BEST WESTERN Manor Hotel

What BEST WESTERN Manor Hotel does

Best Western Manor Hotel & Suites is an independently owned and operated franchise hotel located at Hever Court Road, Singlewell, Gravesend, Kent (DA12 5UQ), United Kingdom, operating under the BWH Hotels (Best Western International) brand umbrella since 2002. The property functions as a residents-only, multi-service hospitality operation offering hotel accommodation across multiple room categories (classic, king-size, studios, suites, family, triple, twin, and accessible), newly refurbished extended-stay studios and apartments for stays up to six months, a lounge bar with full Manor Menu dinner service, the Manor Deli Breakfast concept, and conference/meeting facilities with day delegate and 24-hour delegate packages. Ancillary revenue lines include private functions and events for up to 60 guests (afternoon teas, christenings, funeral wakes), a residents-only cardio gym equipped with Concept2 and Assault fitness equipment, and 754 sq ft of ground-floor commercial office space available for rent.

The business model is a multi-stream hospitality franchise operation. Primary revenue comes from room bookings distributed across the Best Western central platform, the hotel's own website and phone/email channels, and OTAs; extended-stay bookings are billed monthly with a 20% discount applied for 28+ day consecutive stays. Ancillary revenue is generated from F&B (residents-only lounge bar, breakfast, and dinner), event hosting with unit pricing (e.g., afternoon tea from GBP 30 per person), meeting-room packages on an exclusive-use basis, and monthly office rental contracts. The hotel operates a cashless payment policy with mandatory credit/debit card pre-authorization on arrival.

The property serves five primary customer segments: extended-stay guests (contractors, relocations, home renovations, visiting relatives), corporate and small business meeting clients, families and groups hosting private events, leisure travelers visiting Kent attractions (Brands Hatch, Bluewater, Cyclopark, Historic Dockyard at Chatham), and families traveling with children. Distribution leverages Best Western's global Rewards loyalty program and central booking platform alongside direct channels, with reciprocal preferred-partner agreements with Cyclopark and Brands Hatch anchoring a regional Kent demand ecosystem. The operation is supported by approximately 20 team members, of whom 50% have tenures exceeding 10 years, and is led by General Manager Nick Wilde with over 30 years of continuous service.

Name

BEST WESTERN Manor Hotel

Legal name

Best Western Manor Hotel & Suites

Website

https://bw-manorhotel.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

BEST WESTERN Manor Hotel & Suites is an independently owned, residents-only multi-service hotel in Gravesend, Kent, offering accommodation, extended-stay apartments, F&B, conferences, private events, a gym, and office rentals under the Best Western franchise.

Ownership category

akta.pro rank

Product category

Hotel Accommodation & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Luxury Serviced Residences (THAGAEAJ)

Keywords

• Hotel accommodation
• Extended stay rentals
• Conference meeting facilities
• Hospitality food beverage
• Private event functions

Headquarters

HQ city

Gravesend

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Room Bookings: Standard hotel room rentals including classic rooms, king-size rooms, studios, suites, family rooms, triple rooms, twin rooms, and accessible rooms. Revenue generated through direct bookings, Best Western platform, and third-party OTAs.
2. Extended Stays/Short Term Rentals: Studios and apartments for extended stays up to 6 months. Discounts up to 20% for consecutive stays of 28 days or more. Rates inclusive of utilities, TV, Wi-Fi, local taxes, and VAT.
3. Food and Beverage: On-site lounge bar and restaurant serving breakfast, lunch, and dinner exclusively to residents. Bar open 11am-11pm daily. Breakfast served 5:30am-9:30am weekdays, 7:30am-10am weekends. Dinner served 6pm-8:45pm weekdays, 6pm-8:30pm weekends.
4. Conference and Meeting Services: Air-conditioned meeting rooms with natural daylight. Day delegate and 24-hour delegate packages available. Exclusive use of meeting space. Packages include tea/coffee, lunch buffet, AV equipment.
5. Events and Functions: Private room accommodating up to 50 guests for birthday afternoon teas, christenings, funeral wakes, and family gatherings. Afternoon tea packages from £30 per person including unlimited tea and coffee.
6. Office Space Rental: Ground floor office space available from 85 sq ft to 534 sq ft (total 754 sq ft). Air-conditioned with flexible dividers, toilets, and kitchen area. Support from 24-hour reception and hotel facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

