BYmyCAR Milano
- Company typePrivate
- Founded-
- HeadquartersSan Donato Milanese, Italy
- Headcount51–100
- GTM typeB2C
- OfferingServices
BYmyCAR Milano firmographics
Firmographics- Name
- BYmyCAR Milano
- Legal name
- SAS COSMOBILIS
- Website
- https://bymycar.it
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where BYmyCAR Milano is headquartered
LocationHeadquarters
- HQ city
- San Donato Milanese
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
BYmyCAR Milano business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Vehicle Sales (New and Used): Sale of new and pre-owned vehicles across BMW, MINI, and related brands. The dealership offers a wide selection of vehicles in stock with immediate delivery, as well as custom orders for specific configurations.
- Vehicle Financing: Financial services and financing solutions for vehicle purchases, offered in partnership with CA Auto Bank S.p.A.
- Post-Sale Services: Maintenance, repair, diagnostic services, genuine parts and accessories, and mobility services including courtesy cars and pickup/delivery. Services include BMW Service Check-in online booking, BMW Value Service for vehicles over 4 years old, and bodywork services.
- Vehicle Trade-in: Reacquisition/trade-in services for customers looking to purchase a new or used vehicle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New BMW and MINI vehicles with full manufacturer warranty |
| One time/ perpetual license | Pay-as-you-go | Certified pre-owned vehicles with extended warranty programs |
| Unit Pricing | Pay-as-you-go | Post-sale maintenance and repair services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
BYmyCAR Milano product offering
Product offeringCore offering
BYmyCAR Milano is a premium multi-brand automotive dealership authorized by BMW Group to sell and service BMW, MINI, BMW Motorrad, BMWi, and M brands through three physical showrooms in the Milan metropolitan area. It retails new vehicles (petrol, diesel, mild hybrid, plug-in hybrid, full electric powertrains), certified pre-owned vehicles under BMW Premium Selection and MINI Next programs, multi-brand used vehicles with minimum 12-month warranty, and delivers post-sale maintenance/repair, bodywork, online service booking, trade-in, and home delivery across Italy, plus corporate fleet advisory. Revenue is generated primarily through one-time vehicle sales and service fees for maintenance, repair, and ancillary offerings.
Product overview
BYmyCAR Milano is a premium multi-brand car dealership representing BMW, MINI, BMW Motorrad, BMWi, and M brands. The company operates as a unified dealership offering new vehicles (BMW and MINI with petrol, diesel, mild hybrid, plug-in hybrid, and full electric powertrains), certified pre-owned vehicles under BMW Premium Selection and MINI Next programs, multi-brand used vehicles with 12-month warranty, and comprehensive post-sale services including maintenance, repair, online booking, body shop, and pickup & delivery. The company also provides trade-in, financing, home delivery, and corporate fleet services. Three physical dealership locations serve the Milan area: Zavattini (San Donato Milanese), De Amicis (Milan center), and Missaglia (Milan).
Differentiator
Problem solved
Functional benefit
Products and services
- BMW Vehicles (New) New BMW automobiles (sedans, hatchbacks, SUVs) sold via BYmyCAR Milano showrooms under BMW Group franchise, available with petrol, diesel, mild hybrid, plug-in hybrid, and full electric powertrains, for individual and corporate buyers in Italy.
- MINI Vehicles (New) New MINI automobiles (MINI 3 Door, MINI 5 Door, MINI Clubman, MINI Countryman, MINI Paceman, MINI Cabrio, MINI Electric) retailed via BYmyCAR Milano with petrol, diesel, plug-in hybrid, and full electric powertrains, for individual buyers in Italy.
- BMW Premium Selection (Certified Pre-Owned BMW) Certified pre-owned BMW vehicles inspected and guaranteed by certified professionals with official warranty, available via BYmyCAR Milano used inventory and online search.
