Consumer Attorneys Association of Los Angeles

What Consumer Attorneys Association of Los Angeles does

Consumer Attorneys Association of Los Angeles (CAALA) is a 501(c)(6) mutual benefit trade association founded in 1950 and headquartered in downtown Los Angeles, serving over 4,000 plaintiff trial attorneys, legal staff, law students, and affiliate vendor members across Los Angeles County and Southern California. The organization functions as a membership-based professional bar association rather than a software product company, with a core technology footprint consisting of a web-based member portal, a Document Bank resource repository, confidential email list serves (CAALA-WORKPRODUCT, CAALA-LIFE, CAALA-NEWLAWYER, CAALA-WOMEN, CAALA-LegalStaff) for peer collaboration, and the third-party SeminarWeb platform that delivers MCLE webinars and on-demand continuing legal education. CAALA generates revenue through recurring attorney membership dues (not publicly priced), affiliate/vendor memberships priced at $400 annually with a $250 Enhanced Directory Listing add-on, event sponsorships and exhibits (notably the annual CAALA Vegas Conference with 3,500+ attendees and the Installation & Awards Gala with ~1,000 attendees), MCLE program fees, and advertising in the CAALA Advocate Magazine — the largest magazine in the US for plaintiffs' trial attorneys, published since 1963. The lean 17-employee staff supports a scaled 4,000+ member base across education, advocacy, networking, and signature programs including the Plaintiff Trial Academy (PTA I and PTA II), Mentor Program, Wellness platform, and Women in Law Committee, all coordinated with the statewide Consumer Attorneys of California (CAOC) and the national American Association for Justice (AAJ) on legislative advocacy.

Name

Consumer Attorneys Association of Los Angeles

Legal name

Consumer Attorneys Association of Los Angeles

Website

https://caala.org

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

CAALA is a 501(c)(6) plaintiff trial attorney trade association serving 4,000+ members in Los Angeles through MCLE education, networking events, confidential list serves, advocacy, and the CAALA Advocate Magazine.

Ownership category

akta.pro rank

Product category

Legal Professional Association Services

NAICS

Offices of Lawyers (541110), Convention and Trade Show Organizers (561920), All Other Legal Services (541199)

SIC

Services-Membership Organizations (8600), Services-Legal Services (8111)

akta.pro primary industry

Legal Aid & Client Advocacy Services (BPAGAEAM)

Keywords

• Plaintiff trial lawyers
• Legal professional association
• Continuing legal education
• Trial lawyer networking
• Plaintiff bar advocacy

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Attorney Membership Dues: Annual membership dues for attorney members providing access to educational programs, list serves, document bank, networking events, and advocacy services
2. Affiliate/Vendor Membership: Annual affiliate vendor membership at $400 per year, with optional Enhanced Directory Listing at $250 annually. Provides access to member events, list serves, and promotional opportunities
3. Event Sponsorships and Exhibits: Revenue from sponsoring and exhibiting at CAALA events including webinars, seminars, member mixers, and the annual Vegas conference
4. MCLE Program Fees: Some MCLE programs charge nominal fees for non-members or non-member attorneys, with free access for CAALA members

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

CAALA is a 501(c)(6) mutual benefit trade association serving plaintiff trial attorneys in the Los Angeles area. The organization provides membership services including continuing legal education (MCLE) programming, professional advocacy, peer networking forums, and publishes the CAALA Advocate Magazine. It represents approximately 4,000+ members across the Southern California plaintiff bar.

Product overview

CAALA is a 501(c)(6) trade association for plaintiffs' trial attorneys in Los Angeles, offering a membership-based platform rather than a unified SaaS product. The organization's offerings include the CAALA Advocate Magazine (the largest plaintiffs' attorney magazine in the US, published since 1963), the SeminarWeb Legal Education Center (providing MCLE programs via webinars and on-demand courses), CAALA List Serve (confidential attorney communication platform), Document Bank (member resource repository), the annual CAALA Vegas Conference (nation's largest regional plaintiff attorney meeting), Plaintiff Trial Academy training programs, Women in Law initiatives, Attorney and Affiliate Directories, Mentor Program, and various networking events including the Installation & Awards Gala. The organization serves over 4,000 members through education, advocacy, and community-building.

Differentiator

Problem solved

Functional benefit

Products and services

• CAALA Membership

Quantifiable outcome

• 4,000+ members served
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered minor and core.

