Piu Entertainment

What Piu Entertainment does

Piu Entertainment is a privately held live-entertainment production and artist-booking company headquartered in Istanbul with a regional office in London, operating since 2010 across Turkey and the United Kingdom. The company organizes and co-produces concerts, theatrical productions, musicals, ballets, and film-concert experiences at marquee venues including Zorlu PSM, Harbiye Cemil Topuzlu Açıkhava, Volkswagen Arena, ATO Congresium, Royal Albert Hall, Barbican Centre, Southbank Centre, Cadogan Hall, and Hammersmith Apollo. Its portfolio includes six service lines: Movies in Concert (licensed film-score concert series such as Harry Potter, Star Wars, Lord of the Rings, Frozen, The Godfather, and Back to the Future with live orchestral accompaniment), Piu Senfoni Orkestrası (an in-house symphony orchestra founded in 2024 under artistic director Murat Erginol), theatrical and musical co-productions (notably the long-running Amadeus with Çolpan İlhan & Sadri Alışık Tiyatrosu, plus Küheylan, Timsah Ateşi, Aşık Shakespeare, 1923 Müzikal, Don Quixote, and Fame), general concert and live-music events, artist representation (Sanatçı Temsilciliği), and corporate event production (Kurumsal Etkinlikler).

The underlying business model combines transaction-fee income from ticketing (via Biletinial, Biletix, Passo, and myticket.co.uk), production and co-production economics on theatrical and concert properties, corporate event professional services, sponsorship revenue (with Yapı Kredi as a flagship sponsor), and artist representation fees. The Movies in Concert series is licensed from Warner Bros. Discovery Global Experiences (Harry Potter), CineConcerts, and Disney (Frozen), with the in-house orchestra reducing per-event production cost. Piu serves a hybrid customer base: high-volume individual ticket buyers as the primary segment, plus corporate clients (institutional event production) and venue/festival programmers (international artist booking) as secondary B2B segments.

The company's strategic positioning rests on three pillars: a strong, award-winning brand in Turkish theater (Amadeus has accumulated 19 awards and 450,000+ audience members over multiple sold-out seasons), exclusive or preferential access to licensed global entertainment IP for the Turkish market, and dual-country operational reach that makes it the first Turkish organizer to place foreign world stars on UK stages. Commercial marketing runs through the piu.net website, partner ticketing platforms, venue co-marketing, and corporate sponsorship channels. The company is founderially controlled, privately held, with no disclosed outside funding, parent company, or institutional investors.

Name

Piu Entertainment

Legal name

Piu Entertainment

Website

https://piu.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Piu Entertainment is a privately held Istanbul- and London-based live entertainment production company that organizes concerts, theatrical co-productions, film-concert series (Harry Potter, Frozen, Star Wars), and ballets at marquee venues in Turkey and the UK, serving individual ticket buyers, corporate clients, and venues via ticketing partners Biletinial, Biletix, Passo, and myticket.co.uk.

Ownership category

akta.pro rank

Product category

Live Entertainment Production

NAICS

Other Performing Arts Companies (71119)

akta.pro primary industry

Theater, Musicals & Performing Arts (THAJAFAB)

akta.pro secondary industries

Alternative Content Exhibition (Live Broadcasts, Concert Films, Sports, Opera) (MPADAKAG), Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)

Keywords

• Live entertainment production
• Concert organization
• Theatrical productions
• Film concert series
• Artist booking

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Ticket Sales Commission: Revenue generated through ticket sales for concerts, theater productions, ballets, and film concerts. Tickets sold through biletinial.com, Biletix, and Passo platforms with the company organizing and taking commissions on sales.
2. Corporate Events and Sponsorship: Corporate event organization services including content development, design, planning, budgeting, production, operations and analysis for institutional clients. Sponsorship revenue from partners like Yapı Kredi.
3. Production and Co-production Revenue: Revenue from theatrical productions, musicals, and stage shows as producer or co-producer. Notable co-productions with Çolpan İlhan & Sadri Alışık Tiyatrosu including Amadeus (450,000+ audience), Küheylan, Don Quixote, and others.
4. Artist Representation: Revenue from representing international artists and facilitating their performances at venues, festivals, and corporate events globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Piu Entertainment is a live entertainment and performing arts production company that organizes, produces, and co-produces concerts, theater productions, musicals, ballets, and Movies in Concert experiences in Turkey and the UK. The company books international artists for concerts and corporate events, provides artist representation services, and operates an in-house symphony orchestra for film music concerts and theatrical productions.

