Café-Konditorei-Bäckerei Abderhalden

What Café-Konditorei-Bäckerei Abderhalden does

Café-Konditorei-Bäckerei Abderhalden (legally Bäckerei Abderhalden AG) is a fourth-generation family-owned Swiss bakery, confectionery, and café business headquartered in Wattwil in the Toggenburg region of canton St. Gallen. Founded in 1931 by Berta and Ulrich Abderhalden and currently owned and managed by Manuela and Gregor Menzi (since the 2014 ownership takeover), the company operates three physical locations: the headquarters café and shop at Poststrasse 22 in Wattwil, a café and shop in Ebnat-Kappel (originating from the merged Kafihus 12 AG), and Josua's bakery — a show-bakery concept at Wattwil train station launched in 2020. Its product range centres on traditional Toggenburg regional specialties, most notably the signature Schlorzifladen (a flat cake with cooked dried-pear purée and cream topping, created by Ulrich Abderhalden in 1933 and protected as a family recipe), alongside Birnenbrot, Mandelfisch, Toggenburger Biber, Dattello, Linzertorte, Hefestollen, handcrafted pralines and truffles, custom celebration and wedding cakes, and Toggenburg-milk ice cream.

The underlying technology combines traditional artisan craftsmanship — 24-hour dough resting, multi-decade recipe continuity, regional ingredient sourcing from a documented network of ~17 local Swiss suppliers — with modest digital infrastructure: a WooCommerce/WordPress e-commerce storefront (cafe-abderhalden.ch) supporting nationwide postal delivery and local pickup, a PATT production system installed in 2006, and the proprietary Genusskarte loyalty card combining cashless payment, points, and a 3% discount. The company runs a multi-channel distribution model: own retail, wholesale supply to Spar supermarkets in three towns and to the Chäserrugg mountain restaurant (both partnerships originating 2015), full-service catering for weddings, corporate events, and private celebrations including in the Zürich area, and the weekly Sunday Bäcker-Zmorgen brunch. Generational succession is in progress, with son Josua Menzi joining the management team in 2025 and a full handover planned for end-2029.

Name

Café-Konditorei-Bäckerei Abderhalden

Legal name

Bäckerei Abderhalden AG

Website

https://cafe-abderhalden.ch

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned Swiss bakery and confectionery (Bäckerei Abderhalden AG) operating three retail locations in the Toggenburg region, serving local residents and tourists with traditional Toggenburg specialties, custom cakes, catering, and nationwide online delivery; now in its fourth generation under the Menzi family.

Ownership category

akta.pro rank

Product category

Artisan Bakery & Confectionery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Confectionery Manufacturing from Purchased Chocolate (311352)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Dessert Cafes (Coffee + Desserts) (THAFADAH), Chocolate & Confectionery Shops (THAFAGAD), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

Keywords

• Artisan bakery
• Swiss confectionery
• Traditional Toggenburg specialties
• Custom celebration cakes
• Event catering services

Headquarters

HQ city

Wattwil

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Café and Bakery Sales: Physical café and bakery shop sales across three locations in Wattwil and Ebnat-Kappel. Includes dine-in café services and takeaway products.
2. Online E-commerce Shop: Direct-to-consumer online sales through WooCommerce platform. Nationwide delivery of specialty products including Schlorzifladen, Birnbrot, Pralines, and gift boxes.
3. Catering Services: Wedding catering (apéros, wedding cakes), corporate events, and private celebrations. Includes equipment rental, service staff, and custom cake design.
4. Wholesale/Distribution: Supply to Spar supermarkets in Wildhaus, Alt St. Johann, and Ebnat-Kappel. Supply to Chäserrugg mountain restaurant.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

The company is a traditional Toggenburg family bakery and confectionery that produces and sells fresh artisan baked goods, chocolates, ice cream, and custom cakes through three physical café/shop locations and a nationwide online shop. In addition to retail, it provides on-site catering for weddings, corporate events, and private celebrations, and supplies baked goods wholesale to Spar supermarkets and the Chäserrugg mountain restaurant. Signature products include the Schlorzifladen (a flat pear-and-cream cake created in 1933), Birnenbrot, Mandelfisch, Toggenburger Biber, Linzertorte, Hefestollen, and handcrafted pralines.

