Margaux's Restaurant

What Margaux's Restaurant does

Margaux's Restaurant is an independent fine dining establishment founded in 1992 and located at 8111 Creedmoor Rd in Raleigh, North Carolina. It is co-owned by General Manager Steve Horowitz (co-founder with Richard Hege in 1992) and Chef de Cuisine Andrew Pettifer, who joined in 1996 after international culinary training in London, Bali, Brazil, and Australia. The kitchen operates with approximately seven chefs (including a dedicated vegan chef) and the front-of-house with about fifteen staff, producing a daily-changing dinner menu that fuses French, Southern, and Asian cuisines using ingredients sourced from a curated network of more than 12 regional purveyors. The core technology is the open-kitchen, seasonal-menu concept itself, supplemented by an OpenTable reservation integration, a WordPress website, and an email-based Pampered Palate Club loyalty program.

Revenue is generated through multiple streams: à la carte and prix fixe dinner service ($37.95–$47.95), three tiers of private events (Rotisserie Room 12–18 guests, Bordeaux Room 25–46 guests, and full restaurant buyout 150–275 guests at $84.95+/person), off-premises catering with a 25-person minimum, an extensive wine program managed by sommelier Peter Ekenstierna across 48+ purveyors, craft cocktails with custom spice-infused syrups, gift certificates sold in any denomination, and seasonal prix fixe menus for Valentine's Day, Mother's Day, Thanksgiving, and New Year's Eve. Go-to-market is direct-to-consumer dine-in plus field-driven enterprise sales for private events and corporate catering; the business is primarily reputation, word-of-mouth, and earned media driven via OpenTable, Google, Yelp, and Facebook reviews, with no paid advertising.

The customer base is distributed across upscale individual diners and couples, families (with a 'Petite Gourmand' children's menu and pet-friendly outdoor patio), private event hosts (weddings, rehearsal dinners, fundraisers), and corporate clients (notable episodic bookings include Cisco and the Sanderson Academy of Finance). Margaux's was recognized in the 2025 inaugural MICHELIN Guide American South and named a 2026 James Beard Foundation national semifinalist, and has operated continuously for over 30 years as a private, founder-led business with no institutional investment, parent company, or subsidiary structure.

Name

Margaux's Restaurant

Legal name

Margaux's Restaurant

Website

https://margauxsrestaurant.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Margaux's Restaurant is an independent fine dining restaurant in Raleigh, NC, founded in 1992, serving a daily-changing French/Southern/Asian fusion menu sourced from 12+ local purveyors to upscale individual diners, private event clients, and corporate customers through dine-in service, three tiers of private events, and off-premises catering.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (72232), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

akta.pro secondary industry

Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Fine dining restaurants
• Private event catering
• Farm-to-table cuisine
• Prix fixe menus
• Craft cocktail programs

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-In Restaurant — Regular Menu: Full-service dinner service offering an ever-changing daily menu featuring French, Southern, and Asian fusion cuisine. Revenue generated per cover through individual guest spending on appetizers, entrees, desserts, wine, and cocktails. Dinner service Mon–Thurs 5pm–8:30pm, Fri–Sat 5pm–9pm. Closed Sundays to public.
2. Prix Fixe Specials: Fixed-price multi-course menus offered on specific days/times: Monday Mayhem 3-course at $37.95/person all evening; Early Byrd Tues–Fri 5–6:30pm at $37.95/person; standard 3-course Prix Fixe at $47.95/person after 6:30pm Tues–Fri and all day Saturday.
3. Private Dining & Event Hosting: Revenue from hosting private events in the Bordeaux Room (up to 46 guests), Rotisserie Room (12–18 guests), or full restaurant buyout (up to 275 guests). 3-course prix fixe menu required for groups of 25+, starting at $84.95/person. Deposit of $250–$1,000 secures booking. Off-premises catering available with 25-person minimum.
4. Off-Premises Catering: Full-service off-site catering bringing restaurant cuisine to external venues. Requires minimum of 25 people. Includes professional staff, catering equipment, event concept development, menu planning, flower arrangements, and entertainment suggestions.
5. Beverage Program: Revenue from extensive wine list (48+ purveyors, hundreds of bottles), craft cocktails updated daily with custom spice-infused syrups, and 'Margauxtini' signature martinis. Wine program managed by sommelier Peter Ekenstierna.
6. Pampered Palate Club (Loyalty Program): Free membership program offering benefits including chef's homemade recipes, wine tastings, cooking demonstrations, holiday parties, and band nights. Generates customer loyalty and repeat visits.
7. Gift Certificates: Gift certificates sold in any denomination via cash or credit card. Portions may be used as gratuity. Provides upfront cash flow and drives future visits.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Margaux's Restaurant is a fine dining establishment in Raleigh, NC operating a full-service dinner program with a daily-changing menu that fuses French, Southern, and Asian cuisines using locally sourced ingredients from Triangle-area purveyors. Beyond the dine-in experience, it offers three private event venues (Bordeaux Room, Rotisserie Room, full restaurant buyout), off-premises catering for 25+ guests, seasonal prix fixe menus for holidays, and a free loyalty club (Pampered Palate Club).

