Les Cafés Dubois

What Les Cafés Dubois does

Les Cafés Dubois is a Moroccan coffee company founded in the 1920s, headquartered in Casablanca, and operating across five major Moroccan cities (Casablanca, Rabat, Meknes, Fes, Agadir) with more than 20 retail locations, coffee shops, and corner shops in supermarkets. The company sells whole bean, ground, aluminum-compatible capsules, and instant coffee under proprietary brands including JAVA TIMOR, AMBASSADEUR, BRESIL SUPERIEUR, EXPRESSO, and CAPRICCIO, sourced from origins including Brazil, Colombia, Ethiopia, Nicaragua, Costa Rica, Guatemala, and Papua New Guinea. Its core technology is traditional artisanal roasting combined with specialized packaging — aluminum capsules designed to preserve aroma and triplex valve packaging that maintains freshness — supported by professional-grade equipment from partnerships with Nuova Simonelli, Saeco, Ditting, and Fiorenzato.

The business operates a dual go-to-market model: a direct-to-consumer channel combining e-commerce (lescafesdubois.com) with physical retail stores and supermarket partnerships (Marjane, Carrefour, Petromin, O'SELF, La Vianderie, Super Mamoun), and a B2B enterprise field sales motion targeting the Moroccan HORECA (Hotel/Restaurant/Café) sector with dedicated professional product lines, barista training through the Coffee Academy, technical assistance, and quote-based pricing on professional espresso machines (APPIA 2/3 groups, AURELIA WAVE 2/3 groups, ROYAL, AREA, S2) and grinders (MDXS, F5, F4, KREA). Consumer pricing is unit-based in Moroccan Dirham (25-66 MAD per SKU), while professional equipment is quote-based likely reflecting multi-year contracts.

The company is privately held with 11-50 employees, no disclosed funding rounds, no parent company, and no disclosed revenue or ownership structure. None of its source data references a recent funding event, M&A activity, or public listing plans. Strategic activity centers on product portfolio expansion (new single-origin offerings, compatible capsule line), geographic extension within Morocco, and a deepening HORECA value proposition through equipment bundles and training services.

Name

Les Cafés Dubois

Website

https://cafesdubois.ma

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Les Cafés Dubois is a nearly century-old Moroccan coffee roaster and retailer operating across five Moroccan cities with 20+ retail locations, serving both individual consumers and HORECA professionals through traditional roasts, aluminum-compatible capsules, and professional espresso equipment.

Ownership category

akta.pro rank

Product category

Coffee Roasting and Retail

NAICS

Coffee and Tea Manufacturing (31192), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Coffee Chains & Franchise Cafes (THAFADAB), Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Coffee roasting
• Whole bean coffee
• Ground coffee
• Coffee capsules
• Professional coffee equipment

Headquarters

HQ city

Casablanca, Casablanca

HQ country

Morocco

HQ region

Africa

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Retail Coffee Products: Sales of coffee products including whole beans, ground coffee, compatible capsules, and instant coffee through retail and e-commerce channels to individual consumers and professionals.
2. Coffee Machines and Equipment: Sales of coffee machines (espresso machines, capsule machines, grinders) from international brands including Nuova Simonelli, Saeco, Ditting, and Fiorenzato, sold to both consumers and professionals.
3. Professional Coffee Solutions: Comprehensive professional offerings including dedicated coffee products, barista training, technical assistance, and professional machines for the hospitality and food service sector.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels1 record

Core offering

Les Cafés Dubois is a Moroccan coffee company that roasts and sells premium coffee products — whole bean, ground, compatible capsules, and instant coffee — under proprietary brand lines such as JAVA TIMOR, AMBASSADEUR, BRESIL SUPERIEUR, EXPRESSO, and CAPRICCIO. The company also distributes consumer and professional coffee machines and grinders from international brands (Nuova Simonelli, Saeco, Ditting, Fiorenzato) and provides barista training and technical support to HORECA clients.

Product overview

Les Cafés Dubois is a nearly-century-old Moroccan coffee company offering a diversified portfolio of coffee products and professional equipment. The product range includes four core coffee categories: whole bean coffee (Café en grain), ground coffee (Café moulu), compatible capsules (Capsules compatibles), and instant coffee (Café soluble), all featuring the JAVA TIMOR, AMBASSADEUR, BRESIL SUPERIEUR, EXPRESSO, and CAPRICCIO brand lines. The company also provides professional espresso machines (APPIA, AURELIA WAVE, ROYAL, AREA) and grinders (MDXS, F5, F4, KREA) primarily from Nuova Simonelli and Saeco brands, plus a consumer capsule machine (PINTA). Professional solutions encompass dedicated product lines, barista training through the Coffee Academy, technical assistance, and equipment provision for restaurants and hotels.

