Butchs Bar

What Butchs Bar does

Butch's Dry Dock is a single-location, founder-owned fine dining restaurant and wine bar operating since 1999 at 44 E 8th Street in downtown Holland, Michigan. The business is led by owner-proprietor Butch TerHaar, who has run the establishment for over 25 years, and operates with approximately 10 employees. The core product is full-service seasonal dinner service Monday through Saturday from 5-9pm with a daily happy hour from 4-6pm, complemented by an extensive craft cocktail program (cocktails priced $11-$14), a 500+ bottle wine and craft beer retail shop, and a structured private event program with The Cellar (fully private, up to 24 guests) and semi-private Dining Room/Pub spaces for 10-16 guests. The restaurant holds Wine Spectator's Best of Award of Excellence, placing it among fewer than 800 restaurants worldwide and one of 10 in Michigan, which underpins its differentiated beverage program.

The business operates a direct-to-consumer, single-geography model with no delivery, takeout, or third-party marketplace channels. Revenue is generated through four streams: dinner service transactions, beverage sales (cocktails, wine, beer), retail wine/beer shop purchases with volume discounts, and private event bookings (a la carte pricing plus a $150 room fee and set group gratuity for The Cellar). Marketing relies on Instagram and Facebook organic social, a Constant Contact newsletter, OpenTable reservations, and earned credibility from the Wine Spectator designation. Adjacent brand extensions include the affiliated Øndergrønd craft cocktail lounge, Culinary Wine Tours operated via a separate website, and a gift card program distributed through SwipeIt. The technology stack is commodity (WordPress, OpenTable, Constant Contact, Google Forms), with no proprietary technology, AI capabilities, or enterprise customer relationships.

Name

Butchs Bar

Legal name

Butch's Dry Dock

Website

https://butchs.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Butch's Dry Dock is a single-location fine dining restaurant and wine bar in downtown Holland, Michigan, serving seasonal dinner menus with curated beverage pairings, a 500+ bottle retail wine and beer shop, and private event spaces for up to 24 guests. Founded in 1999 by Butch TerHaar.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Bars (THAFAEAF)

akta.pro secondary industries

Wine Bars (CRANACAE), Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Fine dining restaurant
• Wine bar
• Private dining events
• Craft cocktails
• Wine retail shop

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Dinner Service: Full-service restaurant offering a seasonal dinner menu with food and wine/beverage pairings. Dinner service runs Monday through Saturday 5-9pm, with happy hour from 4-6pm. This is the primary revenue driver for the business.
2. Beer & Wine Retail Shop: On-site retail beer and wine shop offering over 500 unique bottles of wine and individually priced beer bottles. Discounts are offered for volume purchases: 10% off for 6 bottles, 15% off for 12 bottles of wine. Customers can mix and match beer selections.
3. Private Event Hosting: Private dining and large group event hosting across multiple spaces (The Cellar, Dining Room, and Pub). The Cellar charges a $150 room fee per event and requires a signed contract and credit card on file. Pricing is a la carte with set group gratuity added.
4. Beverage Sales (Cocktails, Wine, Beer): Extensive cocktail program with craft cocktails priced from $11-$14, paired alongside an award-winning wine selection and beer offerings. Beverage pairings are available for every dish on the seasonal menu, contributing significantly to per-customer spend.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Butch's Dry Dock operates a fine dining restaurant and wine bar in downtown Holland, Michigan, offering a seasonally rotating dinner menu, a curated 500+ label wine list, craft cocktails, and draft beer. The venue also houses a retail beer and wine shop for off-premise purchase and three private event spaces (The Cellar, Dining Room, and Pub) for booked gatherings.

Product overview

Butch's Dry Dock is a single-location fine dining restaurant offering dinner service with an award-winning wine program. The core offerings include dinner service with seasonal menus and beverage pairings, an extensive cocktail and spirits program featuring classic cocktails, and a retail beer and wine shop with over 500 unique bottles. Private event capabilities are provided through two distinct spaces: The Cellar (a fully private room accommodating up to 24 guests) and The Dining Room or Pub (semi-private spaces for 10-16 guests). Additional services include culinary wine tours and gift cards.

Differentiator

Problem solved

Functional benefit

Brands

• Øndergrønd: Sub-brand associated with Butch's Dry Dock, featured on the website with its own logo.

Products and services

• Dinner Service

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trattoria Stella: Traverse City, Michigan fine dining Italian restaurant with award-winning wine cellar. Comparable as a Wine Spectator-recognized Michigan upscale restaurant emphasizing food and wine pairing experiences.
• The Lark: Grand Rapids farm-to-table fine dining restaurant. Comparable as a Michigan independent upscale restaurant focused on seasonal menus, special occasion dining, and curated beverage programs.
• The Chop House: Grand Rapids, Michigan fine dining steakhouse with an award-winning wine list. Most directly comparable to Butch's Dry Dock as a West Michigan upscale restaurant emphasizing curated wine programs and private dining capabilities.
• Zingerman's Roadhouse: Ann Arbor independent restaurant within the Zingerman's portfolio, known for craft beverages and curated food program. Comparable as an independent Michigan fine-casual restaurant with strong beverage differentiation.
• Margaux: Grand Rapids upscale French-inspired restaurant with extensive wine list. Directly comparable as a Michigan fine dining venue with beverage-pairing focus and similar clientele seeking special-occasion experiences.
• Cygnus 27: Fine dining restaurant on the 27th floor of the Amway Grand Plaza Hotel in Grand Rapids. Comparable as a Michigan fine dining venue with curated beverage program, special occasion focus, and similar price point.
• Reserve Wine & Food: Grand Rapids restaurant featuring a curated wine and small-plates program. Closely comparable business model combining wine-forward food service with retail-style beverage selection.
• Vinology: Ann Arbor wine bar and restaurant pairing curated wines with seasonal small plates. Highly comparable hybrid wine bar / restaurant model with extensive by-the-glass and bottle program.

Regional players

• Leo's Restaurant: Grand Rapids fine dining seafood restaurant. Comparable as another West Michigan upscale special-occasion venue, though operates in Grand Rapids rather than Holland.
• Black Sheep Bistro: Traverse City farm-to-table bistro with curated wine and craft beer list. Comparable as a Michigan independent upscale restaurant with strong beverage program, though geographically separated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/butchsdrydock
• Instagraminstagram.com/butchsdrydock
• LinkedInlinkedin.com/company/butchs-bar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Butchs Bar