Cabo Taco Baja Grill

What Cabo Taco Baja Grill does

Cabo Taco Baja Grill is a single-unit, family-owned Mexican restaurant operating at 15294 Rosecrans Avenue in the La Mirada Theater Center, La Mirada, California. Founded and run by owners Brock and Laura Godwin, the restaurant serves a clearly defined geographic segment — families and individuals in the La Mirada area seeking casual Mexican dining — with a 7-employee staff working a six-day operating week (Tuesday–Sunday, 11am–8pm). The menu spans traditional Mexican categories (starters, soups/salads, burritos, street tacos, combination plates, house specialties, fajitas, kids meals, desserts) with entrée price points of $16–$29, plus a full bar program featuring regional Southern California craft beers on tap and a modest wine and cocktail list.

The business extends beyond dine-in via a pick-up-only catering service that offers tiered party packs ($185–$585), taco trays, and à la carte sides for events, and via a dog-friendly patio that differentiates the physical experience within Health-Department rules. Technology is commodity SMB: a standard restaurant POS for operations and a Squarespace website with an email newsletter signup (eepurl.com/wx0xH) as the principal direct-to-consumer marketing channel — no mobile app, no delivery integration, no e-commerce ordering beyond manual phone/email pickup coordination.

The revenue model is transaction-based across three streams: dine-in food and beverage sales (transaction fee), catering pick-up orders (priced as unit packs), and alcohol sales (transaction fee). Pricing is unit-based with pay-as-you-go billing and an 18% auto-gratuity on parties of five or more and unsigned tabs. The company is privately held with no disclosed funding, no parent entity, no subsidiaries, and no public revenue disclosure, and it competes on local brand recognition (including an OC Weekly "10 Great Fish Tacos in Orange County" feature) and family-operated personalization rather than scale or technology.

Name

Cabo Taco Baja Grill

Legal name

Cabo Taco Baja Grill

Website

https://cabotacobajagrill.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned Mexican restaurant in La Mirada, California, serving local diners with traditional Mexican cuisine, a full bar, patio dining, and pick-up catering. Operated by Brock and Laura Godwin at a single location in the La Mirada Theater Center.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industry

Family-Style Restaurants (THAFACAC)

Keywords

• Mexican restaurant
• Casual dining
• Catering pickup
• Taco shop
• Family-owned restaurant

Headquarters

HQ city

La Mirada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Dine-in Food and Beverage Sales: Traditional restaurant revenue from serving food and beverages to dine-in customers. Menu includes Mexican cuisine such as tacos, burritos, fajitas, combination plates, and specialty house items.
2. Catering Pick-up Services: Pre-packaged catering orders for pickup including party packs, taco trays, appetizer packs, and side items. Customers order in advance and pick up at the restaurant.
3. Alcohol Sales: Beer, wine, and mixed drink sales including on-tap craft beers, bottles, and specialty cocktails such as margaritas and sake-tequila shots.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Family-owned Mexican restaurant located in the La Mirada Theater Center that serves a full menu of Mexican cuisine including tacos, burritos, fajitas, combination plates, salads, and desserts for dine-in guests. The restaurant also offers catering pickup services for events and gatherings, supported by a full bar program featuring craft beer and margaritas.

Product overview

Cabo Taco Baja Grill is a family-owned and operated Mexican restaurant in La Mirada, California, offering a diverse menu of Mexican cuisine. The restaurant features multiple menu categories including Starters (appetizers), Soups and Salads, Burritos (convertible to bowls), Street Tacos, Combination Plates, House Specialties, and Fajitas. The food program emphasizes fresh ingredients with signature items like Oaxacan Molé Enchiladas (made with 27 ingredients), craft beers on tap from Southern California breweries, and a full beverage service. The company also provides catering services through Party Packs, Taco Trays, and à la carte menu items for events of any size. The restaurant is recognized locally, including being named among OC Weekly's 10 Great Fish Tacos in Orange County.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-in Mexican Restaurant Service

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rubio's Coastal Grill: California-born coastal Mexican chain best known for its fish tacos — directly comparable to Cabo Taco's signature fish-taco positioning and Orange County customer base.
• Chronic Tacos: California-founded Mexican fast-casual chain offering customizable tacos and burritos — overlaps with Cabo's street taco, burrito, and bowl offerings in the same regional market.
• Wahoo's Fish Taco: SoCal-based fish taco and Mexican concept with similar casual dine-in service and an emphasis on non-traditional Mexican menu items, comparable to Cabo's street taco and seafood focus.
• Freebirds World Burrito: Burrito-focused fast-casual chain with strong Texas/California presence — directly comparable to Cabo's burrito and bowl menu as a customizable Mexican alternative.

Broad incumbents

• Moe's Southwest Grill: National fast-casual chain focused on burritos, tacos, and bowls — comparable menu architecture (burrito-into-bowl, street-taco style items) and overlapping customer use cases.
• Baja Fresh: National fresh-Mex chain with California roots serving flame-grilled Mexican fare — competes for similar casual Mexican diners in the broader Southern California market.
• Del Taco: Major California-based Mexican fast-food chain serving tacos, burritos, and value meals — overlaps significantly with Cabo's QSR-adjacent menu categories and SoCal geography.
• El Pollo Loco: Large California-headquartered Mexican-leaning chain with broad dine-in and drive-thru presence — competes for the same SoCal casual Mexican diner as Cabo Taco.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cabo-taco-baja-grill

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cabo Taco Baja Grill