Product overview

Piu Entertainment operates as a live entertainment and performing arts production company offering a multi-product portfolio organized around six core service lines: (1) Movies in Concert — a signature film-score concert series pairing iconic films with live symphonic orchestral performances; (2) Piu Senfoni Orkestrası — an in-house symphony orchestra founded in 2024; (3) Theatrical Productions — co-produced plays and musicals staged in Turkey and the UK; (4) Concert & Live Music Events — booking and organization of international music concerts across genres; (5) Sanatçı Temsilciliği — artist booking and representation; and (6) Kurumsal Etkinlikler — custom corporate event production. The company also maintains an in-house production arm (Yapım) covering the full lifecycle of stage productions.

Differentiator

Problem solved

Functional benefit

Brands

• Piu Senfoni Orkestrası: The symphonic orchestra of Piu Entertainment, founded in 2024 under artistic direction of Murat Erginol, performing film music concerts with notable international conductors.

Products and services

• Movies in Concert A signature concert series pairing screenings of iconic films with live symphonic orchestral performances, including Harry Potter, Star Wars, Lord of the Rings, The Lion King, Back to the Future, The Godfather, and Frozen film-score experiences presented at major venues.
• Theatrical Productions Co-produced theatrical and musical productions staged in Turkey and the UK, including Amadeus, Kühеylan (Equus), Timsah Ateşi (Crocodile Fever), Aşık Shakespeare, 1923 Müzikal, Don Quixote, and Fame, performed by award-winning creative teams.
• Concert and Live Music Events Concerts featuring international and Turkish artists across genres including classical, jazz, pop, electronic, world music, and crossover, organized at major venues in Turkey and the UK. Featured artists include Garou, Al Di Meola, Luka Šulić (2Cellos), Gipsy Kings by André Reyes, Jodok Cello, Eric Christian, Levi.Sct, Amira Medunjanin, Synthony, and Matteo Bocelli.
• Artist Representation Artist booking and representation services connecting international performers with venues, festivals, and corporate clients through a global network of artists.
• Corporate Events Custom-designed corporate event production covering content development, design, planning, budgeting, production, operations, and analysis for institutional clients. Notable event includes Yapı Kredi 75th Anniversary Concerts.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

19 partnerships are on record, tiered core, flagship and major.

