Groupe VIVA

What Groupe VIVA does

Groupe VIVA operates the Stingray Business division of Stingray Group Inc., a privately held Canadian media company founded in 2007 and headquartered in Montreal. The division delivers in-store media solutions to commercial venues — primarily restaurants, retail stores, and corporate offices — combining rights-cleared background music (25+ million songs across 400+ curated channels, fully licensed through Canadian collecting societies), digital signage (LED screens, smart TVs, menu boards, and Q-Stixx via Navori), and AV equipment deployment (speakers, displays, media players including the proprietary SB3 hardware). Distribution is hybrid: direct enterprise sales for multi-site deployments, plus a self-serve mobile app and web player with free-trial onboarding for smaller venues; installation is delivered through a network of 100+ certified AV specialists across North America, Europe, and Australia working with OEM partners such as Bose, Samsung, JBL, TOA, QSC, and BrightSign.

Revenue is generated across four streams: recurring music subscriptions; hardware sale and rental of AV equipment; managed digital signage services including content creation; and an advertising network spanning retail, streaming, and broadcast media. Pricing for enterprise work is quote-based and not publicly disclosed; SMB-facing music is offered on a freemium monthly cadence with a paid tier implied post-trial. Notable enterprise customers span Couche-Tard (354 Quebec locations rolled out in 35 days), Nordstrom, BMO, Scotiabank, Santander, Metro, Lush, Jean Coutu, and Fanatics — pointing to a multi-vertical go-to-market rather than a single-industry dependency.

In 2020 the company acquired Stingray Chatter (Chatter Research), adding an AI-driven conversational customer-feedback product that uses NLP to interpret in-store survey responses in real time, supports NPS and sentiment tracking, and drives a recommendation layer to recover lost sales. Stingray Business operates corporate offices in Montreal, Toronto, and Boisbriand (Canada), plus Surry Hills (Australia), Hilversum (Netherlands), and Mexico City, and reports serving 125,000+ commercial clients globally across 10 markets.

Name

Groupe VIVA

Legal name

Stingray Group Inc.

Website

https://business.stingray.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Groupe VIVA operates Stingray Business, a division of Stingray Group Inc. that delivers rights-cleared background music, digital signage, AV hardware, and AI-driven in-store customer feedback solutions to 125,000+ commercial venues across retail, restaurant, and corporate segments globally.

Ownership category

akta.pro rank

Product category

Commercial In-Store Media Services

NAICS

Indoor and Outdoor Display Advertising (541850), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industries

Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB)

Keywords

• Background music services
• Digital signage solutions
• Commercial music licensing
• In-store media network
• AV equipment installation

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Music Subscription Services: Monthly or annual subscription for background music streaming via mobile app, web player, or media player. Includes licensed music content and content management.
2. AV Equipment Sales and Installation: Sale and rental of commercial sound systems, speakers, displays, and digital signage. Network of over 100 certified AV specialists providing installation services.
3. Digital Signage Solutions: Customized digital signage including LED screens, Smart TVs, Q-Stixx installations, menu boards, and digital drive-thru solutions with content creation services.
4. Advertising Network: Retail media, streaming media, and broadcast media advertising across Stingray's multiplatform ecosystem reaching millions of shoppers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Groupe VIVA delivers licensed background music, digital signage, on-hold and in-store audio messaging, commercial AV equipment (including the SB3 media player), an in-store advertising network, and AI-driven conversational customer feedback surveys to retail, hospitality, restaurant, financial, and corporate businesses. Offerings are bundled as a fully licensed subscription plus hardware/service solution so commercial establishments can manage ambiance, customer-facing displays, customer engagement, and compliance through one provider.

Differentiator

Problem solved

Functional benefit

Brands

• Stingray Chatter: AI-driven real-time customer feedback solution using conversational surveys
• SB Media Player
• Web Player
• Stingray Music for Business App

