Calisthenics Victoria
Calisthenics Victoria Limited is the State Sporting Association governing calisthenics in Victoria, Australia, serving 90+ affiliated clubs and their performers, coaches, adjudicators, and examiners through competitions, a tiered exam program, coach accreditation, and member services delivered via the revSport platform.
- Company typePrivate
- Founded-
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Calisthenics Victoria does
Calisthenics Victoria Limited (CaliVic) is the State Sporting Association for calisthenics in Victoria, Australia, operating as an independent not-for-profit headquartered in Oakleigh East. The organization governs the sport statewide, serving 90+ affiliated clubs and colleges, their performers, the Coaches Committee, adjudicators, examiners, and life members. Its core function spans competition administration (Solo Competitions, CaliSport, CaliChamp, State Championships, Gradings), a tiered exam program (CaliExams Foundation through Elite EMERALD, priced $40-$85 per performer), coach accreditation (Foundation and Development Coaching via the CaliAcademy online platform launched 2024), adjudicator training, and governance/compliance for child safety across affiliated clubs.
The technology stack is anchored on the revSport (Revolutionise Sport) platform, which powers member registration, event entry, club administration, and exam bookings; merchandise is sold via a Square-based online shop. Member services are distributed through a club-based registration model (interstate members can register directly), supplemented by the CaliBear-branded Tots Membership Pack (launched 2026) for early-age participants. Recent product development includes the CaliAcademy online learning platform and a Reconciliation Action Plan (Reflect, 2026) endorsed by Reconciliation Australia.
Revenue is generated through four streams: recurring member registrations (e.g., $99 Tots Membership), unit-priced competition entry and exam fees, grading applications ($25 plus transaction fee), and multi-tier sponsorships (Platinum, Gold, Official) with partners including Hoffa Studios, Couture Costume Dancewear, Alphington Sports Medicine, Beyond Bank Australia, Quadranet, Shine Trimmings & Fabrics, and OSM Live. The organization is supported by Victorian State Government funding through Sport and Recreation and engages with Vicsport, the state peak body. The 2025 AGM reported a positive financial result with continued participation growth.
Calisthenics Victoria firmographics
Firmographics- Name
- Calisthenics Victoria
- Legal name
- Calisthenics Victoria Limited
- Website
- https://calisthenics.asn.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Calisthenics Victoria Limited is the State Sporting Association governing calisthenics in Victoria, Australia, serving 90+ affiliated clubs and their performers, coaches, adjudicators, and examiners through competitions, a tiered exam program, coach accreditation, and member services delivered via the revSport platform.
- Ownership category
- akta.pro rank
Calisthenics Victoria industry classification
Industry- Product category
- Amateur sport governance and development
- NAICS
- Business Associations (813910)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)
Keywords
Where Calisthenics Victoria is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Calisthenics Victoria business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Member Registrations: Annual membership fees from performers, coaches, and club affiliates. The Tots membership is priced at $99 and includes a membership pack.
- Competition Entry Fees: Fees charged for participation in various competitions including Solo Competitions, CaliExams, State Championships, and gradings. Grading applications are $25 plus transaction fee.
- CaliExams Fees: Fees for CaliExams at various levels: Foundation levels cost $40 per performer, Development levels $50, Advanced levels $60, and Elite Stream EMERALD Technical Exam $85 per performer.
- Sponsorships: Platinum, gold, and official sponsorship arrangements with various partners including costume suppliers, sports medicine providers, photography studios, and financial institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tots Membership - Entry-level membership for youngest participants |
| Unit Pricing | Pay-as-you-go | Solo Grading Application - For performers without existing grading |
| Unit Pricing | Pay-as-you-go | CaliExams Foundation Levels |
| Unit Pricing | Pay-as-you-go | CaliExams Development Levels |
| Unit Pricing | Pay-as-you-go | CaliExams Advanced Levels |
| Unit Pricing | Pay-as-you-go | CaliExams Elite Stream - EMERALD Technical Exam |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Calisthenics Victoria product offering
Product offeringCore offering
Calisthenics Victoria is the State Sporting Association for calisthenics in Victoria, Australia, providing governance, membership services, competitions, exams, and accreditation programs for performers, coaches, adjudicators, and 90+ affiliated clubs. It administers multi-level competition formats (Solo, CaliSport, CaliChamp, State Championships), the Tots introductory program, CaliExams from Foundation through Elite EMERALD, coach accreditation through the CaliAcademy online platform, and adjudicator training. All registration and event management runs on the third-party revSport platform.
