Cafés Ben Yedder

What Cafés Ben Yedder does

Cafés Ben Yedder is a family-owned Tunisian coffee roasting company founded in 1888, formally incorporated in 1934, and currently the second-largest coffee company in Tunisia by market share. The company operates from its headquarters at 7, Avenue Dag Hammarskjöld in Tunis and employs 89 people. Its core activity is the slow-roasting of Arabica and Robusta beans sourced from multiple origins, executed by master roasters using traditional techniques designed to bring out coffee aromas and flavors.

The product portfolio spans six categories: Turkish coffee (Café Turc Pur and Premium), a professional Barista line (Barista 1–4, Premium, Filtre Mélangé, Café en Grains), ground coffee (Grand Arabica, Dekawa, Moka), eleven single-origin 100% Arabica coffees from countries including Bolivia, Guatemala, Kenya, Peru, Ethiopia, Tanzania, Colombia, Honduras, Nicaragua, and Papua New Guinea, instant coffee (Café Soluble Délice), and bulk coffee (Cafés en Vrac). The company holds ISO 22000:2018 food safety certification from UKAS.

Cafés Ben Yedder monetizes through three channels: retail sales at its own Cafés du Jour boutiques for individual consumers, direct-to-consumer on-premises consumption at company cafeterias, and wholesale distribution to hospitality professionals (HoReCa) via the Barista series. The company runs 11+ retail boutiques across Tunis, Sousse, Djerba, Jendouba, and Bizerte under the "Cafés du Jour" sub-brand. Marketing is executed primarily through cultural event sponsorships (JCC, Festival International de Carthage, Manarat, El Teatro, Ramadan community events) and limited international trade show participation (Gulfood Dubai 2022).

Name

Cafés Ben Yedder

Legal name

Cafés BEN YEDDER

Website

https://cafesbenyedder.com.tn

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

51–100 employees

Short description

Cafés Ben Yedder is a family-owned Tunisian coffee roaster, founded in 1888 and the country's #2 coffee company. It sells roasted Turkish, professional, single-origin Arabica, instant, and bulk coffees through 11+ Cafés du Jour retail boutiques and wholesale channels to hospitality businesses across Tunisia.

Ownership category

akta.pro rank

Product category

Coffee Roasting and Distribution

NAICS

Beverage Manufacturing (3121), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

Keywords

• Roasted coffee beans
• Coffee distribution
• Turkish coffee
• Specialty Arabica
• Professional barista coffee

Headquarters

HQ city

Tunis

HQ country

Tunisia

HQ region

Africa

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Coffee Product Sales: Sale of roasted coffee products including whole beans, ground coffee, Turkish coffee, soluble coffee, and bulk coffee to individual consumers and professionals.
2. Retail Store Operations: Company-owned Cafés du Jour boutiques and cafeterias selling freshly roasted coffee beverages and related products for on-premises consumption.
3. Professional/B2B Sales: Bulk coffee sales to professionals including restaurants, cafes, and hotels through dedicated professional product lines (Barista series).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cafés Ben Yedder is a Tunisian coffee roasting and distribution company that selects Robusta and Arabica beans from premier global terroirs and slow-roasts them through master roasters. It sells its products across consumer channels (Cafés du Jour boutiques, packaged retail coffee, bulk sales) and professional channels (Barista series for hotels, restaurants, and cafés), covering Turkish coffee, ground coffee, single-origin Arabica, instant coffee, and bulk formats.

Product overview

Cafés Ben Yedder is Tunisia's second-largest coffee company (established 1888) offering a comprehensive portfolio of coffee products including Turkish coffee (Café Turc Pur and Premium), professional/barista coffees (Barista 1-4, Premium, Filtre Mélangé, Café en Grains), ground coffees (Grand Arabica, Dekawa, Moka), single-origin 100% Arabica coffees from 11 different origins (Bolivia, Papua New Guinea, Nicaragua, Honduras, Colombia, Tanzania, Ethiopia, Peru, Kenya, Guatemala, Mix), instant coffee (Café Soluble Délice), and bulk coffees. The company operates under the 'Cafés du jour' retail label with cafés and retail boutiques across Tunisia.

