UrbanSoccer
- Company typePrivate
- Founded2004
- HeadquartersPuteaux, France
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
UrbanSoccer firmographics
Firmographics- Name
- UrbanSoccer
- Legal name
- Soccer 5 France SAS
- Website
- https://urbansoccer.fr
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Ownership category
- akta.pro rank
UrbanSoccer industry classification
Industry- Product category
- Indoor Sports Facility Operations
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Fitness and Recreational Sports Centers (713940), Spectator Sports (7112), Spectator Sports (71121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Retail-Eating Places (5812)
- akta.pro primary industry
- Arenas & Indoor Sports Centers (MPAKAEAB)
- akta.pro secondary industries
- Venue Operations, Management & Facility Services (MPAKAEAN), Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO)
Keywords
Where UrbanSoccer is headquartered
LocationHeadquarters
- HQ city
- Puteaux
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
UrbanSoccer business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Field Rental: Core revenue from renting synthetic football fields (Foot 5, Foot 7), padel, badminton, squash, and tennis courts by the hour (1-2 hours). Online booking via MyUrban or in-centre.
- Subscriptions/Abonnements: Regular-play customers subscribe to fixed time slots at a preferred centre. Fixed centre, fixed field, fixed slot. Minimum 10 sessions, maximum 50.
- Leagues & Championships: Weekly amateur football championships (Betsson League, Business League, Student League). Revenue per team per season, with 10% deposit and balance payment.
- Tournaments (CUP): One-day tournament entry fees, charged per team. 50 minutes of guaranteed play. Pre-registration with 5-day hold.
- Corporate Events: B2B events including seminars, team-building tournaments, Christmas parties, and private hire. 50% deposit required. Revenue per event based on custom devis.
- Kids Programs: Football schools (year-round, 32 sessions), holiday camps (5 days per vacation), and birthday party packages. Includes uniform kits.
- UrbanStore / Retail: Official Nike distributor selling football equipment, personalised kits, and Urban-branded merchandise in each centre.
- Club House / Food & Beverage: Sports bars in all centres serving drinks, pizzas, and sharing boxes. Table reservations for match screenings. Private hire for events.
- Urban Cards & Cheques: Prepaid internal payment cards and vouchers with bonus credits (5-15% extra). Sold at centres, valid until end of following year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard field rental by centre, day, and time slot |
| Usage-based | Pay-as-you-go | Under-26 offer: €5 per session |
| Transaction based/ take rate | Seasonal | Betsson League team registration |
| Subscription | Multi-year contract | Abonnement (subscription): fixed weekly slot, 10-50 sessions |
| Transaction based/ take rate | Pay-as-you-go | Urban Card pre-paid with bonus credits |
| Transaction based/ take rate | Pay-as-you-go | Urban Cheques pre-paid vouchers at 5-10% discount |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
UrbanSoccer product offering
Product offeringCore offering
UrbanSoccer operates the largest network of indoor and outdoor 5-a-side football centers in France, with 35 centres across the country and 1 in Portugal, hosting over 300 synthetic fields and serving more than 110,000 players weekly. The company rents pitch time by the hour, runs weekly amateur championships (Betsson League, Business League, Student League), organises tournaments and corporate events (UrbanEvent), and offers children's football schools, holiday camps, birthday parties, padel courts, on-site sports bars, and a Nike retail store in each centre, all unified through the MyUrban digital booking and team-management platform.
Product overview
UrbanSoccer operates as a unified leisure sports platform combining physical facilities with digital services. The core offering is foot 5 (5-a-side football) across 35 integrated centers, supported by the MyUrban digital platform for reservations, team management, and payments. The portfolio includes competitive leagues (Betsson League, Business League, Student League), tournaments (CUP), and B2B events (UrbanEvent). Youth services encompass football schools with PSG Academy partnership, holiday camps, and birthday packages. Adjacent offerings include UrbanPadel courts, UrbanStore (Nike retail), and Club House sports bars with live broadcasts. Add-on products include subscriptions, prepaid vouchers (Cheques/Cartes Urban), and the SUPERSUB player-matching feature.
Differentiator
Problem solved
Functional benefit
Products and services
- UrbanSoccer Centre Network (Foot 5 & Foot 7) Hourly rental of indoor and outdoor synthetic-turf 5-a-side and 7-a-side football fields across 35 centres in France and 1 in Portugal, bookable up to 45 days in advance through MyUrban or in-centre.
