What Zephyr and Stone does

Zephyr and Stone is a privately-held, bootstrapped Australian home design company founded in 2017 by sisters Ania Mikina and Kasia Clarke, headquartered in Gold Coast, Queensland. The company operates two intertwined business lines: a self-serve digital product business selling downloadable interior design bundles, room guides, and renovation planning tools via a Squarespace e-commerce storefront, and a high-touch interior design consulting service offered across Brisbane, Sydney, and Melbourne. Its flagship intellectual property is the trademarked "Fix Your Floor Plan First™" methodology, taught through an online course delivered on the Kajabi platform, which teaches homeowners to plan floor plans before committing to design decisions to prevent costly renovation mistakes.

The product portfolio spans individual room designs priced at $79, mid-tier bundled packages ($147-$329), premium home design bundles ($378-$496 across six aesthetic styles including Scandi, Hamptons, Classic Coastal, Coral House, Contemporary Coastal, and Fifty Shades), and comprehensive renovation planning toolkits ($297-$397) that include pre-loaded budget trackers and finishes schedules. All products are delivered digitally with detailed cabinetry plans, measurements, colour schemes, and clickable supplier product links. The underlying technology stack is a standard SaaS e-commerce configuration (Squarespace, Kajabi, Stripe, PayPal, Mailchimp) with no proprietary AI/ML capabilities disclosed.

The business model combines one-time digital product licenses, subscription-style course enrollment (waitlist model), professional consulting fees, and affiliate referral commissions earned when customers purchase from third-party product partners. Customer acquisition relies on content marketing via a SEO-driven blog, organic social media (Instagram, Pinterest, TikTok, Facebook, LinkedIn), email newsletter (with 15% subscriber discount incentive), podcast appearances, and editorial features in Australian design publications. The company serves a horizontal customer base of home renovators, new build homeowners, interior design professionals, and property developers, with revenue not publicly disclosed.

Name

Zephyr and Stone

Legal name

Zephyr and Stone Pty Ltd

Website

https://zephyrandstone.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Zephyr and Stone is a bootstrapped Australian home design company selling downloadable room design bundles, renovation planning tools, and the trademarked Fix Your Floor Plan First™ online course to homeowners and design professionals globally, with in-person consulting across Brisbane, Sydney, and Melbourne.

Ownership category

akta.pro rank

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Design Products: One-time purchase downloadable design guides, colour schemes, room plans, and renovation planning templates. Products include individual room designs ($79), bundled room packages ($147-$329), and comprehensive home design bundles ($197-$496).
2. Online Courses: Educational courses delivered via Kajabi platform teaching strategic home design principles. Course enrollment via waitlist model.
3. Interior Design Consulting: One-on-one strategic consulting services for homeowners undertaking renovations or new builds. Services focus on layout and flow, room functionality, cabinetry planning, and budget strategy. Offered in Brisbane, Sydney, and Melbourne.
4. Affiliate Marketing: Commission earned through affiliate links and unique discount codes when customers purchase from third-party product partners. Transparent affiliate disclosure policy in place.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Zephyr and Stone is a home design consultancy that provides strategic interior design services for renovations and new builds, alongside a catalog of downloadable digital design products (e.g., room design packs, design bundles, budgeting and finishes tools) and an online education offering anchored by the "Fix Your Floor Plan First™" course. The company's digital products and courses extend its reach globally, while consulting is delivered in-person across major Australian metros.

Product overview

Zephyr and Stone is a home design hub offering downloadable digital design products and an online course platform. The core offering consists of styled room design bundles (Scandi, Hamptons, Classic Coastal, Coral House, Contemporary Coastal, Fifty Shades Home Design Bundles) priced from $147-$496, individual room design guides ($79 each for kitchens, laundries, bathrooms), and a flagship course 'Fix Your Floor Plan First™'. Supporting tools include the Renovation Budget Tracker ($97), Finishes Schedule ($79), Kitchen Reno Toolkit ($297), and comprehensive Ultimate Home Reno Bundle ($397). The company also provides interior design consulting services in Brisbane, Sydney, Melbourne, and online. Products are delivered digitally via Squarespace and include detailed cabinetry plans, colour schemes, measurements, and clickable product/supplier links.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Design Consulting Strategic, full-service interior design consulting for Australian homeowners undertaking renovations or new builds, delivered in person across Brisbane, Sydney, and Melbourne by the founder team.
• Fix Your Floor Plan First™ Online Course Self-paced online course that teaches homeowners the proprietary "Fix Your Floor Plan First™" methodology for planning renovations and new builds before selecting finishes.
• Scandi Home Design Bundle Downloadable digital design bundle containing curated Scandi-style room layouts and design guidance for renovators seeking a Scandinavian aesthetic.
• Hamptons Home Design Bundle Downloadable digital design bundle containing curated Hamptons-style room layouts and design guidance for renovators seeking a Hamptons coastal aesthetic.
• Classic Coastal Home Design Bundle Downloadable digital design bundle containing curated classic coastal room layouts and design guidance for renovators seeking a timeless coastal look.
• Contemporary Coastal Home Design Bundle Downloadable digital design bundle containing curated contemporary coastal room layouts and design guidance for renovators seeking a modern coastal aesthetic.
• Coral House Home Design Bundle Downloadable digital design bundle showcasing the Coral House interior style, with related individual room design packs (e.g., kitchen, laundry) available for separate purchase.
• Fifty Shades Home Design Bundle Downloadable digital design bundle containing curated neutral-toned room layouts and design guidance under the "Fifty Shades" style collection.
• Kitchen Reno Toolkit Downloadable digital toolkit that helps homeowners plan a kitchen renovation with templated layouts and decision frameworks.
• The Ultimate Home Reno Bundle Premium downloadable bundle combining multiple Zephyr and Stone digital design products as a comprehensive renovation planning package.
• Renovation Budget Tracker Downloadable digital tool for tracking and managing renovation budgets across project line items.
• Finishes Schedule Downloadable digital template for organising and tracking finish selections across a renovation project.
• 6 Laundry Designs Bundle Downloadable digital bundle featuring six curated laundry room design layouts for renovators planning a laundry renovation.
• 7 Home Office Designs Downloadable digital bundle featuring seven curated home office design layouts for renovators setting up a home workspace.
• 6 Walk In Wardrobe Designs Downloadable digital bundle featuring six curated walk-in wardrobe design layouts for renovators planning a dressing room.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

