Calisteniapp
Calisteniapp is a bootstrapped Spanish mobile fitness app that delivers calisthenics and street workout training programs, adaptive EVO Routines, and custom session building to over 2 million individual users globally via a freemium subscription model on iOS and Android.
- Company typePrivate
- Founded2019
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Calisteniapp does
Calisteniapp is a privately held, bootstrapped Spanish fitness technology company headquartered in Arrecife, Las Palmas, that operates a mobile calisthenics and street workout training platform for iOS and Android. The application delivers structured bodyweight training through a content library of over 700 exercises, 500+ guided sessions, 35+ multi-week training programs, 21-day challenges, and the company's flagship EVO Routines — an adaptive methodology that adjusts workout difficulty after each completed session. The platform also includes a Pro-only Session Creator tool for building custom workouts, real-time progress tracking via workout volume analytics and muscle heat maps, and social sharing functionality. The company is led by co-founder Yerai Alonso, a recognized calisthenics expert, Canary Islands champion, published author, and operator of a major Spanish-language YouTube channel whose personal brand anchors the product's credibility.
The business operates a freemium model: the Base Athlete tier is free with access to 500 sessions, the 700+ exercise dictionary, limited session creation (max 3), and capped video playback (10/day), while the Pro Athlete tier unlocks unlimited session creation, 15+ challenges, 35+ training programs, and 23+ EVO Routines at €9.99/month or €69.99/year with a 7-day free trial. Go-to-market is product-led and community-led: distribution occurs via the Google Play Store and Apple App Store globally, with top-of-funnel acquisition driven by weekly blog content, an active YouTube/TikTok/Instagram/Facebook presence, and a Discord community server. The platform is localized into at least six languages (English, Spanish, German, French, Italian, Portuguese) and explicitly targets both European and Latin American markets.
The company operates with a lean team of 8 employees and has no documented external funding rounds, parent company, or subsidiary structure. Partnerships are limited to two minor co-marketing alliances with calisthenics equipment brand Barmania Pro and fitness facility Sthenos Club. The platform claims over 2 million athletes have joined cumulatively, with app store ratings of 4.5/5 on Google Play and 4.8/5 on the App Store. Calisteniapp is explicitly anti-AI in its positioning, marketing its content as 'of flesh and bone' and emphasizing human-authored instruction over algorithmic personalization.
Calisteniapp firmographics
Firmographics- Name
- Calisteniapp
- Legal name
- Calisteniapp
- Website
- https://calisteniapp.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Calisteniapp is a bootstrapped Spanish mobile fitness app that delivers calisthenics and street workout training programs, adaptive EVO Routines, and custom session building to over 2 million individual users globally via a freemium subscription model on iOS and Android.
- Ownership category
- akta.pro rank
Calisteniapp industry classification
Industry- Product category
- Calisthenics and bodyweight fitness mobile application
- NAICS
- Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industries
- Functional Fitness & Mobility Training (HSADAAAD), Outdoor, Adventure & Recreational Wellness Education (Hiking, Breathwork in Nature) (EDAAAHAO)
Keywords
Calisteniapp business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Pro Subscription: Monthly subscription at 9.99€ or annual subscription at 69.99€ (5.83€/month) with 7-day free trial. Provides unlimited session creation, access to 15+ challenges, 35+ training programs, and 23+ EVO routines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Base Athlete - Free tier with limited features |
| Subscription | Monthly | Pro Athlete - Premium subscription |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Calisteniapp product offering
Product offeringCore offering
Calisteniapp operates a freemium mobile application for iOS and Android that delivers structured calisthenics and street workout training to individual fitness enthusiasts. The app combines guided sessions, adaptive EVO routines, custom workout creation, an exercise video dictionary, and progress tracking, monetized through a Pro Athlete subscription tier. It serves over 2 million athletes globally with content localized in six languages.
Product overview
Calisteniapp is a unified calisthenics and street workout training platform consisting of a mobile app for iOS and Android, paired with a library of structured content including EVO Routines (adaptive programs), over 35 training Programs, 500+ Sessions, 21-day Challenges, a Session Creator tool, and an Exercise Dictionary. The platform offers a free Base Athlete tier with limited features and a paid Pro Athlete subscription. Users can track progress via built-in analytics displaying workout volume and muscle heat maps. The ecosystem also includes a regularly updated blog with educational articles about calisthenics training.
Differentiator
Problem solved
Functional benefit
Brands
- EVO Routines: Adaptive training methodology routines following an adaptive training methodology to take workouts to the next level.
