What GreenJinn | B Corp™ does

GreenJinn operates a two-sided digital incentives platform connecting CPG brands and media agencies with UK shoppers. The consumer-facing GreenJinn mobile app (iOS and Android) delivers personalised cashback on everyday grocery and household purchases, with shoppers redeeming incentives by uploading verified store receipts; the app has been downloaded by over 1.4 million shoppers and operates with a £1.50 minimum withdrawal threshold. The platform's commercial layer comprises three integrated modules: GreenJinn Treasure™, a QR-code media plug-in that converts outdoor, on-pack, print, social, and broadcast advertising into measurable trial activations; GreenJinn Insights, a real-time analytics dashboard delivering store-level sales data, demographic targeting, and promotional ROI; and the core app, which underpins receipt-verified purchase behaviour as the source of first-party shopper data.

The company's revenue model blends subscription or campaign fees from brands and agencies, transaction-level take rates on cashback redemptions, data and insights monetisation through the analytics dashboard, and advertising revenue from media partnerships with JCDecaux, Dentsu, Publicis, and Carat. The B2B go-to-market is a direct sales motion supplemented by demo-led enterprise acquisition, while the B2C side relies on app-store distribution and word-of-mouth. Customer segments span enterprise CPG manufacturers (Kraft Heinz, AB InBev, Nestle, Danone, Lavazza, Heinz, Innocent, Alpro), challenger brands (Everleaf, Hippeas, Mighty Pea, Pollen + Grace), major UK grocery retailers (Sainsbury's, Tesco, Asda, Morrisons, Waitrose, Boots), and media agencies and outdoor owners.

GreenJinn is a privately held UK company, legally MediaSight Ventures Ltd., founded in 2018 by Italian co-founders Roberto Amerighi and Giuseppe, headquartered in London with a team of 22 employees and B Corp certification. No external institutional funding rounds, parent company relationships, or public-market listings are evident in the available source data, indicating a capital-efficient, bootstrapped or self-funded growth profile.

Name

GreenJinn | B Corp™

Legal name

MediaSight Ventures Ltd.

Website

https://business.greenjinn.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

GreenJinn is a UK B Corp that operates a two-sided digital incentives platform connecting CPG brands and media agencies with over 1.4 million shoppers via a cashback app, QR-code media activation (Treasure™), and a real-time shopper insights dashboard.

Ownership category

akta.pro rank

Product category

Digital Shopper Marketing Platform

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Digital incentives platform
• Shopper cashback app
• Receipt scanning rewards
• Media activation QR codes
• Shopper insights analytics

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Brand & Agency Platform Subscriptions / Campaign Fees: GreenJinn charges brands and agencies for access to its platform, including campaign management tools, the Treasure media plug-in, and shopper insights dashboards. Pricing is likely campaign or subscription-based for CPG brands seeking shopper recruitment, trial activation, loyalty, and media measurement.
2. Digital Incentive Redemption (Transaction-based): Cashback is delivered to shoppers upon verified receipt upload. Brands fund the incentive cost; GreenJinn may retain a take rate or service fee on each redemption processed through the platform.
3. Shopper Data & Insights Monetisation: Real-time qualitative and quantitative research tools provide brands with shopper understanding at store level. Insights on purchase behaviour, promotional ROI, and category dynamics are delivered as part of the platform offering, representing a data-driven revenue stream.
4. Media Agency & Outdoor Media Partnerships: Partnerships with media agencies (Publicis, Carat, Dentsu) and outdoor media owners (JCDecaux) enable GreenJinn to embed its Treasure QR codes into advertising placements, monetising media inventory as a performance-driven activation layer.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

GreenJinn operates a digital incentives platform that connects consumer packaged goods brands and media agencies with consumers via a mobile cashback app (GreenJinn App) and a QR-code media conversion layer (GreenJinn Treasure™). Shoppers download the app to receive personalised coupons and cashback on receipts, while brands pay for campaign access, verified redemption processing, and store-level shopper insights (GreenJinn Insights). The combined platform turns media spend into measurable in-store and online purchase outcomes.

Product overview

GreenJinn is a three-module platform connecting CPG brands with shoppers through digital incentives. The core GreenJinn App (with 1.4 million+ downloads) serves as the consumer-facing mobile application for delivering personalised coupons and cashback rewards. GreenJinn Treasure™ is a QR code-based media activation module that converts advertising inventory into trial-enabling opportunities. GreenJinn Insights provides a real-time analytics dashboard for shopper research and category performance measurement. These modules work together to transform media spend into measurable in-store and online sales while providing actionable shopper intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• GreenJinn Treasure™: Media conversion plugin that converts advertising into in-store and online sales opportunities through QR codes and digital incentives.

