Goba

What Goba does

Goba AG, Mineralquelle & Manufaktur is a Swiss privately held joint-stock company (Aktiengesellschaft) that operates a natural mineral water source in Gontenbad, Appenzell Innerrhoden, and manufactures specialty beverages and food products. Founded in 1888 and headquartered across three integrated locations — Gontenbad (spring source/headquarters), Bühler (manufacturing and logistics), and Appenzell (the Flauderei retail showroom) — the company produces a portfolio of over 100 SKUs spanning Appenzell mineral water, the signature Flauder carbonated beverage line (with variants including +C, +B, Original, Yolo, and Gold), alcohol-free aperitifs (Manzoni, Amicero, Chico), the Säntis Tonic/Gin co-developed range, numbered liqueurs (No. 1 through No. 77), the oak-aged Alpstein Bitter, syrups, teas, jams (Konfi), spice salts, and the 'Gerettet!' upcycling product line. Sub-brands include Flauder, Flauder Club (loyalty program), Gerettet!, Pri Mate, Seppli (mobile bar), and Flauderei.

The company sells primarily through direct-to-consumer channels: its own e-commerce platform (goba-welt.ch) with delivery via Planzer Transport AG, three physical retail locations, a maintained Händlerliste (wholesale retailer network across Switzerland), and B2B corporate sales (Firmengeschenke, Teamausflüge, Seppli rental). Pricing is unit-based in Swiss Francs across all product tiers, with bulk discounts available at 20+ units and free shipping from CHF 80 on the customizable 32-bottle Fläschlibox. Revenue streams include beverage sales, specialty food products, corporate gifts and experiences, and branded merchandise/accessories. Goba serves Swiss individual consumers seeking premium regional, handcrafted products with Appenzell heritage, alongside corporate clients for gifting and team events. The company holds no disclosed external funding, operates as a self-funded AG, and has no disclosed parent company or institutional investor.

Name

Goba

Legal name

Goba AG

Website

https://goba-welt.ch

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

101–250 employees

Short description

Goba AG is a Swiss mineral water source and specialty beverage manufacturer (since 1888) producing mineral water, the iconic Flauder line, aperitifs, liqueurs, syrups, and upcycled food products. The company serves Swiss consumers via e-commerce, three retail locations, and B2B corporate gifting.

Ownership category

akta.pro rank

Product category

Mineral water and specialty beverages

NAICS

Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080), Food And Kindred Products (2000)

akta.pro primary industry

Soft Drink & Carbonated Beverage Syrups (AFAFAGAA)

akta.pro secondary industries

Specialty & Gourmet Foods Distribution (CRAOABAF), Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF), Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC)

Keywords

• Mineral water
• Specialty beverages
• Artisanal aperitifs
• Handcrafted syrups
• Regional food production

Headquarters

HQ city

Gonten

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beverage Sales: Goba generates revenue through the sale of bottled beverages including mineral water, soft drinks (Flauder), syrups, aperitifs, liqueurs, and specialty drinks. Products are sold in various sizes and formats, including individual bottles, gift packages (Geschenktrocken), and the customizable Fläschlibox (32-bottle box).
2. Specialty Food Products: Sale of handcrafted food products including Konfi (jam/preserve), Tschatni (chutney), Gewürzsalz (seasoning salts), and upcycled products under the 'Gerettet!' line.
3. Corporate Gifts & Experiences: B2B revenue from firm gifts (Firmengeschenke), team excursion experiences (Teamausflug), and the mobile bar rental service (Seppli).
4. Merchandise & Accessories: Sale of branded merchandise including glasses, carafes, trays, bags, aprons, blankets, recipe books, and gift vouchers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Goba AG produces and sells Appenzell mineral water, the signature Flauder carbonated beverage line, syrups, aperitifs, liqueurs, bitters, gin, teas, spice salts, chutneys, and upcycled food products sourced from its own spring in Gontenbad and manufactured at its Manufaktur in Bühler. Products are sold via the company's own e-commerce shop (goba-welt.ch), three retail locations in the Appenzell region, a Swiss wholesaler network, and a dedicated B2B channel for corporate gifts, team experiences, and mobile bar (Seppli) rental.

