What Telemart does

Telemart is a multi-category e-commerce platform and franchise retailer headquartered in Karachi, Pakistan, and the second-largest e-commerce company in the country. Operated by Telemart Pvt Limited and wholly owned by Tradelink Enterprise (an electronics and mobile phone distributor active since 1991), the company runs an omnichannel commerce operation spanning the telemart.pk website, native iOS and Android mobile applications, and a network of 24 franchise retail stores distributed across all four Pakistani provinces plus Azad Kashmir and Gilgit-Baltistan. The platform offers 14+ major product categories including consumer electronics, mobile phones, men's and women's fashion, home appliances, computing and gaming, automotive accessories, cameras, health products, and smaller verticals like pharmacy, books, and sports/outdoor gear.

The underlying technology stack is a standard e-commerce storefront (web plus mobile), with no proprietary AI, model, or platform features disclosed. The company monetizes through three primary streams: direct retail product sales (one-time purchases with discounts of 3–68%), one-time franchise fees from licensed store operators, and marketplace commissions from third-party vendors who register to sell on the platform. Ancillary revenue includes a corporate sales program for B2B buyers, Takaful Islamic insurance add-ons in partnership with Jubilee Takaful, and freemium productivity tools (URL shortener, task manager, ERP). Pricing is unit-based with no subscription tiers; a price-beating policy, 7-day replacement warranty, free delivery, and cash-on-delivery or instalment options (via a 2024 Alif Innovations partnership) are positioned as differentiators.

Telemart's go-to-market targets individual Pakistani consumers as the primary segment, with secondary reach into corporate/institutional buyers for bulk equipment and franchise entrepreneurs as partners. Distribution combines direct-to-consumer e-commerce with franchised physical retail, while marketing relies on organic social (Facebook, Twitter, Instagram, TikTok), SEO, blog content marketing, and mobile app promotion. The company is privately held, has 101–250 employees, and operates exclusively within Pakistan with no international footprint.

Name

Telemart

Legal name

Telemart Pvt Limited

Website

https://telemart.pk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Telemart is Pakistan's second-largest e-commerce platform, operating a multi-category online marketplace (telemart.pk) and 24 franchise retail stores nationwide under parent company Tradelink, serving individual consumers, corporate buyers, and franchise partners across all major Pakistani cities and regions.

Ownership category

akta.pro rank

Product category

E-commerce Marketplace

NAICS

Electronics and Appliance Retailers (4492), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Consumer Electronics & Appliances Marketplaces (CRAFABAD)

akta.pro secondary industries

Mobile Devices & Accessories Distribution (CRAOACAE), Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD)

Keywords

• E-commerce marketplace
• Consumer electronics retail
• Online shopping platform
• Mobile phones retail
• Fashion ecommerce

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices24 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of consumer electronics, mobile phones, fashion, appliances, and other products through online platform and franchise stores. Revenue generated from margin between wholesale procurement and retail pricing.
2. Franchise Fees: Revenue from franchise operators who pay to establish Telemart retail stores across Pakistan. Franchisees operate under the Telemart brand with standardized business model.
3. Vendor Commission: Third-party vendors can register and sell products through the Telemart platform, suggesting a marketplace model where Telemart takes a commission on sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Telemart operates a multi-category online retail and marketplace platform (Telemart.pk) selling consumer electronics, mobile phones and tablets, fashion (men's, women's, kids), home appliances, TV and video, computers and gaming, automotive accessories, health and care products, cameras, and home audio in Pakistan. Distribution combines the e-commerce website, iOS and Android mobile apps, a nationwide franchise store network of 24 locations, and a third-party vendor marketplace, complemented by Takaful Islamic insurance, a franchise program, and a corporate sales program for institutional buyers.

Product overview

Telemart is a comprehensive multi-category e-commerce marketplace platform operated by Tradelink enterprise (established 1991) in Pakistan. The platform serves as a one-stop online shopping destination offering 14+ major product categories including Mobiles & Tablets, Men's Fashion, Women's Fashion, Appliances, TV & Video, Kidsmart, Home & Living, Computer & Gaming, Automotive, Health & Care, Camera, Home Audio & Theatre, Pharmacy, Books, and Sports & Outdoor. The ecosystem includes the core Telemart.pk online marketplace platform, the Telemart Franchise Program with 24+ physical store locations across Pakistan, Vendor Registration Platform for third-party sellers, Takaful Islamic Insurance in partnership with Jubilee Takaful, Corporate Sales Program for B2B customers, a mobile app for iOS and Android, and complimentary business services including URL Shortener, Task Manager, and ERP tools. The platform differentiates through customer-centric approach with features like price beating policy, 7-day replacement warranty, and free delivery options.