Differentiator

Problem solved

Functional benefit

Brands

• Cafés du jour: Retail boutique brand offering freshly roasted coffee in beans or ground, with cafetaria services featuring various origins including washed Arabica coffees

Products and services

• Café Turc Pur Turkish coffee made from a blend of Arabica and Robusta, slowly roasted to reveal authentic oriental flavors. Sold in 250g packages for individual consumers preparing Turkish-style coffee at home.
• Café Turc Pur Premium Premium Turkish coffee made from washed Arabica and slowly roasted Robusta, offering rich and powerful oriental flavors. Sold in 125g packages for consumers seeking a higher-end Turkish coffee experience.
• Barista 4 Professional-grade coffee beans with a very dark roast, blending Arabica and Robusta for a well-studied unique taste. Sold to hospitality professionals (restaurants, cafés, hotels) for use in commercial espresso service.
• Café en Grains Whole coffee beans selected for fine aroma, roundness, and flavor balance, aimed at professional users. Sold in 500g and 250g packages for HoReCa customers.
• Barista Premium Premium professional coffee blend of washed Arabica and Robusta with a dark roast, designed for hospitality professionals seeking a higher-end taste profile.
• Barista 1 Professional coffee with a light roast, part of the Barista range offered to hospitality customers.
• Barista 2 Professional coffee blend of Arabica and Robusta with a medium roast, designed for hospitality service.
• Barista 3 Professional coffee with slowly roasted dark-roast beans revealing authentic coffee flavors, for hospitality service.
• Barista Filtre Mélangé Balanced blend of 50% coffee and 50% barley providing a low-caffeine option for filter preparation, sold to professionals.
• Grand Arabica Fine and aromatic ground coffee made from 100% washed Arabica, designed for coffee prepared on the spot at home.
• Dekawa Decaffeinated ground coffee made from decaffeinated Arabica, offering aromas and flavors without caffeine stimulation.
• Moka Tonic and bold ground coffee with slight bitterness, made from a blend of Arabica and Robusta with medium roast, for everyday home preparation.
• Café 100% Arabica Origine Bolivie Single-origin 100% Arabica coffee from Bolivia with delicate floral, citrus, and spice notes plus hints of honey, nuts, chocolate, and caramel. Aimed at individual consumers seeking premium specialty coffee.
• Café 100% Arabica Origine Guatemala Single-origin 100% Arabica coffee from Guatemala with fruity aromas, consistent body, citrus notes, and a subtle sweet flavor profile.
• Café 100% Arabica Origine Kenya Single-origin 100% Arabica coffee from Kenya, balanced and spicy with good mouthfeel.
• Café 100% Arabica Origine Pérou Single-origin 100% Arabica coffee from Peru, mild with notes of chocolate, vanilla, nuts, and citrus, and medium acidity.
• Café 100% Arabica Origine Ethiopie Single-origin 100% Arabica coffee from Ethiopia, intense, fruity and floral with a smooth body.
• Café 100% Arabica Origine Tanzanie Single-origin 100% Arabica coffee from Tanzania, mild and fruity with lemon and honey notes and good persistence in the mouth.
• Café 100% Arabica Origine Colombie Single-origin 100% Arabica coffee from Colombia, balanced with notes of citrus, chocolate, and honey.
• Café 100% Arabica Origine Honduras Single-origin 100% Arabica coffee from Honduras, dense with sweet notes of licorice.
• Café 100% Arabica Origine Nicaragua Single-origin 100% Arabica coffee from Nicaragua, mild with notes of citrus, flowers, and chocolate.
• Café 100% Arabica Origine Papouasie-Nouvelle-Guinée Single-origin 100% Arabica coffee from Papua New Guinea.
• Café 100% Arabica Origine Mix Arabica 100% Arabica coffee blend sourced from mixed origins for individual consumers seeking a multi-origin specialty profile.
• Café Soluble Délices Instant coffee with intense and authentic aroma, exceptional roasting and harmonious transformation. Sold in 50g refill and 45g, 90g, and 190g jars for at-home instant preparation.
• Cafés en Vrac (Bulk Coffee) Bulk coffee offering featuring freshly roasted beans from selected origins including Kenya, Bolivia, Peru, Nicaragua, Honduras, Brazil, Ethiopia, Papua New Guinea, and decaf varieties, sold by weight at Cafés du Jour boutiques.

