California Shutters Inc

What California Shutters Inc does

California Shutters Inc is a family-owned custom interior window treatments manufacturer and installer headquartered in Miami, Florida, founded in 1988 by Ed Salomon. The company designs, produces, and installs premium shutters and complementary window coverings for residential homeowners and select commercial projects, primarily in the South Florida market. Its core product line consists of Synthetic Poly Shutters (Caribbean Collection) and White Painted and Stained Mahogany Basswood Shutters (Woodland Collection), with custom specialty shapes manufactured to fit non-standard window geometries.

The company operates a vertically integrated model from a 52,000 square foot manufacturing facility, with capabilities spanning hand-finished basswood production and engineered synthetic poly materials. Its Vera Luxe sub-brand extends the portfolio into faux wood blinds, vertical blinds, sliding panel shades, cellular shades, pleated shades, layered zebra shades, natural woven shades, and roller shades. Production and installation lead times are stated at 2-4 weeks, and customers are invited to tour the production facility as part of the brand experience. The business has installed window treatments in 8,267+ homes cumulatively since inception.

California Shutters monetizes through a sales-led, direct-to-consumer go-to-market model. Design consultants conduct in-home consultations where they take measurements, discuss options, and provide quote-based estimates; products are manufactured to order and professionally installed by company teams. Pricing is quote-based per project, with deposits required to begin work and final payment due on completion; the company offers promotional discounts of 20% off the first room and 10% off the second room. Distribution is entirely domestic direct sales, with marketing supported by Instagram, email, in-home consultations, and SMS via Close.com. The company employs 50+ people, is owned and operated by the Salomon family, has no external funding or parent company, and reports no revenue figure.

Name

California Shutters Inc

Legal name

California Shutters Inc

Website

https://californiashutters.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

California Shutters Inc is a family-owned, Miami-based manufacturer and installer of premium custom interior window treatments — shutters, blinds, and shades — serving South Florida homeowners and select commercial projects via in-home consultation, in-house production, and professional installation since 1988.

Ownership category

akta.pro rank

Product category

Custom Window Treatments

NAICS

Blind and Shade Manufacturing (337920), Window Treatment Retailers (449122)

SIC

Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industries

Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE), Custom Window & Door Fabrication & Replacement (HSAPAJAI), Curtain, Blind & Shade Installation/Repair (HSAGAAAG)

Keywords

• Interior shutters
• Window treatments
• Custom blinds
• Plantation shutters
• Window shades

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Window Treatment Sales: One-time sale of custom interior window treatments including shutters, blinds, and shades. Products are manufactured to order based on customer specifications and measurements taken during in-home consultation.
2. Installation Services: Professional installation services provided to customers after custom products are manufactured and approved.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

California Shutters Inc designs, manufactures, and installs custom interior window treatments for residential customers in Florida. Its product portfolio includes multiple shutter collections (Caribbean synthetic poly, Woodland painted and stained basswood, Vera Luxe custom), faux wood and vertical blinds, and a complete range of shades (sliding panel, cellular, pleated, layered zebra, natural woven, and roller). The company sells exclusively through in-home consultations, custom measurement, and professional installation backed by its own 52,000 sq ft manufacturing facility.

Product overview

California Shutters is a single-product manufacturer and installer of premium interior window treatments, operating two flagship shutter collections (Caribbean and Woodland) alongside the Vera Luxe custom treatments brand. The core offerings include Synthetic Poly Shutters (moisture-resistant), White Painted Basswood and Stained Mahogany Basswood Shutters (premium wood), and Custom Specialty Shapes, all manufactured in-house at their South Florida facility. The Vera Luxe sub-brand extends the portfolio with complementary window treatments including Faux Wood Blinds, Vertical Blinds, Sliding Panel Shades, Cellular Shades, Pleated Shades, Layered (Zebra) Shades, Natural Woven Shades, and Roller Shades. The company operates a direct-to-consumer model with in-home consultation, custom manufacturing, and professional installation services.

Differentiator

Problem solved

Functional benefit

Brands

• Vera Luxe Collection: Premium window treatment collection including faux wood blinds, vertical blinds, sliding panel shades, cellular shades, pleated shades, layered (zebra) shades, natural woven shades, and roller shades.
• Caribbean Collection
• Woodland Collection

Products and services

• Caribbean Collection Synthetic Poly Shutters Custom-manufactured synthetic poly interior shutters designed for durability and humidity resistance, sold to Florida homeowners through in-home consultation.
• Woodland Collection White Painted Basswood Shutters Custom interior shutters made from painted basswood, a premium hardwood, sold and installed for residential customers.
• Woodland Collection Stained Mahogany Basswood Shutters Custom-stained basswood shutters with a mahogany finish, manufactured in-house and installed in residential homes.
• Vera Luxe Custom Shutters Premium-tier custom-manufactured shutters positioned as the company's higher-end offering for residential window applications.
• Vera Luxe Faux Wood Blinds Custom faux wood blinds manufactured under the Vera Luxe brand for residential interiors, combining the look of wood with moisture resistance.
• Vertical Blinds Custom vertical blinds for sliding doors and large window openings, sold and installed for residential customers.
• Sliding Panel Shades Custom sliding panel shades designed for large windows and sliding glass doors, sold and installed by California Shutters.
• Cellular Shades Custom cellular (honeycomb) shades that provide insulation and light filtering for residential windows.
• Pleated Shades Custom pleated shades for residential windows, manufactured and installed by the company.
• Layered (Zebra) Shades Custom layered zebra shades that alternate sheer and opaque fabric bands to provide adjustable light control in residential interiors.
• Natural Woven Shades

Quantifiable outcome

• 8,267+ homes installed
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Smith & Noble: Custom window treatment specialist selling blinds, shades, shutters, and drapery directly to homeowners with measurement and installation services; comparable premium custom positioning and product breadth.
• Blinds.com: National online retailer of custom blinds, shades, and shutters with measurement support and installer network; competes for the same homeowner-custom purchase but via an e-commerce-led motion.
• The Shade Store: Premium DTC custom window treatment retailer offering made-to-measure blinds, shades, shutters, and drapery with in-home consultation and professional installation — the closest direct analog to California Shutters' premium positioning and bespoke service model.
• 3 Day Blinds: DTC custom window treatments retailer with in-home consultation and professional installation offering blinds, shades, shutters, and drapery; directly comparable sales motion and product set.
• Shutterland: Custom plantation shutter specialist selling direct to homeowners; directly competes in the same premium shutter niche California Shutters serves.

Broad incumbents

• Home Depot: National big-box home improvement retailer offering in-store and custom-ordered blinds, shades, and shutters with installer network; competes for the same homeowner upgrade dollars at lower price tiers.
• Norman Window Fashions: Manufacturer and distributor of custom window coverings including plantation shutters, blinds, and shades with broad dealer network; overlaps California Shutters' shutter and shade manufacturing capabilities at larger scale.
• Hunter Douglas: Largest manufacturer of custom window coverings (blinds, shades, shutters) with a nationwide dealer and installer network; sets the premium quality benchmark California Shutters competes against.
• Budget Blinds: National franchise network for custom window coverings (blinds, shades, shutters) with in-home consultation; broader geographic reach than California Shutters via franchise model.

Emerging players

• Eclipse Shading Systems: Specialty manufacturer of custom shading systems (cellular, roller, solar) for residential and commercial; comparable Vera Luxe cellular/roller shade capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/californiashutters?igsh=eGs3Z2p4enh0NnMy
• LinkedInlinkedin.com/company/california-shutters-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about California Shutters Inc