Cafés Granell

What Cafés Granell does

Comercial Granell S.L., operating as Cafés Granell, is a family-owned Spanish specialty coffee company founded in 1940 and headquartered in Sueca, Valencia. The company roasts and packages natural, blended, and decaffeinated coffee in beans, ground, and capsule formats, complemented by flavored coffees, teas and infusions, cold brew, gourmet food items, and coffee accessories. Its product portfolio spans single-origin and exotic coffees (Kopi Luwak, Jamaica Blue Mountain, Sulawesi), organic and decaffeinated lines, the Maestros Granell specialty range, and Nespresso-compatible aluminum capsules. Operations are certified under ISO 9001, ISO 14001, IFS Food, HALAL, EU Organic, and UTZ/Rainforest Alliance, and the company maintains a HACCP-based food safety plan.

Cafés Granell runs a direct-to-consumer e-commerce model through its own storefront at cafesgranell.es, localized in five languages (Spanish, English, French, Turkish, Greek), with shipping to the Spanish Peninsula and Balearic Islands and to France. Revenue streams include one-time e-commerce sales (unit-priced SKUs from €3.50 to €70+), recurring subscription orders (5% discount, bi-weekly or monthly), gift packs and bundles across price tiers, and a points-based loyalty program (1 point per €10 spent, redeemable at €0.20 per point). Customer segments are primarily individual consumers and gift purchasers, with a secondary Horeca (hotel/restaurant/cafe) B2B channel for hospitality supply. The company employs 14 people and is privately held with no disclosed funding, subsidiaries, or M&A activity.

Name

Cafés Granell

Legal name

Comercial Granell, S.L.

Website

https://cafesgranell.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cafés Granell (Comercial Granell S.L.) is a family-owned Spanish specialty coffee roaster founded in 1940 in Sueca, Valencia, selling roasted coffee, capsules, teas, and accessories via its own e-commerce storefront to individual consumers across Spain and France, with a secondary Horeca channel.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Specialty Food Retailers (4452)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

akta.pro secondary industry

Bulk Beverage & Coffee/Tea Supply Stores (Retail + Wholesale) (CRAHAMAH)

Keywords

• Specialty coffee roasting
• Gourmet coffee beans
• Coffee capsules
• Coffee subscription service
• Single-origin coffee

Headquarters

HQ city

Sueca

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales of coffee beans, ground coffee, capsules, teas, and accessories through their e-commerce platform. One-time purchase model with various price points ranging from €3.50 to €70+.
2. Coffee Subscription: Recurring subscription model offering 5% discount on bi-weekly or monthly deliveries. Customers select frequency and products, receiving automated recurring orders.
3. Loyalty Program: Points-based loyalty system where customers earn 1 point per €10 spent, redeemable for discount coupons. Points valid for 90 days, encouraging repeat engagement.
4. Gift Packs and Bundles: Pre-configured gift packs and tasting bundles at various price tiers (under €20, €20-35, €35-50, over €50) targeting gift purchasers.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Cafés Granell is a Spanish coffee roaster that produces and sells specialty and gourmet coffee in multiple formats (whole bean, ground, capsules) directly to consumers via its own e-commerce store. The product range covers single-origin, organic, decaffeinated, flavored, and exotic coffees (Kopi Luwak, Jamaica Blue Mountain), complemented by teas, infusions, gift packs, accessories, and a recurring coffee subscription service. Sales are fulfilled primarily across Spain and France with a secondary Horeca (hospitality) supply channel.

Product overview

Cafés Granell is a Spanish gourmet and specialty coffee company based in Sueca, Valencia, founded in 1940. The company operates as a multi-category food and beverage retailer offering a comprehensive coffee portfolio centered on whole bean, ground, and capsule coffee products. The core offering comprises Coffee Beans, Ground Coffee, and Nespresso-Compatible Capsules, complemented by Specialty Coffee lines (including the Maestros Granell range with unique origins), Coffee Aromas (flavored varieties with Vanilla, Hazelnut, Chocolate, Cinnamon, Toffee), and Mediterranean Blends. The product portfolio extends to Organic Coffee and Decaffeinated Coffee (using CO2 or water methods), Cold Brew preparations, Teas and Infusions (including Matcha and Chai Latte), Coffee Makers and Accessories (Bialetti, Hario V60), Mugs and Cups, Gift Packs (tasting packs and themed bundles), and Gourmet Products (olive oil, jams, chocolates). The company also offers a Coffee Subscription service with 5% recurring discounts and a Loyalty System earning points per purchase. Business segments include HORECA (hospitality sector) and Retail.