Product overview

Margaux's Restaurant is a fine dining establishment in Raleigh, NC offering a daily-changing dinner menu that fuses French, Southern, and Asian cuisines. The core dining experience includes the main Dinner Menu with rotating specials (Monday Mayhem, Early Byrd, and 3-Course Prix Fixe options), complemented by Wine, Libations, and Dessert menus. The restaurant operates private and semi-private dining venues (The Bordeaux Room seating 25-46 guests and The Rotisserie Room seating 12-18), full restaurant buyouts for up to 275 guests, and off-premises catering for events of 25+ people. Seasonal specialty menus are offered for Valentine's Day, Mother's Day, Thanksgiving, and New Year's Eve. Additional services include a pet-friendly outdoor patio, a free Pampered Palate Club loyalty program, and daily to-go orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Dinner Menu Full-service dinner service featuring a daily-changing menu of French, Southern, and Asian fusion cuisine, sourced from 12+ local Triangle-area farms and purveyors. Served Mon-Thurs 5pm-8:30pm and Fri-Sat 5pm-9pm.
• Prix Fixe Specials Fixed-price multi-course menus: Monday Mayhem 3-course at $37.95/person all Monday evening; Early Byrd Tues-Fri 5-6:30pm at $37.95/person; standard 3-course Prix Fixe at $47.95/person after 6:30pm Tues-Fri and all day Saturday.
• The Bordeaux Room Private Dining Completely self-contained private dining room accommodating 25-46 guests for sit-down dinners, featuring its own kitchen, bar, lavatory, dining room, and separate entrance. Requires 25-person minimum and $500 deposit ($1,000 in December). 3-course prix-fixe menu starts at $84.95 per person.
• The Rotisserie Room Semi-Private Dining Semi-private dining room accommodating 12-18 guests for a relaxed dining experience with access to the main dining room's energy. $250 deposit required ($500 in December). 3-course prix-fixe package starts at $84.95 per person.
• Full Restaurant Buyout Complete restaurant buyout for large events accommodating 150-275 guests, available on Sundays when the restaurant is closed to the public. Includes the Rotisserie and Bordeaux rooms, bar area, main dining room, and outdoor patio with full-service catering.
• Off-Premises Catering Full-service off-site catering for events requiring minimum 25 people. Includes professional staff, catering equipment, event concept development, menu planning, flower arrangements, and entertainment suggestions. Inquiry via phone or online form.
• Valentine's Day Prix Fixe Menu Special Valentine's Day weekend 3-course prix fixe at $100 per person served February 14th and 15th. Reservations accepted via phone only.
• Thanksgiving Prix Fixe Menu Annual Thanksgiving 4-course prix fixe luncheon at $49.95 per adult and $18.95 per child. Served 11am-4:30pm with reservations required.
• New Year's Eve Prix Fixe Menu Special New Year's Eve dining with two seatings: first seating at $75 per person (5:30-7:00pm); second seating at $110 per person (8:00-9:30pm) including champagne toast, party favors, and DJ.
• Mother's Day Luncheon Prix Fixe Menu Annual Mother's Day 3-course prix fixe brunch at $79.95 per adult and $29.95 per child. Served from 11am-3pm on Mother's Day.
• Pampered Palate Club Free membership program offering benefits including chef's homemade recipes, wine tastings, cooking demonstrations, holiday parties, and band nights. Designed to drive customer loyalty and repeat visits.
• To-Go Orders