Product overview

Café-Konditorei-Bäckerei Abderhalden is a traditional Swiss bakery, café, and confectionery business operating primarily in the Toggenburg region of Switzerland. The company offers a unified portfolio combining physical retail (cafés and stores) with an online WooCommerce shop. Core offerings include traditional Toggenburg regional specialties such as Schlorzifladen (their signature birnen-rham flat cake created in 1935), Birnenbrot, Mandelfisch, and Toggenburger Biber; artisan pastries and breads including Linzertorte, Hefestollen, and Grand Cru Schoggi-Chueche; handcrafted chocolates and truffles (Praliné); custom celebration cakes (Wunschtorten) and wedding cakes; ice cream (Glace) made with local Toggenburg milk; and catering services for events. The company operates three physical locations and provides home delivery, pickup, and postal shipping. Additional services include a loyalty card system (Genusskarte), Sunday brunch (Bäcker-Zmorgen), gift boxes (Genusskiste), and gift vouchers. The product architecture consists of physical products (baked goods, confectionery, ice cream), service offerings (catering, brunch, café), and a digital commerce layer (online shop).

Differentiator

Problem solved

Functional benefit

Brands

• Josua's bakery: Die Showbäckerei mit WOW-Effekt! Ein Kaffee «to go», eine feine Pizza oder ein knackiger Salat zum Zmittag. Eine Showbäckerei an der Bahnhofstrasse 18 in Wattwil.

Products and services

• Schlorzifladen Traditional Toggenburg flat cake with cooked pureed dried pears and cream topping; the signature house specialty and regional culinary landmark, available in-store and via the online shop.
• Toggenburger Birnbrot (Birnenbrot) Traditional Toggenburg specialty bread containing sultanines, figs, plums, oranges, apricots, hazelnuts, and walnuts; sold in small (320g), medium (450g), and large (900g) sizes.
• Mandelfisch Typical Toggenburg specialty made from light shortcrust pastry with fine almond filling, produced in the same molds for nearly 90 years.
• Toggenburger Biber Traditional Toggenburg specialty with a spicy honey dough filled with high-quality ground almonds (50% almonds, 50% sugar), handmade from premium raw materials.
• Dattello (Dattelnussbrot) Date-nut bread with a unique filling of dates, hazelnuts, walnuts, sultanines, lemon juice, spices, and hazelnut liqueur; free of crystalline sugar and preservatives, and sold as a registered trademark product.
• Linzertorte Classic Linzertorte made with white flour, regional raw milk, eggs, hazelnuts, almonds, and finest raspberry jam filling; sold in large (400g) format.
• Hefestollen Yeast pastry (430g) with house-made nut filling (nuts roasted and processed in-house) and a sugar glaze, sold as a seasonal specialty.
• Praliné Truffes Handmade chocolate truffles and pralines in assorted varieties including Champagne truffles; available in 9pc, 16pc, and 18pc boxes for gifting.
• Meterbrote (Meter Breads) One-meter long breads filled to customer specifications with various bread doughs and fillings such as salami, cheese, salmon, ham, and vegetables.
• Wunschtorten (Custom Celebration Cakes) Custom-made celebration cakes for weddings, birthdays, corporate events, or thank-you gifts, decorated according to customer specifications with seasonal regional ingredients.
• Wedding Cakes Multi-story wedding cakes crafted by skilled confectioners with options for personalized designs, sugar artistry, and themed decorations; priced from CHF 28.00 per serving.
• Glace (Handcrafted Ice Cream) Handcrafted ice cream made exclusively with Toggenburg milk, available in various flavors including Chäserrugg, Romanoff, Engadiner Nusscoupe, and Baileys.
• Fladen (Regional Flat Cakes) Traditional regional flat cakes with various toppings including cheese-onion, Schlorzi, plums, rhubarb, apples, apricots, vegetables, and four-fruit.
• Grand Cru Schoggi-Chueche (Chocolate Cake) Classic chocolate cake made with dark chocolate, eggs, butter, sugar, coffee, and vanilla, reminiscent of a grandmother's recipe.
• Schoggibananen Banana on shortcrust pastry filled with premium praline mass and raspberry jam, coated with finest chocolate; sold in 4-piece packs.
• Genusskiste (Toggenburg Gift Box) Curated gift box containing the bakery's most popular specialties including Dattello, Birnbrot, Mandelfisch, Schoggi-Chueche, Schlorzifladen, and Sennechübeli; available in small (CHF 43) and large (CHF 79) sizes.
• Catering Services Full-service catering for weddings, corporate events, birthdays, and private celebrations including appetizers, buffet setup, dessert tables, on-site service, and equipment rental; coverage includes the Toggenburg and Zürich area.
• Bäcker-Zmorgen (Sunday Brunch) Weekly Sunday breakfast buffet featuring crispy breads, croissants, sweet and savory pastries, homemade jams, cheese selection, nuts, yogurt, fruits, and beverages; priced at CHF 28.00 per adult.
• Genusskarte (Loyalty & Cashless Payment Card) Multi-function card serving as cashless payment, loyalty points system, and 3% discount on all purchases (excluding Bäcker-Zmorgen); loadable in CHF 10, 20, 30, 50, 100, or 200 denominations, with every 11th lunch free.
• Gutschein (Gift Vouchers) Gift vouchers for Bäcker-Zmorgen breakfast experiences and general store purchases, available in various denominations including the CHF 28.00 Bäcker-Zmorgen voucher (sent within 2 business days by post).

