Cageball Nydalen AS

What Cageball Nydalen AS does

Cageball Nydalen AS is a private Norwegian limited company that operates indoor artificial-turf "cageball" facilities — a 4-v-4 no-keeper format of football played in enclosed cages. The company runs three physical locations: Cageball Nydalen in Oslo (7 courts at Gullhaug torg), Cageball Rosten, and Cageball Sluppen in Trondheim (both operated under the 3T-Trening parent brand, with a shared booking system at 3t.no). Core technology is the indoor artificial turf (kunstgress) cage court, augmented at Sluppen by Teqball tables and at Rosten by two Trackman golf simulators and a bubble football (zorb) offering.

The business sells court time on a hybrid basis: usage-based drop-in bookings via GoActiveBooking (Nydalen) and 3T booking (Trondheim), plus annual subscription-style fixed weekly agreements (NOK 750–1,500 per 90-minute session) for corporate and club teams. Secondary revenue comes from tournaments (NOK 800/team entry), children's birthday party packages (90-min cageball + party room), annual arena advertising sold in three tiers (NOK 5,000–20,000 ex-VAT), and ancillary activities (Teqball, bubble football, Trackman golf). Customer segments span friend groups, corporate teams, sports clubs, schools, and birthday-party parents, with named relationships including Vålerenga Fotball (historical 2012 winter training), Astor FK, Nordberg Skole, and title sponsor Astor Sparebank 1 SMN.

The company is owner-operated with a very lean team of 8 employees, no external funding, and no public revenue disclosure. As of October 2025, management confirmed Cageball Nydalen will remain open at its current Gullhaug torg location through summer 2026 before relocating to a new site, leaving the medium-term footprint uncertain.

Name

Cageball Nydalen AS

Legal name

Cageball Nydalen AS

Website

https://cageball.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cageball Nydalen AS is a private Norwegian operator of indoor 4-v-4 cageball football facilities, running three locations in Oslo and Trondheim and serving friend groups, corporate teams, sports clubs, and children's birthday parties via court rentals, tournaments, and arena advertising.

Ownership category

akta.pro rank

Product category

Indoor Sports & Recreation Facilities

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industry

Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO)

Keywords

• Indoor sports facility
• Cageball arenas
• Venue rentals
• Recreational sports
• Event hosting

Headquarters

HQ city

Oslo (Nydalen)

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Court Rental (Time-based): Hourly and block rental of indoor artificial turf courts for cageball sessions. Sessions are typically 45 or 90 minutes. Both individual drop-in and recurring fixed-time agreements are offered.
2. Tournament Entry Fees: Recurring tournaments (men's, women's, mixed, youth) at Cageball Rosten and Cageball Nydalen, with entry fees of NOK 800 per team. Prizes include free court sessions.
3. Birthday & Event Packages: Children's birthday parties and private events booked at Cageball Nydalen, with cageball play time plus a dedicated party room. Sessions run 90 minutes including setup time.
4. Teqball Access: Teqball tables available to customers who rent a cageball court at Cageball Sluppen, included as added-value service to drive court rentals.
5. Arena Advertising (Arenareklame): Annual arena advertising packages sold to businesses targeting the facility's daily visitors (approx. 700/day) and corporate customer base. Sold in three tiers: full court, half court long sides, half court short sides.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cageball Nydalen AS operates indoor 4v4 cageball (small-sided football) arenas at Nydalen, Oslo, supported by Trackman golf simulators and Teqball tables. The company sells hourly court rentals, organized tournaments, children's birthday parties, and arena advertising/sponsorship to individual players, groups, and local corporate buyers. Bookings and member access are delivered through GoActiveBooking and 3T-Trening digital platforms.

Product overview

Cageball Nydalen AS operates a portfolio of indoor football facilities across Norway, centered on its core Cageball product—indoor football on artificial turf pitches. The company manages three distinct locations: Cageball Nydalen (Oslo) with 7 indoor pitches, Cageball Rosten (Trondheim), and Cageball Sluppen (Trondheim). Beyond the core cageball offering, the company provides complementary services including Teqball tables at Sluppen, Trackman golf simulators at Rosten, bubble football (boblefotball), children's birthday party packages, and arena advertising opportunities. The company also organizes regular tournaments and offers fixed booking agreements for teams and businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Cageball arena court rental (4v4 indoor football)

Quantifiable outcome

• ~700 visitors per day year-round at Cageball Nydalen

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Astor Sparebank 1 SMNcoreStrategic or Co-development Partner · 9 March 2018Astor Sparebank 1 SMN has served as the title sponsor of the annual Astor Sparebank 1 SMN Cageballcup, a youth indoor football tournament for boys and girls aged 6-16 held at Cageball Rosten in Trondheim. The sponsorship includes financial support for the cup, with 3T membership promotional offers bundled with tournament participation. The partnership has run at least since 2018, with documented events in 2018 and 2019.
• Astor FotballklubbcoreStrategic or Co-development Partner · 9 March 2018Astor Fotballklubb (FK) is a youth sports club on Byåsen, Trondheim, that co-organizes the annual Astor Sparebank 1 SMN Cageballcup at Cageball Rosten. The club serves as the primary local organizer and contact for the tournament, which is approved by Trøndelag Fotballkrets (Trøndelag Football District).
• 3T-TreningcoreOthers3T-Trening is the parent company/brand operating the Cageball facilities. The Cageball Rosten and Cageball Sluppen locations are operated under the 3T-Trening umbrella (at 3T-Rosten and 3T-Sluppen), with shared booking systems, staff, and branding. The Cageball Nydalen site is branded and operated separately but shares the same overall business structure.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SATS: Nordic fitness chain with broad indoor-sports facility footprint across the Nordics — overlaps with Cageball on group fitness, corporate wellness, and indoor sports venue operations, though SATS's offering is fitness-led rather than football-led.

Direct peers

• KICK: Norwegian indoor football and social-sports chain operating in major Norwegian cities — the closest domestic comparable to Cageball, serving the same corporate, friend-group, and amateur league segments with similar enclosed-pitch venues.
• Powerleague: UK-based operator of indoor small-sided football venues with multiple locations — directly comparable to Cageball in core product (small-format enclosed-pitch football), pricing model (time-based court rental), and customer segments (friend groups, corporate teams, league players).
• UrbanSoccer: French operator of indoor 5-a-side and small-sided football venues with a multi-city footprint — matches Cageball's enclosed-pitch, time-based booking model and customer mix targeting corporate, friend-group, and amateur league players.
• Socceroof: French indoor small-sided football venue operator — operates enclosed-pitch venues with comparable session-based pricing and tournament programming to Cageball's Norwegian facilities.
• 3T-Trening: Norwegian fitness and indoor sports operator that owns/operates the Cageball Rosten and Sluppen locations as sibling brands — provides an integrated fitness-plus-indoor-sports venue model directly comparable to Cageball's broader venue strategy.
• Goals Soccer Centres: US-based operator of indoor soccer centers offering small-sided pitch rentals, leagues, and tournaments — the closest US comparable to Cageball's indoor small-sided football venue model and recurring customer programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cageball-nydalen-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cageball Nydalen AS