PETERBILT OF SOUTHERN ALBERTA

What PETERBILT OF SOUTHERN ALBERTA does

Peterbilt of Southern Alberta is an authorized Peterbilt commercial truck dealership serving Southern Alberta, Canada from four physical locations in Calgary, Lethbridge, Red Deer, and Medicine Hat/Redcliff. The company sells new and used Peterbilt trucks across the brand's full product portfolio, including on-highway models (579, 589), vocational models (567, 520), medium-duty variants (535, 536, 537, 548 — configured as crane trucks, water tankers, and van body delivery vehicles), and zero-emission electric models (579EV, 567EV, 520EV, 220EV).

Revenues are generated through five streams: new truck sales, used truck sales, parts (genuine Peterbilt OEM components), service and maintenance (factory-certified technicians, including mobile on-site service), and financing arranged through PacLease and other lenders. The customer base is segmented by use case — commercial fleet operators, vocational and construction businesses, intra-city delivery operators, and sustainability-focused fleets — with no named customer logos or enterprise contracts disclosed. The company has no parent, no funding rounds, no subsidiaries, no M&A activity, and no public financial disclosures in the source material; the 6-employee headcount figure appears inconsistent with the four-location full-service dealership footprint and likely understates operational staffing.

Name

PETERBILT OF SOUTHERN ALBERTA

Legal name

Peterbilt of Southern Alberta

Website

https://calgarypeterbilt.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Peterbilt of Southern Alberta is an authorized Peterbilt commercial truck dealership operating four locations across Southern Alberta (Calgary, Lethbridge, Red Deer, Medicine Hat), selling new and used on-highway, vocational, medium-duty, and electric trucks alongside parts, service, and PacLease financing.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

akta.pro secondary industries

Box Truck / Dry Van Truck Leasing & Rental (TLABABAF), Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ)

Keywords

• Commercial truck dealership
• Heavy duty trucking
• Vocational vehicles
• Truck parts service
• Electric commercial trucks

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Truck Sales: Sale of new factory-customized Peterbilt trucks across on-highway, vocational, and medium duty categories
2. Used Truck Sales: Sale of quality-checked pre-owned Peterbilt trucks ready for operation
3. Parts Department: Genuine Peterbilt parts and accessories sales for optimal truck performance and longevity
4. Service and Maintenance: Factory-certified technician services for truck maintenance, repairs, and mobile service options
5. Financing Services: Flexible financing options through PacLease and other financing plans tailored to customer needs

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Peterbilt of Southern Alberta is an authorized Peterbilt commercial truck dealership selling new and used heavy-duty, medium-duty, vocational, and zero emission electric trucks across four Southern Alberta locations. The dealership provides complete support services including factory-certified maintenance and repairs, genuine Peterbilt parts, mobile service, engine configuration options, and flexible financing through PacLease and other lenders.

Product overview

Peterbilt of Southern Alberta is an authorized Peterbilt truck dealership offering a comprehensive portfolio of commercial trucks and services across Southern Alberta. The product lineup includes On-Highway trucks (Models 579 and 589), Vocational trucks (Models 567 and 520), and Medium Duty trucks (Models 548, 537, 536, and 535), alongside a growing Zero Emission vehicle family featuring electric models (579EV, 567EV, 520EV, and 220EV). The company provides complete support services including truck sales, engine options, flexible financing through PacLease, genuine parts departments, factory-certified service and maintenance, and mobile service capabilities. This unified offering enables customers to purchase, finance, and maintain their commercial truck fleet through a single dealership network.