Quantifiable outcome

• Bäckerei Abderhalden AG has been operating successfully for over 90 years in Toggenburg
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Chäserrugg Mountain RestaurantcoreChannel Partner/ Reseller/ Distributor · 1 January 2015Mountain restaurant partnership for supply of bread and baked goods. Started in 2015 with delivery to the excursion and mountain restaurant Chäserrugg.
• Spar SupermarketscoreChannel Partner/ Reseller/ Distributor · 1 January 2015Wholesale supply partnership with Spar supermarkets. Started 2015 with Alt St. Johann and Wildhaus locations, expanded to Ebnat-Kappel in 2020. Also supplied hamburger buns to Stars&Stripes and Tres Amigos restaurants since 2018.
• Bergkäserei LiechticoreOthersCheese supplier providing Hochmoor-Bergkäse (mountain cheese) from Ricken at 800m altitude. This cheese is used for their Käsefladen (cheese cake) and other cheese-based products. The unique herbs and plants of the Ricken high moor give the cheese its distinctive aromatic flavor.
• Käserei StofelcoreOthersDairy supplier from Unterwasser providing fresh milk, natural yogurts, fruit yogurts, and quark. Delivers milk 3x weekly from farms in the region. Cows are fed hay and fresh grass (not silage), which is evident in the quality of the milk foam in their coffee and in their house-made ice cream.
• Caviezel Giovanettoni AGcoreOthersFruit and vegetable supplier from Arbon. Delivers seasonal produce 3x weekly during nighttime hours. They source apricots exclusively from farms in eastern Switzerland.
• Metzgerei NäfcoreOthersButcher supplier from Mosnang providing premium Swiss meat for lunch menus, sandwiches, and catering. Delivers 2x weekly. Animals are sourced exclusively from the Mosnang area with humane treatment and short transport distances.
• König's ChäsicoreOthersRegional cheese and butter supplier from Nesslau. Provides cheese and butter for their sandwich creations, butter for croissants and bread rolls, as well as 'Toggenburger Lust' cheese and Sbrinz for crackers and flammkuchen.
• Guntensperger KäseminorOthersCheese supplier from Lütisburg providing the 'Roter Teufel' (Red Devil) cheese - a cheese with a rich, spicy aroma used in their kitchen and catering preparations.
• Pius Brägger (Müselbach)coreOthersApple supplier from Müselbach providing Boskop apples for apple desserts and strudel. Delivers until spring with simple yet unmatched flavor for apple cakes and apple strudel with vanilla sauce.
• Hoflädeli (Oberwangen)coreOthersEgg supplier ensuring premium quality with good conditions for hens. Chickens have outdoor access allowing natural behaviors and movement needs. Eggs are always fresh and processed under impeccable hygienic conditions.
• Goba (Gontenbad)minorOthersBeverage supplier providing mineral water and soft drinks from the Gonten high moor. Weekly delivery of mineral water and soft drinks for their cafés, shops, and catering operations.
• Appenzeller BierminorOthersBeer supplier from Appenzell providing specialty beers. Fresh beer from Alpine spring water source. Featured on the beverage menu in their café with a wide selection.
• HolderhofminorOthersBio ice tea supplier from Niederwil providing their own organic Alpine herb ice tea. Refreshing beverage made with natural extracts and fruit juices - a popular and refreshing alternative in their shop.
• Grüninger MühlencoreOthersFlour supplier from Flums delivering fresh, high-quality Swiss flour weekly under IP cultivation standards. Ensures excellent bread quality with short transport distances.
• Andrea Rüegg (Wattwil)minorOthersBeekeeper from Wattwil providing fine, creamy honey for their breakfast offerings. Very popular with guests and excellent on fresh bread rolls.
• Fine Butter GmbH (Bazenheid)coreOthersButter supplier from Bazenheid SG producing butter plates needed in large quantities in their bakery. This regional butter provides excellent butter flavor unmatched by industrial butter - the reason their croissants have incomparable butter aroma.
• Ricklis KaffeeröstereicoreOthersCoffee bean supplier from Uznach. Ricklis has been refining coffee for over 60 years. Having this coffee roastery nearby enables them to offer excellent coffee that café guests rave about.
• SiroccominorOthersTea supplier from Schmerikon providing natural, unprocessed tea and herbal specialties with natural aroma enhancements. Tea bags are biodegradable and hand-filled and made. Offering over 15 different tea varieties in their café.
• Pawi (Winterthur)minorOthersPackaging material supplier from Winterthur specializing in packaging for bakeries, confectioneries, and chocolate shops. Understands the high hygiene requirements, special storage regulations, and legal material requirements for the food sector.
• Lindner (Wattwil)minorOthersWood wool supplier from Wattwil for packaging their online orders and gift packages. The wood wool is food-safe and approved by the food authority.
• Haab Getränke (Wattwil)minorOthersSecond beverage supplier from Wattwil with the shortest transport route. Weekly delivery of mineral and soft drinks from small 33cl bottles to large 20-liter tanks.
• Felchlin (Ibach)coreOthersChocolate supplier from Ibach-Schwyz. Products like pralines and chocolate rabbits are hand-crafted using only first-class couverture. Quality, transparency, and sustainability are primary values for Felchlin.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• JOWA (formerly Jäckli Bäckerei): Major Swiss bakery group with retail and wholesale operations across multiple cantons. Comparable to Abderhalden as a Swiss bakery operator serving regional retail and foodservice/wholesale channels, though JOWA operates at industrial scale with broader geographic coverage including the St. Gallen region.
• Läderach (Chocolatier Läderach): Premium Swiss chocolate and confectionery manufacturer/retailer with global store footprint. Comparable to Abderhalden in its handcrafted pralines/truffles use of high-quality Swiss chocolate (Felchlin), gift-box retail strategy, and emphasis on Swiss-origin premium positioning, but operating at much greater scale and with broader product scope.
• Confiserie Sprüngli: Iconic Swiss confectionery, café, and patisserie chain founded 1836, with flagship stores on Bahnhofstrasse Zürich and a national footprint. Comparable to Abderhalden in its combination of traditional patisserie craftsmanship, café service, premium pricing, and Swiss heritage positioning, though at vastly larger scale and broader geographic reach.

