Buyon.pk

Name

Buyon.pk

Legal name

Buyon.pk

Website

https://buyon.pk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Marketplace

NAICS

General Merchandise Retailers (455), Clothing and Clothing Accessories Retailers (458110), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAFAAAJ

Digital Goods & Gift Card Generalist Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Generalist Online Marketplaces

SECONDARYCRAFADAC

Beauty & Personal Care Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

SECONDARYCRAFADAI

Baby, Kids & Maternity Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

SECONDARYCRAOAMAJ

Digital/Interactive Toys & Accessories Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Toys, Games & Hobby Products Distribution

Keywords

• Online marketplace
• Multi-vendor e-commerce
• Fashion marketplace
• Consumer electronics retail
• Pakistani e-commerce

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Marketplace Commission: Buyon.pk operates as a multi-vendor marketplace where third-party sellers list and sell products. The platform generates revenue through commission or fees charged to sellers for listing products and completing sales transactions. Sellers including fashion boutiques (Firdous Fashion Wear, Ipek, AM Garments) operate their own stores within the platform.
2. Advertising and Promotional Services: The platform offers advertising opportunities to sellers and brands including banner advertising on different pages with various sizes and durations, email marketing, SMS marketing, mobile app marketing, branded sections on the website, company reviews on blog, joint branding and marketing, event-based marketing, magazine advertising, and complete marketing campaigns. They claim access to 14 million internet shoppers in Pakistan.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Buyon.pk operates a multi-vendor online marketplace connecting third-party sellers (such as Firdous Fashion Wear, Ipek, and AM Garments) with Pakistani consumers. The platform aggregates product listings across categories including women's and men's fashion, beauty and cosmetics, mobiles and accessories, home and living, kids and baby products, toys, books, and food, with payment options including Cash on Delivery (COD), bank transfers, debit/credit cards, and mobile wallets (Easy Paisa, Jazz Cash, UBL Omni).

Product overview

Buyon.pk is a multi-vendor e-commerce marketplace platform operating in Pakistan. The platform functions as a unified marketplace connecting multiple third-party sellers (including Firdous Fashion Wear, AM Garments, and Ipek) with customers nationwide. Product categories span women's fashion (bridal wear, unstitched fabrics, abayas, dupattas, lawn collections), men's fashion (clothing, footwear, accessories), beauty and cosmetics, mobiles and accessories, home and living, kids and baby products, toys, and books. The platform offers marketplace infrastructure for sellers and enables shopping with payment options including COD, bank transfer, and card payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyon.pk Online Marketplace Multi-vendor online shopping marketplace in Pakistan aggregating products from third-party sellers across categories including women's fashion, men's fashion, beauty, mobiles and accessories, home and living, kids and baby products, toys, books, and food. Customers access the platform via web, mobile app, and WhatsApp, with payment options including COD, bank transfers, debit/credit cards, and mobile wallets.
• Seller Advertising and Promotional Services Advertising solutions offered to sellers and brands on the Buyon.pk platform, including banner advertising across different pages with various sizes and durations, email marketing, SMS marketing, mobile app marketing, branded sections on the website, company reviews on blog, joint branding and marketing, event-based marketing, magazine advertising, and complete marketing campaigns.

Quantifiable outcome

• Access to 14 million internet shoppers in Pakistan through platform
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Multiple Third-Party SellerscoreChannel Partner/ Reseller/ Distributor · 1 January 2014Buyon.pk operates as a multi-vendor marketplace partnering with numerous third-party sellers including fashion boutiques and individual retailers who list and sell products on the platform. Key sellers include Firdous Fashion Wear (2026 products, 864 orders since 2016), Ipek (abayas and hijabs since 2015), AM Garments (Lahore-based seller since 2023), and Darullibaas. These sellers manage their own inventory while Buyon.pk provides the storefront, payment processing, and delivery infrastructure.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Shopify: Global commerce infrastructure provider enabling sellers to build their own stores. Competes indirectly by empowering sellers to bypass marketplaces like Buyon.pk and operate direct-to-consumer.
• Alibaba: Owns Daraz and the broader cross-border B2C ecosystem serving Pakistan. Sets the marketplace and seller-tooling benchmark that Buyon.pk must compete against.
• OLX Pakistan: Pakistan's leading classifieds platform. While C2C-focused rather than managed marketplace, it competes for Pakistani online shopping intent and seller attention across similar categories.
• Amazon: Global e-commerce incumbent whose marketplace architecture and seller economics set the reference standard. Indirectly shapes expectations and competitive pressure for smaller marketplaces globally.

Direct peers

• Daraz: Pakistan's leading e-commerce marketplace, Alibaba-backed, offering the same multi-vendor marketplace model with COD, fashion, electronics, and home categories. Directly competes for the same Pakistani consumer and seller base.
• Yayvo (TCS): TCS-operated Pakistani online marketplace leveraging TCS logistics for nationwide delivery. Competes head-on with Buyon.pk in COD-led general merchandise e-commerce.
• AlFatah: Pakistani department-store-led online retailer offering fashion, beauty, and home categories with nationwide delivery. Overlaps with Buyon.pk's generalist catalog and Pakistani consumer targeting.
• Telemart: Pakistani online marketplace with comparable category mix (fashion, electronics, home) and COD payment focus. Direct competitor for both buyers and third-party sellers.

Regional players

• Jumia: Pan-African marketplace with Pakistan presence. Operates a comparable multi-vendor marketplace model with COD payments in emerging markets — same playbook, different geography.
• Flipkart: India's leading marketplace with similar fashion-and-general-merchandise playbook and COD heritage. Relevant as a South Asian peer demonstrating marketplace scaling and category expansion patterns.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/buyondotpk
• YouTubeyoutube.com/c/Buyonpk-official
• Facebookfacebook.com/buyonpk
• Instagraminstagram.com/buyonpk
• LinkedInlinkedin.com/company/buyon-pk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buyon.pk