Product overview

Goba AG is a Swiss mineral water source and manufacturer (Mineralquelle & Manufaktur) headquartered in Gontenbad, Appenzell, with additional facilities in Bühler and Appenzell. The company operates as both a beverage producer and specialty food manufacturer. Its core product lines include: (1) Appenzell Mineral Water (Laut, Leise, Still varieties), (2) the signature Flauder carbonated beverage line with variants like Flauder +C, Flauder +B, Flauder Original, Flauder Yolo, and related products like Flauder Praliné and Flauder Konfi, (3) an extensive aperitif portfolio including Manzoni, Amicero, Chico, and the Säntis Tonic line, (4) liqueurs and bitters such as Alpstein Bitter and numbered liqueur series (No. 1 through No. 77), (5) syrups including Wonder Sirup and Aescher iistee, (6) savory products like chutneys and spice salts under the 'Salziges' line, (7) the 'Gerettet!' (Rescued!) upcycling edition transforming imperfect produce into products like pumpkin ketchup and carrot jam, and (8) the 'Geschenktrocken' gift box concept combining curated products. The company also offers services including mobile bar rental (Seppli) and factory tours at all locations. Products are sold through the online shop, retail partners, and physical stores in Gontenbad, Bühler, and the Flauderei in Appenzell.

Differentiator

Problem solved

Functional benefit

Brands

• Flauder: Goba's signature carbonated beverage line — a low-calorie sparkling drink with regional herb extracts and Appenzell mineral water. Includes variants like Flauder Original, Flauder +B (vitamin B6 & biotin), Flauder +C (vitamin C), Flauder Holder, Flauder iisfee, and Flauder Yolo.
• Gerettet! Upcycling Edition
• Flauder Club
• Goba Fonds
• Seppli
• Flauderei
• Pri Mate

Products and services

• Appenzell Mineral Water Natural mineral water bottled at the source in Gontenbad, with Laut (sparkling), Leise (lightly carbonated), and Still varieties. Targeted at Swiss consumers seeking regional, low-sodium everyday hydration.
• Flauder Carbonated Beverage Line Goba's signature carbonated beverage line based on Appenzell mineral water with regional herbal extracts, including Flauder Original, Flauder +C (vitamin C, aronia and cactus fig), Flauder +B (vitamin B6 and biotin), Flauder Holder, Flauder iisfee, and Flauder Yolo. Marketed as a low-calorie regional soft drink.
• Flauder +C Low-calorie super-fruit carbonated beverage with Aronia berry and cactus fig, fortified with Vitamin C (19 kcal/100 ml). Marketed as a functional 'Blöterliwasser'.
• Säntis Tonic Alcohol-free bio syrup for mixing with tonic water, co-developed with 'Säntis – das Hotel' on Schwägalp using chinchona bark, Alpine hops, and gentian root. Sold as a flagship regional apéro ingredient.
• Säntis Gin Alpine dry gin at 40% ABV, co-developed with Säntis-Schwebebahn and BIBERGIN GmbH using a secret recipe with biologically cultivated Alpine Edelweiss, chamomile, and two varieties of mint.
• Manzoni Aperitif Alcohol-free aperitif 'Beerenglut' with bitter notes of currants and pomegranate, positioned as a berry-forward regional apéritif.
• Amicero Aperitif Alcohol-free ginger-orange aperitif produced by a small Ligurian manufacturer and bottled and distributed by Goba. Mediterranean-style apéritif profile.
• Chico Aperitif Alcohol-free aperitif featuring chicory root with bitter-sweet notes and a hint of ginger, exclusively produced by Biolenz Naturweine in Thurgau and bottled by Goba.
• PRI MATE

