Pilgrim
Pilgrim is a design-driven custom luxury home builder in Mount Gravatt, Queensland, delivering bespoke residences for high-net-worth individuals and property developers across Brisbane and the Gold Coast.
- Company typePrivate
- Founded2020
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pilgrim does
Pilgrim is a design-driven custom luxury home builder headquartered in Mount Gravatt, Brisbane, Queensland, founded by Caleb Adams on 1 March 2020. The company designs and constructs bespoke luxury residences across the Brisbane and Gold Coast corridors of South East Queensland, with disclosed project budgets ranging from $800,000 to $1.5M+ per home. Core service lines include Custom Luxury Home Building, an integrated Design & Build offering with a single point of contact, a Knock Down and Rebuild service for in-place redevelopment, a Sloping Sites Building specialization, and a Developments division targeting multi-residential townhouse and boutique apartment projects. The technical delivery model relies on in-house carpenters, estimators, interior designers, town planners, engineers, and project managers, supplemented by a curated partner ecosystem of architecture firms (Walton Architecture, OH Architecture, Arktelier), interior designers, and specialty trades.
Pilgrim's go-to-market is sales-led and consultative: prospective clients receive free, no-obligation consultations and are guided through a structured three-phase process (Design 6-12 weeks, Pre-Construction 8-12 weeks, Build 8-12 months). Marketing is primarily content-driven via blog, Instagram, Pinterest, LinkedIn, Facebook, and email newsletter, targeting high-net-worth individuals, families, and property developers. Revenue is project-based and quote-driven, with each engagement structured as a one-time project fee rather than recurring license or subscription, making cash flow and pipeline conversion the principal commercial mechanics.
As of early 2024 Pilgrim had delivered 30+ luxury homes since founding and commenced its 35th build, with the 2024 brand refresh and multi-residential pivot signaling a planned expansion in project throughput and addressable market. The company remains privately held and founder-led, with no disclosed external funding rounds.
Pilgrim firmographics
Firmographics- Name
- Pilgrim
- Legal name
- Pilgrim
- Website
- https://bypilgrim.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pilgrim is a design-driven custom luxury home builder in Mount Gravatt, Queensland, delivering bespoke residences for high-net-worth individuals and property developers across Brisbane and the Gold Coast.
- Ownership category
- akta.pro rank
Pilgrim industry classification
Industry- Product category
- Luxury Custom Home Building
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), New Multifamily Housing Construction (except For-Sale Builders) (236116)
- SIC
- Operative Builders (1531)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
Keywords
Where Pilgrim is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Pilgrim business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Luxury Home Building: Project-based revenue from designing and constructing custom luxury homes. Revenue is generated through one-time project fees for complete home builds, including knockdown rebuilds, new custom homes, and multi-residential developments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Entry-level luxury custom homes |
| One time/ perpetual license | Multi-year contract | Mid-range luxury custom homes |
| One time/ perpetual license | Multi-year contract | Premium luxury custom homes |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Pilgrim product offering
Product offeringCore offering
Pilgrim Homes is a design-driven custom luxury home builder operating across Brisbane and the Gold Coast, Queensland. The company designs and constructs bespoke residential homes, knockdown-and-rebuild projects, multi-residential townhouse and boutique apartment developments, and specialises in building on challenging sloping sites. Its offering integrates architecture, interior design, and construction under a single point of contact.
Product overview
Pilgrim Homes is a design-driven luxury custom home builder operating across Brisbane and the Gold Coast, Queensland. The company operates as a unified offering combining architecture, interior design, and construction under one integrated service. Core services include Custom Luxury Home Building (bespoke residential construction), Design & Build (single-point integrated design and construction), Knock Down and Rebuild (property transformation), Developments Division (multi-residential townhouse and apartment projects), and Sloping Sites Building (specialised terrain construction). The portfolio includes named project products such as SOLIS, COVE, SANDON, WATSON, PALOMA, RHODE, MAPLE, EDYN, CORAL, STIRLING, PAVO, ROVER, MERLOT, ARA 01, ARA 02, HAVEN, FRASER, and M HOUSE – each representing a completed custom luxury home in various Brisbane suburbs. The company has expanded into multi-residential developments including premium townhouses and boutique apartments.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Luxury Home Building Design-driven bespoke residential construction of custom luxury homes across Brisbane and the Gold Coast, with clean lines, premium finishes, and flawless functionality for high-net-worth individuals and families.
- Design & Build Service Integrated service where architects, interior designers, and construction experts collaborate from initial concept to final handover under a single point of contact, eliminating the need to coordinate multiple contractors.
- Knock Down and Rebuild Specialist knockdown rebuild service that transforms an existing property into a custom-designed luxury home while allowing the owner to remain in their preferred location. Budget tiers include $800,000-$1,000,000, $1,000,000-$1,500,000, and $1,500,000+.
- Developments Division Multi-residential division delivering ready-to-live-in luxury homes and communities, including premium townhouse and boutique apartment projects for developers and first-time developers.
- Sloping Sites Building Service Specialised building service for Brisbane's sloping terrain, transforming challenging blocks into luxurious living spaces with proper engineering, drainage, and multi-level outdoor designs.
Quantifiable outcome
- 30+ luxury homes constructed in 4 years
- +1 more outcomes
Companies that use Pilgrim
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Pilgrim technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pilgrim partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Walton ArchitecturecoreCollaborates with Walton Architecture on custom luxury home designs. Matthew Walton, Director at Walton Architecture, has worked with Pilgrim on multiple projects including Watson, Indus and Ashgrove Sanctuary. The partnership focuses on delivering highly livable spaces with authentic design principles.