20 partnerships are on record, tiered core, major and minor.

• SquarespacecoreTechnology or IntegrationWebsite platform and e-commerce infrastructure provider powering the Zephyr and Stone online store and digital product delivery system
• KajabicoreTechnology or IntegrationCourse delivery and email marketing platform used for delivering the Fix Your Floor Plan First™ course and other educational programs
• StripecoreTechnology or IntegrationPayment processing gateway handling secure credit card transactions for all product purchases. Customers can also pay via PayPal.
• PayPalcoreTechnology or IntegrationAlternative payment gateway option for customers preferring PayPal over credit card for product purchases
• InstagrammajorGTM or Marketing PartnerPrimary social media marketing platform used for visual content, competitions, giveaways, and community engagement. Co-promotions with accounts like @weponder for lighting giveaways.
• PinterestmajorGTM or Marketing PartnerVisual discovery and bookmarking platform for design inspiration content. Used for driving organic traffic and product discovery.
• TikTokminorGTM or Marketing PartnerShort-form video platform for reaching younger demographics with design tips and project showcases
• FacebookmajorGTM or Marketing PartnerSocial media platform for community building, paid advertising, and competition/giveaway promotions
• LinkedInminorGTM or Marketing PartnerProfessional networking platform for B2B content and industry professional connections
• Home BeautifulmajorGTM or Marketing PartnerPremium Australian home design magazine featuring Zephyr and Stone projects, design advice, and trend forecasts in multiple issues
• The Interiors AddictmajorGTM or Marketing PartnerProminent Australian interior design blog featuring multiple Zephyr and Stone articles on Hamptons kitchens, moulding trends, and designer profiles
• HouzzmajorGTM or Marketing PartnerInternational home design platform featuring Zephyr and Stone project in Room of the Week showcase
• Inside Out MagazinemajorGTM or Marketing PartnerAustralian interior design magazine featuring Zephyr and Stone in 2023 design trends coverage
• BunningsmajorGTM or Marketing PartnerNational Australian hardware retailer featuring Zephyr and Stone content in Bunnings Magazine February 2024 issue
• Beacon LightingminorGTM or Marketing PartnerAustralian lighting specialist featuring Ania Mikina's expert bedroom lighting planning advice on their blog
• TilecloudminorGTM or Marketing PartnerTile retailer featuring Zephyr and Stone expert tips on boosting home kerb appeal in their blog
• Style CuratorminorGTM or Marketing PartnerAustralian design blog featuring Zephyr and Stone as Kitchen Queens in editorial coverage
• Style SourcebookminorGTM or Marketing PartnerDesign resource platform featuring Zephyr and Stone as a Design Duo in their editorial coverage
• The Local ProjectminorGTM or Marketing PartnerArchitecture and design publication featuring Zephyr and Stone in Hettich Australia showroom feature
• Build Her CollectiveminorGTM or Marketing PartnerWomen in building industry community featuring Zephyr and Stone at Talkfest event

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Three Birds Renovations: Australian home renovation brand founded by sisters offering a home design course, styled house reveals, and digital/physical products. Directly comparable in the niche of female-founded Australian home design education and e-commerce.
• Modsy: Online interior design service that pairs homeowners with designers and delivers 3D-rendered room designs. Comparable in converting interior design expertise into scalable digital design deliverables for homeowners.
• Havenly: US-based online interior design service combining designer consultations with digital design packages and a shop. Comparable business model of monetizing interior design expertise through a mix of consulting and digital products.
• Decorilla: Online interior design platform offering virtual consultations with designers and room design packages. Direct overlap in the hybrid consulting-plus-digital-product model targeting renovators and decorators.
• Style Curator: Australian interior design blog and shop featuring designer directories and curated home products. Comparable as an Australian design influencer brand with both editorial and commerce components.
• The Interiors Addict: Prominent Australian interior design blog and content platform. Comparable as an Australian design media brand covering home interiors, with editorial reach that overlaps with Zephyr and Stone's content strategy.

Emerging players

• RoomSketcher: Floor plan and home design software platform offering 2D/3D drawing tools for homeowners and professionals. Comparable in the home design planning and floor plan tool category, though delivered as software rather than design templates.
• Planner 5D: 2D/3D home design platform used by homeowners to create floor plans and interior layouts. Comparable at the intersection of consumer floor plan design and digital home planning tools.

Broad incumbents

• Houzz: Global home renovation and design platform with a marketplace, designer directory, and content. Comparable as a broader incumbent in the home design media and services category, with overlapping audience and editorial features.

Others

• Home Beautiful: Major Australian home design magazine and media brand that has featured Zephyr and Stone projects. Comparable as an industry media partner and audience channel rather than a direct commercial competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/zephyr_and_stone
• TikToktiktok.com/@zephyr_and_stone
• Facebookfacebook.com/zephyrandstone

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zephyr and Stone