Calgary Elite Roofing

What Calgary Elite Roofing does

Calgary Elite Roofing is a privately held, family-owned roofing and exteriors contractor founded in 2006 and headquartered in Rocky View County, Alberta. The company serves residential and commercial customers across the Calgary Metropolitan Area and Southern Alberta, offering roof repair, roof replacement, hail damage restoration, insurance claim management, and complementary exterior envelope services including siding, eavestrough, fascia, and soffit. Its technical stack centers on industry-standard third-party tools rather than proprietary platforms: HAAG-certified inspection methodology for damage assessment, Eagleview aerial measurement for virtual roof inspections, and Xactimate for insurance claim cost estimation.

The product portfolio spans seven roofing material categories — asphalt shingle, rubber shingle (Euroshield), polymer shingle, cedar shake, concrete tile, clay tile, and flat roof systems — supplemented by seasonal snow removal and roof financing arranged through FinanceIt and SNAP Financial partners. The business operates a direct-to-consumer go-to-market motion via on-site estimates, online self-service booking, 24/7 emergency dispatch, phone/email inquiries, and an educational content engine (The Roof Guide). Pricing is quote-based and not publicly disclosed; financing plans start at $99/month for qualifying projects. Revenue is generated primarily through one-time project fees for replacement and repair, with the insurance claim management stream effectively functioning as a value-added service that converts storm-damage events into replacement project volume. The customer base is highly fragmented across thousands of homes and businesses with no disclosed anchor accounts, and the company is differentiated primarily by certifications (HAAG, Red Seal, National Construction Safety Officer), maintained A+ BBB accreditation since 2006, and bundled building-envelope offerings rather than by technology ownership.

Name

Calgary Elite Roofing

Legal name

Calgary Elite Roofing Inc.

Website

https://calgaryeliteroofing.ca

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Calgary Elite Roofing is a family-owned residential and commercial roofing and exteriors contractor serving the Calgary Metropolitan Area since 2006, offering roof repair, replacement, hail damage insurance claim management, siding, eavestrough, and roof financing services.

Ownership category

akta.pro rank

Product category

Roofing Services

NAICS

Roofing Contractors (23816), Siding Contractors (23817)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH), Roof Snow & Ice Removal (Snow Raking, Ice Dam Mitigation) (HSAIAIAG), Built-Up Roofing (BUR) (IMADAFAH)

Keywords

• Residential roofing services
• Commercial roofing services
• Roof replacement installation
• Roof repair maintenance
• Exterior renovation services

Headquarters

HQ city

Rocky View County

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Roof Replacement and Installation: One-time revenue from complete roof replacement services for residential and commercial properties, covering asphalt shingle, rubber, polymer, cedar shake, concrete tile, clay tile, and flat roof systems.
2. Roof Repair Services: Revenue from repair services ranging from minor leak repairs to storm damage fixes, including emergency service calls. A service call fee applies.
3. Exterior Services (Siding, Eavestrough, Fascia, Soffit): One-time project revenue for exterior envelope services including siding installation, eavestrough/gutter systems, fascia, and soffit work.
4. Roof Snow Removal: Recurring seasonal service revenue for snow removal from roofs in the Calgary Metropolitan Area, offered as one-time or recurring service plans.
5. Insurance Claim Management: Facilitates full insurance claim management for hail and wind damage events, assisting homeowners with documentation, Xactimate reports, and adjuster coordination as part of the repair/replacement service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Calgary Elite Roofing is a roofing contractor providing roof repair, roof replacement, hail and wind damage restoration with insurance claim management, and complementary exterior services (siding, eavestrough, fascia, soffit) for residential and commercial properties in the Calgary Metropolitan Area. The company installs seven roofing product systems (asphalt shingle, rubber, polymer, cedar shake, concrete tile, clay tile, and flat roof) and offers roof snow removal and roof financing through partner lenders.