- MINI Next (Certified Pre-Owned MINI) Certified pre-owned MINI vehicles inspected and guaranteed by certified professionals with official warranty, available via BYmyCAR Milano used inventory and online search.
- Multi-brand Used Vehicles Multi-brand pre-owned vehicles carefully selected and inspected, sold with minimum 12-month warranty, fully inspected and ready for immediate delivery via BYmyCAR Milano inventory across BMW, MINI, and other marques.
- Post-Sale Maintenance and Repair Services Full-service workshop offering routine and extraordinary maintenance, advanced diagnostics, original parts and accessories, online booking, courtesy car, and Pick Up & Delivery for BMW and MINI vehicles at the BYmyCAR Milano service centers.
- Body Shop (Carrozzeria) Body repair services meeting quality, aesthetic and safety requirements, including bodywork restoration, wheel repair, glass replacement, airbag sensor synchronization, and engine/suspension component services using original BMW parts, for BMW and MINI owners.
- Vehicle Trade-in (Riacquisto) Vehicle trade-in service allowing customers to exchange their current vehicle when purchasing a new or used one via BYmyCAR Milano.
- Financing Services Customized financing solutions for vehicle purchases arranged through partnership with CA Auto Bank S.p.A. for BYmyCAR Milano customers.
- Corporate Fleet Services Business mobility solutions with dedicated commercial consultants providing customized fleet management and corporate vehicle procurement services for BYmyCAR Milano business clients.
- BMW Service Check-in (Online Service Booking) 24/7 online platform enabling BMW customers to book service appointments at BYmyCAR Milano, select service type, time, preferred consultant, and additional services such as Pick Up & Delivery and Courtesy Car.
- We Are M Tour and MINI JCW Tour 2025 Two-day annual road test event featuring BMW M models and MINI John Cooper Works vehicles, allowing customers to experience performance driving with professional drivers at the BYmyCAR Milano Zavattini facility.
Quantifiable outcome
- 12-month minimum warranty on all used vehicles
- +2 more outcomes
Companies that use BYmyCAR Milano
Customer profileSegments3 records
Ideal customer profiles3 records
BYmyCAR Milano technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BYmyCAR Milano partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SAS COSMOBILIScoreSAS COSMOBILIS is the parent company and publisher of the bymycar.it website, headquartered at 278 Boulevard Saint Germain, 75007 Paris, France. The company operates as a European automotive distribution group with BYmyCAR Milano as its Italian subsidiary. Capital social of €276,670,577.
- BMW GroupcoreBMW Group is the manufacturer whose brands (BMW, MINI, BMW Motorrad, BMWi, M) are represented by BYmyCAR Milano as an authorized dealership. The company holds franchise rights to sell new vehicles and provide authorized service for these brands.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
BYmyCAR Milano competitors and assessment
Company assessmentBroad incumbents
- Penske Automotive Group: Penske is a publicly-traded global automotive retailer operating premium-brand dealerships across the US, UK and Europe. Penske provides a public-market comparable for dealership operating models, working capital efficiency, and premium franchise economics that benchmark BYmyCAR Milano's underlying business.
- Group 1 Automotive: Group 1 Automotive is a publicly-traded US-based premium automotive retailer with European operations. Comparable in business model — multi-brand dealership groups with strong after-sales operations — and provides an investment-grade precedent for the type of multi-rooftop premium retail platform the Italian market could develop.
- Inchcape plc: Inchcape is one of the largest independent automotive distributors globally, representing premium brands across multiple markets. As a multinational distribution group comparable in operating philosophy to SAS COSMOBILIS (BYmyCAR Milano's parent), it offers a strategic comparable for how the dealership could be operated and scaled.
- BMW Italia: BMW Italia is the national sales entity of BMW Group in Italy. As the principal, it sets franchise policy, sets national pricing strategy, and manages the manufacturer-direct programs (e.g., BMW Premium Selection) that flow through dealerships such as BYmyCAR Milano. It's the broader incumbent governing the franchise system in which this company operates.