BEST WESTERN Manor Hotel & Suites is a family-run, residents-only hotel in Gravesend, Kent, operating as an independently owned franchise under the BWH Hotels (Best Western) brand. Its core offering is overnight accommodation across multiple room categories (Classic, King, Studio, Suite, Family, Triple, Twin and Accessible), complemented by extended stay studios and apartments (up to six months), on-site food and beverage (Manor Deli Breakfast and Manor Dinner Menu), air-conditioned conference and meeting facilities, private functions and events hosting, a resident-only cardio gym, and rental of ground-floor office space.

Product overview

Best Western Manor Hotel & Suites is a family-run, residents-only hotel in Gravesend, Kent operating as part of the Best Western brand. The property offers a unified accommodation and hospitality service portfolio comprising hotel rooms (Classic, King, Studio, Suite, Family, and Accessible categories), extended stay apartments, food and beverage services (Manor Deli Breakfast and Manor Dinner Menu), conference and meeting facilities, private event hosting, a resident-only cardio gym, and commercial office space for rent. The hotel integrates with the Best Western Rewards loyalty program for direct bookings and partners with local attractions including Cyclopark and Brands Hatch. Key differentiators include cashless payments, complimentary breakfast for direct bookings, free secure parking, and sustainability initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Manor Deli Breakfast: Healthy breakfast offering featuring continental breakfast plus hot sausage and bacon breakfast rolls, vegetarian wraps, and full deli breakfast options with smoothies, avocado smash, and fresh fruit.

Products and services

• Hotel Accommodation Resident-only hotel offering Classic Rooms, King-size Rooms, Studios, Suites, Triple Rooms, Twin Rooms, Accessible Rooms, and Family Rooms with amenities including Super King-sized beds, 40-inch TVs, kitchen facilities (in studios/suites), and complimentary WiFi. Targeted at leisure and business travellers needing short-stay accommodation in Gravesend, Kent.
• Extended Stays & Short Term Rentals Newly refurbished studios and apartments for extended visits or short-term rentals up to six months, featuring Super-King beds, TV lounge areas, kitchens, and discounts up to 20% for consecutive stays of 28 days or more. Rates inclusive of utilities, TV, Wi-Fi, local taxes and VAT. Targeted at contractors on local construction projects, relocations, home renovations and visiting relatives.
• Manor Deli Breakfast Healthy breakfast option available exclusively to hotel residents, featuring Continental Breakfast plus hot Sausage and Bacon Breakfast Rolls, Vegetarian Wraps, Full Deli Breakfast with hot filled morning rolls, smoothies, avocado smash and fresh fruit. Served 5:30am-9:30am weekdays and 7:30am-10:00am weekends.
• Manor Menu (Dinner) Residents-only lounge bar dinner service featuring the Manor Classic and Club Lounge menus, including the hotel's signature Steak Pies. Bar food available 6:00pm-8:45pm Monday-Saturday and 6:00pm-8:30pm Sundays and Bank Holidays, with the bar open 11am-11pm daily.
• Conference & Meetings Air-conditioned meeting rooms with natural daylight, offering Day Delegate Packages and 24-Hour Delegate Packages with flexible layouts (Boardroom up to 20, Theatre up to 30, Classroom up to 15), inclusive of tea, coffee, lunch buffets and AV equipment. Available on exclusive use only. Targeted at corporate clients requiring professional meeting spaces with catering and accommodation.
• Functions & Events Private event spaces accommodating up to 60 guests for Birthday Afternoon Teas, Christenings and Funeral Wakes, with full Afternoon Tea and unlimited Tea and Coffee from £30.00 per person. Minimum 20 guests required. Targeted at families and groups hosting small private events and celebrations.
• Office Space to Let Prime air-conditioned ground floor office space totalling 754 sq ft with flexible dividers, toilets and kitchen area, available in sizes from 85 sq ft to 534 sq ft. Includes 24-hour reception access and exclusive use of hotel facilities. Targeted at small businesses and professionals requiring serviced office space with hotel support.

