Cafés EL MAGNÍFICO

What Cafés EL MAGNÍFICO does

Cafés El Magnífico is a third-generation family-owned specialty coffee roaster headquartered in Barcelona, Spain, with roots tracing to a colonial goods shop opened by the founder's grandfather in 1919 and the brand formally established in 1962. The company roasts specialty coffee with full farm-to-cup traceability and operates three retail locations in Barcelona's El Born, Ciutat Vella, and Eixample neighborhoods, complemented by a direct-to-consumer e-commerce store (cafeselmagnifico.com) shipping across Spain and 11 European countries, plus a wholesale program targeting cafes, restaurants, hotels, and offices.

The core product portfolio is built around roasted specialty coffee — single-origin lots from Ethiopia, Colombia, Costa Rica, Honduras, Mexico, Nicaragua, Peru, and El Salvador, proprietary blends (Superautomática, Grunyí, Virtuoso, Argentería), decaffeinated options processed via natural sugar cane, and compostable Nespresso-compatible capsules — priced between roughly €8 and €86 for coffee SKUs. The offering is extended into adjacent premium categories including Matcha, Blendsmith drinking chocolates, Original Beans single-origin chocolate bars, branded accessories and equipment (Sage, Moccamaster, Kitchenaid, Comandante, Hario), and merchandising, with monthly public tastings (€40/person) and barista training at the Argenteria showroom. Roasting is conducted on-site at the El Born flagship using Loring Smart Roasting recirculating air technology, monitored through four precision probes feeding Cropster software for profile control, with quality assurance led by Claudia Sans Witty's tasting panel.

The business monetizes through one-time unit-priced transactions across five streams: DTC coffee and accessory sales via e-commerce and three physical stores, B2B wholesale supply to hospitality businesses, paid workshops and tastings, third-party equipment resale, and branded merchandise. Pricing is in euros with VAT included at 21%, free shipping over €40 within Spain, and differentiated international shipping. The company has no disclosed funding rounds, no parent company, and remains privately held by the Sans family under the legal entity CAFES EL MAGNIFICO SLU (CIF B61534400), with current operational leadership distributed across Salvador Sans Velasco (Owner), Claudia Sans Witty (Head of Quality Control), Gerard Viñas (Wholesale and Training), and Oriol Coll (Roaster).

Name

Cafés EL MAGNÍFICO

Legal name

CAFES EL MAGNIFICO SLU

Website

https://cafeselmagnifico.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Cafés El Magnífico is a third-generation family-owned specialty coffee roaster in Barcelona that sells traceable single-origin and blend coffees, capsules, equipment, and adjacent premium foods through three retail stores, a pan-European e-commerce site, and a B2B wholesale program serving cafes, restaurants, hotels, and offices.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting and Retail

NAICS

Coffee and Tea Manufacturing (311920), Other Specialty Food Retailers (44529)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Independent Neighborhood Cafes (THAFADAC)

Keywords

• Specialty coffee roasting
• Single-origin coffee beans
• Coffee capsules and blends
• Coffee accessories retail
• Wholesale coffee supply

Headquarters

HQ city

Barcelona, Barcelona

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Specialty Coffee Product Sales: Direct sales of roasted specialty coffee beans, capsules, and origin coffees to consumers through e-commerce and retail stores. Revenue generated per transaction with various price points based on product type, origin, and quantity.
2. Coffee Equipment and Accessories: Sales of coffee brewing equipment including grinders, espresso machines, brewers, and accessories. Includes third-party brands like Sage, Moccamaster, Kitchenaid, Comandante, and Hario.
3. Wholesale to Hospitality: B2B sales of specialty coffee to cafes, restaurants, hotels, and offices through their wholesale program.
4. Workshops and Courses: Coffee tasting workshops and professional training courses offered at their Argenteria showroom, including open tastings and barista training.
5. Merchandise: Branded merchandise including posters, tote bags, scarves, and branded storage containers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cafés El Magnífico is a family-owned specialty coffee roaster that sources green coffee from farms across 8+ countries and roasts nearly every working day at its Barcelona facility using Loring Smart Roasting equipment. It sells single-origin coffees, blends, decaffeinated coffees, and compostable Nespresso-compatible capsules direct to consumers via its own e-commerce store and three Barcelona retail locations, and supplies the same specialty coffees plus accessories, matcha, drinking chocolate, branded merchandise, and tasting/barista workshops to hospitality businesses through a wholesale program.

