Bwo Entertainment

What Bwo Entertainment does

BWO Entertainment is a privately held live entertainment and event-promotion company that organizes concerts, theatrical productions, ice shows, and immersive exhibitions featuring international artists and licensed IP. Founded in 2019 by industry professionals with over 15 years of experience (following the prior exit of Piu Entertainment Türkiye and Piu Entertainment UK, operated 2012-2019), the company runs a roster of events including Andrea Bocelli at Beşiktaş Stadium (June 2024), Andre Rieu arena performances, David Helfgott at Carnegie Hall (2022), The Art of Banksy multi-city US tour (2021-2022), and the upcoming Squid Game The Experience immersive run at MetroCity (April-May 2026). The product portfolio spans classical crossover, contemporary instrumental, theatrical dance, ice-show formats, and themed immersive experiences, with ticketing handled primarily through the ikibilet.com platform in Turkey and venue box offices elsewhere.

The company operates two principal offices — its headquarters in Istanbul (Maslak/Sariyer) and a regional office in London (More London Riverside) — with promoter activity spanning Turkey, the EU, the UK, and the US. Its revenue model is event-driven and transaction-based, generating income from ticket sales, event sponsorship, and corporate/private bookings distributed through ticketing partners and direct venue channels. Marketing is executed through the company website, email newsletter, and social media channels (Facebook, Twitter/X, Instagram, LinkedIn). The headcount is 6 employees, there are no disclosed funding rounds or external investors, and ownership is founder-held. BWO is not a technology company; its competitive position rests on artist relationships, venue network access, and the founders' track record of producing marquee live events across multiple international markets.

Name

Bwo Entertainment

Legal name

BWO Entertainment

Website

https://bwo.net

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

BWO Entertainment is a privately held live entertainment promoter and producer that organizes concerts, theatrical productions, ice shows, and immersive experiences featuring international artists across Turkey, the UK, the EU, and the US.

Ownership category

akta.pro rank

Product category

Live Entertainment Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• Live event promotion
• Concert promotion
• Theatrical productions
• Immersive experiences
• Entertainment events

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Ticket Sales and Event Management: BWO Entertainment generates revenue through organizing and promoting live entertainment events including concerts, theatrical productions, and immersive experiences. Revenue comes from ticket sales, event sponsorship, and venue partnerships. The company works with ticketing platforms for distribution and takes a share of ticket revenues.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BWO Entertainment is a live entertainment events promoter and producer that organizes concerts, theatrical productions, ice shows, and immersive experiences featuring internationally renowned artists and IP-based content. The company plans, markets, and executes events at premium venues across Turkey, the EU, UK, and US, selling tickets through third-party platforms and venue box offices.

Product overview

BWO Entertainment is an entertainment company that organizes live events, concerts, theatrical performances, and immersive experiences. The company operates primarily in Turkey and the UK, bringing international artists and productions to audiences. Their portfolio includes classical music concerts, ice shows, theatrical performances, and themed immersive experiences like the Squid Game Experience. The company functions as an event promoter and producer rather than a technology platform, coordinating with venues, artists, and ticketing partners to deliver entertainment events.

Differentiator

Problem solved

Functional benefit

Products and services

• Squid Game The Experience An immersive theatrical experience based on the Netflix series Squid Game, bringing the dystopian world of the show to life for audience participation at MetroCity in Istanbul. Targeted at general public consumers and immersive entertainment fans.
• Live Concert Promotion

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Piu Entertainment (Past Entity)minorOthersFounder of BWO previously founded and successfully sold Piu Entertainment Türkiye and Piu Entertainment UK (2012-2019). This is a past business entity rather than an active partnership.
• MetroCitycoreStrategic or Co-development PartnerVenue partner for Squid Game The Experience immersive exhibition running April 1 - May 31, 2026. MetroCity serves as the primary venue location for this major upcoming event.
• Zorlu PSMcoreStrategic or Co-development PartnerMajor venue partner for multiple events including Gustavo Santaolalla (2024), The Infernal Comedy (2024), and Fire of Anatolia performances.
• Beşiktaş StadiumcoreStrategic or Co-development PartnerPremium venue partner hosting major concerts including Andrea Bocelli (2024), Ajda Pekkan (2024), and other high-profile events.
• Ataköy Arena MarinacoreStrategic or Co-development PartnerVenue partner for Burak Yeter and Friends event on October 4, 2025.
• ikibilet.comcoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform partner for event ticket sales in Turkey. Used for Squid Game The Experience and other BWO events.
• Carnegie HallcoreStrategic or Co-development PartnerHistoric New York venue hosting David Helfgott performance on June 17, 2022.
• Barbican CentrecoreStrategic or Co-development PartnerMajor London venue hosting Havasi Concert Show on October 13, 2018.
• Sadler's Wells TheatrecoreStrategic or Co-development PartnerPrestigious London dance venue hosting Xuanzang's Pilgrimage performance on July 20, 2018.
• Royal Festival HallcoreStrategic or Co-development PartnerMajor London venue hosting George Dalaras performance on October 16, 2019.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AEG Presents: Major global concert promoter and venue operator (including The O2, Staples Center). Comparable as a broad incumbent promoter that competes for the same high-profile international touring artists BWO books.
• Live Nation Entertainment: Global live entertainment giant operating concerts, tours, and venues worldwide. Most relevant as a broad incumbent whose concert promotion, ticketing, and artist relationships define the competitive landscape BWO navigates for international touring acts.

Others

• IMG (Endeavor): Global entertainment and events company producing live experiences, festivals, and licensing IP-based touring exhibitions (e.g., similar model to Squid Game Experience). Highly relevant for the IP-licensed immersive production business BWO is expanding into.
• CAA (Creative Artists Agency): Global talent and entertainment agency representing many of the same artists BWO promotes (e.g., classical and crossover acts). Adjacent rather than directly competitive, but a key counterparty in securing touring talent.

Emerging players

• Roundabout Entertainment: Boutique international concert promoter specializing in bringing global artists to non-traditional markets. Comparable emerging player pursuing a similar niche of routing international touring acts into underserved geographies.
• Another Planet Entertainment: Independent concert promoter producing live events and festivals. Comparable as an independent promoter of similar scale pursuing international artist bookings and premium venue partnerships.

Direct peers

• Pozitif Live: Turkey's largest concert promoter, organizing international and local artist tours across Istanbul and other major Turkish cities. Most direct peer given overlapping market (Turkey), artist roster, and live concert promotion model.
• Mars Events Group: Turkish event production company organizing concerts, festivals, and corporate events. Direct peer operating in the same geography with comparable promoter/producer model for live entertainment events.

Regional players

• K2 (Konservatif / K2 Event Production): Turkish event organizer producing concerts and cultural events across major venues in Turkey. Relevant regional peer competing for similar international artist tours and premium venues.
• IDG (Istanbul Detur / Ido Events): Turkey-based event production and concert organization company. Comparable regional player offering similar live entertainment promotion services to Turkish and regional audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights1 record

Customer concentration

• Xx.com/bwonyc
• Facebookfacebook.com/bwonet
• LinkedInlinkedin.com/company/bwonet
• Instagraminstagram.com/bwonet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bwo Entertainment