LeRoi Fine Body Jewelry

What LeRoi Fine Body Jewelry does

LeRoi Inc, operating as LeRoi Fine Body Jewelry, is a U.S.-based manufacturer of premium body jewelry founded in 1994-1995 by goldsmith Terry Michael LeRoi and headquartered in Oswego, New York. The company designs and produces fine body jewelry in gold (14k and 18k in yellow, rose, and white), implant-grade titanium (ASTM F-136), niobium, and stainless steel, with in-house gold casting and hand polishing as its core technical differentiators. Its portfolio spans 16 trademarked proprietary collections (including Gold Couture Luxe, Cadence-Hidden Helix, Haute Couture Bijoux, and Venus Hoop) and a broad SKU catalog across rings, barbells, labrets, bezel clusters, navel, nostril/septum, hidden helix, chains, charms, and dermals. The company has been a corporate member and sponsor of the Association of Professional Piercers (APP) since 2006.

The business operates a dual-channel model with B2B wholesale as the primary engine: a global network of 500+ authorized partner piercing studios and body jewelry shops across 35+ countries purchases inventory for resale to end consumers, while a direct e-commerce storefront at leroi.com serves individual buyers under an account-registration model that gates pricing. Pricing is not publicly disclosed, consistent with dealer wholesale terms, and quantity discounts are available. The company is privately held by its founder, employs approximately 9 people, and has no external institutional investment or parent company. Historically, LeRoi operated a Manhattan piercing boutique from 2004 to 2011 before reverting to its manufacturing focus in Oswego.

Geographically, LeRoi serves markets across North America, Europe (including the UK, France, Germany, Italy, Spain, the Nordics, and Central Europe), Asia Pacific (Japan, New Zealand, Malaysia, Taiwan, the Philippines, Vietnam), Latin America and the Caribbean (Brazil, Mexico, Colombia, Costa Rica, Puerto Rico, Panama, the Cayman Islands, the U.S. Virgin Islands), and the Middle East (Israel). The operating model is artisan manufacturing with wholesale-led distribution, supported by industry association credibility and a long-tenured brand.

Name

LeRoi Fine Body Jewelry

Legal name

LeRoi Inc

Website

https://leroi.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

LeRoi Fine Body Jewelry is a U.S.-based manufacturer of premium gold, titanium, niobium, and stainless steel body jewelry, founded in 1994-1995 and distributing through 500+ authorized partner piercing studios worldwide and a direct e-commerce storefront.

Ownership category

akta.pro rank

Product category

Fine Body Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Custom Body Jewelry & Piercing Jewelry (Made-to-Measure) (CRAKAHAL)

akta.pro secondary industries

Body Jewelry (Piercing Jewelry; Non-precious) (CRAKABAG), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA)

Keywords

• Fine body jewelry
• Implant grade titanium
• Body piercing jewelry
• Gold body jewelry
• Wholesale body jewelry

Headquarters

HQ city

Oswego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Jewelry Sales: B2B wholesale distribution of fine body jewelry to piercing studios and body jewelry shops through their partner dealer network
2. Direct E-commerce Sales: Direct sales to consumers through their e-commerce website leroi.com

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

LeRoi Fine Body Jewelry is a manufacturer of fine body jewelry made from implant-grade titanium (ASTM F-136), 14k and 18k gold (yellow, rose, white), niobium, and stainless steel with genuine gemstones. The company designs, casts, and hand-polishes its products in Oswego, NY, and distributes them through a global network of 500+ authorized piercing studios and directly via its e-commerce site. Its portfolio spans proprietary trademarked collections such as Gold Couture Luxe, Cadence-Hidden Helix Collection, Haute Couture Bijoux, Bijoux, Chain Anatomy, Hybrid Line, Geometric, Cascade, Micro Bijoux, Hommage Marquise, King of Hearts, Element, Tres Jolie, SkullDuggery, Skull Factory, and Venus Hoop, plus standard body jewelry categories (rings, ends, labrets, barbells, bezel clusters, navel, nostril/septum, chains, charms, dermals) and retail display solutions.

Product overview

LeRoi Fine Body Jewelry is a manufacturer of fine body jewelry established in 1994-1995, offering a comprehensive portfolio of proprietary product lines and subcategories. The company operates a unified product platform centered around high-end body jewelry with materials including gold (14k, 18k in yellow, rose, and white), titanium (implant grade ASTM F-136), niobium, and stainless steel. Core product lines include Gold Couture Luxe (gold jewelry), Cadence-Hidden Helix Collection (hidden helix designs), Haute Couture Bijoux (bezel-set gems), Bijoux Collection, Hybrid Line, Hommage Marquise Collection, Geometric Line, Chain Anatomy (body chains), Micro Bijoux, King Of Hearts, Element, and specialty lines like Tres Jolie, SkullDuggery, and Skull Factory. The main jewelry subcategories span Ends, Rings, Post Only, Straight/Circular/Curved Barbells, Labrets, Bezel Clusters, Navel Jewelry, Nostril/Septum Retainers, Hidden Helix/Chains, Charms, and Dermals. Additional offerings include Displays (retail merchandising) and Genuine Gems/Diamonds. Individual products like the Gold Fixed Prong Ring With CZ, Niobium Fixed Bead Ring, Titanium Fixed Bezel Ring, and various Hinged and Seam rings feature specific material grades (ASTM F-136 Titanium), hand-polished finishes, and extensive customization options including gauge, size, and gem selections. The company maintains a global distribution network through authorized Partner Shops.