Differentiator

Problem solved

Functional benefit

Products and services

• Whole Bean Coffee (Café en grain) Premium whole bean coffees featuring pure Arabica single-origin varieties (Java Timor, Brésil, Colombie, Costa Rica, Guatemala, Papouasie, Ethiopie) plus blends (AMBASSADEUR, BRESIL SUPERIEUR, EXPRESSO), traditionally roasted to deliver authentic and refined flavors. Available in 250g consumer packs and 1kg/500g professional packs for HORECA clients.
• Ground Coffee (Café moulu) Pre-ground coffees vacuum-sealed to preserve freshness, ranging from intense and bold to lighter, delicate profiles. Includes JAVA TIMOR Pure Arabica and Pure Origins (Brésil, Colombie, Costa Rica, Guatemala), Café du Docteur, AMBASSADEUR, CAPRICCIO Rouge, and CAPRICCIO Vert blends in 200g packs.
• Compatible Aluminum Coffee Capsules Aluminum-compatible capsules preserving coffee aromas and freshness, offered across multiple intensity levels (Intenso n°11, Sensation n°9, Plénitude n°7, Décaféiné n°6, Mélodie n°5) and Pure Origin Arabicas from Brésil, Colombie, Ethiopie, and Nicaragua.
• Instant Coffee (Café soluble) Freeze-dried and instant coffees from the finest origins for quick consumption, including JAVA TIMOR Lyophilisé (45g, 90g, 190g), JAVA TIMOR Créma with crema (40g, 80g), and CAPRICCIO (200g).
• PINTA Capsule Machine Compact and lightweight consumer capsule coffee machine with optimized extraction technology for rich aromatic coffee and creamy crema, available in Black, Red, and White.
• Professional Espresso Machines (Nuova Simonelli APPIA, AURELIA WAVE, S2) Professional multi-group espresso machines from Nuova Simonelli (APPIA 2/3 Groupes, AURELIA WAVE 2/3 Groupes, S2 2 Groupes) designed for high-volume coffee service in restaurants, hotels, and hospitality settings. Quote-based pricing through request form.
• Professional Grinders (MDXS, F5, F4, KREA) Professional coffee grinders for on-demand grinding in commercial environments, sourced from recognized manufacturers in the coffee equipment industry. Quote-based pricing.
• Professional Automatic Coffee Machines (Saeco ROYAL, AREA) High-end automatic coffee machines by Saeco for high-volume professional environments (hotels, offices, restaurants), featuring touchscreen interface (ROYAL) and integrated milk system for cappuccinos and latte macchiatos (AREA). Compatible with JAVA TIMOR / NESPRESSO-style capsules.
• Coffee Academy (Barista Training) Professional barista training services offered as part of the company's expertise for restaurant and hospitality professionals to develop coffee preparation skills.
• Nos Offres Pro (Professional Coffee Solutions) Comprehensive B2B offering including dedicated professional coffee product lines (1kg/500g packs), barista training, technical assistance, and professional equipment supply from leading international brands for HORECA clients.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• DittingcoreTechnology or IntegrationDitting is a recognized leader in coffee grinding equipment. The partnership ensures Les Cafés Dubois can offer professional-grade grinding solutions to complement their coffee products for both professional and consumer markets.
• FiorenzatocoreTechnology or IntegrationFiorenzato is an Italian manufacturer known for high-quality coffee grinders. The collaboration allows Les Cafés Dubois to provide professional grinding equipment alongside their premium coffee offerings.
• Nuova SimonellicoreTechnology or IntegrationNuova Simonelli is a leading manufacturer of professional espresso machines. The partnership positions Les Cafés Dubois as a complete solution provider for professional coffee equipment in the Moroccan hospitality sector.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• JDE Peet's (Jacobs Douwe Egberts): Global coffee and tea company with retail and foodservice operations across MENA and Europe. Comparable scale of multi-country product portfolio and HORECA presence.
• illycaffè: Italian premium espresso roaster with HORECA and retail channels globally. Comparable in positioning (premium beans, capsules, food service) and Italian-origin sourcing heritage.
• Nespresso (Nestlé): Global capsule coffee leader whose machine-plus-capsule ecosystem is the direct inspiration for Les Cafés Dubois' PINTA machine and JAVA TIMOR capsule line. Direct competitor in the Moroccan capsule segment.
• Carte Noire (Lavazza Group): European premium coffee brand with retail and HORECA channels. Comparable in capsule and ground coffee product positioning, and a relevant French-language market adjacency to Morocco.
• Strauss Group (Elite Coffee / coffee segment): International coffee and food company with retail and professional coffee offerings, including capsule systems. Comparable integrated business model spanning retail, HORECA, and capsules.
• Segafredo Zanetti (Massimo Zanetti Beverage Group): Global coffee group with strong HORECA presence and branded retail coffee shop concepts. Directly comparable to Les Cafés Dubois' integrated pro + retail strategy.
• Lavazza: Italian coffee roaster with a comparable full-stack model spanning retail beans, ground coffee, capsules, and professional HORECA equipment. Lavazza is a clear benchmark for premium roasted coffee distribution in international markets and operates in Morocco.

Direct peers

• Cafés Richard: French family-owned coffee roaster with a long heritage, retail stores, and HORECA offerings. Comparable to Les Cafés Dubois in heritage brand positioning, multi-channel retail, and B2B professional services.
• Maison du Café: Leading Moroccan coffee brand with similar roasted coffee, capsule, and HORECA offerings. The closest direct competitor in the Moroccan market on product mix and customer base.

Regional players

• Café Paul: Moroccan coffee roaster with retail and HORECA presence. Directly comparable as a regional Moroccan player operating in the same product categories and distribution channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/les-caf%C3%A9s-dubois

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Cafés Dubois