Emerging players
- Autohero: Autohero is an online used-vehicle retailer operating across Europe with home-delivery of inspected used cars. Comparable to the multi-brand used-vehicle program and home-delivery infrastructure offered by BYmyCAR Milano, but operating with a digital-first model without physical showrooms, representing an emerging competitive angle on the dealership's used-vehicle business.
Direct peers
- Eurocar Italia: Eurocar is another multi-brand dealership group in Italy, operating showrooms in northern Italy for premium and generalist brands. Comparable in business model to BYmyCAR Milano as a multi-brand retailer with finance, trade-in and after-sales services.
- Autotorino: Autotorino is one of Italy's largest multi-brand automotive dealer groups with significant footprint in northern Italy, including the Lombardy region where BYmyCAR Milano operates. Both groups operate multi-brand showrooms (BMW/MINI and competing premium brands), certified pre-owned programs, and integrated financing and after-sales services, making Autotorino the most direct peer in scale and business model.
- Bonaldi Motori: Bonaldi is a long-standing BMW and MINI authorized dealer in the Bergamo/Brescia area of Lombardy. Operating with the same franchise rights, certified pre-owned programs and after-sales service offerings, Bonaldi competes directly with BYmyCAR Milano for premium customers in adjacent northern Italian markets.
- Gruppo CARMeli: Gruppo CARMeli is an Italian multi-brand dealer group operating premium franchises across northern Italy with showrooms, workshops, and certified pre-owned programs. Comparable as an independent Italian premium dealer group with overlapping geographic and brand portfolio focus.
Regional players
- Autostar Italia: Autostar is an Italian premium dealer group operating across multiple regions with multi-brand showrooms and after-sales services. Comparable to BYmyCAR Milano as a regional Italian premium retailer but with a different geographic footprint, making it a partial competitor rather than a head-to-head rival.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BYmyCAR Milano social profiles
Digital presenceBYmyCAR Milano financial estimates
Financial estimateRevenue estimate
Valuation estimate
BYmyCAR Milano leadership team
Management profileNumber of profiles
Profiles2 records
BYmyCAR Milano funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BYmyCAR Milano M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BYmyCAR Milano
What does BYmyCAR Milano do?
BYmyCAR Milano is a premium multi-brand automotive dealership authorized by BMW Group to sell and service BMW, MINI, BMW Motorrad, BMWi, and M brands through three physical showrooms in the Milan metropolitan area. It retails new vehicles (petrol, diesel, mild hybrid, plug-in hybrid, full electric powertrains), certified pre-owned vehicles under BMW Premium Selection and MINI Next programs, multi-brand used vehicles with minimum 12-month warranty, and delivers post-sale maintenance/repair, bodywork, online service booking, trade-in, and home delivery across Italy, plus corporate fleet advisory. Revenue is generated primarily through one-time vehicle sales and service fees for maintenance, repair, and ancillary offerings.
Is BYmyCAR Milano a public or private company?
BYmyCAR Milano is a private company. It is classified as corporate owned and is currently operating.
When was BYmyCAR Milano founded?
BYmyCAR Milano was founded in -1. It employs 51 to 100 people.
Where is BYmyCAR Milano based?
BYmyCAR Milano is headquartered in San Donato Milanese, Italy, in the Europe region.
How does BYmyCAR Milano make money?
Four revenue lines are on record. Vehicle Sales (New and Used) is the primary driver. The others are vehicle Financing, post-Sale Services and vehicle Trade-in.
Who are BYmyCAR Milano's main competitors?
Broad incumbents on record are Penske Automotive Group, Group 1 Automotive, Inchcape plc and BMW Italia. Autohero is listed as an emerging player. Direct peers are Eurocar Italia, Autotorino, Bonaldi Motori and Gruppo CARMeli. Autostar Italia is listed as a regional player.
Does BYmyCAR Milano have an API?
No public API is recorded for BYmyCAR Milano.