Differentiator

Problem solved

Functional benefit

Products and services

• Telemart.pk Online Marketplace Platform Comprehensive multi-category e-commerce marketplace platform offering consumer electronics, mobile phones and tablets, fashion, appliances, TVs, computers and gaming, automotive accessories, health and care products, cameras, and home audio in Pakistan, with online retail and franchise store operations.
• Mobiles & Tablets Smartphones, tablets, feature phones, and mobile accessories including wireless chargers, gadgets, memory cards, and customized cases from brands like Apple, Samsung, Infinix, and Huawei.
• Men's Fashion Fashion category for men including Eastern Wear, Eyewear, Footwear, Accessories, Grooming, Fragrances, Undergarments, Watches (Analog, Smart, Digital), and Western Wear.
• Women's Fashion Women's fashion including Winter Wear, Eyewear, Footwear, Accessories (Bags, Clutches), Jewellery, Makeup, Fragrances, and Watches.
• Home & Kitchen Appliances Refrigerators, freezers, dispensers, kitchen appliances (deep fryers, grills, mixers, induction cooktops), washing machines, small home appliances, generators, solar products, air conditioners, room coolers, fans, and heaters.
• TV & Video Television and video products including projectors, 3D TVs, LED TVs, Smart LEDs, 4K Ultra LEDs, OLED, QLED, and accessories.
• Kidsmart Kids and baby products including toys, toddlers, newborn and infant items, baby essentials, boys' and girls' apparel, accessories, footwear, ride-on toys, and furniture.
• Home & Living Kitchen and dining, bedding (bed sheets, quilt covers, cushion covers), home and decor (carpets, lamps, storage), laundry and cleaning, bath and towels, switches and sockets, and lighting products.
• Computer & Gaming Computers and gaming products including games, consoles, gaming accessories, laptops (notebooks, gaming laptops), monitors, computer accessories, Apple products, printers and scanners, and hard drives and SSDs.
• Automotive Car accessories, audio and video accessories, car care, exterior and interior accessories, mats, perfumes and fragrances, security gadgets, LED and lighting, motorcycles, and motorcycle parts.
• Health & Care Medical devices such as heating pads, thermometers, nebulizers, hearing amplifiers, air purifiers, weighing scales, blood pressure monitors, and pulse oximeters, plus personal care items.
• Camera Handy cam, DSLR cameras (Canon, Nikon, Panasonic, Sony), digital cameras (Fujifilm, GoPro), camcorder cameras, DSLR lenses, action cameras (Xiaomi), security cameras, binoculars, gimble, and camera accessories.
• Home Audio & Theatre Speakers (bookshelf, floor standing, soundbar), home theater, headphones, amplifiers, earbuds, and mixers.
• Pharmacy Pharmacy products including sexual wellness, health supplements, and wellness items.
• Books Books including other books, and academic and educational titles.
• Sports & Outdoor Sports and outdoor equipment and accessories.
• Takaful Islamic Insurance Sharia-compliant insurance product offered in partnership with Jubilee Takaful, providing coverage for purchased products with options for 3-month, 6-month, and 1-year plans (e.g., Rs. 1,060 / 3 months, Rs. 1,840 / 6 months, Rs. 3,200 / 1 year for phones).
• Telemart Franchise Program Franchise program allowing entrepreneurs to open and operate Telemart retail stores across Pakistan, with 24 franchise locations in cities including Karachi, Sukkur, Lahore, Islamabad, Rawalpindi, Multan, Peshawar, and Quetta.
• Vendor Registration Platform Platform for third-party individual and business sellers to register and list products on Telemart, with nationwide delivery coverage and commission-based marketplace model.
• Telemart Mobile App (iOS and Android) Native mobile shopping applications for iOS and Android enabling convenient online shopping from Telemart's catalog.
• Corporate Sales Program Dedicated B2B program serving Pakistani companies and institutions for bulk purchases of technology systems and equipment for employee use, with dedicated corporate support.

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tradelink EnterprisecoreStrategic or Co-development PartnerTelemart is owned by Tradelink enterprise, which has been dealing in electronics and selling mobile phones in Pakistan since 1991. Tradelink is the parent company that established Telemart as a dedicated e-commerce identity to cater to modern customer needs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• iShopping.pk: Pakistani e-commerce platform selling consumer electronics, mobiles, and lifestyle products. Closely comparable to Telemart in product mix and target customer, operating as a domestic horizontal online retailer.
• Daraz: Pakistan's largest e-commerce marketplace, backed by Alibaba/Aligroup and now part of the Trendyol ecosystem. Directly competes with Telemart across electronics, fashion, and general merchandise, and represents the dominant player Telemart is benchmarked against as #2 in Pakistan.
• Shophive: Pakistani online retailer specializing in consumer electronics, computers, and gadgets with its own delivery network. Directly comparable to Telemart's tech-retail positioning and omnichannel online-first approach.
• Homeshopping.pk: Established Pakistani e-commerce platform offering electronics, fashion, and home appliances. Competes head-to-head with Telemart across multiple verticals and shares the multi-category marketplace positioning.
• Yayvo: Pakistan-based e-commerce marketplace operated by TCS (a leading logistics group). Directly competes with Telemart on online retail across electronics and general merchandise, leveraging TCS's national logistics infrastructure.
• Telecard / MyShop: Pakistan-based e-commerce and electronics retail platform. Comparable to Telemart in addressing Pakistani consumers for electronics, mobile devices, and home appliances through an online-first model.

Emerging players

• PriceOye: Pakistan-based price comparison and online shopping platform focused on smartphones and electronics. Overlaps meaningfully with Telemart's mobile and consumer electronics categories but operates a leaner, comparison-led model.

Regional players

• Croma: India's largest omnichannel consumer electronics and appliances retailer (Tata Group). Highly comparable business model to Telemart's mix of exclusive brand stores, marketplace partnerships, and broad electronics assortment, but operates in India rather than Pakistan.
• Flipkart: India's leading horizontal e-commerce marketplace with strong electronics and mobile categories. Comparable to Telemart in product breadth and electronics focus, though geographically focused on India rather than Pakistan.

Broad incumbents

• Amazon India: Global e-commerce giant with deep presence across consumer electronics, fashion, and general merchandise in South Asia. While not directly Pakistani, its marketplace dynamics and electronics category leadership set the competitive benchmark for Telemart's online experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/i/flow/login?redirect_after_login=%2FTelemartstores
• Facebookfacebook.com/TeleXpakistan
• Instagraminstagram.com/telemartofficialpage
• TikToktiktok.com/@telemartpk
• LinkedInlinkedin.com/company/telexpakistan

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telemart