Others

• Felchlin (Max Felchlin AG): Swiss premium couverture chocolate supplier based in Ibach-Schwyz and an existing supplier to Abderhalden for pralines. Relevant as an upstream ingredient supplier that defines the quality of Abderhalden's confectionery line, rather than as a direct retail competitor.
• Toggenburg Tourismus: Regional tourism organization promoting Toggenburg and the Chäserrugg area. Comparable as a non-commercial ecosystem partner that drives Abderhalden's tourist customer segment and Chäserrugg wholesale relationship, rather than as a product competitor.

Regional players

• Bäckerei Brühwiler: Regional Swiss bakery and confectionery operating in eastern Switzerland/Thurgau. Comparable to Abderhalden as a multi-generation family bakery with custom cakes, daily bread, and café service, though primarily serving a different canton (Thurgau) rather than Toggenburg.

Direct peers

• Bäckerei Hug: Long-established Swiss family bakery and confectionery with retail cafés in eastern Switzerland including the St. Gallen region. Closely comparable to Abderhalden in family ownership heritage, daily retail bakery + café model, custom celebration cakes, and regional specialty positioning.
• Confiserie Tea Room Hüppi: Swiss confectionery and tea-room business offering traditional patisserie, pralines, and celebration cakes. Comparable to Abderhalden in combining patisserie craftsmanship with café service and giftable specialty products.
• Bäckerei Konditorei Bachmann: Swiss multi-location bakery, confectionery and café chain with regional roots in the German-speaking part of Switzerland. Directly comparable to Abderhalden in offering daily fresh breads, confectionery, café service, custom cakes, and regional specialties across multiple retail storefronts.
• Confiserie Beschle: Swiss confectionery and patisserie producing handcrafted pralines, chocolates, and celebration cakes. Comparable to Abderhalden's praliné/truffe and custom cake offering, with similar premium positioning and use of high-quality Swiss chocolate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cafeabderhalden
• LinkedInlinkedin.com/company/caf%C3%A9-konditorei-b%C3%A4ckerei-abderhalden

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Café-Konditorei-Bäckerei Abderhalden