Products and services

• GreenJinn App Consumer-facing mobile application (iOS and Android) that delivers daily value to shoppers through personalised coupons and cashback rewards on everyday grocery and lifestyle purchases; users snap receipts in-app to claim cashback with a £1.50 minimum withdrawal and no additional charges.
• GreenJinn Treasure™ QR code-based media plug-in that converts advertising and marketing media (billboards, menus, packaging, TV, print, social) into in-store and online sales-enabling trial opportunities by routing shoppers to the GreenJinn app for product sampling and redemption.
• GreenJinn Insights Real-time research and analytics dashboard providing qualitative and quantitative shopper feedback, store-level sales data, promotional activity ROI measurement, and category / consumer-behaviour insights for brand and agency clients.

Quantifiable outcome

• Over 1 million shoppers actively use the GreenJinn app for daily value and cashback on everyday essentials, demonstrating sustained engagement and repeat behaviour.
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• JCDecaux UKcoreGTM or Marketing PartnerJCDecaux UK is a leading outdoor advertising company. GreenJinn partners with JCDecaux to embed Treasure QR codes on outdoor advertising sites, enabling brands to convert static media placements into measurable trial activation opportunities. JCDecaux references GreenJinn as a tool to show media buyers the performance of different media sites.
• PubliciscoreGTM or Marketing PartnerPublicis is a global advertising and communications company. GreenJinn is listed as a partner on its platform, offering Publicis clients access to digital incentive campaigns that drive shopper trial and measurable sales outcomes from media investments.
• CaratcoreGTM or Marketing PartnerCarat is a global media communications company and part of Dentsu. GreenJinn is listed among its brand partners, enabling Carat to offer clients a performance-driven shopper activation layer across retail and media environments.
• DentsucoreGTM or Marketing PartnerDentsu is a global media and communications company. GreenJinn is referenced as pivotal in helping Dentsu's agency clients recruit target demographics through digital incentives, with Dentsu account leads citing the platform as a key tool for client campaigns.
• NexttechnowminorGTM or Marketing PartnerNexttechnow is listed as a brand partner on the GreenJinn platform, suggesting a commercial or marketing collaboration relationship.
• Kraft HeinzcoreGTM or Marketing PartnerKraft Heinz is a major CPG brand using GreenJinn for shopper recruitment campaigns. A brand manager from Kraft Heinz is quoted positively about GreenJinn's ability to recruit the target shopper age demographic, indicating an active campaign relationship.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Quotient Technology (Neptune Retail Solutions): Established digital promotions and shopper-media platform powering retailer-funded coupons at scale; broader incumbent competing for CPG digital coupon and activation spend.
• NielsenIQ: Global shopper insights and measurement giant; overlaps with GreenJinn Insights as a buyer of CPG shopper intelligence and category performance analytics.
• Blackhawk Network: Global branded payments and incentives network including gift cards and consumer rewards; competes for the same brand-funded shopper incentive and activation budgets.
• Kantar: Major consumer and shopper insights consultancy serving CPG brands; overlaps with GreenJinn's store-level, qualitative shopper feedback capability.

Direct peers

• Ibotta: US-leading receipt-scanning cashback app used by major CPG brands; the closest international analogue to GreenJinn's verified-purchase, brand-funded cashback model.
• Shopkick: Shopping rewards app offering cashback and gift cards tied to in-store and online purchases; competes for the same CPG brand activation budget via digital incentives.
• Quidco: Long-standing UK cashback and voucher platform serving millions of shoppers; competes for the same CPG-funded digital incentive wallet and overlapping retail partners.
• TopCashback: UK's largest cashback platform connecting shoppers with retailer offers; the most direct head-to-head competitor for GreenJinn's consumer cashback and brand-funded incentive proposition.

Others

• Hippeas: Challenger CPG brand that is itself a GreenJinn partner; included as an ecosystem peer illustrating the emerging/challenger brand customer cohort GreenJinn serves.

Emerging players

• Popl: Digital business-card and QR-code lead capture platform; partial overlap with GreenJinn Treasure™ in deploying QR-driven media-to-action conversion at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/greenjinn-msv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenJinn | B Corp™