Quantifiable outcome

• Second largest coffee company in Tunisia by market share

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Journées Cinématographiques de Carthage (JCC)coreGTM or Marketing Partner · 12 February 2022Cafés Ben Yedder is a partner of the Journées Cinématographiques de Carthage (JCC), an emblematic festival of Arab and African cinema. The partnership includes participation in the 32nd edition (October-November 2021) and announced partnership for the 2022 edition (October 29 - November 5, 2022). The company provides coffee service throughout the festival at Cité de la Culture de Tunis.
• Festival de Cinéma Méditerranéen ManaratcoreGTM or Marketing Partner · 12 February 2022Cafés Ben Yedder is a partner of the 3rd edition of the Manarat Mediterranean Film Festival, held August 30 - September 2, 2022. This partnership aligns with the company's commitment to supporting Tunisian art and culture, as cinema like coffee represents a moment of sharing.
• Espace Culturel El TeatrocoreStrategic or Co-development Partner · 1 October 2020Cafés Ben Yedder became a partner of El Teatro cultural space since October 2020, supporting cultural activities and events at the venue.
• Festival International de CarthagecoreGTM or Marketing Partner · 12 October 2018Cafés Ben Yedder participated in the 54th edition of the Festival International de Carthage, setting up a refreshment area to serve their coffees to festival-goers throughout the event.
• Ragheb Alama ConcertminorGTM or Marketing Partner · 9 September 2018Cafés Ben Yedder sponsored Lebanese artist Ragheb Alama's concert at the Roman Theatre of Carthage on September 9, 2018. A tasting truck was available for spectators to enjoy coffee during the show.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Carte Noire: Major French roast-and-ground coffee brand (part of Lavazza Group) widely distributed in Tunisia and North Africa. Competes head-to-head with Cafés Ben Yedder at the mainstream price tier and brings significantly larger marketing budgets.
• Grand'Mère: Established French roast-and-ground coffee brand distributed across Francophone North Africa including Tunisia. Competes directly with Cafés Ben Yedder's mainstream blends at the everyday price tier.
• illy: Italian premium espresso brand with established HoReCa relationships globally. Comparable to Ben Yedder's Barista line in serving upscale hotels and restaurants, and competes at the premium 100% Arabica tier.
• Starbucks: Global coffee chain. Although not yet widely distributed in Tunisia, brand presence across the broader region shapes consumer expectations and benchmarks Cafés Ben Yedder's 'Cafés du Jour' retail concept against international café culture.
• Nespresso: Global single-serve coffee brand by Nestlé, growing rapidly in urban Tunisian centers. Competes with Ben Yedder for premium coffee occasions and could cannibalize the traditional Turkish/ground coffee occasions among younger consumers.
• Segafredo Zanetti: Italian coffee roaster with extensive retail and HoReCa distribution in North Africa. Competes with Cafés Ben Yedder in both packaged retail coffee and professional espresso/barista channels across the same hospitality customers.
• Lavazza: Italian coffee giant with strong presence across the Mediterranean. Enters Tunisia through retail distribution and HoReCa accounts, competing across roast-and-ground, capsule, and foodservice categories where Cafés Ben Yedder also plays.

Emerging players

• Dallmayr: German premium coffee roaster expanding selectively across European and Middle Eastern markets. Comparable as a heritage roasting specialist with deep single-origin expertise that mirrors Cafés Ben Yedder's premium Arabica positioning.

Direct peers

• Maison du Café: Tunisian coffee roaster widely regarded as the #1 player in the Tunisian coffee market. Directly competes with Cafés Ben Yedder for retail shelf space, HoReCa accounts, and consumer brand preference across the same product categories (Turkish, ground, capsule coffee).

Regional players

• Boncafé: UAE-headquartered coffee roaster focused on the Middle East and North Africa region. Comparable as a regional coffee specialist with HoReCa-focused distribution, single-origin SKUs, and direct roast-to-customer supply that mirrors Ben Yedder's model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/caf%C3%A9s-ben-yedder

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cafés Ben Yedder