• ACTS LawminorOthersLaw firm sponsor displayed in sponsor carousel on CAALA website homepage. Partner provides support for association events and programs.
• Expert MRIminorOthersMedical imaging services provider displayed as affiliate sponsor. Provider offers diagnostic imaging services on lien for plaintiff attorneys.
• Signature ResolutionminorOthersAlternative dispute resolution services provider displayed as affiliate sponsor offering mediation and arbitration services.
• Baldwin SettlementsminorOthersSettlement consulting services provider displayed as affiliate sponsor.
• ADR ServicesminorOthersAlternative dispute resolution provider offering mediation and arbitration services to CAALA members. Mayra Fornos serves as CAALA Governor Emeritus.
• USA ExpressminorOthersProcess server and messenger services provider displayed as affiliate sponsor.
• JAMSminorOthersNation's premier mediation and arbitration services provider displayed as affiliate sponsor.
• Verdict VideosminorOthersTrial presentation and multimedia services provider creating day-in-the-life videos and settlement documentaries for plaintiff attorneys.
• Judicate WestminorOthersAlternative dispute resolution services provider displayed as affiliate sponsor.
• KAAS Settlement ConsultingminorOthersSettlement consulting services provider (Traci Kaas) displayed as affiliate sponsor.
• Nguyen LawyersminorOthersLaw firm with attorney logo displayed in sponsor section. Belinda Theam serves as Education Committee Chair.
• Consumer Attorneys of California (CAOC)coreStrategic or Co-development PartnerStatewide organization coordinating legislative and political affairs. CAALA works closely with CAOC on advocacy efforts and shares resources for protecting consumer rights and opposing tort reform.
• American Association for Justice (AAJ)coreStrategic or Co-development PartnerNational organization representing plaintiff attorneys. CAALA coordinates with AAJ on legislative advocacy and national standards for the trial bar.
• SeminarWebcoreTechnology or IntegrationThird-party MCLE education platform provider integrated with CAALA website for delivering online webinars, on-demand programs, and course materials to members.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Texas Trial Lawyers Association (TTLA): Statewide Texas plaintiff-trial-lawyer association. Comparable in member profile, advocacy mission (tort-reform defense), and event-driven engagement model to CAALA, though operating at state scale rather than regional.
• American Association for Justice (AAJ): National plaintiff-trial-lawyer association that CAALA coordinates with on legislative advocacy and trial-bar standards. AAJ is the national-level equivalent and a confirmed strategic partner of CAALA.
• New York State Trial Lawyers Association (NYSTLA): New York statewide plaintiff-trial-lawyer association. Directly comparable in advocacy focus, MCLE education programs, list-serve-style member collaboration, and large annual convention model.
• Illinois Trial Lawyers Association (ITLA): Statewide Illinois plaintiff-bar association with comparable member profile, trial-lawyer CLE programming, legislative advocacy focus, and annual convention model to CAALA.
• Consumer Attorneys of San Diego: Regional plaintiff-attorney bar association serving San Diego County. Directly comparable to CAALA in mission, member profile (plaintiff trial lawyers), and structure as a regional California consumer-attorney bar.
• Consumer Attorneys of California (CAOC): Statewide plaintiff-attorney bar association that coordinates legislative advocacy across California. CAOC is the direct state-level parallel to CAALA and a confirmed strategic partner, making it the closest peer in mission and member profile.
• Mass Torts Made Perfect: National plaintiff-attorney conference and educational organization focused on mass-tort practice. Highly comparable event-driven, education-focused model serving the same plaintiff-attorney niche as CAALA Vegas.

Others

• National Board of Trial Advocacy (NBTA): National certification body for trial lawyers that complements the trial-skills training mission of CAALA's Plaintiff Trial Academy (PTA I/II). Not a direct competitor but adjacent to CAALA's professional-development value proposition.

Broad incumbents

• Los Angeles County Bar Association (LACBA): The general-purpose Los Angeles County bar serving all attorneys regardless of practice area. Broader in scope than CAALA, but the closest local incumbent providing overlapping CLE, list serves, and member services; CAALA already links to LACBA's rule-of-law resources.

Regional players

• Southern Trial Lawyers Association: Regional plaintiff-trial-lawyer association operating in the Southeastern US. Comparable in mission and member profile but serves a different geographic territory, making it a regional parallel rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CAALA_org
• YouTubeyoutube.com/channel/UCA-NyxjtKKpZ9sf7NxNQzCA/featured
• Facebookfacebook.com/CAALAorg
• Instagraminstagram.com/CAALA_org/?hl=en
• LinkedInlinkedin.com/company/consumer-attorneys-association-of-los-angeles

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consumer Attorneys Association of Los Angeles