Differentiator

Problem solved

Functional benefit

Brands

• Gold Couture Luxe: Premium gold body jewellery line trademarked by LeRoi
• Cadence-Hidden Helix Collection
• Haute Couture Bijoux
• Hybrid Line
• Venus Hoop
• Tres Jolie
• SkullDuggery
• Skull Factory
• Bijoux
• Hommage Marquise Collection
• Geometric
• Chain Anatomy
• Cascade
• Micro Bijoux
• King Of Hearts
• Element

Products and services

• Gold Couture Luxe A luxury gold body jewelry collection featuring high-end proprietary designs with hand-polished finish.
• Cadence-Hidden Helix Collection Proprietary collection featuring hidden helix designs for discrete body adornment.
• Haute Couture Bijoux A high-end jewelry line featuring intricate bezel-set gems and superior craftsmanship.
• Bijoux Collection A signature collection featuring bezel cluster designs in various configurations.
• Hommage Marquise Collection A collection featuring marquise-cut gemstone designs.
• Geometric Line Body jewelry featuring geometric patterns and shapes.
• Chain Anatomy Chain designs for body adornment in gold and titanium.
• Cascade A cascading design collection within the Haute Couture Bijoux line.
• Micro Bijoux Compact micro-sized bezel cluster designs for delicate applications.
• King of Hearts Collection Heart-themed jewelry designs within the proprietary collection lineup.
• Element Hybrid Collection A collection featuring elemental and hybrid design aesthetics.
• Tres Jolie Collection A proprietary high-end body jewelry collection.
• SkullDuggery Collection A proprietary skull-themed jewelry design line.
• Skull Factory Collection A proprietary skull-themed jewelry design collection.
• Venus Hoop Collection A proprietary hoop design within the LeRoi product lineup.
• Hybrid Line Proprietary hybrid designs combining different materials and styles.
• Gold Rings Gold rings for body piercing in various karats (14k, 18k) and colors (yellow, rose, white gold).
• Titanium Rings Titanium body rings manufactured with implant grade materials.
• Niobium Rings Niobium body rings with anodized color options.
• Steel Rings Stainless steel body rings.
• Gold Ends Gold threaded ends for body jewelry in various styles.
• Titanium & Steel Ends Titanium and stainless steel ends for body jewelry.
• Labrets Labret jewelry in gold, titanium, and steel.
• Bezel Clusters Bezel-set gemstone cluster designs including Bijoux and Haute Couture lines.
• Navel Jewellery Body jewelry designed for navel piercings in gold, titanium, and steel.
• Nostril Jewellery & Septum Retainers Nose and septum jewelry in various materials including gold, titanium, steel, and niobium.
• Hidden Helix & Chains Discreet helix jewelry and body chains in gold and titanium.
• Charms Decorative charm attachments in gold and titanium.
• Dermals Dermal anchor jewelry for single-point installations.
• Genuine Gems and Diamonds Fine gemstones including CZ, opals, and other genuine gems for body jewelry.
• LeRoi Displays Display cases and merchandising solutions for retail piercing studios and jewelry shops.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Association of Professional Piercers (APP)coreStrategic or Co-development Partner · 1 January 2006LeRoi is a corporate member and active participating sponsor of the APP since 2006. The company has made significant contributions to the body piercing community and industry by supporting education and creating unique high end innovative jewellery designs.

Scale indicators5 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Neometal: Long-established body jewelry manufacturer producing titanium and gold body jewelry. Directly comparable to LeRoi in legacy craftsmanship, wholesale distribution, and APP-aligned product standards.
• Anatometal: US-based premium body jewelry manufacturer using implant-grade titanium, niobium, and 18k gold. Direct head-to-head competitor to LeRoi in the professional piercing studio wholesale channel and in APP-aligned craftsmanship standards.
• Glasswear Studios: Manufacturer of premium glass and metal body jewelry for professional piercers. Comparable to LeRoi in serving the APP-aligned professional piercing channel, though with a different core material focus.
• Industrial Strength: Premium body jewelry manufacturer focused on titanium, gold, and gemstone body jewelry for professional piercers. Closely comparable to LeRoi in product mix, APP involvement, and high-end studio distribution.
• Junipurr: Fine body jewelry brand offering 14k and 18k gold and titanium pieces through piercing studios. Directly competes with LeRoi's Gold Couture Luxe and Haute Couture Bijoux collections in the same end markets.
• Maria Tash: Fine jewelry brand specializing in curated piercing and ear curation, blending luxury fine jewelry with body piercing. Overlaps with LeRoi at the high end of body jewelry and shares a focus on gold and gemstone pieces for piercings.
• Buddha Jewelry Organics: Body jewelry manufacturer offering gold, titanium, and stone body jewelry for professional piercers. Comparable to LeRoi in wholesale-to-studio model and material-grade positioning.
• Body Gears: Body jewelry retailer and wholesaler offering titanium, gold, and steel body jewelry. Comparable to LeRoi in serving piercing studios and end consumers through wholesale and e-commerce.

Broad incumbents

• Studex: Large established ear-piercing and body jewelry manufacturer with broad retail and clinical distribution. Overlaps with LeRoi's piercing-safe product line but operates at much larger scale and lower price points than LeRoi's premium body jewelry.

Emerging players

• Modern Mood Body Jewelry: Smaller-scale body jewelry vendor competing in the same professional piercing channel as LeRoi. Partially overlaps with LeRoi's titanium and gold ranges but with a narrower collection footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/leroi-fine-body-jewelry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeRoi Fine Body Jewelry