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• PRI MATE Founders (Biel and St. Gallen roots)coreChannel Partner/ Reseller/ Distributor · 1 January 2023Distribution partnership for PRI MATE (bio mate beverage). Started from crowdfunding in 2023, now distributed through Goba in German-speaking Switzerland. Gault-Millau named it best mate in Switzerland 2024. 5 cents per sold product goes to biodiversity projects.
• Säntis-Schwebebahn / Säntis das HotelcoreStrategic or Co-development PartnerCo-development of Säntis Tonic, a non-alcoholic syrup created in the kitchen of 'Säntis - das Hotel' on Schwägalp at the foot of the Säntis mountain. The product is produced by Goba and represents a flagship regional partnership featuring local botanicals including chinchona bark, Alpine hops, and gentian root.
• BIBERGIN GmbHcoreStrategic or Co-development PartnerCo-development of Säntis Gin using a secret recipe developed jointly with Säntis-Schwebebahn and BIBERGIN GmbH. Features biologically cultivated Alpine Edelweiss, chamomile, and two types of mint. 40% ABV.
• PfefferbeereminorStrategic or Co-development PartnerRecipe collaboration for Aescher iistee (iced tea syrup) featuring Alpine herbs and green tea. Named after the Aescher, a well-known location in Appenzell where the recipe originated.
• Biolenz Naturweine (Thurgau)coreOEM/ Whitelabel/ Licensing PartnerExclusive production of Chico (alcohol-free aperitif with chicory root and ginger) by Biolenz Naturweine in Thurgau. Represents collaboration between two eastern Swiss cantons.
• SCHULER 1694 AGminorStrategic or Co-development PartnerCollaboration for fellini Füfvor Rosé Tonic - a sparkling apéro beverage combining rosé wine, Swiss tonic, Appenzell Mineral, and eight Appenzell Alpine herbs. 3.3% ABV.
• Small Manufaktur in Liguria, ItalyminorOEM/ Whitelabel/ Licensing PartnerProduction of Amicero (alcohol-free ginger-orange aperitif) by a partner manufaktuer in Liguria, Italy. Goba handles bottling and distribution.
• Tina WeiratherminorGTM or Marketing PartnerBrand partnership with alpine athlete Tina Weirather. 'Eine starke Partnerschaft' (A strong partnership) featuring marketing collaboration.
• Annina ArterminorGTM or Marketing PartnerDesign collaboration for the Flauderei Dose (decorative tin). Design inspired by the wallpaper in the Flauderei shop in Appenzell.
• Jakob-Schläpfer AG (St. Gallen)minorGTM or Marketing PartnerFabric design collaboration for the Flauderei Schürze (apron) collection. Provides premium textile designs for kitchen aprons combining cotton and linen.
• aetheréeminorGTM or Marketing PartnerDesign collaboration for the Flauderei Schürze (apron) with Jakob-Schläpfer fabric and Flauderei branding.
• Myrocket (Stein AR)minorGTM or Marketing PartnerDesign collaboration for the Flauderei Decke (blanket). Produced in Austria from cotton in David Fussenegger quality. Features the Flauderei design motif.
• Viva con AguaminorStrategic or Co-development PartnerSocial enterprise partnership for Viva con Agua Appenzell Mineral (still and sparkling varieties). Proceeds support water access projects. Goba collects donations ('Goba sammelt eifrig mit').
• Arbeitsintegration WinterthurminorStrategic or Co-development PartnerSocial partnership for upcycling project transforming surplus printed glass bottles into vases through grinding and processing. Supports workplace integration.
• Bäckerei-Confiserie Böhli, AppenzellminorOEM/ Whitelabel/ Licensing PartnerExclusive handcrafted production of Flauder Pralinés by Böhli for Goba. 12 truffles per box featuring Flauder aroma in dark chocolate.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ramseier Suisse AG: Switzerland's largest fruit-juice and cider producer with mineral water and soft drinks in its portfolio. Directly comparable to Goba as a Swiss multi-beverage manufacturer selling across retail, foodservice and DTC with regional Swiss sourcing positioning.
• Passugger Mineralquellen AG: Swiss regional mineral water brand sourced from springs in Graubünden. Closely comparable to Appenzell Mineral as a single-region Swiss mineral water with strong regional identity and premium positioning.
• Rivella AG: Swiss heritage soft-drink producer headquartered in Rothrist, best known for its milk-whey-based carbonated drinks. Closely comparable to Goba as a Swiss regional category-defining beverage brand with owned production, deep retail penetration, and a fan-loyal user base similar to Flauder's.
• Studer & Co. AG: Swiss regional distillery/liqueur producer (Diwisa range) with bitters, liqueurs and spirits marketed on regional Swiss provenance. Directly comparable to Goba's Alpstein Bitter and numbered liqueur range as a Swiss heritage spirits maker competing for similar on-trade and retail channels.
• Thomas Henry GmbH: Berlin-based premium mixer and tonic brand widely distributed across Switzerland. Closely comparable to Goba's Sändis Tonic and Flauder mixer concepts as a design-forward mixer specialist targeting premium bars and retail.

Broad incumbents

• Fever-Tree Drinks plc: Global leader in premium mixers and tonics, listed on the London Stock Exchange. Comparable to Sändis Tonic/Aescher iistee positioning as a premium mixer brand but operating at global scale across multiple categories.
• Henniez SA: Swiss mineral water brand owned by Nestlé Waters. Comparable to Appenzell Mineral as a Swiss mineral water, but operating at national/international scale under a multinational parent with broader marketing and distribution reach.
• Valser Mineralquellen AG: Swiss premium mineral water brand owned by Coca-Cola HBC. Comparable to Appenzell Mineral as an Alpine Swiss mineral water, but with multinational distribution and marketing backing.
• Sanpellegrino S.p.A. Nestlé-owned Italian mineral water with a broad portfolio of aromatized waters and aperitivo products. Comparable to Goba across Appenzell Mineral (mineral water), Flauder (flavored/aromatized beverage), and the alcohol-free aperitif range.

Regional players

• Lurisia S.p.A. Italian premium mineral water from Piedmont bottled at source with an artisanal brand narrative and specialty beverage extensions. Comparable to Appenzell Mineral as a source-owned, heritage-positioned premium regional mineral water, though operating in Italy rather than Switzerland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gobawelt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goba