BVLA
BVLA designs and hand-manufactures premium fine body jewelry in Los Angeles, selling exclusively through a vetted global network of authorized piercing studios via its wholesale portal and custom designer platform.
- Company typePrivate
- Founded1996
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What BVLA does
BVLA (Body Vision Los Angeles) is a Los Angeles-based designer and manufacturer of fine body jewelry founded in 1996 by Nick Martin. The company produces handmade precious-metal body jewelry across seven metal types including platinum, supported by a catalog of more than 3,000 original designs and 150-plus gemstone options in multiple cuts and sizes. Production takes place in company-owned workshops across Los Angeles County and combines traditional goldsmithing and gem-setting with modern CAD design, laser operation, and micro-machining workflows; every piece carries a lifetime guarantee against manufacturing defects.
BVLA sells exclusively through authorized piercing studios worldwide under a B2B2C model, deliberately avoiding direct-to-consumer channels. Studios apply for wholesale accounts, are vetted case-by-case, and can be declined if located too near existing BVLA partners — a distribution discipline designed to preserve studio-level brand presentation and pricing integrity. Studios transact through a dedicated wholesale portal (portal.bvla.com) that supports price-quote configuration, custom-design tooling, order tracking, invoicing, and payments, and end consumers reach BVLA only via the global "Find a Piercing Studio" locator. Revenue mechanics are transactional wholesale shipments plus custom-design premiums, with pricing not publicly disclosed and set per-piece based on metal, gemstone, and customization.
The company also operates the Future Stars Apprentice Program, a full-time paid apprenticeship launched in 2020 for under-resourced BIPOC young adults in Los Angeles pursuing careers in fine jewelry, and runs an annual international photo contest to drive community engagement with its studio network. BVLA is privately held, has no disclosed outside institutional capital, and reports a headcount of approximately 14 employees covering bench jewelers, gem setters, goldsmiths, CAD designers, laser and micro-machine operators, and finishers across more than 17 nationalities.
BVLA firmographics
Firmographics- Name
- BVLA
- Legal name
- Body Vision Los Angeles
- Website
- https://bvla.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BVLA designs and hand-manufactures premium fine body jewelry in Los Angeles, selling exclusively through a vetted global network of authorized piercing studios via its wholesale portal and custom designer platform.
- Ownership category
- akta.pro rank
BVLA industry classification
Industry- Product category
- Fine Body Jewelry
- NAICS
- Jewelry and Silverware Manufacturing (33991)
- SIC
- Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Custom Body Jewelry & Piercing Jewelry (Made-to-Measure) (CRAKAHAL)
- akta.pro secondary industries
- Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA), Fine Jewelry Manufacturing & Atelier Production (CRAKAAAK)
Keywords
Where BVLA is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BVLA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Jewelry Sales: BVLA sells jewelry to piercing studios at wholesale pricing. Studios then sell to end consumers. The wholesale portal allows studios to configure price quotes, place orders, track production, and manage shipments.
- Retail/Consumer Sales: End consumers purchase BVLA jewelry through verified piercing studios. Studios assess customer anatomy for proper fit before selling jewelry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale pricing for verified piercing studios |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
BVLA product offering
Product offeringCore offering
BVLA designs, manufactures, and sells handmade fine body jewelry in 7 precious metals (including platinum) with 150+ gemstone choices across more than 3,000 original designs. Each piece is handmade and polished at company-owned workshops in Los Angeles, California, and comes with a lifetime guarantee against manufacturing defects. Products are sold exclusively to verified professional piercing studios worldwide through a wholesale portal, which then resell the jewelry to end consumers.
Product overview
BVLA (Body Vision Los Angeles) is the world's leading designer and manufacturer of fine body jewelry, founded in 1996 by Nick Martin. The company's core offering is handmade precious metal body jewelry available in 7 different precious metals including platinum, featuring over 3,000 original designs and 150 unique gemstone choices in many shapes and sizes. Each piece is designed, handmade, and polished in Los Angeles, California, with a lifetime guarantee against manufacturing defects. BVLA's products are sold exclusively through authorized piercing studios worldwide, accessible via their wholesale portal platform. The company also operates the BVLA Future Stars Apprentice Program, a paid apprenticeship for BIPOC youth in Los Angeles, and hosts the annual BVLA Artistic Expressions Photo Contest celebrating artistic photography featuring their jewelry.