Product overview

Calgary Elite Roofing is a full-service residential and commercial roofing contractor offering a unified suite of roofing and exterior services. Their core service portfolio centers on roof repair and roof replacement (installation), complemented by specialized hail damage and insurance claims management. They offer seven distinct roofing material products: Asphalt Shingle, Rubber Shingle (Euroshield), Polymer Shingle, Cedar Shake, Concrete Tile, Clay Tile, and Flat Roof systems. Exterior services include Siding, Eavestrough (gutters), Fascia, and Soffit. Additional services encompass Roof Snow Removal and Roof Financing through partner lenders. The company differentiates through HAAG-certified inspections, Xactimate insurance reporting, and an exclusive Elite Workmanship Warranty backing all completed projects. The company serves Calgary and Southern Alberta since 2006.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Repair Professional roof repair services including leak fixes, shingle replacement, storm damage repair, and structural assessment with HAAG-certified inspections to determine repair vs. replacement needs. Targets homeowners and commercial property owners in the Calgary Metropolitan Area.
• Roof Replacement Complete roof replacement services covering removal of old roofing, structural inspection, and installation of new roof systems. Includes project management from material delivery through final cleanup and inspection.
• Commercial Roofing Roofing services for commercial buildings, including flat roof systems and flat roof product offerings for businesses in the Calgary area.
• Hail Damage and Insurance Claims Management Expert insurance claim management services for hail and wind damage. Includes HAAG-certified inspections, Xactimate reporting for insurance companies, and full claims processing assistance from damage assessment through project completion.
• Asphalt Shingle Roof Cost-effective asphalt shingle roofing with a 100+ year proven track record in North America. Available in multiple colors and styles including options that replicate wood, cedar, or slate aesthetics. Fully recyclable at end of life.
• Rubber Shingle Roof (Euroshield) Hail-resistant rubber roofing made from up to 95% recycled materials (recycled tires). Designed to replicate the look of extra-thick chiseled-edge slate while being lightweight and walkable without risk of cracking.
• Polymer Shingle Roof Durable polymer-based shingle roofing offering enhanced durability and aesthetic options.
• Cedar Shake Roof Premium hand-split cedar wooden shingles providing an elegant, rustic appearance native to Western Canada. Natural thermal insulation properties with natural oils offering decay and insect resistance.
• Concrete Tile Roof Highly durable concrete tile roofing with 50+ year life expectancy. Available in multiple textures, colors, and profiles. Offers exceptional durability, fire resistance, energy efficiency, and high impact resistance for hail protection.
• Clay Tile Roof Stylish clay tile roofing providing Mediterranean or Baja aesthetic. Class 2 impact rating; offers fire resistance, thermal properties for energy efficiency, and eco-friendly natural materials.
• Flat Roof Flat roof systems designed for commercial buildings, providing durable weatherproof coverage for low-slope applications.
• Siding Exterior siding installation and repair services for residential and commercial properties. Complements roof replacement projects as part of complete building envelope solutions.
• Eavestrough (Gutters) Roof gutter/eavestrough installation, cleaning, repair, and replacement services. Includes debris prevention systems and solutions for ice damming prevention.
• Fascia Fascia installation and repair services. Fascia provides structural support for eavestroughs, protects against water intrusion, and provides finished visual appearance to roof edges. Available in aluminum, wood, UPVC, and vinyl materials.
• Soffit Soffit installation and repair services. Soffit works in conjunction with fascia to complete roof edge systems and provide attic ventilation.
• Roof Snow Removal Snow removal services for roofs to prevent ice damming, structural stress, and water damage. Recommended for Calgary's climate with Chinook weather patterns that cause flash thaws.
• Roof Financing Financing options for roof replacement, repair, and exterior renovations through partner lenders FinanceIt and SNAP Financial. Offers flexible payment plans starting from $99/month for selected roofs.

Quantifiable outcome

• A+ Better Business Bureau accreditation maintained since 2006
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• HAAG (HAAG Education)coreTechnology or IntegrationHAAG provides industry-leading roof inspection certification programs. Calgary Elite Roofing's technicians are HAAG-certified (HAAG Roof Inspectors Certification for residential and commercial inspections), enabling expert damage assessment for insurance claims in Calgary's hail-prone climate.
• XactimatecoreTechnology or IntegrationXactimate is the industry-standard insurance claims estimation software used throughout the property insurance and restoration industry. Calgary Elite Roofing uses Xactimate reports to support customer insurance claims, providing detailed, standardized cost estimates for roof and exterior repairs.
• Alberta Allied Roofing Association (AARA)minorOthersIndustry trade association for roofing contractors in Alberta. Calgary Elite Roofing is a member, indicating adherence to industry standards and best practices.
• Siding Contractors Association of AlbertaminorOthersIndustry trade association for siding contractors in Alberta. Calgary Elite Roofing is a member, reflecting their exterior services beyond roofing.
• Canadian Council for Indigenous Business (CCIB)minorOthersBusiness association supporting Indigenous economic development in Canada. Calgary Elite Roofing is a member, demonstrating commitment to reconciliation and Indigenous business community engagement.
• City of CalgaryminorOthersThe City of Calgary offers a $5,000 roof rebate program. Calgary Elite Roofing participates by installing qualifying roof systems that meet city development and building permit requirements, passing the rebate benefit to eligible homeowners.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• GAF: Largest North American roofing materials manufacturer with a certified contractor program that mirrors Calgary Elite's certification-driven positioning. Functions as a supplier, but its certified-installer framework is a direct analog to Calgary Elite's HAAG- and warranty-backed trust strategy.
• Euroshield Rubber Roofing: Canadian manufacturer of recycled rubber roofing products that Calgary Elite installs as its rubber shingle offering. They sit in the supply ecosystem rather than competing for the install job, but are tightly coupled as a key product partner.
• IKO Industries: Major Canadian/global manufacturer of asphalt shingles and roofing underlayments. Comparable to Calgary Elite as a Canadian-headquartered roofing brand, but operates as a materials manufacturer and supplier rather than an installer/contractor.
• Owens Corning: Global roofing materials manufacturer (asphalt shingles, underlayment, components) whose products Calgary Elite regularly installs. Sits in the supplier ecosystem, but the contractor-facing contractor network model is comparable in concept.

Broad incumbents

• Tecta America: Large U.S. commercial roofing contractor network providing installation, repair, and maintenance across the U.S. Overlaps with Calgary Elite's commercial roofing and exterior services, but Tecta operates at much greater scale and primarily in the United States.
• Bone Dry Roofing: Multi-state U.S. roofing franchise network offering residential and commercial roof repair, replacement, and exterior services. Comparable service mix and franchise-style local delivery model, but operates as a franchised network rather than a single independent contractor.
• Flynn Canada: Largest Canadian roofing contractor with a national footprint across commercial and industrial roofing. Comparable as a roofing-services platform operating in the same Canadian market, but at far greater scale and with a heavier commercial tilt than Calgary Elite's residential/commercial mix.
• Tremco Roofing and Building Maintenance: Established North American commercial roofing and building envelope contractor offering roof installation, repair, and maintenance services. Comparable core service offering, but Tremco operates at national/international scale with a primarily commercial and institutional customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/calgary-elite-roofing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calgary Elite Roofing