Buster Miles Auto Dealerships

What Buster Miles Auto Dealerships does

Buster Miles Auto Dealerships, legally Buster Miles Heflin Ford Inc, is a privately held, single-rooftop Ford franchise dealer headquartered at 1880 Almon Street, Heflin, Alabama. The dealership was founded approximately thirty years ago by Buster Miles and serves a horizontal mix of individual consumers, families, and a secondary work-truck and fleet buyer segment across Southeast Alabama (Heflin, Anniston, Oxford, Jacksonville) and Tallapoosa, Georgia. It operates with roughly 30 employees and is owned by its founder with no disclosed parent company or institutional investor.

The company's product surface is organized around Ford's lineup: new Ford cars, SUVs (Escape, Explorer, Expedition, Bronco, Bronco Sport), trucks (F-150, F-150 Lightning, Super Duty, Ranger, Maverick), commercial vans (Transit, E-Transit), plus an EV category (Mustang Mach-E, F-150 Lightning, E-Transit), used vehicles, and a dedicated Fleet Division for F-Series Work Trucks and Transit Work Vans. Service offerings extend the footprint beyond the showroom through Ford Certified Service, Ford Mobile Service (technicians dispatched to the customer), Ford Pickup & Delivery, parts and accessories, body shop, and upfitting services via partnerships with Stahl Truck Bodies, Bedrock Steel Bodies, and an in-house Buster Miles Upfitters operation focused on emergency vehicles. The Lifetime Powertrain Warranty and Ford X-Plan Partner pricing are used as retention and acquisition tools.

Revenue mechanics combine one-time vehicle sales (new and used), F&I income (loans, leases, trade-ins), and recurring service/parts revenue under a direct-to-consumer physical-retail model. Pricing is quote-based on inventory; service-side pricing uses rebate programs ($70-$125 on select tires, $20 The Works Package rebate). Marketing is multi-channel, centered on the bustermilesford.com website with SEO-optimized inventory pages, manufacturer campaigns (Ford Summer Sales Event, MLB Sweepstakes), service specials, community involvement (food drives, "All in on America"), and review generation. No proprietary technology, AI/ML capabilities, mobile app, or third-party integrations beyond Ford's manufacturer tools are disclosed.

Name

Buster Miles Auto Dealerships

Legal name

Buster Miles Heflin Ford Inc

Website

https://bustermiles.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Buster Miles Auto Dealerships is a privately held, single-rooftop Ford franchise dealer in Heflin, Alabama, serving individual consumers, families, and work-truck/fleet buyers across Southeast Alabama and Tallapoosa, Georgia, with new and used vehicle sales, financing, service, parts, and upfitting.

Ownership category

akta.pro rank

Headquarters

HQ city

Heflin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales (New and Used): Primary revenue stream from selling new Ford vehicles and used vehicles of various makes. The dealership maintains inventory of trucks, sedans, and SUVs and offers trade-in options with cash payments.
2. Vehicle Financing and Leasing: Financing solutions including loans and lease options provided through an Auto Finance Center to facilitate vehicle purchases.
3. Service and Parts: Vehicle maintenance and repair services including oil changes, brake service, engine replacements, tire sales, and accessory installations. Also includes parts sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Buster Miles Ford is an authorized Ford franchise new-vehicle dealership that sells new Ford cars, SUVs, trucks and commercial vans (including EVs such as Mustang Mach-E, F-150 Lightning, E-Transit), pre-owned vehicles of various makes, and commercial work trucks. The dealership complements vehicle sales with on-site service and repair, a parts department, mobile service, pickup-and-delivery, vehicle upfitting, and an Auto Finance Center offering loans, leasing, and trade-in valuation.

