Buteyko Clinic International

What Buteyko Clinic International does

Buteyko Clinic International (BCI) is a privately held health education and certification organization that teaches the Buteyko Breathing Method, a breathing re-education technique developed by Dr. Konstantin Pavlovich Buteyko in 1952. The company was established by Patrick McKeown, a Fellow of the Royal Society of Biology and author of 11 books translated into 16 languages, and operates from Ireland with a 26-person team. BCI's product portfolio spans online certifications (CertBBM and CertPBT, priced at €895-€995), condition-specific online courses ($60 each) covering asthma, sleep, anxiety, and menopause, live in-person certification events ($1,350-$1,895), one-to-one coaching, physical breathing products (MyoTape mouth tape, nasal strips, breathing belt, nasal dilator), and a catalog of books. A free breathing app for iOS and Android serves as a top-of-funnel acquisition asset.

Name

Buteyko Clinic International

Legal name

Buteyko Clinic International

Website

https://buteykoclinic.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Buteyko Clinic International is a privately held health education company that teaches the Buteyko Breathing Method through online and live certifications, condition-specific courses, physical products (MyoTape), and a global network of 3,000+ certified instructors across 55+ countries.

Ownership category

akta.pro rank

Product category

Breathing Education and Health Certification Services

NAICS

Educational Support Services (61171), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Breathwork Facilitation (Pranayama, Somatic, Holotropic-style) (HSADAJAC)

akta.pro secondary industries

Asthma & Allergy-Related Pulmonary Care (HLAKANAD), Sleep Medicine Clinic (HLAKANAB)

Keywords

• Breathing re-education
• Buteyko method training
• Online health certifications
• Myofunctional therapy services
• Breathwork coaching

Headquarters

HQ city

Galway

HQ country

Ireland

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Online Certification Programs: Professional certification programs (CertBBM - Online Certification in Buteyko Breathing Method) offered at €995 for English, €895 for Portuguese, with Italian and Spanish options. Psychophysiological Breath Training certification (CertPBT) also available.
2. Individual Online Courses: Self-paced online courses for specific conditions sold individually at $60 per course. Includes courses for Better Sleep & Snoring, Menopause Relief, Asthma & Respiratory Health, and Anxiety & Stress Relief.
3. Live Certification Events: In-person certification training events held in Galway ($1,350), Denver ($1,895), and London ($1,500). Provides intensive training with Patrick McKeown.
4. One-to-One Coaching: Personalized breathwork sessions with Ciaran McKeown offering 1-hour and 2-hour personalized sessions plus trauma-informed counseling.
5. Breathing Support Products: Physical products including MyoTape Mouth Tapes (adults and kids), MyoTape Nasal Strips (adults and kids), Buteyko Breathing Belt ($25), and Nasal Dilator ($14).
6. Breathing Literature: Books on breathing techniques and health including The Breathing Cure for Better Sleep, The Breathing Cure, Atomic Focus ($20), Buteyko Clinic Method Handbook ($17.61), Mouth Breather ($15.26), Close Your Mouth, and Buteyko Meets Dr Mew.
7. Wholesale Program: Wholesale distribution program for MyoTape products and other breathing support items for retailers and practitioners.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Buteyko Clinic International delivers the Buteyko Breathing Method through online and live certification programs, condition-specific online courses (asthma, sleep/snoring, anxiety, menopause), one-to-one personalized coaching, and live online clinics. The company also sells proprietary breathing support products (MyoTape mouth tapes, nasal strips, breathing belt, nasal dilators) and educational books authored by Patrick McKeown.

Product overview

Buteyko Clinic International is a health education and certification organization offering a comprehensive portfolio centered on the Buteyko Breathing Method. The core offering includes online and live certification programs (CertBBM and CertPBT) that train individuals to become certified Buteyko Breathing Instructors, available in multiple languages including English, Italian, Portuguese, and Spanish. The company provides structured online courses addressing specific health conditions: Better Sleep & Snoring, Menopause Relief, Asthma & Respiratory Health, and Anxiety & Stress Relief. Additional services include one-to-one personalized coaching sessions with Ciaran McKeown and live online clinics led by Patrick McKeown. The product ecosystem extends to breathing support products including MyoTape (mouth tapes and nasal strips for adults and kids), the Buteyko Breathing Belt, and Nasal Dilators. The company publishes educational literature including books such as The Breathing Cure, The Breathing Cure for Better Sleep, Atomic Focus, Buteyko Clinic Method Handbook, Mouth Breather, Close Your Mouth, and Buteyko Meets Dr Mew. A free breathing app is available for iOS and Android, providing guided exercises and relaxation sessions. The company also produces a podcast series hosted by Patrick McKeown. The organization operates globally with certified instructors in 55+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Oxygen Advantage: Breathing re-education program developed by Patrick McKeown, complementary to Buteyko Method
• CertBBM
• CertPBT
• MyoTape
• Buteyko Clinic App