Differentiator

Problem solved

Functional benefit

Brands

• Maestros Granell: Specialty coffee range featuring single-origin coffees from various countries including Colombia, Rwanda, Nepal, Burundi, and Mexico.
• Granell Masters

Products and services

• Coffee Beans Whole coffee beans available in single-origin, blend, organic, and exotic varieties (Kopi Luwak, Jamaica Blue Mountain, Sulawesi) in 250g, 500g, and 1kg sizes, targeting home consumers and specialty coffee enthusiasts.
• Ground Coffee Pre-ground coffee in multiple varieties including Premium, Aromas (flavored), Orígenes Puros (single-origin), Mediterranean blends, Organic, and Decaffeinated options for home and hospitality use.
• Nespresso Compatible Capsules Aluminum coffee capsules compatible with Nespresso machines, available in multiple roasts and origins including Colombia, Brasil, Costa Rica, and specialty blends.
• Specialty Coffee High-quality specialty single-origin microlots from Central America, Colombia, Ethiopia, Rwanda, and other premium growing regions with natural roasting for discerning coffee enthusiasts.
• Maestros Granell Range Premium specialty coffee sub-brand featuring unique single-origin coffees from Colombia Embrujo Caldas, Rwanda Nova, Nepal MT Everest, Burundi Kibingo Natural, and Mexico Sweet Cherry.
• Coffee Aromas (Flavored Coffee) Flavored ground coffee and capsules with natural aromas including Vanilla, Hazelnut, Chocolate, Cinnamon, Toffee, Caramel, Gingerbread, and Banana Split, made with 100% Arabica.
• Mediterranean Blends Signature blend collection featuring Mediterranean, Valencia, Spanish Summer, and Good Morning varieties, all 100% Arabica with natural roasting.
• Organic Coffee EU-certified organic coffee products including beans, ground coffee, and decaffeinated options meeting organic farming standards.
• Decaffeinated Coffee Decaffeinated coffee available in beans, ground, and capsule formats using CO2 or water decaffeination methods, 100% Arabica with natural roast.
• Cold Brew Coffee Cold brew specialty coffee preparations featuring summer favorites with origins from Honduras, Costa Rica, Colombia, Ethiopia, and Rwanda, along with related accessories.
• Teas and Infusions Selection of teas and infusions including Matcha tea powder, Chai Latte, and various tea varieties along with teapots and tea infusers.
• Gift Packs Curated gift sets including coffee tasting packs, gourmet breakfast boxes, and themed collections available in price tiers (under €20, €20-35, €35-50, over €50) targeting gift purchasers.
• Coffee Makers and Accessories Equipment including Bialetti Italian coffee makers (3/6 cup), Hario V60, manual coffee grinders, milk frothers, and barista accessories for home brewing.
• Gourmet Products Gourmet food items including olive oil, artisan jams, chocolate cookies, goat cream cheese, and artisan Regañás designed for gift combinations and gourmet pairings.
• Coffee Subscription Recurring delivery service offering 5% discount on coffee products with flexible frequency options (every 2 weeks or monthly), targeting regular home coffee consumers.
• Loyalty System Points-based loyalty program where customers earn 1 point per €10 spent, with each point redeemable for €0.20 discount on future purchases; points valid 90 days.
• Horeca Professional Supply Professional coffee supply for hospitality businesses (hotels, restaurants, cafés) including specialty coffee programs and consistent bulk supply.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Segafredo Zanetti España: Italian-origin coffee major with broad presence in Spanish HORECA and retail, serving as a large incumbent competitor overlapping Cafés Granell in beans, ground, and capsule formats.
• Illy Caffè: Premium Italian coffee brand with established espresso and ESE pod presence, competing with Cafés Granell's premium beans, ground, and gift pack categories across European retail.
• Nespresso (Nestlé): The dominant capsule coffee ecosystem against which Cafés Granell's Nespresso-compatible and Granell System capsules compete; sets category pricing, retail presence, and consumer expectations.
• L'OR Coffee (JDE): Large multi-brand capsule and bean coffee player under Jacobs Douwe Egberts, competing with Cafés Granell in capsule and bean categories across European retail shelves.
• Lavazza: Global Italian coffee incumbent with extensive Spanish distribution across retail, HORECA, and capsule systems, competing broadly with Cafés Granell's whole bean, ground, and capsule offerings.

Direct peers

• Cafés El Magnífico: Barcelona-based specialty coffee roaster with own e-commerce store, single-origin and blend offerings, and direct competition in the Spanish specialty retail segment.
• Cafés Baqué: Long-standing Spanish coffee roaster selling beans, ground coffee, and capsules through e-commerce and HORECA, directly comparable in product mix and go-to-market to Cafés Granell.
• Café Fortaleza: Spanish coffee roaster selling roasted beans and capsules online with HORECA distribution, similar heritage positioning and product catalog breadth to Cafés Granell.

Emerging players

• Hasbean Coffee: UK specialty coffee roaster with strong single-origin catalog and direct-to-consumer e-commerce, comparable to Cafés Granell's specialty positioning and online subscription model.
• Pact Coffee: UK specialty coffee subscription service selling single-origin beans directly online, an emerging player with overlapping subscription and specialty retail mechanics to Cafés Granell.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CafesGranell
• Facebookfacebook.com/CafesGranell
• Instagraminstagram.com/cafesgranell
• LinkedInlinkedin.com/company/caf%C3%A9s-granell

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cafés Granell