Product overview
Calisthenics Victoria is the State Sporting Association for calisthenics in Victoria, operating as a not-for-profit organization that supports a network of 90+ affiliated clubs and colleges. The organization provides a comprehensive suite of programs including the Tots introductory program (with CaliBear-branded merchandise), club registration and finder services, the CaliAcademy online coaching education platform, CaliExams at multiple levels (Foundation through Elite EMERALD), coaching accreditation (Foundation and Development levels), adjudicator training, and competitive event management (Solo, CaliSport, CaliChamp, State Championships, and Gradings). All member services including registration and event management are delivered through the Revolutionise Sport platform.
Differentiator
Problem solved
Functional benefit
Products and services
- CaliAcademy Online Coaching Education Platform Online learning platform hosting Calisthenics Victoria's coach accreditation courses, including Foundation Coaching (online delivery) and Development Coaching modules, for accredited and aspiring calisthenics coaches.
- CaliExams Graded Examination Program Multi-level calisthenics examination program with seven levels: Foundation 1, Foundation 2, Development 1, Development 2, Advanced 1, Advanced 2, and Elite Stream (EMERALD Technical and Performance). Per-performer fees range from $40 (Foundation) to $85 (Elite EMERALD). For performers progressing from introductory to elite assessment.
- Club Affiliation and Member Registration System Online registration platform powered by Revolutionise Sport for annual performer, coach, and club affiliations across 90+ affiliated clubs in Victoria. Members register through clubs or directly online.
- Club Finder Location-based search tool that lets prospective members find affiliated calisthenics clubs by location and distance (5-300 km radius) across Victoria.
- Tots Program Entry-level introductory program for young children covering movement, music, confidence, and belonging. Members receive the $99 CaliVic Tots Membership Pack featuring CaliBear-branded merchandise (T-shirt, drawstring backpack, collectible 2026 badge).
- Calisthenics Competitions (Solo, CaliSport, CaliChamp, State Championships, Gradings) Multiple competition formats administered statewide: Solo Competitions, CaliSport team competitions, CaliChamp team competitions, State Championships, and Gradings. Open to performers across age groups from Tots through to Open/Senior levels.
- Coaching Accreditation Program Multi-level coaching certification pathway including Foundation Coaching (delivered online via CaliAcademy) and Development Coaching with core and additional modules covering age groups and competition types. Required for coaches working within affiliated clubs.
- Adjudicator Training and Accreditation Training and accreditation program for calisthenics adjudicators who evaluate competition performances and examinations, with Adjudicators Committee oversight and an Adjudicator Honour Roll.
Companies that use Calisthenics Victoria
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Calisthenics Victoria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Calisthenics Victoria partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered platinum, community, official, government and core.
- Hoffa StudiosplatinumHoffa Studios serves as a Platinum Partner and integral photography partner of Calisthenics Victoria. Through the Solo State Championships, they gift all State Champion winners fine art photography vouchers. Leah Hoffman provides photography services capturing moments at Solo State Championships and for promotional campaigns.
- Couture Costume DancewearplatinumCouture Costume Dancewear returns as a Platinum Sponsor for the 2026 season, supporting Calisthenics Victoria and the Solo State Championships. They provide $100 vouchers to all Open State Champion winners and 20% discount vouchers to other State Champion winners.
- QuadranetcommunityAustralian-owned telecommunications provider partnership focused on strengthening community engagement. Members signing up to Quadranet's featured Community Plan ($38/month) generate donations back to clubs monthly to support local programs and initiatives.
- Alphington Sports MedicineofficialPartnership began in 2013 with Dr Gaylene McKay and team providing sports medicine services. Alphington Sports Medicine provides Sport & Exercise Medicine, Physiotherapy, Exercise Physiology, Podiatry, Remedial Massage Therapy, Dietetics, Concussion, and other health services. Dr McKay was herself a calisthenics performer.
- VicsportgovernmentVicsport is the peak body for sport in Victoria. Calisthenics Victoria participates in Victorian Sports Awards and engages with Vicsport's resources for child safety, inclusion, and governance.
- Beyond Bank AustraliacommunityBeyond Bank Australia is a community banking partner. As a 100% member-owned bank and Certified B Corp, they support community organisations.
- Shine Trimmings & FabricscommunityLeading suppliers for Dance, Calisthenics, Ballet, Swimwear & Activewear, Ice Skating, Fancy Dress, Burlesque, Circus, Costumes, Millinery, Set Design. Located at 421 Graham Street, Port Melbourne VIC 3207.
- City of Greater BendigogovernmentLocal government partner supporting calisthenics events and programs in the Greater Bendigo region.
- OSM LivecommunitySponsor of Calisthenics Victoria events and programs.
- RadiantscommunitySponsor of Calisthenics Victoria events and programs.