Products and services

• Online Certification in Buteyko Breathing Method (CertBBM) A globally recognized online certification program priced at €995 (English) that trains individuals to become certified Buteyko Breathing Instructors, led by Patrick McKeown. The program is available in multiple languages including English, Italian, Portuguese, and Spanish.
• Online Certification in Psychophysiological Breath Training (CertPBT) An online certification program focusing on psychophysiological breath training techniques for professionals seeking to expand their breathwork practice.
• Live In-Person Certification Training Three-day intensive in-person certification training events led by Patrick McKeown, held in Galway, Ireland ($1,350), Denver, USA ($1,895), and London, UK ($1,500). Designed for professionals seeking face-to-face training to become certified Buteyko instructors.
• Buteyko Breathing for Better Sleep & Snoring Self-paced online course priced at $60 teaching Buteyko breathing techniques to improve sleep quality and reduce snoring, aimed at individuals with sleep-related breathing issues.
• Buteyko Breathing for Menopause Relief Self-paced online course priced at $60 designed to help women manage menopause symptoms through Buteyko breathing exercises.
• Buteyko Breathing for Asthma & Respiratory Health Self-paced online course priced at $60 teaching Buteyko breathing exercises for asthma management and respiratory health improvement, designed for individuals with asthma and breathing disorders.
• Buteyko Breathing for Anxiety & Stress Relief Self-paced online course priced at $60 providing breathing techniques to reduce anxiety and stress, aimed at individuals dealing with chronic anxiety or stress-related conditions.
• One-to-One Personalized Buteyko Coaching Sessions Personalized breathwork training with Ciaran McKeown offering 1-hour and 2-hour individualized sessions plus trauma-informed counseling for clients seeking tailored breathing intervention.
• Live Online Clinics Interactive online clinics guided by Patrick McKeown for managing asthma, sleep apnea, stress, and anxiety through live group instruction.
• MyoTape Nasal Strips Nasal strips designed to open nasal airways and promote unobstructed nasal breathing, reducing snoring and improving sleep quality. Available in adult and kids sizes, priced from $18.78.
• MyoTape Mouth Tape for Kids Mouth tape designed for children to improve sleep quality, support healthy teeth and airway development, and reduce behavioral and learning disorder symptoms.
• Buteyko Breathing Belt A breathing support device priced at $25 designed to assist with diaphragmatic breathing exercises.
• Nasal Dilator A device priced at $14 designed to open nasal passages and improve nasal breathing.
• MyoTape Mouth Tape (Adults) Purpose-built mouth tape designed by Patrick McKeown that gently surrounds the mouth to encourage nasal breathing during rest, sleep, and exercise.
• The Breathing Cure (Book) A comprehensive book by Patrick McKeown covering breathing techniques for health improvement.
• The Breathing Cure for Better Sleep (Book) Book focused on using breathing techniques to improve sleep quality.
• Atomic Focus (Book) A book priced at $20 on breathing techniques for improved focus and concentration.
• Buteyko Clinic Method Handbook (Book) The official instructional manual for the Buteyko Clinic Method, priced at $17.61.
• Mouth Breather (Book) Book priced at $15.26 discussing the health impacts of mouth breathing and solutions.
• Close Your Mouth (Book) Book on the importance of nasal breathing and mouth closure techniques.
• Buteyko Meets Dr Mew (Book) Book exploring the intersection of Buteyko Method and Dr. Mew's approaches for craniofacial development.
• Free Breathing App Free breathing app for iOS and Android offering guided Buteyko breathing exercises, including a 20-minute guided breathing exercise with relaxation.

Quantifiable outcome

• 93% customer satisfaction rate
• +5 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BetterHelp: Large online therapy platform that increasingly includes breathing and anxiety content. Addresses overlapping anxiety and stress customer segments and competes for the same consumer mental-health wallet.
• Calm: Major consumer meditation and sleep app that includes guided breathing exercises. Targets overlapping anxiety, stress, and sleep use cases as Buteyko Clinic but delivers through a subscription mobile app rather than method-specific certifications.
• Headspace Health: Large, venture-backed mindfulness, meditation, and breathwork app/platform serving consumers and employers. Operates in the same broader wellness-breathing space with overlapping anxiety, stress, and sleep use cases but at much larger scale and with generalist rather than method-specific positioning.

Emerging players

• Big Health (Sleepio): Digital therapeutic for insomnia and anxiety, available via employer and payer channels. Targets the same sleep disorder segment (snoring, sleep apnea adjacent) with a clinically validated digital CBT-I program, representing a potential referral competitor.
• Prana Breath: Breathing exercise mobile app offering guided pranayama, Buteyko, and other breathing pattern training. Overlaps with Buteyko Clinic's app and online-course channels on a lower-cost, self-serve model without the certification component.
• Eleven Health: Digital health company focused on sleep apnea screening and treatment pathways. Adjacent to Buteyko Clinic's snoring/sleep apnea use case, with overlap in the consumer seeking CPAP alternatives.

Direct peers

• Somnifix: Direct-to-consumer mouth tape brand competing with MyoTape in the nasal-breathing-during-sleep category. Targets the same sleep and mouth-breathing use cases with a similar hardware product, making it the closest pure-product competitor.
• Wim Hof Method Academy: Wim Hof's official training and certification platform offering online courses, instructor programs, and breathing techniques. Most direct competitor to Buteyko Clinic in branded breathing methodology education with similar consumer and professional certification audiences.

Regional players

• Functional Patterns: Training and certification platform in posture, movement, and breathing with both online courses and live instructor programs. Mirrors Buteyko Clinic's B2B/B2C hybrid model of consumer content plus professional certification, with overlapping athletic and rehab use cases.

Others

• Academy of Applied Myofunctional Sciences: Professional training body for myofunctional therapists, an overlapping healthcare-professional audience that Buteyko Clinic also certifies. Represents a partnership and channel-overlap relationship rather than direct competition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/buteykoclinic
• Facebookfacebook.com/ButeykoClinic
• LinkedInlinkedin.com/company/buteyko-clinic-international
• Instagraminstagram.com/ButeykoClinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buteyko Clinic International