Quantifiable outcome

• Up to 20% discount available for extended stays of 28+ days
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• CycloparkcoreGTM or Marketing PartnerPreferred partner offering exclusive discounted rates to Cyclopark guests. The hotel is located just 1 mile from Cyclopark, a multi-activity cycling and fitness venue in Gravesend.
• Brands HatchcoreGTM or Marketing PartnerPreferred partner offering exclusive discounted rates for guests attending events at Brands Hatch racing circuit, located less than 15 minutes from the hotel.
• Best Western RewardsflagshipChannel Partner/ Reseller/ DistributorHotel participates in Best Western's global rewards program. Members receive special discounted rates, free breakfast, and points redeemable for free room nights globally.
• The Knowle (Wedding Venue)minorGTM or Marketing PartnerRecommended local wedding venue in Higham, Kent. Hotel partners to provide accommodation for wedding guests. Venue accommodates up to 98 guests with 14 acres of gardens.
• Best Western Abbots Barton HotelminorGTM or Marketing PartnerRecommended Best Western hotel in Canterbury for guests visiting the area. Grand Victorian Gothic hotel set in landscaped gardens, 10 minutes from Canterbury city centre.
• Burlington Hotel (Folkestone)minorGTM or Marketing PartnerRecommended Best Western hotel in Folkestone offering 4-star accommodation. Overlooks the English Channel with Bay Tree Bar and Grill restaurant.
• Ellenor HospiceminorOthersHotel supports Ellenor Hospice through ongoing fundraising activities and use of facilities. Commitment continues beyond the hospice's building program.
• Huggins Charity TrustminorOthersGeneral Manager Nick Wilde serves as Board of Trustees. Hotel committed time and resources to assist in creating housing for homeless ex-military service personnel. Phase one of 14 two-bedroom apartments completed.
• Donkey SanctuaryminorOthersHotel makes monthly donations to Donkey Sanctuary for rescued donkeys.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Holiday Inn (UK regional properties): IHG-operated full-service and Express brands with regional UK properties offering rooms, F&B, meetings and loyalty rewards (IHG One Rewards). Wider portfolio but overlapping customer segments and distribution model.
• Marriott (UK regional properties): Global chain with UK regional Courtyard, Marriott and Residence Inn properties. Overlaps with Best Western Manor's mix of rooms, meetings, and extended-stay offerings (especially Residence Inn) at a higher price point.
• Hilton (UK regional properties): Global chain with mid-scale and full-service UK regional hotels including Hilton Hotels & Resorts, DoubleTree and Hampton brands. Comparable F&B, meetings and loyalty offerings at a broader, more upscale positioning.

Direct peers

• Travelodge Gravesend: UK budget/mid-scale chain operating in the Gravesend area. Comparable room-and-breakfast product aimed at price-sensitive travellers and contractors competing directly with Best Western Manor's lower-tier rooms.
• SACO Aparthotels: UK serviced-apartment/aparthotel operator targeting extended-stay and corporate-relocation customers. Direct overlap with Best Western Manor's newly refurbished studios/apartments offering kitchen-equipped longer-stay units.
• Staycity Aparthotels: UK and European aparthotel brand operating Wildcat and Staycity properties with kitchenette studios and apartments for short and extended stays. Comparable extended-stay product targeting similar contractor and relocation segments.
• Best Western Abbots Barton Hotel: A Best Western franchise hotel in Canterbury, Kent, already cross-recommended by the subject hotel. Operates under the same brand with comparable mid-scale positioning, F&B, and meeting/event facilities in a similar Kent market.
• Premier Inn Gravesend: Whitbread-owned mid-scale chain hotel in the same Gravesend catchment. Directly competes for the same leisure, business and extended-stay customers with a larger marketing budget and standardised product.
• Burlington Hotel Folkestone (Best Western): Another Best Western franchise hotel referenced by the subject as a partner. Same brand affiliation, similar mid-scale positioning with on-site restaurant/bar and meeting facilities in a Kent coastal market.

Peers

• Hand Picked Hotels:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/best-western-manor-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEST WESTERN Manor Hotel