- Pro Athlete
Products and services
- Calisteniapp Mobile App (Base Athlete free tier and Pro Athlete subscription) A calisthenics and street workout training application for iOS and Android, offering guided workouts, adaptive EVO routines, custom session creation, an exercise video dictionary, and progress tracking. Free Base Athlete tier includes 500 sessions and limited features; Pro Athlete subscription adds unlimited session creation, 35+ programs, 23+ EVO routines, and 15+ challenges.
- EVO Routines
Quantifiable outcome
- Over 2 million athletes have joined the platform
- +1 more outcomes
Companies that use Calisteniapp
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Calisteniapp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Calisteniapp partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Barmania ProminorOfficial partner of Calisteniapp. Barmania Pro appears to be a calisthenics equipment brand.
- Sthenos ClubminorOfficial partner of Calisteniapp. Sthenos Club appears to be a fitness/calisthenics facility or brand.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Calisteniapp competitors and assessment
Company assessmentOthers
- Strava: Strava is a fitness social network primarily for endurance athletes. While not a direct competitor, its community-led, subscription-based model and social sharing features are conceptually similar to Calisteniapp's Discord community and social workout-sharing features.
Direct peers
- Freeletics: Freeletics is a leading bodyweight and AI-personalized fitness app with a freemium subscription model. It directly competes with Calisteniapp in the home-based, no-equipment calisthenics/strength training category with comparable target audience and similar GTM approach.
- Thenx: Thenx, founded by Chris Heria, is a calisthenics-specific training app and YouTube brand offering bodyweight workout programs. It is the most direct calisthenics-focused competitor to Calisteniapp, competing for the same street workout and skills-progression audience.
- Workout Trainer by Skimble: Workout Trainer by Skimble is a mobile fitness app offering customizable bodyweight and strength workouts with a freemium model. It is comparable to Calisteniapp in offering custom workout creation, video-guided sessions, and progress tracking for the home fitness user.
- JEFIT: JEFIT is a fitness tracking and workout planning app with a large exercise database and progress tracking. It competes with Calisteniapp in the workout tracking, custom program creation, and exercise library space, though it is more gym-focused.
- FitOn: FitOn is a free, celebrity-led fitness app offering workout videos including bodyweight and strength training, with a premium subscription tier. It is comparable to Calisteniapp in targeting at-home fitness enthusiasts with a freemium-to-premium upgrade model.
- Calisthenics Movement: Calisthenics Movement is a calisthenics-focused educational platform and app offering bodyweight training programs. Like Calisteniapp, it targets calisthenics practitioners seeking structured progression and skill development (muscle-up, planche, handstand).
Broad incumbents
- Apple Fitness+: Apple Fitness+ is a subscription fitness service featuring guided workouts including strength, HIIT, and yoga. It is a broad incumbent with deep platform integration that competes for the same at-home workout consumer and overlaps with Calisteniapp's bodyweight training use case.
- Nike Training Club: Nike Training Club (NTC) is a free, broad fitness app from Nike offering bodyweight and strength training among many other modalities. It serves as a broad incumbent with significant brand and capital advantages that competes for the same beginner-to-intermediate home workout audience.
Emerging players
- Shredded in 30 / 30 Day Fitness Challenge: 30 Day Fitness and similar challenge-based home workout apps target beginners seeking structured short-duration fitness programs. They overlap with Calisteniapp's Challenge product and beginner session library in the home, no-equipment segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Calisteniapp social profiles
Digital presenceCalisteniapp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Calisteniapp leadership team
Management profileNumber of profiles
Profiles1 record
Calisteniapp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Calisteniapp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Calisteniapp
What does Calisteniapp do?
Calisteniapp operates a freemium mobile application for iOS and Android that delivers structured calisthenics and street workout training to individual fitness enthusiasts. The app combines guided sessions, adaptive EVO routines, custom workout creation, an exercise video dictionary, and progress tracking, monetized through a Pro Athlete subscription tier. It serves over 2 million athletes globally with content localized in six languages.
Is Calisteniapp a public or private company?
Calisteniapp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Calisteniapp founded?
Calisteniapp was founded in 2019. It employs 1 to 10 people.
How does Calisteniapp make money?
One revenue line is on record: pro Subscription.
Who are Calisteniapp's main competitors?
Strava is listed as an others. Direct peers are Freeletics, Thenx, Workout Trainer by Skimble, JEFIT, FitOn and Calisthenics Movement. Broad incumbents are Apple Fitness+ and Nike Training Club. Shredded in 30 / 30 Day Fitness Challenge is listed as an emerging player.
Does Calisteniapp have an API?
No public API is recorded for Calisteniapp.
What industry is Calisteniapp in?
Calisteniapp's product category is Calisthenics and bodyweight fitness mobile application. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of HSADAAAD, Functional Fitness & Mobility Training. Its NAICS code is 61162 and its SIC code is 7990.