Products and services

• Stingray Business Background Music Fully licensed commercial background music subscription streaming 25+ million songs across 400+ curated channels, delivered through mobile, web, and hardware players for restaurants, retail, hotels, corporate, and other venues needing legal ambiance music.
• Stingray Business Digital Signage Cloud-managed digital signage solution for displaying promotions, menus, and branded content on in-venue screens, targeted at retail, restaurants, and multi-location chains requiring dynamic, remotely updatable displays.
• Stingray Chatter Conversational Surveys AI-powered conversational survey product that collects in-store customer feedback through natural dialog, sold to commercial operators who need real-time customer insight as an alternative or complement to traditional email/paper surveys.
• Stingray Business On-Hold Messaging Audio messaging service delivering on-hold music and in-store announcements, advertising messages, and branded audio content for commercial phone systems and in-venue playback.
• Stingray Business AV Equipment Commercial-grade audio and AV equipment (speakers, amplifiers, controllers) sold and installed for venues that need physical audio infrastructure to play Stingray music and messaging.
• Stingray Business In-Store Advertising Network Audio advertising network that places targeted ads on in-store music streams played inside Stingray-served venues, providing incremental revenue for operators and an advertising channel for brands reaching on-premise audiences.
• SB3 Media Player Proprietary hardware media player that connects commercial sound systems to the Stingray cloud platform, streaming licensed music and signage content to venues without requiring a separate computer.
• Stingray Music TV for Business Licensed music-video channels delivered to in-venue screens for bars, restaurants, retail, and other commercial spaces seeking video-based ambiance content.
• Stingray Business Mobile and Web Apps Mobile (iOS, Android) and web applications that let venue staff and patrons control Stingray music playback, browse channels, and access business features.

Quantifiable outcome

• 3-5% sales increase with digital menu boards
• +4 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• BosecoreTechnology or IntegrationCertified reseller of AV solutions. Bose commercial speakers and sound systems integrated with Stingray Business music and digital signage solutions. Network of 100+ certified AV specialists recommends and deploys Bose equipment.
• SamsungcoreTechnology or IntegrationCertified reseller of commercial displays and digital signage equipment. Samsung commercial grade TVs integrated with Stingray's embedded media player and software.
• JBLcoreTechnology or IntegrationCertified reseller of commercial audio equipment. JBL speakers and audio systems deployed through Stingray's AV specialist network.
• TOAcoreTechnology or IntegrationCertified reseller of commercial audio equipment. TOA ceiling speakers and weather-proof speakers installed for clients like On-Route service centers.
• QSCcoreTechnology or IntegrationCertified reseller of commercial audio equipment. QSC audio solutions deployed through Stingray's installation network.
• BrightSigncoreTechnology or IntegrationDigital signage media player partner. BrightSign players integrated with Stingray's digital signage content management system.
• NavoricoreTechnology or IntegrationDigital signage software partner. Navori Q-Stixx digital signage solution offered as part of Stingray's digital signage portfolio.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Qualtrics: Enterprise experience management platform covering customer feedback, NPS and conversational surveys. Represents the scaled incumbent competitive threat to Stingray Chatter for AI-driven in-store customer feedback budgets.
• Sonos for Business: Commercial audio hardware and software division of Sonos offering multi-zone wireless audio systems for restaurants, retail and gyms. While Sonos is also a Stingray OEM partner, the Business arm increasingly bundles software/music services that overlap with Stingray's offering.

Direct peers

• Mood Media: Global in-store media company providing licensed background music, digital signage, scent marketing and AV solutions to retail, hospitality and healthcare. Closest direct comparable to Stingray Business on full-stack in-store media offering.
• PlayNetwork: Curated in-store music, digital signage and video solutions provider for retail and hospitality brands. Competes head-to-head with Stingray Business on rights-cleared music programming and integrated digital signage for enterprise chains.
• Rockbot: B2B background music and consumer-controlled jukebox platform for bars, restaurants, hotels and gyms. Competes with Stingray in commercial music streaming with a venue/patron engagement overlay.
• Cloud Cover Music: Licensed streaming background music service targeting SMBs in retail, hospitality and professional services. Direct subscription music competitor with overlapping customer base and a self-serve PLG motion similar to Stingray's mobile app.
• Soundtrack Your Brand (Spotify): Spotify-owned B2B background music streaming service offering licensed music for restaurants, retail and hospitality. Directly competes with Stingray Business on subscription music for commercial venues, with a streaming-native cost structure.

Emerging players

• Navori Labs: Enterprise digital signage software vendor (Q-Stixx). Already integrated into Stingray's signage portfolio, Navori also sells directly to enterprise end-customers and represents an emerging competitor on the software layer of in-store media.
• BrightSign: Market-leading digital signage media player vendor. Currently a Stingray integration partner for signage CMS, but BrightSign's expanding software stack and partner CMS ecosystem make it both a partner and an emerging competitor in standalone signage deployments.

Regional players

• Mediaproxy: Regional AV integration and in-store media provider with comparable hardware-led music and signage deployments. Operates in geographies overlapping Stingray's EMEA footprint and competes on enterprise AV project work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/groupe-viva

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe VIVA