Differentiator
Problem solved
Functional benefit
Products and services
- Fine Body Jewelry Handmade precious metal body jewelry in 7 precious metals including platinum, with 150+ gemstone choices across 3,000+ original designs. Designed, handmade, and polished in Los Angeles, California, with a lifetime guarantee against manufacturing defects; sold through verified piercing studios worldwide.
- Custom Designer Service Bespoke custom design service that allows verified studio partners to create unique jewelry pieces by combining virtually any precious metal and gemstone to fit individual customer anatomy and style.
- BVLA Jewelry Collections Categorized body jewelry collections organized by piercing type (Ears, Nose, Nipple, Navel, Eyebrow, Labret), category (Chains, Charms, Necklace, Engagement, Apparel), and curated themes (Best Sellers, Trending, Only At BVLA, Perfect Geometry, etc.) available via the wholesale channel and showcased on the brand website.
Companies that use BVLA
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
BVLA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BVLA partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
BVLA competitors and assessment
Company assessmentDirect peers
- Maria Tash: Luxury piercing-focused jewelry brand combining fine piercing jewelry with branded retail studios. Comparable end-consumer, premium positioning and piercing-first product design, though Maria Tash operates owned retail rather than wholesale.
- LeRoi Fine Jewelry: Fine body jewelry maker using precious metals and conflict-free stones, sold through piercing studios. Directly comparable materials, quality positioning and wholesale GTM.
- Anatometal: Long-established US manufacturer of precision body jewelry in titanium, gold and other precious metals. Directly comparable to BVLA in product category, materials, wholesale-to-studio distribution and customer base.
- Industrial Strength: US-made fine body piercing jewelry brand sold through authorized studios. Comparable to BVLA on materials, target customer and wholesale-only distribution model.
- Neometal: Premium body jewelry manufacturer offering titanium, gold and niobium pieces through piercing studios. Closely overlaps BVLA in product, channel and end-consumer.
- Junipurr Jewelry: Solid gold and gemstone body piercing jewelry sold wholesale to professional piercers. Comparable product positioning, materials and studio-only channel.
Emerging players
- Studs: Piercing-focused retail brand offering ear piercing services and ear-stacked fine jewelry. Comparable end-consumer and piercing-first merchandising; differs by operating its own piercing studios rather than wholesaling.
- Gorilla Glass: Specialist body jewelry maker focused on glass plugs and ornaments sold through studios. Overlaps BVLA in piercing category and channel but is narrower in material and product type.
Broad incumbents
- Catbird: Independent fine jewelry retailer/manufacturer with a curated precious-metal assortment including piercing-friendly pieces. Comparable on craftsmanship and ethical-sourcing story, but broader fine-jewelry mix with retail-first distribution.
- Mejuri: Large direct-to-consumer fine jewelry brand using precious metals and conflict-free stones. Comparable materials and ethically-sourced positioning, but much broader catalog and D2C channel rather than studio wholesale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BVLA social profiles
Digital presenceBVLA financial estimates
Financial estimateRevenue estimate
Valuation estimate
BVLA leadership team
Management profileNumber of profiles
Profiles2 records
BVLA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BVLA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BVLA
What does BVLA do?
BVLA designs, manufactures, and sells handmade fine body jewelry in 7 precious metals (including platinum) with 150+ gemstone choices across more than 3,000 original designs. Each piece is handmade and polished at company-owned workshops in Los Angeles, California, and comes with a lifetime guarantee against manufacturing defects. Products are sold exclusively to verified professional piercing studios worldwide through a wholesale portal, which then resell the jewelry to end consumers.
Is BVLA a public or private company?
BVLA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BVLA founded?
BVLA was founded in 1996. It employs 11 to 50 people.
Where is BVLA based?
BVLA is headquartered in Los Angeles, United States, in the North America region.
How does BVLA make money?
Two revenue lines are on record. Wholesale Jewelry Sales are the primary driver. The others are retail/Consumer Sales.
Who are BVLA's main competitors?
Direct peers on record are Maria Tash, LeRoi Fine Jewelry, Anatometal, Industrial Strength, Neometal and Junipurr Jewelry. Emerging players are Studs and Gorilla Glass. Broad incumbents are Catbird and Mejuri.
Does BVLA have an API?
No public API is recorded for BVLA.
What industry is BVLA in?
BVLA's product category is Fine Body Jewelry. Its primary akta.pro industry code is CRAKAHAL, Custom Body Jewelry & Piercing Jewelry (Made-to-Measure), with a secondary code of CRAKAIAA, Fine Jewelry Manufacturing (Precious Metals & Gem-Set). Its NAICS code is 33991 and its SIC code is 3911.