Quantifiable outcome

• Recognized in the 2025 inaugural MICHELIN Guide American South alongside 13 other Triangle-area restaurants
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Cheshire PorkcoreOthersProvides heritage breed pork (pork chops, pork belly, salami, pork tenderloin) from the top 3% of selectively bred heritage breeds, offering superior flavor, consistency, and marbling. Represents a core ingredient supplier for Margaux's meat dishes.
• Lady Edison PorkcoreOthersProvides Southern charcuterie from Animal Welfare Approved small family farms, promoting traditional sustainable farming practices. Supplies pork chops and pork belly to Margaux's kitchen.
• Sweet Grass DairycoreOthersThomasville, Georgia-based artisan cheese producer blending old-world processes with new-world techniques. Supplies world-class, grass-based Green Hill Camembert cheese to Margaux's.
• Goat Lady DairycoreOthersSiler City, NC goat dairy supplying award-winning goat cheeses including Snow Camp, fig and honey, Sandy Creek, and Smokey Mountain Rounds varieties. Supplier of fresh goat cheese for Margaux's menu.
• Celebrity DairycoreOthersSiler City, NC farm founded in 1987 supplying goat cheese and dairy products. Provides fresh goat cheese for Margaux's daily menu.
• Ran-Lew DairyminorOthersBottles fresh cream-top (non-homogenized) buttermilk on-farm. Supplier of fresh dairy for Margaux's kitchen.
• Ward's Fruit & ProducecoreOthersThird-generation, family-owned wholesale produce distributor serving the Triangle area for nearly a century. Provides fresh fruit and produce to Margaux's kitchen daily.
• Broken Arrow RanchcoreOthersField-harvests premium wild game meat with ethical and sustainable practices. Every rancher is fairly paid and every employee is treated as family. Supplier of exotic game including antelope for Margaux's creative menu.
• Fox Farm & ForageminorOthersLocal forager and farm supplying wild mushrooms and foraged ingredients to Margaux's kitchen.
• Ballard FarmsminorOthersLocal farm supplying fresh produce and ingredients to Margaux's daily menu.
• Kurt Weaver — Mushroom ForagerminorOthersIndividual forager supplying wild mushrooms to Margaux's kitchen for daily-changing menu items.
• Cup a JoeminorOthersLocal Raleigh coffee shop with two locations, supplying carefully grown and processed coffee for Margaux's beverage program.
• Local Artists (Various)minorOthersCollaboration with local artists to showcase their crafts and artwork throughout the restaurant, offering diners a chance to appreciate regional artistic talent. Artwork includes paintings, sculptures, hand-crafted ceramic dishes, and hand-carved wooden elements.
• OpenTablecoreTechnology or IntegrationRestaurant reservation platform integration enabling online table booking. Margaux's is listed on OpenTable with review hosting and booking functionality.
• Frankie Lemmon FoundationminorOthersNonprofit partner for the Triangle Wine Experience. Margaux's hosts fundraising dinners supporting the foundation, engaging the community through food-focused charitable events.
• Triangle Wine ExperienceminorOthersRegional wine event series that Margaux's participates in as a host venue, supporting charitable causes and community engagement through wine-focused fundraising events.
• The Marketing MachineminorOthersWebsite development agency responsible for building and maintaining the margauxsrestaurant.com website.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• The Fearrington House Restaurant: Fine dining restaurant at the Fearrington Inn near Chapel Hill, NC, recognized by MICHELIN and historically by Relais & Châteaux. Comparable as a destination North Carolina fine dining institution with European-trained chef, prix fixe format, and similar prix fixe event pricing structure.
• Carolina Inn's Crossroads Chapel Hill: Regional American fine dining restaurant at The Carolina Inn in Chapel Hill, NC. Comparable as a Triangle-region fine dining destination with private event hosting, sommelier program, and similar corporate client base within driving distance of Margaux's primary market.

Direct peers

• Angus Barn: Iconic Raleigh steakhouse operating since 1960 as a destination fine dining restaurant with extensive wine program and private event spaces. Comparable as the other long-tenured upscale dining institution in the Raleigh market with similar capacity and pricing tiers.
• Bida Manda: Lao-Thai fine dining restaurant in downtown Raleigh owned by Vansana Nolintha, recognized nationally as one of the best Asian restaurants in the US. Directly comparable as an Asian-influenced fine dining concept in the same Triangle market with similar price points and James Beard-level recognition.
• Second Empire Restaurant: Historic fine dining restaurant in downtown Raleigh housed in a 19th-century mansion, serving contemporary American cuisine with extensive wine program. Comparable as a long-established Raleigh fine dining venue with similar private event spaces and corporate clientele.
• Lantern Restaurant: Asian-inspired fine dining in Chapel Hill, NC under Chef Bill Smith, recognized by MICHELIN and James Beard. Directly comparable as another North Carolina fine dining restaurant featuring international-cuisine fusion with local sourcing philosophy.
• Vin Rouge: French-Mediterranean bistro and wine bar in Raleigh's historic Lafayette Village. Comparable as another Triangle restaurant serving French-influenced cuisine with curated wine program and similar price points to Margaux's prix fixe offerings.
• Herons at The Umstead Hotel: AAA Five Diamond fine dining restaurant inside The Umstead Hotel in Cary, NC under Chef Steven Greene. Comparable as another top-tier Triangle fine dining destination with sommelier-led beverage program, tasting menu formats, and corporate/private event hosting.
• Death & Taxes: Wood-fired American fine dining in downtown Raleigh by the Ashley Christensen restaurant group, recognized by James Beard. Comparable as a contemporary Raleigh fine dining concept with craft cocktail program and similar price point structure.

Emerging players

• Saint Jacques French Cuisine: French-focused fine dining restaurant in Raleigh featuring classic French technique with prix fixe and tasting menu offerings. Comparable as another upscale Triangle restaurant emphasizing European culinary tradition, though smaller and less established than Margaux's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/margauxsrest
• Facebookfacebook.com/MargauxsRestaurant
• Instagraminstagram.com/margauxsrest
• LinkedInlinkedin.com/company/margaux's-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Margaux's Restaurant