- Sports Environment AlliancecoreCalisthenics Victoria joined SEA to embed environmentally responsible practices across the sport. Partnership involves guidance and resources for sustainability, reducing environmental footprint, and positive environmental outcomes.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Calisthenics Victoria competitors and assessment
Company assessmentBroad incumbents
- DanceSport Australia: National body for DanceSport (competitive ballroom/Latin) in Australia. Comparable as a performing-arts-discipline sporting organization with affiliated clubs, member registration, coach/adjudicator accreditation, and graded competitions — overlapping participant profile (children, youth, performers) with calisthenics.
- Gymnastics Victoria: State Sporting Association for gymnastics in Victoria. Same SSA structure, Vicsport affiliation, Victorian Government funding relationship, and club-network/revSport-style governance model as Calisthenics Victoria, but for a much larger mainstream sport.
- Calisthenics Australia: National peak body for calisthenics in Australia. Comparable as the umbrella federation that coordinates state-level associations including Calisthenics Victoria, setting national standards, accreditation frameworks, and competition pathways that the state body implements locally.
Others
- Ausdance National: National peak body for dance in Australia. Thematically adjacent to calisthenics as a performing-arts discipline with overlapping youth participation and coach development functions, but it does not directly compete with Calisthenics Victoria's graded competition/SSA model.
- Vicsport: Peak body for sport in Victoria. Not a competitor; provides governance, child safety, inclusion resources, and awards (including the 2023 Polytan Peter Norman Inclusion Award won via FirstNations Calisthenics) that Calisthenics Victoria participates in as an affiliated state sporting association.
Regional players
- Calisthenics Queensland: State Sporting Association for calisthenics in Queensland. Same operating model and product mix as Calisthenics Victoria (club affiliation, competitions, coaching pathways, CaliExam-equivalent gradings) but serving a separate state membership base.
- Calisthenics Western Australia: State Sporting Association for calisthenics in Western Australia. Provides the same club affiliation, performer registration, coaching accreditation, and graded competition framework as Calisthenics Victoria within a separate Australian state.
- Calisthenics NSW: State Sporting Association for calisthenics in New South Wales. Operates an identical state-association model with affiliated clubs, member registration, competitions, coach accreditation, and grading exams in a different Australian jurisdiction — directly comparable on product, pricing, and governance structure.
- Calisthenics Tasmania: State Sporting Association for calisthenics in Tasmania, affiliated with Calisthenics Australia. Operates the same affiliate-club, member registration, and competition-exam model on a smaller geographic scale.
- Calisthenics South Australia: State Sporting Association for calisthenics in South Australia. Comparable affiliate-club network and competition/exam product suite as Calisthenics Victoria, serving South Australian participants under the same national sport governance umbrella.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Calisthenics Victoria social profiles
Digital presenceCalisthenics Victoria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Calisthenics Victoria leadership team
Management profileNumber of profiles
Profiles5 records
Calisthenics Victoria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Calisthenics Victoria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Calisthenics Victoria
What does Calisthenics Victoria do?
Calisthenics Victoria is the State Sporting Association for calisthenics in Victoria, Australia, providing governance, membership services, competitions, exams, and accreditation programs for performers, coaches, adjudicators, and 90+ affiliated clubs. It administers multi-level competition formats (Solo, CaliSport, CaliChamp, State Championships), the Tots introductory program, CaliExams from Foundation through Elite EMERALD, coach accreditation through the CaliAcademy online platform, and adjudicator training. All registration and event management runs on the third-party revSport platform.
Is Calisthenics Victoria a public or private company?
Calisthenics Victoria is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Calisthenics Victoria founded?
Calisthenics Victoria was founded in -1. It employs 11 to 50 people.
Where is Calisthenics Victoria based?
Calisthenics Victoria is headquartered in Melbourne, Australia, in the Oceania region.
How does Calisthenics Victoria make money?
Four revenue lines are on record. Member Registrations are the primary driver. The others are competition Entry Fees, caliExams Fees and sponsorships.
Who are Calisthenics Victoria's main competitors?
Broad incumbents on record are DanceSport Australia, Gymnastics Victoria and Calisthenics Australia. Others are Ausdance National and Vicsport. Regional players are Calisthenics Queensland, Calisthenics Western Australia, Calisthenics NSW, Calisthenics Tasmania and Calisthenics South Australia.
Does Calisthenics Victoria have an API?
No public API is recorded for Calisthenics Victoria.
What industry is Calisthenics Victoria in?
Calisthenics Victoria's product category is Amateur sport governance and development. Its primary akta.pro industry code is MPAKACAD, Amateur Sport Governing Bodies & Federations (National/Regional). Its NAICS code is 813910 and its SIC code is 8600.