Differentiator

Problem solved

Functional benefit

Products and services

• Peterbilt Model 579 Flagship on-highway truck featuring advanced technology, comfort, and efficiency designed for long-haul transportation operations.
• Peterbilt Model 589 Premium on-highway truck representing quality, reliability, and innovation in commercial trucking for long-distance hauling.
• Peterbilt Model 567 Vocational truck designed for heavy-duty applications including construction, dump, and refuse operations.
• Peterbilt Model 520 Vocational truck built for demanding work environments including waste management and construction applications.
• Peterbilt Model 548 Medium duty crane truck designed for material handling and construction applications with specialized crane capabilities.
• Peterbilt Model 537 Medium duty water tanker truck designed for liquid transport applications in various industrial and municipal sectors.
• Peterbilt Model 536 Medium duty truck with van body configuration for commercial delivery and distribution applications.
• Peterbilt Model 535 Medium duty truck designed for commercial delivery and vocational applications with versatile body options.
• Peterbilt Model 579EV Zero emission electric version of the Model 579 on-highway truck, providing sustainable long-haul transportation.
• Peterbilt Model 520EV Electric vocational truck derived from the Model 520 for waste management and construction with sustainable power.
• Peterbilt Model 220EV Compact electric truck for urban delivery and vocational applications with zero emission operation.
• New and Used Truck Sales Sales of new factory-customized Peterbilt trucks and quality-checked pre-owned Peterbilt trucks ready for operation.
• Financing Services Flexible financing options through PacLease and other lenders with plans tailored to customer truck purchase needs.
• Parts Department Genuine Peterbilt parts and accessories sales for optimal truck performance and longevity.
• Service Department Factory-certified technician services for truck maintenance, repairs, and diagnostics.
• Mobile Service On-site mobile service capabilities for truck maintenance and repairs at customer locations.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• TEC Equipment: Multi-location Peterbilt and Volvo dealer group based in the Pacific Northwest U.S. Operates the same authorized-dealer model for commercial trucks with full-service parts and repair operations across a regional footprint.
• Premier Truck Group: Multi-location Peterbilt dealer group operating across Texas, Oklahoma, and Louisiana. Direct comparable as a large authorized Peterbilt dealer providing full sales, parts, service, and financing for commercial truck customers.
• Rush Enterprises: The largest Peterbilt dealer group in North America, operating more than 100 dealership locations across the U.S. Rush is a direct comparable as a multi-location authorized Peterbilt commercial truck dealer with full sales, parts, service, and financing operations.
• GreatWest Kenworth: Authorized Kenworth (Paccar sister brand) dealer with multiple locations across Western Canada including Alberta. Operates the same authorized-dealer business model for a sister Paccar brand in overlapping geography, making it a highly relevant regional peer.
• Velocity Vehicle Group: Western U.S. Peterbilt dealer group with locations across California, Arizona, and Texas. Direct comparable as a multi-location authorized Peterbilt dealer serving commercial fleet customers with similar sales, parts, and service offerings.

Broad incumbents

• Volvo Trucks North America: Competing heavy-duty truck OEM with a strong presence in vocational and on-highway segments. Operates an authorized dealer network that directly competes with Peterbilt dealerships for commercial fleet customers in Western Canada.
• Daimler Truck North America: Manufacturer of Freightliner, Western Star, and other commercial truck brands competing directly against Peterbilt in the same Southern Alberta market. Operates a broader portfolio across multiple OEM brands and dealer networks.
• Paccar Inc: Parent company of Peterbilt Motors Company and Kenworth Truck Company. As the ultimate OEM of the trucks the dealership sells, Paccar directly controls franchise rights, allocation, pricing, and product roadmap that drive the dealer's economics.
• Navistar International: Manufacturer of International brand commercial trucks with a dealer network that competes for the same fleet, vocational, and medium-duty customers in Western Canada. Relevant as a competing OEM with overlapping customer use cases.
• Mack Trucks: Volvo Group's vocational and heavy-duty truck brand with strong positioning in construction and refuse segments. Competes directly with Peterbilt vocational models (567, 520) for the same Southern Alberta construction and waste-management fleet customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/peterbilt-of-southern-alberta

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PETERBILT OF SOUTHERN ALBERTA