Product overview

Buster Miles Ford operates as a Ford franchise automobile dealership offering a unified sales and service experience. The core offering consists of new Ford vehicles (cars, SUVs, trucks, commercial vans) complemented by used vehicle sales and specialized work truck offerings for commercial buyers. Services integrate with vehicle sales including Ford Certified Service, Ford Mobile Service (on-site maintenance), Ford Pickup & Delivery, vehicle upfitting, and a full Auto Finance Center. The dealership also provides parts sales, accessories, and the Lifetime Powertrain Warranty as post-sale add-ons. All products and services are centered around the Ford brand portfolio and Ford's service certification programs.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles Full lineup of new Ford automobiles including cars (Mustang), SUVs (Escape, Explorer, Expedition, Bronco, Bronco Sport), trucks (F-150, F-150 Lightning, Super Duty, Ranger, Maverick), and commercial vehicles (Transit, E-Transit), sold to individual and commercial buyers through the Heflin, AL franchise.
• Used Vehicles Pre-owned vehicles of various makes and models, including sedans, trucks, and SUVs, including a sub-$15,000 budget tier, for personal and family transportation buyers in the Heflin, AL region.
• Work Trucks and Commercial Fleet Vehicles New and used commercial work trucks, F-Series Work Trucks, and Transit Work Vans sold to commercial buyers, contractors, and government fleets through a dedicated fleet division and fleet website.
• Auto Finance Center Vehicle financing and leasing solutions offered through an in-house Auto Finance Center, including loans, lease options, and pre-approval services, to facilitate consumer and commercial vehicle purchases.
• Ford Certified Service Maintenance and repair services including oil changes, brake service, engine replacements, and routine maintenance performed by Ford factory-trained technicians at the Heflin service center.
• Ford Mobile Service Convenience service in which Ford technicians travel to the customer's location to perform vehicle maintenance and light repair at the customer's home or workplace.
• Ford Pickup & Delivery Service Service in which the dealership picks up the customer's vehicle for service and returns it to the customer when the work is complete.
• Vehicle Upfitting Services (Buster Miles Upfitters) Specialized vehicle upfitting services including emergency vehicle modifications, truck body installations, and commercial upfitting supplied via Stahl Truck Bodies and Bedrock Steel Bodies partnerships.
• Vehicle Parts and Accessories Genuine Ford parts and accessories sold online through the Ford parts portal and in-store, including tires, spray-in bedliners, and Ford accessories for maintenance and customization.
• Lifetime Powertrain Warranty Dealer-provided extended powertrain warranty coverage for qualifying new Ford vehicles, creating ongoing service retention at the dealership.
• Electric Vehicle Sales Electric vehicle offerings from the Ford lineup including the Mustang Mach-E passenger SUV, F-150 Lightning pickup, and E-Transit commercial van.
• Vehicle Trade-In Cash purchase and valuation service for trade-in vehicles, allowing customers to apply trade-in value directly toward a new vehicle purchase without negotiation.
• Ford X-Plan Partner Pricing Special pricing program available to employees of participating Ford partner companies, offering fixed discounted pricing on new Ford vehicles.
• Body Shop Collision and body repair services offered on-site at the Heflin dealership for Ford and other-make vehicles.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Stahl Truck BodiesminorOthersStahl Truck Bodies provides truck bed solutions and upfitting services. Buster Miles Ford offers Stahl truck bodies as an accessory option for work truck customers.
• Bedrock Steel BodiesminorOthersBedrock Steel Bodies provides heavy-duty steel truck bed solutions. The dealership serves as a dealer location for Bedrock truck bodies near Talladega, AL area.
• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorFord Motor Company is the manufacturer and franchisor. Buster Miles Heflin Ford Inc operates as an authorized Ford franchise dealer, selling new Ford vehicles, using Ford branding, and providing Ford-certified service. The relationship includes access to Ford X-Plan Partner pricing programs for eligible buyers.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• DriveTime: Used vehicle retailer specializing in subprime financing and integrated dealership-network sales. Competes for the same value-conscious and credit-challenged buyers that Buster Miles' sub-$15K used vehicle inventory and finance center target.
• Carvana: Pure online used car retailer that has pioneered direct-to-consumer vehicle sales. Represents a different model but competes for the same used vehicle customers as Buster Miles, particularly in the digital-enabled buyer segment.

Broad incumbents

• AutoNation: The largest publicly traded automotive retailer in the US, operating multiple brands across hundreds of locations. While AutoNation is a multi-brand, multi-region enterprise, it competes in the same automotive retail and service space as Buster Miles Ford.
• Sonic Automotive: Publicly traded automotive retailer with franchised dealerships and used vehicle operations. Comparable through franchised dealer exposure and service revenue, though operating at significantly larger scale.
• Hendrick Automotive Group: Largest privately held automotive dealer group in the US, with over 100 franchises. Overlaps with Buster Miles in franchised dealer operations and service, though at substantially larger scale, making it a useful comparable for private dealer group economics.
• Group 1 Automotive: Large publicly traded automotive retailer with new and used vehicle sales, service, and parts operations across multiple brands. Direct space overlap with Buster Miles Ford's core retail and service offering.
• Holman Automotive: Major privately held automotive services group with dealerships, fleet leasing, and upfitting operations. Comparable to Buster Miles through its franchised dealer operations and commercial fleet/upfitting focus, mirroring Buster Miles' Fleet Division and Upfitters.
• Asbury Automotive Group: Publicly traded automotive retailer with franchised dealerships, used vehicle operations, and Total Care Auto service offerings. Operates in the same automotive retail space as Buster Miles Ford.
• CarMax: The largest used car retailer in the US, with both physical locations and online sales. Competes with Buster Miles' used vehicle inventory and financing operations, particularly through its national brand recognition and online buying experience.
• Lithia Motors: Major publicly traded automotive retailer with a broad portfolio of franchises across the US. Comparable to Buster Miles as a fellow Ford franchise operator in the broader auto retail space, though at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/buster-miles-auto-dealerships

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buster Miles Auto Dealerships