B TeamcoreStrategic or Co-development PartnerThe B Team is a co-developer of the landmark Environmentally Harmful Subsidies study and the Trillion-Dollar Pivot initiative at Davos 2026, advocating for incentive reform.
• Cambridge Institute for Sustainability Leadership (CISL)coreStrategic or Co-development PartnerCISL provides sustainability leadership expertise and engages business members in coalition activities and advocacy campaigns.
• UNEP-WCMCcoreStrategic or Co-development PartnerUNEP-WCMC provides biodiversity data and scientific expertise supporting coalition policy recommendations and national initiative implementation.
• IUCNcoreStrategic or Co-development PartnerIUCN contributes conservation science expertise and standards to coalition activities, particularly on ecosystem assessment and biodiversity indicators.
• UEBTminorStrategic or Co-development PartnerUEBT contributes expertise on ethical biodiversity sourcing and supports business engagement on sustainable supply chain practices.
• Green Finance InstitutecoreStrategic or Co-development PartnerThe Green Finance Institute co-authored the Sectoral Nature-positive Transition Pathways discussion paper with Business for Nature and partners.
• Finance for BiodiversitycoreStrategic or Co-development PartnerFinance for Biodiversity collaborated on the Sectoral Nature-positive Transition Pathways discussion paper, addressing how governments can guide finance toward nature-positive outcomes.
• Indonesia Business Council for Sustainable Development (IBCSD)coreStrategic or Co-development PartnerIBCSD is the national implementation partner for Business for Nature in Indonesia, establishing the Indonesia Business and Biodiversity Platform (IBBP) and supporting KIRANAS Business Action Plan development.
• Acción EmpresascoreStrategic or Co-development PartnerAcción Empresas is the national implementation partner in Chile, developing the Business Action Plan on Biodiversity and launching the Biodiversity and Nature Accelerator program.
• Business Council for Sustainable Development in Ecuador (CEMDES)coreStrategic or Co-development PartnerCEMDES is the national implementation partner in Ecuador, establishing a Business Advisory Group and developing the Sugarcane Sectoral Business Action Plan.
• Nigeria Conservation FoundationcoreStrategic or Co-development PartnerNigeria Conservation Foundation is a national implementation partner working to strengthen business engagement in Nigeria's NBSAP implementation.
• Natural Eco-CapitalcoreStrategic or Co-development PartnerNatural Eco-Capital partners with Business for Nature in Nigeria to provide technical expertise and facilitate business-government dialogue on biodiversity.
• Malaysia Platform for Business and Biodiversity (MPBB)coreStrategic or Co-development PartnerMPBB is the national implementation partner in Malaysia, developing the Blueprint for Accelerating Biodiversity Action and establishing the Business Advisory Group.
• Reforestamos MexicocoreStrategic or Co-development PartnerReforestamos Mexico is the national implementation partner, working on Target 15 implementation and developing a long-term roadmap for business biodiversity action.
• National Business Initiative (South Africa)coreStrategic or Co-development PartnerNational Business Initiative is a South African partner working with Business for Nature to strengthen business leadership for biodiversity and support dialogue with government.
• Endangered Wildlife Trust (South Africa)coreStrategic or Co-development PartnerEndangered Wildlife Trust collaborates on the South African national initiative, contributing conservation expertise and supporting the Biodiversity and Business Hub.
• National Business Association of Colombia (ANDI)coreStrategic or Co-development PartnerANDI was the national implementation partner in Colombia, establishing a Business Advisory Group and developing the Roadmap for Business and Biodiversity.
• BIOFINcoreStrategic or Co-development PartnerBIOFIN (Biodiversity Finance Initiative) collaborates on national business-government initiatives, particularly in Nigeria and Mexico, to align business action with national biodiversity finance strategies.
• InTentcoreStrategic or Co-development PartnerInTent co-hosted the Trillion-Dollar Pivot event at Davos 2026 with Business for Nature and The B Team, facilitating dialogue on incentive reform.
• We Mean Business CoalitioncoreGTM or Marketing PartnerWe Mean Business Coalition collaborates on Triple COP year webinars and advocacy, helping mobilize businesses for nature and climate policy engagement.
• Business4LandminorGTM or Marketing PartnerBusiness4Land partners on Triple COP year webinars to help businesses engage effectively with UNCCD COP17 on land degradation.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• World Economic Forum (WEF): Core coalition partner hosting Davos convening. Comparable as a broader incumbent that convenes business and government on sustainability, though spanning all topics rather than nature-focused.
• World Resources Institute (WRI): Core coalition partner providing research on subsidy reform and biodiversity. Comparable as a larger research-and-advocacy incumbent that operates in the same nature-policy space with broader scope.
• UN Global Compact: UN-backed broader sustainability coalition with nature, climate, and human rights pillars. Comparable as a larger incumbent operating in the same business-adjacency-to-multilateral-policy space.

Direct peers

• Capitals Coalition: Coalition advancing the Natural Capital Protocol and capitals-based business accounting. Comparable for its focus on nature-related business frameworks and convening business voices around nature disclosure.
• Science Based Targets Network (SBTN): Develops science-based targets for nature, mirroring SBTi's climate role. Comparable as a coalition producing technical nature guidance and convening businesses to set measurable targets.
• CDP (formerly Carbon Disclosure Project): Core coalition partner and the dominant global disclosure platform for environmental data, now expanding into nature. Comparable as a business-driven environmental disclosure infrastructure provider.
• World Business Council for Sustainable Development (WBCSD): CEO-led coalition of 200+ businesses working on sustainability policy, including nature. Closely comparable as a global business coalition producing policy frameworks and guidance for member companies on nature-related issues.
• We Mean Business Coalition: Global coalition mobilizing business voices for climate policy, operating through similar campaign-driven GTM (e.g., Triple COP year engagement). Highly comparable as a peer advocacy coalition targeting business-government policy alignment.
• Taskforce on Nature-related Financial Disclosures (TNFD): Provides the disclosure framework that Business for Nature's Target 15 advocacy supports. Highly comparable as a nature-focused multi-stakeholder initiative producing corporate guidance and convening financial institutions.
• The B Team: C-suite leadership coalition co-developing the Environmentally Harmful Subsidies study and Trillion-Dollar Pivot. Directly comparable as a peer coalition convening business leaders on nature-policy advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/business-for-nature

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business for Nature