- KJK InteriorscoreInterior design partner contributing to projects such as Ara Street luxury homes in Camp Hill. KJK Interiors provides interior styling expertise for Pilgrim's custom home projects.
- Zephyr & Stone InteriorscoreInterior design collaborator on multiple projects including Rover and Merlot homes in Moorooka. Zephyr & Stone creates sophisticated interior designs that balance luxury and comfort.
- North InteriorscoreInterior design partner for projects such as EDYN luxury home on Melbourne Avenue in Camp Hill. North Interiors brings meticulous attention to detail and bespoke design solutions.
- Ivy Rose Interior DesigncoreInterior design collaborator on Watson Street luxury home in Camp Hill. Ivy Rose Interior Design worked with Pilgrim and Walton Architecture on this project.
- Janelle Mead InteriorscoreInterior design partner for the HAVEN luxury home project in Tingalpa, creating sophisticated interior spaces.
- Happy Kookaburra LandscapingcoreLandscape partner creating magical outdoor spaces and harmonious landscapes for Pilgrim's home projects. Mitch Gittoes leads the company with expertise in low-maintenance yet aesthetically pleasing landscape designs.
- BlindominorWindow furnishings specialist providing custom made curtains, roller blinds, and motorisation solutions. Blindo works with Pilgrim during builds to ensure seamless window treatment installation.
- Polina Radchenko InteriorscoreInterior design partner for Pavo Street luxury homes in Camp Hill, bringing distinctive design elements to compact footprint homes.
- Jordan MosslarcoreDesigner collaborator on HAVEN and MERLOT projects, bringing unique architectural vision to Pilgrim's custom home builds.
- ArkteliercoreBuilding design partner with over 10 years of experience in residential industry. Arktelier delivers innovative and timeless designs and efficient processes from initial concept to project delivery.
- OH ArchitecturecoreArchitecture partner led by Johnny Hyde, collaborating on design trends and quality-focused residential projects. OH Architecture brings expertise in sustainable building materials and passive design principles.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Pilgrim competitors and assessment
Company assessmentBroad incumbents
- Rawson Homes: Established Australian residential builder with operations in NSW, ACT and Queensland. Comparable on residential building activity but operates at broader scale and price points than Pilgrim's luxury focus.
- Porter Davis Homes: Large Australian volume home builder with a presence across multiple states including Queensland. Comparable to Pilgrim on residential building in Queensland, though operating at much greater scale across broader price tiers.
- Metricon: Australia's largest home builder, operating across Victoria, Queensland, NSW and South Australia with a broad portfolio from first-home buyers to luxury. Comparable to Pilgrim on Queensland residential building presence but vastly larger and broader.
Regional players
- G Developments: Brisbane-based luxury home builder and developer specializing in custom and multi-residential projects in Queensland. Comparable to Pilgrim on geography, luxury customer segment, and recent multi-residential expansion.
Direct peers
- Sheridan Property Group: Australian luxury home builder offering bespoke, architecturally designed residences. Comparable to Pilgrim on luxury custom positioning and integrated design-build service model.
- Hallmark Homes: Australian custom luxury home builder specializing in design-driven, bespoke residences for affluent buyers. Comparable to Pilgrim on luxury custom home focus and design-led value proposition, though primarily Sydney-weighted.
- Worthington Homes: Queensland-based custom home builder focusing on architecturally designed, premium residential builds. Comparable to Pilgrim on design-led luxury custom homes and Brisbane/SEQ geography.
- Domaine Homes: Custom home builder in NSW and Queensland offering design-led, project-managed homes for affluent buyers. Comparable to Pilgrim on luxury custom home positioning and integrated design-build delivery.
- Bold Properties: Gold Coast and Brisbane luxury custom home builder focused on design-led, high-end residential projects. Closely comparable to Pilgrim on geography, customer segment (high-net-worth buyers) and design-driven custom build model.
- Better Building Co: Australian custom home builder specializing in design-focused residential projects. Comparable to Pilgrim on design-driven custom home building and project-based revenue model in Australia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pilgrim social profiles
Digital presencePilgrim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pilgrim leadership team
Management profileNumber of profiles
Profiles1 record
Pilgrim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pilgrim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pilgrim
What does Pilgrim do?
Pilgrim Homes is a design-driven custom luxury home builder operating across Brisbane and the Gold Coast, Queensland. The company designs and constructs bespoke residential homes, knockdown-and-rebuild projects, multi-residential townhouse and boutique apartment developments, and specialises in building on challenging sloping sites. Its offering integrates architecture, interior design, and construction under a single point of contact.
Is Pilgrim a public or private company?
Pilgrim is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pilgrim founded?
Pilgrim was founded in 2020. It employs 1 to 10 people.
Where is Pilgrim based?
Pilgrim is headquartered in Brisbane, Australia, in the Oceania region.
How does Pilgrim make money?
One revenue line is on record: custom Luxury Home Building.
Who are Pilgrim's main competitors?
Broad incumbents on record are Rawson Homes, Porter Davis Homes and Metricon. G Developments is listed as a regional player. Direct peers are Sheridan Property Group, Hallmark Homes, Worthington Homes, Domaine Homes, Bold Properties and Better Building Co.
Does Pilgrim have an API?
No public API is recorded for Pilgrim.
What industry is Pilgrim in?
Pilgrim's product category is Luxury Custom Home Building. Its primary akta.pro industry code is IMAFABAC, Custom Home Building. Its NAICS code is 236115 and its SIC code is 1531.