• Çolpan İlhan & Sadri Alışık Tiyatrosu (SAKM)coreStrategic or Co-development Partner · 1 January 2024Long-term joint production partner for theatrical productions. Co-produced award-winning Amadeus (19 awards, 450,000+ audience), Küheylan, Timsah Ateşi, Aşık Shakespeare, 1923 Müzikal, and Don Quixote. SAKM is one of Turkey's most prestigious theater institutions.
• Piu Senfoni Orkestrası (Piu Symphony Orchestra)coreTechnology or Integration · 1 January 2024In-house symphony orchestra founded in 2024 under artistic direction of Murat Erginol. Performs at film music concerts, accompanies productions, and shares stage with international artists. Composed of top musicians in their field.
• Zorlu PSMcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Primary venue partner hosting major concerts, theater productions, and film concerts. Venues include Turkcell Platinum Sahnesi and main theater. Home venue for many Piu Entertainment productions including Amadeus, Harry Potter concerts, Star Wars, and international artist performances.
• Warner Bros. Discovery Global ExperiencescoreStrategic or Co-development Partner · 1 January 2016Licensing partner for Harry Potter Film Concert Series. Piu Entertainment is an official organizer of this global concert series which has performed 3,000+ shows in 48+ countries reaching 4.5+ million audience members.
• CineConcertscoreStrategic or Co-development Partner · 1 January 2016Co-producer of Harry Potter Film Concert Series, bringing Harry Potter films to life with live orchestral accompaniment. Piu Entertainment organizes Turkish performances of this global concert series.
• Royal Albert HallflagshipChannel Partner/ Reseller/ DistributorIconic London venue where Piu Entertainment has organized concerts. First Turkish organization company to arrange concerts with foreign world stars in the United Kingdom.
• Barbican CentreflagshipChannel Partner/ Reseller/ DistributorPrestigious London concert hall hosting Piu Entertainment organized events including performances by artists like Havasi and international Chinese music ensembles.
• Southbank CentreflagshipChannel Partner/ Reseller/ DistributorMajor London arts center and venue partner for Piu Entertainment concerts featuring international artists.
• Hammersmith Apollo (Eventim Apollo)flagshipChannel Partner/ Reseller/ DistributorIconic London concert venue hosting Piu Entertainment organized performances including concerts by international artists.
• Yapı KrediflagshipGTM or Marketing PartnerMajor sponsor for multiple Piu Entertainment events including Yapı Kredi 75th Anniversary Concerts. Supported performances featuring Al Di Meola and other artists at prestigious venues.
• BiletinialcoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform partner for online ticket sales for all Piu Entertainment organized events in Turkey.
• BiletixmajorChannel Partner/ Reseller/ DistributorMajor ticketing platform partner for event ticket distribution across Turkey.
• PassomajorChannel Partner/ Reseller/ DistributorSecondary ticketing platform for event ticket distribution in Turkey.
• Harbiye Cemil Topuzlu Açıkhava TiyatrosucoreChannel Partner/ Reseller/ DistributorMajor open-air theater venue in Istanbul hosting concerts including Garou performances, Matteo Bocelli, and other Piu Entertainment organized events.
• Volkswagen ArenacoreChannel Partner/ Reseller/ DistributorMajor Istanbul venue hosting Piu Entertainment concerts including Garou, Al Di Meola, and film concert events.
• ATO CongresiumcoreChannel Partner/ Reseller/ DistributorConference and exhibition center venue in Ankara hosting Piu Entertainment events including Mario Frangoulis and The Nutcracker ballet performances.
• Cadogan HallflagshipChannel Partner/ Reseller/ DistributorPrestigious London concert hall hosting Piu Entertainment organized events including world premieres.
• DisneyflagshipTechnology or IntegrationLicensing partner for Frozen In Concert - film concert featuring Disney's Frozen with live orchestral accompaniment.
• State Ballet of Georgia (Gürcistan Devlet Balesi)flagshipStrategic or Co-development Partner175-year-old Georgian ballet company performing The Nutcracker under artistic direction of Nina Ananiashvili, former principal dancer at Bolshoi Ballet and American Ballet Theatre. Company won Herald Angels Award at Edinburgh Festival.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Askonas Holt: Askonas Holt is a leading UK-based artist management agency representing conductors, singers, instrumentalists, and ensembles globally. Directly comparable to Piu's artist representation practice and UK concert promotion activity, with shared access to top-tier London venues (Barbican, Southbank Centre).
• IMG Artists: IMG Artists is a leading international artist management and concert promotion agency representing classical musicians, conductors, and performing artists. Closely comparable to Piu's Sanatçı Temsilciliği (artist representation) practice and concert promotion business, particularly for classical and crossover international artists at premier venues.
• CineConcerts: CineConcerts is a US-based producer that co-produces the Harry Potter Film Concert Series with Piu Entertainment. Directly comparable as a film-concert production specialist partnering with major IP holders (Warner Bros) and orchestras to bring films to life with live symphonic accompaniment.
• Opus 3 Artists: Opus 3 Artists is an international classical and contemporary music artist management agency representing conductors, orchestras, and soloists for concerts and tours. Closely comparable to Piu's artist representation and concert promotion business, particularly for classical music and film-concert projects with international orchestras.

Broad incumbents

• Stage Entertainment: Stage Entertainment is one of Europe's largest theatrical production companies, producing musicals and stage shows across Germany, the Netherlands, France, and beyond. Comparable to Piu's theatrical production and musical co-production business (Amadeus, Don Quixote, Kühleyan) but operating at substantially larger scale across multiple European markets.
• Live Nation Entertainment: Live Nation is the world's largest live entertainment company, promoting concerts, festivals, and theatrical events globally. Operates broadly in the same live entertainment space as Piu but at vastly greater scale with integrated ticketing, venue ownership, and artist management — overlapping with Piu's concert promotion and Movies in Concert programming.
• AEG Presents: AEG Presents is a global live entertainment promoter and venue operator (including The O2, Staples Center). Directly comparable to Piu in concert promotion and theatrical production but with much greater capital, venue portfolio, and artist roster depth, serving as the principal global competitor to Live Nation.
• Really Useful Group: Really Useful Group is Andrew Lloyd Webber's theatrical production company, producing globally successful musicals including The Phantom of the Opera and Cats. Comparable to Piu's theatrical production arm and major international touring productions, but operating at much larger scale with a deep owned-IP library.
• Cameron Mackintosh Ltd: Cameron Mackintosh is one of the world's most prolific theatrical producers, behind Les Misérables, Miss Saigon, Hamilton (London), and Mary Poppins. Directly comparable to Piu's co-produced theatrical productions and musicals at major international venues, but operating at global scale across Broadway, West End, and international touring.

Regional players

• Pozitif Live: Pozitif is a leading Turkish concert promoter and live entertainment producer, organizing major international artist tours and festivals across Turkey. Comparable to Piu as a Turkish live entertainment promoter but primarily serving the domestic Turkish market, making it a regional rather than cross-border competitor like Piu.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/piu-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piu Entertainment