- Betsson League Flagship weekly amateur 5-a-side football championship co-branded with Betsson, with 1,700 teams competing across 280 leagues in multiple centres throughout the season.
- Business League Corporate inter-company football championships for company employees, enabling team-building through regular competitive play.
- Student League Powerade Student football championships organised across university-affiliated UrbanSoccer centres, sponsored by Powerade and tailored to student budgets.
- CUP Tournaments Single-day football tournaments with guaranteed 50 minutes of play, hosted by a referee, available to teams for one-time entry fees with pre-registration.
- UrbanEvent (Corporate Events) Turnkey B2B corporate event service for groups of 10 to 1,500+ people, covering tournaments, seminars, team-building, Christmas parties, and private hire with catering, managed via a dedicated sales team and custom devis.
- École de Foot (Football School) Year-round weekly football training programme for children aged 4-17, with 32 sessions per year, including branded PSG Academy sessions delivered in UrbanSoccer centres.
- Stage de Foot (Holiday Football Camps) Multi-day football camps during school holidays for children aged 5-14 (half-board) and 8-17 (full-board), including equipment kit, uniform, and coached training sessions.
- Anniversaires (Birthday Party Packages) Children's birthday party packages combining 1 to 1.5 hours of football activity with 30 minutes of private party space for cake and refreshments, with Pokemon-themed branding and giveaways.
- UrbanPadel Padel court rental offering launched within UrbanSoccer centres, providing hourly padel court bookings alongside the core football facility.
- UrbanStore Official Nike distributor retail store located in each UrbanSoccer centre, selling football footwear, equipment, personalised team kits, and Urban-branded merchandise.
- Club House Sports Bar On-site social space in every centre serving beverages, pizzas, and sharing boxes, broadcasting live sports (Wimbledon, Tour de France, Formula 1, etc.) on multiple screens with table reservations and private hire available.
- League Interne (Internal League) Custom-tailored league offering for companies or groups, with personalised scheduling, rankings, trophies, and optional equipment and catering provided on a bespoke basis.
- Terrain Location (Field Rental) Hourly rental of football, badminton, squash, and tennis courts across the UrbanSoccer centre network, with online booking up to 45 days in advance through MyUrban.
Quantifiable outcome
- 110,000+ players play per week across the network
- +3 more outcomes
Companies that use UrbanSoccer
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
UrbanSoccer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
UrbanSoccer partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- BetssoncoreMajor partner and official sports betting sponsor since 2024. Betsson League is the flagship UrbanSoccer weekly championship product, fully co-branded and promoted. Betsson provides prize pools and marketing support.
- PokemonminorOfficial sponsor of UrbanSoccer birthday parties since 2019. Pokemon branding and giveaways included in children's birthday packages.
- FFF (Fédération Française de Football)coreUrbanSoccer is a Foot 5 centre approved by the French Football Federation since 2018. Provides legitimacy and trust for players with FFF licenses who book at UrbanSoccer centres.
- Paris Saint-Germain (PSG Academy)corePSG Academy France partnership since 2012 for youth football schools. UrbanSoccer hosts PSG Academy sessions at its centres, offering branded coaching programmes for children.
- NikecoreOfficial supplier of footwear and equipment since 2008. UrbanStore distributes Nike products designed specifically for 5-a-side football in each centre. Also equips clubs and league teams with personalised Nike kits.
- Coca-Cola / PoweradecoreMajor beverage partner since 2007. Powerade is the recommended hydration brand for UrbanSoccer players. Co-branded communications and product placement in sports bars and events.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
UrbanSoccer competitors and assessment
Company assessmentEmerging players
- Playtomic: Playtomic is the leading SaaS booking platform for padel and small-sided sports venues across Europe. Comparable to UrbanSoccer's MyUrban platform functionality (booking, payments, player matching) and an emerging channel partner; increasingly relevant as UrbanSoccer expands UrbanPadel.
- Padel Galis: Padel Galis is a rapidly expanding European padel club operator and equipment supplier. Comparable to UrbanSoccer in urban sports venue operations but focused on padel; represents both an adjacent growth vector (UrbanPadel) and a competitor for prime indoor real estate.
- WeSport (urban sports booking): WeSport is a French sports booking and discovery platform listing urban sports facilities including football pitches. Comparable to UrbanSoccer's MyUrban in digital booking/distribution for amateur sports; an emerging player in the urban sports venue aggregator category.