Product overview

Cafés El Magnífico is a specialty coffee roaster based in Barcelona, Spain, offering a comprehensive portfolio centered around specialty coffee. The core offering consists of whole bean and capsule coffees organized into four main categories: single-origin coffees (de-origen) with full traceability to farms, blends combining beans from multiple origins, decaffeinated options processed via natural sugar cane method, and compostable Nespresso-compatible capsules. The product line extends to complementary categories including Matcha (Japanese green tea powder), Blendsmith drinking chocolate blends, Original Beans single-origin chocolates, Accessories (espresso machines, grinders, brewers, and storage solutions), and Merchandising (apparel and branded items). The company also offers coffee education through workshops and tasting sessions. The business operates through physical retail stores in Barcelona (El Born, Ciutat Vella, Eixample locations) and wholesale B2B services for hospitality businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Original Beans: Premium chocolate products sourced from various origins, sold as 70g bars.
• Blendsmith

Products and services

• Specialty Roasted Coffee (Single-Origin, Blends, Decaffeinated, Capsules) Specialty coffee roasted in Barcelona from green beans sourced with farm-level traceability across Ethiopia, Colombia, Costa Rica, Honduras, Mexico, Nicaragua, Peru, and El Salvador. Sold in 250g–1kg packs and as compostable capsules. Intended for home consumers and hospitality buyers seeking traceable specialty coffee.
• Matcha (Matcha Latte, Organic Uji Matcha) Japanese-style matcha green tea powder products sold as Matcha Latte mix and organic Uji Matcha for home preparation.
• Blendsmith Drinking Chocolate and Chai Blends Chocolate and chai beverage blends from partner brand Blendsmiths, distributed officially in Spain by Cafés El Magnífico.
• Original Beans Single-Origin Chocolate Bars Premium single-origin chocolate bars from various regions sold as 70g bars, carried by Cafés El Magnífico alongside its coffee offering.
• Coffee Accessories and Equipment Coffee brewing equipment and accessories (espresso machines, grinders, brewers, storage) from brands such as Sage, Moccamaster, Kitchenaid, Comandante, and Hario for home and small-business baristas.
• Branded Merchandise Branded merchandise such as tote bags, posters (New Classics), scarves designed by Tramo, and store illustrations, offered as ancillary catalog items.
• Coffee Workshops and Tastings Public coffee tasting sessions and professional barista training courses delivered at the Argenteria showroom, including monthly open tastings for up to 10 people at €40 per seat.
• Wholesale Coffee Supply to Hospitality Businesses B2B program supplying Cafés El Magnífico roasted specialty coffee (and complementary products) to hospitality operators — cafes, restaurants, hotels, and offices — with on-site training and tasting support.

Quantifiable outcome

• Coffee shipped within 5 working days of roasting
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BlendsmithscoreChannel Partner/ Reseller/ DistributorOfficial distributor of Blendsmiths products in Spain. Blendsmiths offers chai and chocolate blend products including Dark Choc Blend, Chilli Choc, Golden Chai, House of Choc, Masala Chai, Pink Chai, and White Choc Blend.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Counter Culture Coffee: US specialty coffee roaster with deep direct-trade sourcing, training programs, and wholesale focus. Comparable in philosophy (specialty third-wave, direct trade, training/education) and B2B wholesale orientation to Cafés El Magnífico.
• Square Mile Coffee Roasters: UK-based specialty third-wave coffee roaster with strong direct-trade sourcing and B2B wholesale to London cafes. Comparable as a specialty coffee roaster of similar scale with farm-level traceability, multi-channel retail/wholesale/e-commerce operations, and training academy model similar to Cafés El Magnífico.
• La Colombe Coffee Roasters: US specialty coffee roaster operating cafes, wholesale, and DTC e-commerce with strong emphasis on direct trade and quality. Comparable as a specialty roaster combining retail stores, B2B wholesale, and consumer e-commerce — though at a larger scale than Cafés El Magnífico.
• Tim Wendelboe: Norwegian specialty coffee roaster and cafe operator renowned for sourcing transparency and competition wins. Comparable as a small-scale specialty third-wave roaster with cafe/roastery combination, single-origin focus, and strong personal-brand quality authority similar to Cafés El Magnífico's COE judging credibility.
• Hasbean Coffee: UK specialty coffee micro-roaster founded in 2004, focused on single-origin sourcing with strong e-commerce and wholesale channels. Comparable in size, philosophy (single-origin specialty), and channel mix (DTC + wholesale) to Cafés El Magnífico.

Broad incumbents

• Illy Caffè: Italian premium espresso roaster with global presence in retail and hospitality. Comparable as a heritage European roaster competing on quality and traceability messaging, though Illy operates at a much larger scale across both consumer and B2B channels.
• Lavazza: Italian coffee roaster founded 1895 with global retail and wholesale distribution. Comparable as a heritage European coffee roasting brand operating across retail, foodservice, and e-commerce, though at a vastly larger scale and broader portfolio than Cafés El Magnífico.
• Nespresso: Global capsule-coffee brand owned by Nestlé, dominating single-serve coffee market. Comparable as Cafés El Magnífico offers its own Nespresso-compatible compostable capsule line, placing them in a David-vs-Goliath competitive dynamic on capsules.
• Segafredo Zanetti: Italian-origin global coffee roaster and espresso brand with broad retail and foodservice presence. Comparable as a multi-channel coffee roasting and wholesale operation, though at significantly larger scale and more diversified product portfolio than Cafés El Magnífico.

Others

• Original Beans: Premium single-origin chocolate brand distributed in part by Cafés El Magnífico under their sub-brand. Comparable as a direct partner in the specialty single-origin beverage/snack category rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CAFESMAGNIFICO
• Instagraminstagram.com/cafeselmagnifico
• LinkedInlinkedin.com/company/caf%C3%A9s-el-magn%C3%ADfico

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cafés EL MAGNÍFICO