Direct peers
- Goals Soccer Centres: Goals operates the UK's flagship network of 5-a-side football centres with associated F&B and league programmes. Closely comparable to UrbanSoccer in centre format, customer mix (adult amateur leagues, kids programmes), and bundled F&B offering, though historically UK-focused.
- Powerleague: Powerleague is the UK's largest small-sided football operator with dozens of centres across Britain. Comparable to UrbanSoccer in product (5-a-side / 7-a-side synthetic pitches), leagues (Powerleague branded competitions), and B2B events, though operating in a different geography.
- Le Five: Le Five is one of the largest 5-a-side football centre operators in France, with multiple urban locations. Directly comparable to UrbanSoccer in core product (Foot 5 synthetic pitch rental), target customer (amateur adults), and revenue model (hourly field rental + leagues). The two are the most-cited direct competitors in the French Foot 5 category.
Broad incumbents
- Topgolf: Topgolf is a global entertainment-sports venue operator combining sport with F&B, events, and digital scoring. Comparable to UrbanSoccer in leisure-sports venue business model (sport + food + events + leagues) but at a much larger venue scale and broader geographic footprint; a broader incumbent in the sports-entertainment space.
- Decathlon: Decathlon is a global sporting goods retailer with growing in-store sport facilities (football pitches, padel). Comparable as a broader incumbent touching UrbanSoccer's customer base; not a direct facility competitor but adjacent through sport infrastructure and equipment.
Regional players
- Padel Nuestro: Padel Nuestro is a Spain-headquartered padel club and equipment retailer with a growing European footprint. Comparable to UrbanSoccer in sport venue retail + club operations but with a padel focus and Spain-centric base; relevant for cross-border expansion benchmarking.
Others
- Compagnie des Alpes: Compagnie des Alpes is the listed French leisure conglomerate that owns UrbanSoccer. Comparable as parent/portfolio company (parks, resorts, ski, leisure venues); relevant for understanding group-level governance, capital allocation, and the strategic context within which UrbanSoccer operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
UrbanSoccer social profiles
Digital presenceUrbanSoccer compliance and trust
Trust signalCompliance3 records
UrbanSoccer financial estimates
Financial estimateRevenue estimate
Valuation estimate
UrbanSoccer leadership team
Management profileNumber of profiles
Profiles2 records
UrbanSoccer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UrbanSoccer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UrbanSoccer
What does UrbanSoccer do?
UrbanSoccer operates the largest network of indoor and outdoor 5-a-side football centers in France, with 35 centres across the country and 1 in Portugal, hosting over 300 synthetic fields and serving more than 110,000 players weekly. The company rents pitch time by the hour, runs weekly amateur championships (Betsson League, Business League, Student League), organises tournaments and corporate events (UrbanEvent), and offers children's football schools, holiday camps, birthday parties, padel courts, on-site sports bars, and a Nike retail store in each centre, all unified through the MyUrban digital booking and team-management platform.
Is UrbanSoccer a public or private company?
UrbanSoccer is a private company. It is classified as corporate owned and is currently operating.
When was UrbanSoccer founded?
UrbanSoccer was founded in 2004.
Where is UrbanSoccer based?
UrbanSoccer is headquartered in Puteaux, France, in the Europe region.
How does UrbanSoccer make money?
Nine revenue lines are on record. Field Rental is the primary driver. The others are subscriptions/Abonnements, leagues & Championships, tournaments (CUP), corporate Events, kids Programs, urbanStore / Retail, club House / Food & Beverage and urban Cards & Cheques.
Who are UrbanSoccer's main competitors?
Emerging players on record are Playtomic, Padel Galis and WeSport (urban sports booking). Direct peers are Goals Soccer Centres, Powerleague and Le Five. Broad incumbents are Topgolf and Decathlon. Padel Nuestro is listed as a regional player. Compagnie des Alpes is listed as an others.
Does UrbanSoccer have an API?
No public API is recorded for UrbanSoccer.
What industry is UrbanSoccer in?
UrbanSoccer's product category is Indoor Sports Facility Operations. Its primary akta.pro industry code is MPAKAEAB, Arenas & Indoor Sports Centers, with a secondary code of MPAKAEAN, Venue Operations, Management & Facility Services. Its NAICS code is 71131 and its SIC code is 7990.